MacRumors

In line with a rumor from yesterday, Apple today launched its annual Back to School promotion offering qualified educational purchasers iTunes Store/App Store/iBookstore gift cards of up to $100 with the purchase of a new Mac, iPad, or iPhone. The program begins today and runs through September 6.

Buy a Mac for college, get a $100 App Store Gift Card - and also save with education pricing. Or buy an iPad or iPhone and get a $50 card.

As in past years, the Mac mini is excluded from the promotion, while all iPad (fourth-generation, iPad 2, and iPad mini) and iPhone (5, 4S, and 4) are eligible. Full requirements for eligibility are outlined in the terms and conditions (PDF).

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The offer is available in the following countries, with gift card amounts varying based on local currency: Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom, and United States.

Update: Photos of new window displays for Apple's retail stores:

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Photos from @applecultist

Update 2: Photo of Back to School brochure:

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Photo from @applecultist

In addition to filing for a trademark on the term "iWatch" in Russia and Japan on June 3, we have discovered that Apple filed for a trademark in Taiwan, which follows a report from 9to5Mac that Apple filed in Mexico as well, bringing the total number of trademark filings to four.

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Apple's Taiwan Filing

In both iWatch trademark filings discovered today, Apple Inc. is listed as the company behind the requests and the company’s Infinite Loop address in Cupertino, California is included on the applications. The filing in Mexico was submitted via Mexico-based law firm Arochi, Marroquín, & Linder, S.C, which has worked with Apple on other product trademarks.

News of the iWatch, which is one possible name for Apple's rumored smart watch, first surfaced in late 2012 and was followed by a patent application for a wraparound-style “wearable video device” in February.

According to reports, Apple has a team of 100 product designers working on the watch, which may include a 1.5–2.0 inch OLED display along with biometrics, iPod nano touch technology, and the ability to interact with existing iOS devices.

While it has been suggested that Apple's smart watch could launch later this year, KGI Securities analyst Ming-Chi Kuo has instead targeted a late 2014 release date for the iWatch, suggesting that Apple is not quite ready to ramp up production for a 2013 debut.

Update: Apple also appears to have filed for an iWatch trademark in Turkey through Pinar Arikan, an attorney who has worked with the company in the past. While the filing does not list Apple as the applicant, it was filed on the same June 3 date as the other applications.

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Update 2: Apple has also filed for the mark in Colombia and Chile.

Update 3: A tipster has also pointed us to a filing in India, bringing the total number of international filings discovered so far to nine, including the original December 2012 application in Jamaica that Apple is using to establish priority.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Apple is planning to work with Nevada utility company NV Energy to build a solar panel farm next to its Reno data center, reports GigaOM. Like the company's two other solar farms located in North Carolina, the Reno solar farm will provide between 18 and 20 MW of power and will be built by solar company SunPower.

The Reno site will incorporate the SunPower Oasis C7 system, which includes a set of parabolic mirrors to reflect sunlight onto solar cell receivers, "concentrating the sun’s energy by 7 times."

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An Early Image of Apple's Reno Data Center

Apple's solar farm plans were approved on June 12 by the Nevada state utility commission, and under the terms, Apple has the option to expand the solar farm in the future. While the farm is under construction, Apple will use local geothermal power to run its Reno data center, continuing its commitment to clean energy.

All of Apple's data centers use 100 percent renewable energy, and we are on track to meet that goal in our new Reno data center using the latest in high-efficiency concentrating solar panels. This project will not only supply renewable energy for our data center but also provide clean energy to the local power grid, through a first-of-its-kind partnership with NV Energy. When completed, the 137 acre solar array will generate approximately 43.5 million kilowatt hours of clean energy, equivalent to taking 6,400 passenger vehicles off the road per year.

Apple first announced that all of its data centers run on 100% renewable energy back in March, with its corporate facilities running on 75% clean energy. According to Apple's environmental policy pages, the company has decreased its greenhouse gas emissions by 21.5 percent since 2008 and estimated itself to be responsible for 30.9 million metric tons of greenhouse gas emissions in 2012.

Apple updated its investor relations page today to note that it will announce its earnings for the third fiscal quarter (second calendar quarter) of 2013 on Tuesday, July 23. The earnings release typically occurs just after 4:30 PM Eastern Time following the close of regular stock trading, and the conference call is scheduled to follow at 5:00 PM Eastern / 2:00 PM Pacific.

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MacRumors will provide running coverage of the earnings release and conference call.

The release will provide a look into the strength of iPhone 5 and iPad mini sales into their third quarter of availability, and perhaps updates on the new products announced at WWDC. Apple's stock price is down some 23 percent year-to-date and roughly 300 points off its highs of last year. Analysts have continuing concerns about Apple's ability to innovate without Steve Jobs, though the current price is up slightly from the previous earnings call.

In the past two July earnings calls, Apple has announced the imminent launch of OS X Lion and Mountain Lion, though there is no indication yet that Mavericks will launch the day after the call.

Apple reported strong results three months ago when it announced a dramatic increase in its share repurchase authorization and a larger dividend payment. Apple should update investors on the progress of its share repurchase program.

Apple provided guidance for the third quarter of fiscal 2013 for revenue of between $33.5 and $35.5 billion and gross margin between 36% and 37%.

According to two employees (via 9to5Mac) some Best Buy stores in the United States will offer the Pebble smart watch beginning on Sunday.

The product, which carries an in-stock date of July 7th in the store's inventory system, appears to be limited to Best Buy's brick and mortar locations.

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Additionally, the inventory system points to an in-stock date of July 7th, which is the upcoming Sunday. Best Buy typically rolls out specials and new products on Sundays, so this date makes sense. However, an in-stock date could also mean that Best Buy stores are scheduled to receive the product on that date, but sales will only begin a few days later.

First introduced via an enormously successful Kickstarter project, the Pebble smart watch features an e-paper display and integrates with a number of iOS apps thanks to an official SDK released earlier this year.

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The popularity of Pebble and other similar devices has spurred multiple companies to look into producing their own smart watches. Apple is currently reported to be developing a smart watch called the "iWatch," while Microsoft, Google, and Samsung all have offerings of their own in the works.

The Pebble smart watch, which is available in an array of colors, sells for $150 on the official website. It is likely that Best Buy will offer similar pricing arrangements.

Update: Pebble is now listed as "Coming Soon" on Best Buy's public site.

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Update 2: Pebble has officially announced the Best Buy partnership, with black Pebbles becoming available this Sunday, July 7 and red Pebbles appearing next month.

9to5Mac reports that Apple is likely to launch its annual "Back to School" promotion in the United States and other countries this week, perhaps as soon as tomorrow. The program offers iTunes Store/App Store gift cards to students who purchase a Mac or iPad, and for the first time the program will also include iPhone purchases this year.

The promotion will give eligible students an iTunes/App Store gift card with the purchase of a Mac, iPad, and for the first time, an iPhone. The gift cards that come with Mac purchases will be worth 100$ while the cards accompanying the iOS Devices will be worth $50.

MacRumors had heard over the weekend that Apple retail stores will be performing an "overnight" tonight to adjust signage and other aspects of store layouts. Our source indicated that tonight's changes are likely to be in support of the Back to School promotion, suggesting that it will indeed launch tomorrow.

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Apple runs the Back to School promotion at different times throughout the year in different countries to correspond to the various educational calendars, but the program launching this week will be the company's largest as it will likely include the United States, Canada, and Europe.

Tag: 9to5Mac

ios_7_iconApple is carefully monitoring the way that its retail workers are using iOS 7, reports 9to5Mac. Both retail store managers and Apple's Human Resources team have been contacting employees that are found using iOS 7 to ensure that the beta software was installed through official Developer channels.

Apple's retail workers are only authorized to install iOS 7 if they are members of the iOS Developer Program or part of an internal testing project. Employees are not allowed to sign up for a developer account and share the iOS 7 beta with coworkers, as noted in a warning letter that Apple sent out to some retail employees.

Am I allowed to load and use iOS beta software on my devices? Not unless you are a member of the iOS Developer Program, or have been explicitly authorized by management to participate in the development or testing of internal Apple applications as part of an official Apple project.

You may not load iOS beta software onto any other person's iOS device. Employees are not authorized to receive iOS beta software from any third parties, even if those third parties are iOS Developer Program members.

Employees have also been forbidden from showing the iOS 7 beta to Apple Store customers. According to retail workers who spoke to 9to5Mac, Apple is "super strict" about all iOS 7 usage in store. "We could get fired for showing a customer iOS 7 on our phones because of the Apple Developer NDA agreement," said one employee.

Customers who bring in malfunctioning phones running iOS 7 will not be able to have them serviced in store either, as Apple has implemented guidelines preventing Geniuses from working on phones running the beta software.

Apple routinely uses its retail employees to test and improve software. Last year, Apple relied on its workers to help improve its Maps app, and this year, certain employees have been given access to OS X Mavericks for beta testing purposes.

iOS 7, which offers a radical design overhaul along with a number of performance enhancements, is currently only available to developers. The final version of the software is expected to be released this fall alongside the next generation iPhone.

Related Forum: iOS 7

OnenoteMicrosoft has released updates to its OneNote note taking software for iPhone and iPad, nearly a year after its last release.

Version 2 adds more consistent cross-platform display of notes, full-page view on iPad, and additional formatting options, among other smaller changes. Microsoft does suggest that current OneNote users sync their data before upgrading.

Today we are proud to announce the new versions of OneNote on iPad, iPhone and Android. Internally, we have been calling them version 2, and we think you are going love all of the new features and functionality available in these updates. A lot of the features are based on your feedback and we look forward to seeing what you have to say about this update.

If you have an iPad, iPhone or iPod, please download OneNote for iPad or OneNote for iPhone from the App Store, where you can get started for free today. We think that once you start using OneNote to keep track of your ideas, share with others and be more organized, you will never need another note-taking solution.


OneNote for iPhone and iPad are free downloads from the App Store. [Direct Links: iPhone, iPad]

French newspaper Les Échos reports [Google translation, via SlashGear] that investigators with the country's Competition Authority raided the offices of Apple's French arm last week as part of an investigation into the company's treatment of its resellers. According to the report, the agency is investigating whether Apple offers preferential treatment for its own outlets while disadvantaging independent retailers selling Apple products.

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Apple's Opéra retail store in Paris

The investigation was sparked by complaints from reseller eBizcuss, which had sued Apple in late 2011, charging that product shortages, credit line decreases, and required store upgrades were making it nearly impossible for independent retailers to survive. eBizcuss ceased operations last year.

Today's report indicates that investigators searched the offices of Apple France, as well as those of several distributors, seizing documents addressing Apple's relationships with those distributors and ultimately resellers.

In addition to the controversy over Apple's treatment of its resellers, French authorities are also examining the behavior of not only Apple but also Amazon and Google for "lock-in" on their application marketplaces that make it difficult for consumers to change platforms. That investigation has apparently been driven by Apple's move to increase the minimum selling prices of newspaper and magazine content, a move that has apparently left some developers feeling trapped between Apple's policies and their customer bases locked into the iOS platform.

lte_advanced_logoThe Korea Times reports (via Engadget) that Apple and South Korean carrier SK Telecom are in talks regarding a future iPhone that would support faster LTE-Advanced (LTE-A) data networks. Just last week, the carrier announced the launch of the world's first publicly accessible LTE-A network.

“SK Telecom is approaching Apple to put our LTE-A technology on the upcoming iPhone 5S. We are in the middle of negotiations,” said an SK Telecom executive, requesting anonymity. [...]

Because Korea has recently seen a huge demand for devices supporting high-speed networks, Apple intends to use Korea as the litmus test to gauge the marketability of LTE-A technology before making inroads into China, according to industry sources.

LTE-A supports a theoretical maximum download speed of 150 Mbps, twice as fast as the LTE standard used on the iPhone 5, although real-world speeds are in general significantly slower than theoretical maximums.

The report suggests that Apple could release an LTE-A iPhone "in the coming months" on the iPhone 5S, but it seems fairly unlikely that Apple would be prepared to support the standard so soon after beginning negotiations with SK Telecom, even if the company has already been working on the technology.

Related Forum: iPhone

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Photo of the Pebble watch

Bloomberg reports that Apple has filed for a trademark for the term 'iWatch' in Japan:

The maker of iPhones is seeking protection for the name which is categorized as being for products including a handheld computer or watch device, according to a June 3 filing with the Japan Patent Office that was made public last week.

'iWatch' is one of the possible names for the long-rumored Apple wristwatch that has generated increasing buzz over the past year.

The filing actually represents the second 'iWatch' trademark filing discovered from Apple. The first report of the 'iWatch' trademark came from Russia, also on June 3rd.

Bloomberg repeats its February claim that Apple has a team of about 100 product designers working on a wristwatch computer. The most recent reports have suggested we won't see the Apple watch until late 2014 and that the watch will feature biometrics as a key feature, allowing for increased security and opening the door to broader health-related applications.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Last week, it was reported that a growing number of owners of Apple's new MacBook Air were experiencing Wi-Fi issues, with users reporting problems such as dropped connections that require a restart in order to reconnect. It was reported earlier this week that Apple has been replacing affected machines and collecting the defective units in order to examine them as part of the company's investigation into the issue.

As noted by AppleInsider, Apple is now sending out invitations to certain MacBook Air owners asking if they wish to participate in the company's AppleSeed customer software seeding program for the purposes of testing a new "MacBook Air WiFi Update 1.0". While Apple does not specify in its invitation exactly what problem the software update is designed to address, it presumably focuses on the connection issues being reported by users.

You have been selected to join our AppleSeed program. If you accept, we will provide you with a pre-release version of the MacBookAir WiFi Update 1.0 to install and use.

While trying out MacBookAir WiFi Update 1.0, we ask that you provide us with your feedback. Our program includes a bug reporting system for our participants. If you wish to be a seed volunteer and help Apple release high-quality software, follow the instructions below.

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Beyond the connection issues, Apple's OS X 10.8.4 public release and OS X Mavericks beta also appear to have a software issue that prevents machines supporting the new 802.11ac Wi-Fi standard from taking advantage of the faster speeds for file transfers. It is, however, unclear whether Apple will address this issue for current MacBook Air owners through this software update in testing or through a separate update such as the upcoming OS X 10.8.5 update.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Nowhereelse.fr shares [Google translation] a pair of photos of what may be the rear shell of Apple's rumored lower-cost plastic iPhone. While the site acknowledges that the part could simply be a Chinese clone of an iPhone 5 rear shell, certain features such as a round rear microphone hole and rounded rear edges are consistent with previous claims for the lower-cost iPhone, including leaked design drawings from a case maker.

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Apple has been said to be planning to release the lower-cost iPhone later this year in an array of colors, with one report claiming that Apple would be using essentially the same colors as found in the company's line of iPhone 4/4S bumpers, although that report indicated that green appeared to have been excluded from the set. This green rear shell is indeed fairly close in color to the green iPhone bumper.

Update 10:03 PM: Nowhereelse.fr has spotted two more photos [Google translation] showing the same part also in yellow and red.

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Related Forum: iPhone

tsmcThe Wall Street Journal is reporting that Apple has signed a deal with Taiwan Semiconductor Manufacturing (TSMC) to produce some A-series chips for Apple's iOS devices starting in 2014. The article confirms a report from Digitimes published earlier this week regarding the deal.

This month, after years of technical delays, Apple finally signed a deal with Taiwan Semiconductor Manufacturing Co. to make some of the chips starting in 2014, according to a TSMC executive. The process had been beset by glitches preventing the chips from meeting Apple's speed and power standards, TSMC officials said.

The report states that TSMC plans to start producing the chips in early 2014 using 20-nanometer technology, which would make chips smaller and more energy efficient. The two companies have been discussing their arrangement since 2010, with serious discussions on the process of creating the chips starting in 2011.

TSMC executives told the WSJ that Apple had asked to either invest in the company or to have TSMC set aside a factory specifically for Apple chips. Executives said they had denied both options because they wanted to keep TSMC's independence and manufacturing flexibility intact.

Apple has so far used Samsung to exclusively manufacture the A-series chips for its iOS devices, but with the two companies becoming rivals in the mobile device market, Apple has been trying to reduce its reliance on Samsung for components.

As the WSJ notes, Apple and Samsung's relationship as far as components goes back to the early days of the iPod as Samsung won some business from Apple after the company became unhappy with original iPod processor supplier PortalPlayer. While Apple was aware that Samsung planned to compete with it in the mobile device market, Samsung had told Apple that it kept its component business separate from the mobile device business and promised to keep its executives from sharing information with each other.

Some Apple executives didn't like the arrangement, and in 2008 Apple began an effort to shift away from Samsung for its flash memory supplies. In 2010, Apple made a similar move with its iPhone displays, shifting production from Samsung to Sharp and Toshiba, although Retina display iPads continue to use Samsung displays.

And while Apple is trying to rid itself of its reliance on Samsung, the Korean company understandably would still like to keep Apple as one of its customers, with an estimated $10 billion of Samsung's reported $59 billion in component sales coming from the Cupertino company.

While iOS apps like Evernote and Instapaper are able to provide users with in-app auto-renewing monthly subscriptions for services, the same functionality is not available in the Mac App Store at the current time.

For example, Evernote is able to offer a renewable monthly subscription to its premium service via iOS, charging $5 per month. On the Mac App Store, however, Evernote cannot offer a subscription, instead requiring users to sign up each month or purchase a year of service in advance.

As 9to5Mac notes, that is set to change in OS X Mavericks, with the introduction of Auto-Renewable Subscriptions for Mac Apps.

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With the release of Mavericks, Mac developers will be able to provide services on an ongoing monthly basis with charges routed through the App Store's in-app purchase system. As with the iOS App Store, developers will be able to offer both ongoing subscriptions and subscriptions that expire after a set time, automatically charging a user's iTunes account.

Mac App Store subscriptions in Mavericks will be managed in the Mac App Store's account information panel, which has been updated with a new subscription management setting.

OS X Mavericks was previewed at Apple's Worldwide Developers Conference in June. It is currently available for developers, and is expected to be released to the public in the fall.

Related Forum: OS X Mavericks

Last month, Apple submitted plans to relocate its flagship San Francisco retail store three blocks north, putting the new store directly on Union Square, the heart of the city's high-end shopping district.

Despite initial praise for the project from city officials, Apple's proposal rapidly drew criticism for a number of its features, including an 80-foot-long blank wall along Stockton Street and the apparent removal of a sculptural fountain currently located at the entrance stairway to a public plaza.

The San Francisco Chronicle now reports that the city's Planning Department has issued its preliminary project assessment (PDF) on Apple's proposal, indicating that it would like to see a number of changes to the project.

There's too much glass on Post Street and too much metal on Stockton. The plaza that would accompany it needs a friendlier entrance. Planners also want the project to include a circular bronze fountain by Ruth Asawa that is the centerpiece of the plaza now on the block.

Despite all this, the city's top planner said Thursday that he sees no reason Apple can't build a modernistic metal-and-glass box within the historic setting of the Union Square retail district.

The city's planners object to the uniform wall of glass along the store's main frontage on Post Street, suggesting that Apple should do more to break up the wall by including colors or textures or vertical design elements. The planners also suggest possibilities for improving the blank Stockton Street frontage, including adding windows or pulling back the storefront to allow for landscaping and perhaps public seating areas.

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Regarding Apple's controversial proposed changes to the public plaza behind the store, planning officials have asked Apple find a way to widen the entrance stairway to help draw in visitors. Apple is also being asked to try incorporate the existing fountain sculpture by noted San Francisco artist Ruth Asawa into the new plaza design, and if it is not feasible, to assist with finding a new location for the fountain.

The Chronicle also spoke with San Francisco mayor Ed Lee about the fountain. Lee, who had been unaware of its proposed removal following his initial viewing of the project plans, suggests that an agreement with Apple to secure the fountain's fate may be near.

"I've had some very good conversations with Apple and the managers of the Hyatt," said Lee, who praised Apple's plans in May as "incredible" but later told The Chronicle he hadn't realized the new building would disrupt the Asawa fountain. "I think a decision will be made in a short period of time."

Apple has not disclosed a timeline for constructing the new store and relocating its operations from the existing store at 1 Stockton Street, and its timeline may depend on how long negotiations with city officials take to achieve a design satisfactory to all parties.

Netflix today announced the release of Max, a personal content assistant and guide that the company calls the "child of Siri and HAL 9000." Max is designed to help users choose movies and television shows to view, and he does so using personal tastes.

Max asks a user questions about mood and movie viewing preferences in order to come up with a suggestion. He also uses Netflix's algorithms to predict content that a particular user might enjoy and plays a number of "games" to make selections.

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One of the experiences Max offers is called the "ratings game," where you pick a genre to fit your mood and then rate a few titles on the familiar Netflix five star scale.

Sometimes, when Max feels particularly confident, he will offer a fun, personalized suggestion after asking only one simple question. Here Max asks you to pick between two highly specific genres that are personalized and use the very detailed tags we have on all of the shows and movies that are available on Netflix.

Other times, when intoxicated by past success, Max will get a little cocky and offer a suggestion right away, no questions required. The catch…this is a mystery suggestion and you'll just have to press play and trust him.


While Max is currently only available as a beta for PlayStation 3 users, Netflix says that if the experiment turns out to be successful, Max will be available on other devices in the future, "likely the iPad next."

Customers on both the MacRumors and Adobe support forums are reporting severe flickering when using some 2013 13" MacBook Air models when using Adobe Photoshop, particularly the larger brush tools.

Adobe representative Chris Cox posted on Adobe's support forums that he believes it is a driver or GPU issue, or possibly a problem with the LCD driver circuits. Additionally, he says Adobe has not been able to reproduce the issue, suggesting that it could be a particular run or series of MacBook Air models that are running into issues.

When we file a bug with Apple that we cannot reproduce ourselves: Apple ignores it.

Apple needs to hear from customers who experience the problem, and needs details on exactly which systems have the problem.

We will continue to research this, and if we find a system that reproduces it, then we can file a bug with Apple and have some hope that they might investigate.

Also, thanks for the video - that is definitely a driver or GPU issue, though with that kind of flickering I'd also suspect the LCD driver circuits.

New chipsets, like those in the new MacBook Air, occasionally have sporadic quality control issues. Some MacBook Air owners are reporting issues with Wi-Fi and Apple has issued a 'capture' order to Genius Bar representatives to take broken machines and send them to Cupertino for further analysis.

Adobe advises affected customers to contact AppleCare so the problem can be diagnosed and, hopefully, quickly resolved by Apple. Some reports have suggested that upgrading to Mavericks solves the problem, indicating a possible software issue.