MacRumors

Speaking at the inaugural Code/Media event held by technology website Re/code (via CNET), Roku CEO and founder Anthony Wood called the Apple TV "a money loser" for Apple, likening the product to an accessory for the iPad and questioning why Apple would want to sell more units of the device. Wood's remarks come as Apple is said to be preparing a new version of the Apple TV that will integrate with Comcast's network to enable a streaming TV service for users.

"Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple," he said Thursday, speaking at the Recode conference here. "If you're losing money, why would you want to sell more?"

Wood also commented on Amazon's upcoming set-top box debuting next month, as well as overall competition in the set-top media box market:

“Every year about this time, the Amazon box comes up that they’re about to launch. And the new Apple TV is about to launch … We’ve been competing with Apple TV for six years now, and every year, we’ve grown,” Wood told Kafka. ”We’re in the TV platform business. Our goal is to be the operating system for TV.”

The CEO also went on to tell the crowd that sales of the Roku doubled after Apple dropped the price of the Apple TV from $249 to $99 two years ago. Wood's comments are notable given that the Apple TV reportedly generated $1 billion last year, which was revealed by Apple CEO Tim Cook during the company's 2014 shareholder's meeting.

Roku refreshed its set-top box line with three new models joining its flagship Roku 3 last September, and also introduced a $50 HDMI streaming-stick to compete directly with Google's Chromecast and the Apple TV. Despite the Apple TV's growing popularity, however, a report last August from Parks Associates indicated that the Roku has proven to be more popular than Apple's set top box, as 14% of U.S. broadband households were said to be using streaming media boxes.

Apple is expected to launch a new Apple TV sometime in the near future, with some rumors pointed to a refined set-top box that may include gaming and cable box-like capabilities in addition to the aforementioned streaming TV integration.

A report from The Information also added details to the forthcoming device, claiming that it will feature a dramatically overhauled interface, which will blend TV listings with apps and video from the web, with Apple asking iOS game developers to make their titles compatible with its new product so that users can play games on their TV using iOS devices as controllers.

Microsoft is paying a 30-percent cut to Apple on Office 365 subscription purchases made within the Office for iPad apps released today, in line with Apple's in-app purchase requirements required of other brands reports Re/code. This was previously a sticking point between the two companies, and was rumored to be a large part of why Microsoft wouldn't release Office on the iPad.

However, Microsoft's new CEO, Satya Nadella, is apparently more willing to work within Apple's requirements than ousted CEO Steve Ballmer. Year-long Office 365 subscriptions are available for in-app purchase for $100, with the subscription good for downloading Office on up to five tablets and five computers, Mac or PC computers, and Android, Windows or iOS tablets.

Indeed, Microsoft does offer Office 365 subscriptions within the just-released Word for iPad and the other Office apps and, yes, it is paying the 30 percent cut, Apple confirmed to Re/code. Microsoft declined to comment on the matter.

Apple has taken a hard line with all manner of publishers that want to sell things, even subscriptions that go well beyond the iPad content — if anything is sold in the app, they have to use Apple’s method and hand over 30 percent.

Apple CEO Tim Cook tweeted to welcome Office for iPad to the App Store, with Nadella tweeting back that Microsoft was "excited to bring the magic of Office to iPad customers". During Nadella's press conference today, he said the company was looking to "empower people to be more productive" and to "do more across all devices".

Microsoft Office for iPad is a free download from the App Store, with Office 365 Home Premium available for $10/month or $100/year good for five tablets and five computers, with an Office 365 Personal subscription good for one computer and one tablet coming later this year for $7/month or $70/year.

There are also separate business options available as well, with billing based on total seats.

- Microsoft Word for iPad [Direct Link]
- Microsoft Excel for iPad [Direct Link]
- Microsoft PowerPoint for iPad [Direct Link]

Apple's iPhone 6 is expected to launch "as early as September", according to a new report from Japanese business newspaper Nikkei. The paper claims that the device is "expected" to be called the iPhone 6 and is "likely" to be offered in 4.7-inch and 5.5-inch display sizes, in line with circulating rumors.

Manufacturers have apparently begun making such components as fingerprint sensors and chips for liquid-crystal drivers.

Mass production of LCD panels will start as early as the April-June quarter at Sharp's Kameyama factory, Japan Display's Mobara plant, and at other facilities, according to sources. LG Electronics will supply panels as well. The new handset's display resolution is expected to be significantly higher than that of current models.

Earlier this week, UBS analyst Steve Milunovich claimed that the 4.7-inch version might be the only model to launch later this year, with a timeframe for the larger 5.5-inch version unclear.

In his first major public event as Microsoft CEO, Satya Nadella today headlined a media event to introduce Office for iPad, in line with earlier rumors. Word, Excel, and PowerPoint for iPad are now live in the App Store as of 11:00 AM Pacific Time.

Starting Thursday, Office 365 subscribers can simply add an iPad as one of their chosen devices included in their subscription benefits, and can create and edit documents with Word for iPad, PowerPoint for iPad and Excel for iPad. These apps are available as free downloads from the App Store, enabling people to read and present documents, spreadsheets and presentations. Office for iPad brings full file fidelity across Office on PC, Mac, tablet and phone, and along with cloud storage from OneDrive or OneDrive for Business your files are up to date, wherever you need them on whatever device you want to use.

With Nadella now running Microsoft, the company has finally committed to releasing Office for iPad, although some argue that it is too late given that an entire generation of users have already moved on to embrace other mobile-friendly productivity solutions.

Update 10:50 AM: The event is over and Microsoft has published its press release. The press conference is also available for on-demand replay, while the company has published a blog post covering the release.

Re/code also has a review and video overview of the new suite:

- Microsoft Word for iPad [Direct Link]
- Microsoft Excel for iPad [Direct Link]
- Microsoft PowerPoint for iPad [Direct Link]

Following rumors of a March launch, it looks like April 2 will be the day Amazon introduces its Apple TV competitor, as Re/code notes that the company has sent out invitations to a "video business" media event for that date. The invitations feature a photo of a couch and popcorn, strongly suggesting that the event will indeed involve the rumored streaming video device, and Re/code's sources indicate that this will indeed be the topic for the event.

The e-commerce giant has invited reporters to gather for an “update for our video business” in New York next Wednesday, April 2.

The popcorn and couch in the image give you a pretty good idea of what to expect, as does our previous reporting, which explained that Amazon has been preparing a Web-to-TV gadget for many months.

A recent report from TechCrunch indicated that Amazon's device is expected to be a dongle similar to Google's Chromecast, which plugs directly into an HDMI port on the back of the user's television and then connects to either a USB port or outlet for power.

Amazon's launch comes as Apple users continue to await the introduction of a revamped Apple TV. Rumblings had suggested Apple was considering a launch late last year, but nothing materialized. Newer rumors have suggested that Apple might make a March or April announcement ahead of a launch later in the year, but there have been no specific signs of an imminent event from Apple.

Just five months after its release, OS X Mavericks is seeing adoption rates in the range of 40 percent to almost 50 percent depending on the tracking source. The significant growth in Mavericks users demonstrates the benefits of Apple's move to drop the price of its latest OS X update to zero in an effort to encourage users to upgrade.

Analytics firm Chitika is out with a new report today showing Mavericks usage at 40 percent of page impressions in the United States and Canada over the week of March 17-23. Apple's three previous operating system versions split almost all of the remaining 60 percent of the Mac user base nearly evenly.

Almost exactly five months following Mavericks’ release, the operating system’s users are generating 40% of U.S and Canadian Mac OS X-based Web traffic, a figure that dramatically outpaces Mavericks’ predecessor, OS X Mountain Lion. At 40%, the share of OS X Web traffic generated by Mavericks users is approximately six percentage points higher than what OS X Mountain Lion achieved nearly 14 months following its public debut, and 13 percentage points higher [than] what was recorded at the seven-month mark.

The report notes that while Mavericks is seeing strong upgrade rates relatively to previous versions of OS X, Mac adoption rates are much slower than seen for iOS, where 85 percent of devices are now running iOS 7. This disparity is likely due to a number of factors, including longer lifespans for Macs that may leave a higher percentage of machines ineligible for the latest OS version, as well as a more varied user base than may not be as tech savvy as mobile users and thus less likely to upgrade.

Chitika is not the only analytics company tracking OS X usage, as GoSquared continues to maintain its tracker offering a real-time look at the distribution of OS X versions appearing on its network of sites. GoSquared is seeing an even higher rate of adoption for Mavericks of around 48 percent, with a similar even split of the three previous versions all around 15-16 percent.

Net Applications is yet another analytics firm with a significant user base to measure data from, and that firm saw Mavericks with a 45 percent share of the OS X base in its February data.

Tim Cook confirmed in a recent interview with ABC News' David Muir that Apple was manufacturing sapphire in its Arizona plant, but deflected any questions about how the company planned to use the material. Recent reports suggest the sapphire could land in the iPhone 6 or the iWatch as a display substrate, and a recent patent application lends some credibility to these rumors.

As noted by AppleInsider, the United States Patent and Trademark Office published an Apple patent application titled "Oleophobic coating on sapphire" that describes a method of applying an oil-repelling coating to a sapphire display for use in a mobile or portable electronic device.

The patent details a multi-layer display material with a base sapphire layer, a transition layer that serves to bond the surface layer to the base layer and finally a surface layer with an oleophobic coating.

Various embodiments described herein encompass a component with a substrate having an alumina base layer, a transition layer comprising alumina and silica, and a surface coating that preferentially bonds to the silica. The base layer may comprise a single-crystal sapphire. The transition layer may transition substantially continuously from about 100% alumina at the base layer to include substantial silica content at the surface coating, or to about 100% silica or silica glass at the surface coating.

A surface layer may be formed on the transition layer, with a substantially silica content, for example substantially 100% silica or silica glass, and the surface coating may be oleophobic. A portable electronic device may comprise the coated component, the portable device may include a window, the oleophobic coating may be provided on an exterior surface of the window, and the window may also include a touch screen.

Apple first used an oleophobic coating when it introduced the fingerprint-resistant material with the iPhone 3GS. The material has been used in subsequent products, including the current iPhone 5s, iPhone 5c, iPod touch, iPad Air and Retina iPad mini.

Apple last year signed a $578 million deal with materials manufacturer GT Advanced to produce sapphire in a new Mesa, Arizona plant currently under construction. Recent photos of the facility reveal significant building progress as the company moves closer to the plant's target full operational date of June 2014.

Sonnet has announced a 4U rackmount enclosure and expansion chassis for the new Mac Pro, allowing users to horizontally mount their Mac Pro in a standard data center rack with PCIe expansion capabilities.

The xMac Pro Server includes three PCIe single-width expansion slots, with room for one double-width and one single-width card, Thunderbolt 2 compatibility, and a mounting kit for additional storage or optical drives. On the back, the rack includes three USB 3.0 ports, two Gigabit Ethernet ports, and an HDMI port, with a single USB 3.0 port on the front. It includes a 300W power supply and a 75W PCIe power connector for supplemental power to certain power-hungry PCIe cards.

The new Mac Pro has become the object of desire, but a lustrous finish hides its true beauty—the massive power within. If you're a pro user in the video or audio industries, the Mac Pro offers the power you need, but lacks the built-in expandability you count on. In order to achieve this engineering feat, Apple® designers stripped away components and space to a minimum, taking out PCIe slots and drive bays, and packed the remaining components into a small cylinder. Its compact size makes the new Mac Pro more transportable and rackable, but prevents onboard installation of PCIe expansion cards. In addition, the computer still requires an enclosure to make it road- or rack-ready and provide convenient cable management. Sonnet's xMac Pro Server PCIe expansion system/4U rackmount enclosure addresses these issues and increases a Mac Pro's potential in a big way.

Sonnet claims the xMac Pro Server will ship in early June, offering a sign-up sheet for interested customers on its website. It has a suggested price of $1,499.

The company announced Thunderbolt docking stations nearly a year ago but has delayed shipment several times.

Update 12:35PM 3/27/2014: Pricing information added.

The annual Macworld conference, which will see hundreds of companies showing off Apple-related apps and products, officially kicked off today with the innovation showcase for media and workshop attendees.

While Apple stopped attending Macworld in 2009, causing the conference to shrink considerably, there are still a number of innovative products being demoed at the show, including the Petcube, the motion-controlled Ring, unique wearables from Lumo, and more.

Many of the products at Macworld originated on crowd-funding sites like Kickstarter, including the Petcube, which reached full funding back in November of 2013. The Petcube is a small iPhone-connected cube equipped with a camera, motion detection, and a laser toy, allowing users to keep an eye on and play with their pets while they’re away from home.

The Ring, another product being demoed at Macworld, also made its debut on Kickstarter. While wearing the somewhat bulky Ring on an index finger, users can make small gestures to interface via Bluetooth with an iPhone or iPad app, completing tasks like spelling out letters, opening apps like the camera, or making mobile payments.

Lumo is showing off its new Lumo Lift product, which is a small wearable device that is designed to track daily activity and improve posture as well. It comes in an array of colors and designs and can measure steps and calories burned like many other fitness devices.

Lumo Lift is unique in its ability to keep an eye on posture, letting users know with a slight vibration when they slouch too often. The Lumo Lift can be preordered for $79 and will ship in the Summer of 2014.

There are also several other products available that have been demoed at conferences like CES, including the Flir One thermal camera and the Livescribe 3 Smartpen that transfers traditional writing to iOS devices. A slew of up and coming apps are also available today, including video/photo hybrid Flashback and CrazyTalk, an app for Mac and iOS that takes photos and transforms them into interactive 2D animations.

Macworld will continue through March 29, with the Expo Hall opening tomorrow morning.

Analytics firm App Annie has released its February data (via AppleInsider) on top-performing apps on iOS and Android for the month of February, highlighting how large developers have increasingly been able to leverage television commercials to help boost their rankings. Such tactics are obviously not within financial reach of most developers, but established players such as King and Big Fish Games have the resources to make an impact on television.

In looking at the top App Store games by revenue in February, App Annie notes that King's Farm Heroes Saga leapt sixteen places from the previous month to land in seventh place, while Big Fish Casino moved up six places to just break into the top ten. Both games have benefited from television advertising in recent months, driving their visibility and user interest.

Farm Heroes Saga made major gains in iOS revenue in February, giving publisher King three of the Top 10 positions. [...] Farm Heroes Saga received extensive TV and print campaigns in the United Kingdom and United States, and performed strongly in both markets.

Another app receiving extensive TV commercials in the United States in February was Big Fish Casino, which made significant gains to join the Top 10 games by iOS revenue. It was interesting to note that the commercials for Big Fish Casino targeted female players, a marketing stance that has been adopted by several big game publishers in 2014.

Long-standing top performers Clash of Clans and Candy Crush Saga have also seen significant television advertising in recent months.

And of course the rush of copycats also saw an impact, with a number of Flappy Bird clones seeing substantial success during the month, particularly in the wake of Flappy Bird's removal. At one point late last month, one-third of all new App Store games were either clones of Flappy Bird or inspired by the title. Only a small fraction of those titles seeking to ride on the popularity of Flappy Bird experienced success, but those that did saw very high numbers of downloads.