Since its unveiling at the Worldwide Developers Conference keynote, Apple's new user interface for iOS 7 has proven somewhat controversial with pundits and fans debating whether the direction is a good or bad one. Earlier this week, it was reported that Jony Ive had put Apple's marketing team in charge of the look and color palette for the iOS 7 icons, bringing new blood and a fresh perspective to the operating system.
Network Worldspoke to original Macintosh icon designer Susan Kare and was able to get her thoughts on the new design:
Generally a good direction--am a fan of simple, meaningful symbols that fill a space, such as Music and Weather. It's better -- more iconic, less illustrative.
Kare's thoughts somewhat echo Jony Ive's comments made during the iOS 7 introduction video, in which he noted that simplicity, clarity and efficiency are some of the goals behind iOS 7.
Kare created many of the original interface elements for the Apple Macintosh in the mid-1980s, including the Chicago sans-serif typeface and the "Happy Mac" symbol that greeted early Mac users at startup. She now works as an independent artist.
During Apple's Worldwide Developer Conference keynote, CEO Tim Cook announced that the iTunes and App Store have 575 million store accounts and noted that Apple believes it has more accounts with credit cards than any other company on the Internet.
Asymco's Horace Dediu yesterday used the new figure to take a look at the value of an Apple user to the company. By plotting Apple's previous milestones all the way back to 2009, Dediu found that Apple is adding about 500,000 new iTunes accounts a day and that the company is on pace to add another 100 million accounts by the end of the year.
Dediu also found that iTunes revenue per account is approximately $40 per year, about half the amount seen in 2009.
One would expect such a decline as an user base expands and this approximate 50% decline in revenues per account seems reasonable for a six-fold base increase. In absolute terms the graph shows that an iTunes account generates about $3.2/month in transactions. Put another way, during the last year, an average of $40/yr of economic value is generated by every iTunes account.
The report goes on to extend the analysis to company-wide revenue and enterprise value per account holder as proxies for determine how much a single customer is worth to the company and how much that customer is valued by stockholders.
In early June, Morgan Stanley analyst Katy Huberty noted that Apple's large number of iTunes/App Store accounts offer significant potential for growth in services. And at his D11 interview, Cook touted iMessage, iTunes Store and FaceTime as examples of how Apple's services are tying together Apple's ecosystem, with Cook emphasizing that the "magic" happens at the interaction of hardware, software, and services.
Microsoft today announced the launch of Office Mobile for Office 365 subscribers, a new iPhone-only app that allows users to view and edit Word, Excel, and PowerPoint files. The free app requires a subscription to Microsoft's Office 365 service in order to function.
Similar to our free Office Mobile for Windows Phone that ships with every handset, the iPhone app enables great Office content viewing and on-the-go content editing capabilities.
After signing in to an Office 365 account, you can access, view and edit Microsoft Word, Excel and PowerPoint documents from anywhere. And, you can count on Office Mobile to keep all your content and formatting intact so the document still looks great when you're back on your PC or Mac.
Office Mobile integrates with Microsoft's SkyDrive cloud storage service, allowing users to edit their documents on the go and have changes automatically synced for access from other machines. Office Mobile also supports several sharing options, allowing users to view and add comments on a document and then share via either SkyDrive or email.
Additional details, a first-run walkthrough, and an FAQ are included in a separate blog post from Microsoft.
Office Mobile for Office 365 subscribers is a free download from the App Store. [Direct Link] The app requires a subscription to Office 365, which can be purchased through the app itself. Microsoft also offers a 30-day trial of Office 365 to allow users to test out the service.
Earlier this week, many observers were surprised that Apple did not announce updated MacBook Pro models at its Worldwide Developers Conference keynote. Sources such as KGI Securities analyst Ming-Chi Kuo had indicated that updated Retina MacBook Pro models based on Intel's new Haswell processors were likely to appear at WWDC, but questions arose when model number leaks ahead of the event suggested that either the MacBook Air or MacBook Pro, but not both, would be receiving updates.
So the question for many now is: Where are the new MacBook Pros? Kuo's note prior to WWDC indicated that Apple was likely to leave the non-Retina models without an update as part of an effort to continue pushing consumers toward the Retina line, so the primary focus is really on new Retina MacBook Pro models.
One potential explanation comes from a late April note from Kuo in which he suggested that updated Retina MacBook Pro models may not ship for some time after WWDC due to production bottlenecks on the displays used in the machines. Depending on when those updated models might be ready, Apple may simply have felt that the gap between WWDC and their availability would be too large to make an announcement at WWDC.
If that is the case, Apple could simply introduce new Retina MacBook Pro models in the coming weeks while having avoided putting an additional damper on sales of current models by pre-announcing the launch at WWDC.
Despite the lack of new Retina MacBook Pro models at WWDC, many of the circulating rumors still stand, and some of the developments seen in the new MacBook Air will likely also apply to the MacBook Pro, offering a better picture of what we can expect from Haswell-based MacBook Pro models. Among the expectations:
- Better battery life: With the new MacBook Air based on Intel's energy-efficient Haswell processors, Apple was able to boost battery life by up to 80%, with the 11-inch model's runtime increasing from 5 hours to 9 hours and the 13-inch model's moving from 7 hours to 12 hours.
While the Retina MacBook Pro may not see quite as dramatic improvements in battery life given the more power-hungry Retina displays and the 15-inch models' dedicated graphics chips, the Haswell platform should still offer some battery life benefits for the Retina MacBook Pro line. The current models are rated for 7 hours of battery life at both 13-inch and 15-inch sizes.
- Haswell processors: Intel has a well-stocked lineup of mobile Haswell processors in both dual-core and quad-core varieties now available, so Apple will have no problem incorporating the latest chips into its MacBook Pro models. Intel's advanced "Iris" integrated graphics should bring significant performance improvements to the line, although it remains to be seen just how Apple will balance performance and power draw.
- 802.11ac Wi-Fi: With the new faster 802.11ac Wi-Fi standard making its way into the updated MacBook Air and Apple releasing updated AirPort Extreme and AirPort Time Capsule base stations, it is clear that Apple will be rolling out 802.11ac support across its lineups as they are updated.
- Faster PCIe-based flash storage: The new MacBook Air takes advantage of PCIe-based flash storage, pushing peak read/write throughput to nearly 800 MB/s. Apple announced that the same technology is coming to the Mac Pro later this year, and it will presumably also be coming to the MacBook Pro and other Macs.
- Slimmer 13-inch model?: Ming-Chi Kuo has claimed several times that Apple is planning to slim down the 13-inch Retina MacBook Pro, despite the fact that the machine was just introduced last October. It is unclear how much thinner Apple is planning to make the machine, but the current design is slightly thicker than that of the 15-inch model: 0.75 inches vs. 0.71 inches.
- Full HD FaceTime camera: Kuo has also claimed that the next-generation Retina MacBook Pro models will see upgrades to 2.0-megapixel 1080p FaceTime cameras for improved video quality on the machines' high-resolution displays. The Retina MacBook Pro models currently use a 720p camera.
- Timing: With the predicted WWDC keynote timing having come and gone, there is now considerable uncertainty about just when a Retina MacBook Pro update might occur. It seems unlikely that a launch would come within the next week or two given the proximity to WWDC, but any time after that would seem to be reasonable.
It also makes sense for Apple to target a launch before September, as the company is reportedly aiming to launch new iPhone and iPad models beginning around that time, with the new Mac Pro also presumed to be coming relatively late in the year. While Apple did stack up a number of hardware releases in the fall of 2012, ideally the company will be able to spread them out a bit more in 2013 to maintain public interest and smooth out sales spikes.
During Apple's WWDC keynote, the company revealed that a number of new APIs will be introduced with iOS 7, including support for MFi (Made for iPhone) certified hardware game controllers, which will allow manufacturers to design and release dedicated iOS gaming peripherals.
Some new information on the controllers has been made available to us from a variety of sources, including Czech site Jablickar.cz, which reports that Apple will team up with both Logitech and MOGA to produce the upcoming controllers. While no details on design have been leaked, Apple did provide two reference images to developers displaying a standalone handheld controller and an iPhone enclosure.
A MOGA Controller
Both of the aforementioned companies already produce gaming controllers for use with PCs and Android. Major gaming companies like Gameloft, Mad Finger Games, SEGA, and Rockstar Games all offer support for MOGA's Android controllers, suggesting that support for Apple's upcoming controllers is likely too.
Games that include support for the controllers will be required to support traditional touch-based gaming input as well. Though Apple has prototype controllers on-hand at WWDC, the company is expecting the third party controllers to debut in the fall.
Apple has made the iWork for iCloud in-browser versions of Pages, Keynote and Numbers available to registered developers as a beta release. The browser based version of iWork was announced at Monday's WWDC Keynote address.
The browser-based versions of iWork are meant to be a competitor to Google Docs and other cloud-based office productivity platforms -- they work on both a Mac or PC in Safari, Google Chrome and Microsoft Internet Explorer.
iWork for iCloud is expected to be released to the public later this year. For now, registered developers can log in with their developer credentials at beta.icloud.com.
Eddy Cue, Apple's senior vice president in charge of internet software and services, took the stand today in the Department of Justice's antitrust case against Apple over the price of e-books following the launch of the iBooks Store in 2010.
Cue is Apple's chief negotiator and was in charge of all discussions with the major book publishing houses. The DoJ is alleging that Apple illegally worked with publishers to artificially increase e-book prices, a violation of U.S. antitrust laws.
In testimony today, Cue admitted that the prices of some e-books -- including many of those appearing on the New York Times best sellers list -- did rise after the iBooks Store was opened, but it was more the result of publishers being unhappy with Amazon's pricing of $9.99/book than anything untoward that Apple did.
Instead, Cue said that prices rose because publishers "expressed to us that they wanted higher prices". Apple's pricing model for e-books is the same agency model that it uses on the App Store -- publishers set book prices and Apple takes 30% of the revenue while returning 70% to the publishers.
He also said that he didn't know if publishers were working together on the negotiations with Apple and Amazon, but because all the publishers had issues with different parts of Apple's proposed contract Cue said that "if they talked together, I assumed it would be easier to get the deals done." Cue also said that he "wasn't trying to negotiate" for the entire e-book market and he wasn't attempting to fix issues the publishers had with Amazon.
Apple's "rubber banding" patent (U.S. No. 7,469,381) has been under heavy scrutiny in recent months, with a number of claims found invalid in two different rulings.
The patent, which pertains to the ability for content displayed on iOS devices to "bounce back" when a user scrolls to the top or the bottom of a page, is significant because it is one that was successfully used by Apple against Samsung in the ongoing legal dispute that saw Apple awarded with more than a billion dollars.
According to FOSS Patents, Apple has scored a major victory in regards to the '381 patent, having just received notice that the United States Patent and Trademark Office (USPTO) will issue a reexamination certificate that confirms the formerly invalidated claim 19, which was the portion of the patent used against Samsung. In April, three other claims were also confirmed.
As a result of this new reexamination certificate, claim 19 will enjoy an enhanced presumption of validity against the invalidity theories the patent office evaluated. Instead of invalidation in mid–2017 or later, this patent has now been confirmed in mid–2013.
Apple would presumably have liked to salvage even more claims than the seven claims the patent office is now going to confirm, but claim 19 is the one that matters in the dispute with Samsung, and it’s now stronger than ever.
Samsung has, at multiple points in time, attempted to have the rubber banding patent declared invalid and has also attempted to use the question of the patent’s validity as a reason to delay the November trial that will redetermine a portion of the damages that Samsung must pay to Apple after the original $1 billion ruling was partially thrown out due to jury error.
With the new reexamination certificate, it is unlikely that Samsung will be able to delay or avoid the November trial that will levy additional damages against the company.
The first reviews of the 2013 MacBook Air models are beginning to come out and, aside from new CPUs and a new SSD architecture, the biggest new feature is a dramatic increase in claimed battery life.
Apple has increased the battery capacity of the 13" MacBook Air from a 7.3V 6700mAh unit to a 7.6V 7150mAh battery. As a result, the claimed battery life of the 13" model has increased from 7 to 12 hours. In its review, Engadget found the 13" MBA achieved 12 hours and 51 minutes on a charge under their standard battery test.
If that didn't impress you enough, there's one area where the performance has really gone off the charts, and that's battery life. Apple rates the 2013 edition of the MacBook Air for up to 10 hours of battery life playing video or 12 hours of wireless web surfing. Our standard rundown test, as it happens, also entails playing video and last year's machine managed just over six and a half hours before expiring. We were, then, skeptical that this new edition could manage nearly twice that longevity -- but it actually did better. This year's Air survived 12 hours and 51 minutes on a charge. That's a stunning number from a laptop this thin, achieved with WiFi enabled and without any external batteries.
Laptop Magazine's test unit achieved 10 hours and 53 minutes on a home Wi-Fi connection suggesting that, while mileage may vary, Apple's claims appear to be largely legitimate.
A review from Forbes found that the battery life would be somewhere between 8 and 9 hours under more strenuous use conditions. Competing 13" notebooks don't come close to reaching 12 hours of battery life without external batteries.
Apple says OS X Mavericks, when its released this fall, will include a number of battery-saving software features which could push the battery life of the new Air even further.
Other notes from the review confirm previous reports of significant increases in flash storage read/write. Engadget reported similar numbers for reads and writes to the new PCIe-based SSDs, while also saying boot time has decreased to 12 seconds from 18 seconds on the 2012 models.
Reviews also indicated substantial increases in both CPU and graphics performance on both benchmarks and real world tests. Laptop Magazinefound the 13" MacBook Air returned 44.6 fps in a World of Warcraft test on 'good' settings, comparing favorably to similar Windows machines that returned between 30 and 33 fps in a similar setup.
Back in March, an MIT report suggested that Apple and other smartphone manufacturers could potentially switch to sapphire crystal displays rather than the standard Gorilla Glass displays currently in use.
As it turns out, Apple has already experimented with sapphire screens. In an interview with Swiss news site Tages-Anzeiger [Google Translation], Vertu COO Perry Oosting revealed that Apple investigated the possibility of a sapphire display, recruiting an unspecified number of Vertu employees to work on the project.
Vertu is a British company that produces luxury cell phones, some with sapphire displays, and at least two former Vertu employees appear to have joined Apple in the last year.
According to Oosting, Apple ultimately shelved the sapphire project because the material is unsuitable for production in the numbers that Apple requires at the current point in time. Corning, the company that manufacturers Gorilla Glass 3 for Apple's displays, has also stated that sapphire is an inferior option for mobile displays.
The company believes that Gorilla Glass offers greater strength, lower weight, less energy cost in production, and lower pricing; all important features for mass manufactured products.
Though Apple may not have current plans to utilize sapphire displays, it has incorporated sapphire crystal into the iPhone, as a cover for the rear camera on the fifth generation iPhone. Rumors have suggested that sapphire may also be used as part of the home button in the iPhone 5S.
Last December, Apple CEO Tim Cook revealed that Apple would be bringing some Mac production back to the United States. He offered more details on the effort last month, and earlier this week the company announced that its radically redesigned Mac Pro coming later this year will be the product line assembled in the U.S.
Apple had been presumed to be working with current manufacturing partner Foxconn on the U.S. production, but KGI Securities analyst Ming-Chi Kuo told Taiwan's Economic Daily News [Google translation, via Mac Otakara] that Apple will actually be partnering with Flextronics for the new Mac Pro.
Last week, we received an unconfirmed tip making a similar claim about Flextronics' role in the "Made in the USA" Mac, with the source alleging that Flextronics will be assembling the product at its new facility in Texas. That claim is line with Tim Cook's disclosure during a Senate hearing on Apple's tax practices last month that the product would be assembled in the state.
Flextronics' new Texas facilities are housed in a 450,000 square foot building in Fort Worth formerly used by Nokia. Flextronics will be using the site for production of Motorola's Moto X smartphone, but our source indicated that Apple's production will also take place there.
Apple's new Mac Pro will be launching later this year, but Apple has yet to reveal pricing or a more specific launch timeframe following Monday's "sneak peek" at the company's Worldwide Developers Conference keynote.
Reuters reports that Apple is looking closely at larger screens for upcoming iPhone models, indicating that the company is specifically testing display sizes of 4.7 inches and 5.7 inches for iPhone models that could launch next year. The iPhone 5 carries a 4-inch display, up from the 3.5-inch displays found in prior models.
Apple is looking at introducing at least two bigger iPhones next year - one with a 4.7-inch screen and one with a 5.7-inch screen - said the sources, including those in the supply chain in Asia. They said suppliers have been approached with plans for the larger screens, but noted it is still unclear whether Apple will actually launch its flagship product in the larger sizes.
"They constantly change product specifications almost to the final moment, so you're not really sure whether this is the final prototype," said one person with direct knowledge of the matter.
The report also addresses Apple's plans for this year, claiming that the company is expected to deliver both an iPhone 5S with fingerprint sensor technology and a lower-cost iPhone in multiple colors in the September timeframe.
For this year, Apple is expected to launch two new models, widely referred to as the iPhone 5S, with new fingerprint technology, and a cheaper version in plastic casing, supply chain sources have said. Apple plans to dress up the cheaper phone in a range of 5-6 colors to differentiate it from the more expensive model that has traditionally come only in black and white.
The U.S. firm has discussed a price of $99 for the cheaper phone, the timing of which could slip to next year, one of the people said. It's not yet clear what the final price would be.
Rendering of color options for lower-cost iPhone
A separate report from Mac Otakara today claims that the cheaper iPhone will adopt colors from Apple's line of iPhone 4 bumpers, while the iPhone 5S will add a gold model in addition to the traditional black and white models.
Now I got an information from reliable source what the color set of low-cost iPhone seems to be same as iPhone 4 Bumper color.
Black, white, pink, orange and blue will be set. Green seems to be removed from it according to that information.
That source did not say if (PRODUCT) red-model is planed or not.
And, iPhone 5S, which will be shipped in August, has new color model. It is Gold, which color is reported by BGR with showing SIM-tray photos.
Finally, Reuters corroborates an April report from KGI Securities analyst Ming-Chi Kuo, claiming that trial production of the lower-cost iPhone had been planned to occur this month but that issues with color coatings have slowed that progress.
Rumors of a fingerprint-sensing iPhone 5S and lower-cost plastic iPhone have been ramping up for some time, and there have also been sporadic rumors of larger-screen iPhone models as competitors have increasingly embraced displays in the range of 5 inches or more.
Several state and city law enforcement officials are teaming up to launch an investigation on why smartphone manufacturers including Apple have not done more to combat device thefts, reports the Huffington Post.
The investigation will be conducted by attorneys general in six different states along with district attorneys and police officials from eight additional cities. Included in the group are New York Attorney General Eric Schneiderman who previously called for a summit with several smartphone manufacturers to discuss device theft and San Francisco district attorney George Gascón, who has been pushing for a "kill switch" that would permanently disable stolen iOS devices
The group intends to probe why Apple and other smartphone makers have failed to create a so-called “kill switch” that would render their devices inoperable if stolen – a feature that could undercut the value of stolen gadgets now trading on a global black market. The officials also plan to investigate whether smartphone manufacturers have not adopted effective anti-theft measures out of simple financial interest – a stolen phone generates new business as crime victims buy replacements.
On Monday, Apple announced anti-theft plans for an "Activation Lock" feature in iOS 7, which is designed to require an Apple ID and a password to disable Find My iPhone or to reactivate a phone if it is wiped.
Though the implementation of the Activation Lock will likely cut down on thefts, Schneiderman and Gascón believe that it is ultimately inadequate as a kill switch because it requires customers to utilize both iCloud and the Find My iPhone app.
Gascón and Schneiderman will be meeting with representatives from Apple, Samsung, Google, and Microsoft on Thursday to discuss a possible solution, as part of the aforementioned summit. If the companies fail to come to a suitable agreement with officials, a source close to Schneiderman believes that a lawsuit may be considered in the future.
Thus far in the ongoing e-book price fixing case, Apple has maintained that it was indifferent to what business model book publishers adopted with Amazon. However, an email from Steve Jobs to Eddy Cue submitted today by the U.S. Department of Justice appeared to undermine Apple's argument, according to Fortune:
“I can live with this as long as they move Amazon to the agent model too for new releases for the first year. If not, I’m not sure we can be competitive …”
Apple's chief counsel quickly noted that the email was never sent, and AllThingsD now reports that Jobs later sent a longer, more detailed email with his complete thoughts on the negotiations with book publishers.
“I can live with this, as long as they also agree to the other thing you told me you can get: The retail price they will set for any book will be the LOWER of the applicable “iTunes” price below OR the lowest wholesale price they offer the book at to anyone else, with our wholesale price being 70% of such price. For example, normally our retail price for a $26 book will be $12.99 and we will pay 70% of that, or $9.10. However, if they offer the same book to Amazon for a wholesale price of, say $12.50, then our retail price for the same book shall be set at $12.50 and we will pay 70% of that price for the book.”
The emails provide some insight into Jobs' thought process during the negotiations. The draft and final versions of the email show that Jobs initially appeared to have strong feelings on how Amazon's pricing would have to be affected, but then according to the emails' timestamps he reconsidered his position within two hours to offer a different angle and concern about the negotiations.
The testimony portion of the case is now in the second week, with Cue set to take the stand tomorrow.
In iOS 7, Apple has included a new Notification Center feature called Today, which the company says is designed to provide users with the day's events at a glance, including information like birthdays, weather details, and traffic reports.
We've unearthed additional details about how Today works, including how Apple gathers information to provide traffic details on frequently traveled routes. In the location settings section of iOS 7, there’s a new feature called "Frequent Locations," which Apple says "suggests locations of interest based on historical location usage."
Frequent Locations stores information about locations that have been visited multiple times and it appears to pair with another "Traffic" setting to provide commute details on locations a user visits on a regular basis, as seen in the screenshot below. It is unclear, however, if these traffic notifications appear based on the time of day. For example, they could appear only during a morning or evening commute to work.
Users have found other interesting items in the 'Today' panel, including a suggestion of an early bedtime for an upcoming busy day.
It appears that location settings in iOS 7 have a wide range of capabilities, which could see the Notification Center including even more detailed information as iOS 7 evolves. In a report earlier today, The Next Web estimated that iOS 7 would see a number of design changes before being released this fall. We have additional details on iOS 7, including major changes, small updates, and new APIs.
The MagCozy, like the KeyBit, is an innovative solution that is designed to help Mac owners keep track of their MagSafe to MagSafe 2 Converters.
Apple's MagSafe 2, which was introduced with the 2012 MacBook Air and Retina MacBook Pro, is incompatible with original MagSafe Power Adapter, necessitating the use of a small converter to charge MagSafe 2 devices with MagSafe adapters.
Currently featured on Kickstarter, the MagCozy leashes the converter to the cord of a power adapter, preventing the accessory from being lost or misplaced.
The MagCozy was inspired by a rubber band that attached the converter to the adapter, and the idea evolved into a simple but sleek sleeve that encompasses the converter and attaches to the adapter via a small loop. While the KeyBit was ideal for keeping a MagSafe to MagSafe 2 converter on hand while traveling, the MagCozy is ideal for home use.
Kickstarter backers can get a MagCozy in white, red, black, or blue for a pledge of $8. The designer, Ben Martinek, is also offering a limited edition MagCozy in an undetermined color and t-shirts for an additional fee.
The Next Web has given us a peek behind the scenes at the development of the new and controversial user interface in iOS 7.
One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons. Then, with those as a guide, the iOS design teams went to work.
First of all, many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now Apple’s head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the ‘interiors’, with those palettes as a guide.
The site goes on to note that the design is "firmly a 'work in progress'", and that the look and feel of the icons and other new UI bits are likely to change significantly as the iOS 7 beta proceeds.
Angry Birds creator Rovio has a new game in the works, which is teased on a newly released website that features a bird dashing down a pathway. "Something NEW is coming!" reads the site, and in a blog post, Rovio says the game is unlike its standard Angry Birds titles.
Those birds and piggies are getting ready for their most thrilling and action-packed game yet! All your favorite characters are returning for a brand new title that will bring you closer to Piggy Island than ever before. It's Angry Birds, but not as you know it!
Our sister site TouchArcadespeculates that the game might be an Angry Birds themed runner or racing game, which makes sense given the teaser. Rovio didn't reveal when the game might be released, but did say that additional updates will be released over the summer.
Since its unveiling at the Worldwide Developers Conference keynote, Apple's new user interface for iOS 7 has proven somewhat controversial with pundits and fans debating whether the direction is a good or bad one. Earlier this week, it was reported that Jony Ive had put Apple's marketing team in charge of the look and color palette for the iOS 7 icons, bringing new blood and a fresh perspective to the operating system.
During Apple's Worldwide Developer Conference keynote, CEO Tim Cook 
- Faster PCIe-based flash storage: The new MacBook Air takes advantage of PCIe-based flash storage, pushing peak read/write throughput to 
Eddy Cue, Apple's senior vice president in charge of internet software and services, 
Back in March, an MIT 
Several state and city law enforcement officials are teaming up to launch an investigation on why smartphone manufacturers including Apple have not done more to combat device thefts, 
Thus far in the 
The Next Web has given us a peek 
