MacRumors

Earlier this week, news broke that Apple acquired video discovery and recommendation startup Matcha.tv, a service designed to aggregate popular content from streaming video sites like Netflix, iTunes, Hulu, and Amazon Prime to offer its users a list of content available across all of the services.

Details on the purchase have been scarce, but TechCrunch has provided some new information on why Apple decided to buy Matcha, pointing to its video recommendation algorithm as the reason behind the acquisition.

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According to TechCrunch's sources, Matcha managed to hit the user engagement sweet spot, delivering the "right content to the right users" and outperforming competing apps like Dijit and Squrl. Before being shut down, Matcha was ranked as one of the top 15 apps in the Entertainment section of the App Store charts and was experiencing a sharp rise in user growth.

It was Matcha's user acquisition and user engagement strategy that Apple was interested in, according to one of our sources, since the acquisition happened just after Matcha had completed a round of vigorous A/B testing and had “found the answer” to rapid user growth and time spent in app. Matcha's pairing algorithms that drove the right content to the right users simply worked best of any other apps competing in that space, the source affirms.

Matcha was originally purchased back in May, before its recommendation site was shut down and its app was pulled from the App Store. It was also reportedly acquired for $10 to $15 million, rather than $1 to $1.5 million as was originally reported.

While Matcha's expertise aggregating recommendations from an array of content sources might immediately link its talents to the Apple TV, its notable content delivery algorithms could have a far broader application to facilitate improved recommendations and better content discovery across a number of Apple’s products, including the App Store.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

News of Baldur’s Gate: Enhanced Edition for the iPad first hit in March of 2012 and was followed by a December 2012 release.

After being in the App Store for six months, the game was pulled over a contractual dispute between Overhaul Games (a division of Beamdog), and Atari, who had requested the game’s removal from the App Store.


It appears the dispute has been resolved and the game returned to the App Store this morning. According to our sister site TouchArcade, a future patch for the original game is in the works, as is Baldur’s Gate 2: Enhanced Edition. TouchArcade also has a full review of the game from when it was originally released, warning that the "game requires commitment" and "keeps its treasure for the dedicated."

Baldur’s Gate: Enhanced Edition can be downloaded from the App Store for $9.99. [Direct Link]

Finish, the Apple Design Award-winning to-do app created by a pair of 16-year-old developers, has today received a significant update that adds a host of new features that were requested by users, including a much desired Task-by-Task time setting option that allows users to set times for tasks.

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In addition, version 2.0 of the app allows users to add notes to tasks, activate a "Bother Me" reminder function, quick-add tasks, and share tasks via email. It also includes a "Rewards" function that allows users to earn real life rewards for completed tasks.

REWARDS: As you complete your tasks, you’ll have the option to earn free, real-life rewards. You’ll never know for sure when you’ll receive rewards–though let’s just say, the earlier you finish your stuff, the better ;). Rewards are constantly changing. They could be anything from productivity tools, coupons,yummy snacks, gift cards, discounts, and more. Keep an eye out for stuff from your favorite brands, and enjoy another huge weapon against procrastination.

The app has been redesigned with both visual and interface enhancements and other new features include task restore abilities and data export options.

Finish can be downloaded from the App Store for $0.99. [Direct Link]

ESPN has updated its WatchESPN app with new support for split-screen viewing of content. For example, users could watch a live stream of one of ESPN's many channels while simultaneously pulling up some on-demand video content or live sports scores.

The feature is exclusive to newer iPads and the iPad mini currently, but will be coming to other devices like the Apple TV and Xbox in the future.

AllThingsD has more on how the feature works:

The key here is something ESPN is calling a “live toolbar.” It’s a widget that runs across the bottom of the video screen and lets you pull up data like scores and stats for other games you’re not watching. And, if your attention span can handle it, you can also use it to pull up on-demand video clips, like highlight reels, that you can watch side-by-side with a live feed.

NewImage

What's new

Introducing the WatchESPN Live Toolbar on iPad! Now you can keep up with news, scores and on-demand video from your favorite sporting events while watching live programming on ESPN.

The live toolbar includes:
- Live TV Lineup: See what's on ESPN's networks and switch to additional ESPN programming without exiting the video.
- Scores: Follow additional games while watching your game on ESPN. Launch video highlights at the conclusion of an event (where available).
- Top Videos: Watch multiple things at once! Keep up with the latest news and highlights right alongside the live ESPN programming you're watching. Rotate your device while watching two videos.

*The Live Toolbar is available on iPad and iPad Mini only.

Also new in 1.7:
- Users connecting from a college or military network now get access to ESPN3 events automatically!
- WatchESPN is now compatible with iOS7.
- "ESPN on ABC" events will now appear in the WatchESPN app. Selecting these events will bring you into the WatchABC app.

As with many of these apps, live streaming is U.S. only and requires authentication through one of these paid television providers: AT&T U-verse, Bright House Networks, Charter, Comcast XFINITY, Cox, Midcontinent Communications, Optimum, Time Warner Cable, or Verizon FiOS TV.

WatchESPN is a free download from the App Store. [Direct Link]

Tag: ESPN

A newly-published patent application from Apple (via AppleInsider) describes a method to allow users to "gift" media content purchased via iTunes and from their own libraries to other users through near-field communication (NFC), suggesting that the technology may eventually find a way onto iOS devices in the near future. The patent, which was filed back in March of this year and stretches over a lengthy 63 pages, describes a system whereby:

...an offer and acceptance of a selected gift file is accomplished between a gifter device and a receiving giftee device using a near-field communication (NFC) connection.

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The filing shows a picture of a generic iPhone with an additional chip (labeled 50 in the above diagram) on both the front and rear of the device which may potentially allow users to exchange content through NFC. The patent describes two methods of "gifting" – either by purchasing the media directly from the iTunes Store and sending to another user's Apple ID or by sending a copy of already-owned media to another device, which is currently unavailable on all iOS devices.

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The patented method involves digital media protection keys, such as a DRM key, that allows the "gifted" file to be only played on one device in accordance with copyright regulations. This is similar to the existing method of gifting through the iTunes Store, however the transfer would be over NFC, not the Internet or 3G. The NFC chip may allow for data transfer speeds of up to 560 Mbps, according to the filing, and may be compatible with the new TransferJet protocol, first developed by Sony, which allows for faster transfer speeds between devices. The new chips will have a range of 2–4 cm, so users do not physically have to touch phones.

Apple has so far shied away from NFC technology, instead stepping gingerly into scannable digital tickets, coupons, gift cards and loyalty cards with its own Passbook service introduced with iOS 6. This patent suggests, however, that the company is seriously considering NFC as a feature in upcoming devices. NFC is already available on several other devices, including those running Android, BlackBerry OS and Windows Mobile, and it allows users to achieve much more with their smartphones, including paying for goods and services (examples include Visa's payWave and Mastercard's PayPass) and using their smartphones on public transport, which is already being tested in several U.S. cities, including New York and Los Angeles.

Tag: Patent

The U.S. Patent and Trademark Office today published an Apple patent application (via AppleInsider) covering an idea for flexible headphone connectors to avoid plug breakage and accidental equipment damage – a common complaint of many users. The patent application, which was first filed back in June 2011 and lists Albert Golko, an iPhone and iPad product development engineering manager at Apple, as its inventor, describes a system whereby:

…a portion or all of the plug connector may comprise a flexible material that allows the connector to bend with respect to an insertion axis and prevent the connector from breaking when inserted or extracted improperly.

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The patent describes an audio connector (i.e. a standard 3.5 mm headphone jack) that is manufactured from a flexible material that allows it to bend slightly during use. The audio connectors currently in use on most devices are inflexible and offer no strain relief, meaning that any sudden force to the headphone jack risks damaging the port, which often warrants an expensive repair.

A further addition to the patent is a certain level of flexibility along the connector's length, which allows for more strain in areas that are prone to breakage, such as the tip or base of the plug. Many smartphone users are accustomed to wrapping headphones around the device, which causes an enormous amount of strain to the base of the plug. It is envisioned that Apple's patent will help reduce this slightly by providing more relief to both the headphone jack and the connector.

Although the intentions of the patent application are as of yet unclear, Apple has in the past expressed interest in improving and shrinking headphone plugs and jacks. A patent application published in 2010 outlined a headphone jack design using pogo pins rather than cantilevered metal strips for electrical contacts within the jack, a design which could allow for thinner headphone jacks. Existing audio connectors, both in the standard 3.5 mm and smaller 2.5 mm sizes, remain limiting factors in making smartphones and other devices smaller and thinner, but Apple's work toward thinner jacks and more flexible plugs could help the company achieve smaller and thinner device designs in the future.

Tag: Patent

ios_7_iconBGR reports that its sources have laid out a rough timeline for the final developer seeds of iOS 7, unsurprisingly noting that Beta 6 should arrive sometime next week, roughly two weeks after the release of Beta 5.

The report indicates that Beta 6 is planned to be the final developer release before Apple finalizes iOS 7 with a golden master build. That golden master is expected to be seeded to internal groups and carrier partners starting on September 5, with the full developer community receiving access on September 10 alongside Apple's iPhone media event.

After iOS 7 beta 6, Apple will be seeding a GM (gold master) version for its employees and partners to test starting around September 5th. This will mostly likely be the software that is released to the public later on in the month of September, barring any major bugs or problems that might be discovered.

After Apple and its partners are comfortable with the gold master build, the company will release it to developers on September 10th, the day of the company’s iPhone event where we should see the new iPhone 5S and iPhone 5C make their first appearances — and they will of course be the first devices to run iOS 7 out of the box.

If Apple follows the pattern of its last several iPhone launches, the new iPhone hardware could launch in the first round of countries around Friday, September 20, with iOS 7 being made available to the public for existing devices a few days earlier.

Tag: BGR
Related Forum: iOS 7

Screen Shot 2013-08-15 at 1.43.39 AMAugmented reality service Layar has released an update for its iOS app today, bringing a complete redesign to the app as well as the ability to archive AR content for later viewing. The app also includes an integrated QR code scanner and a refined Geo Layer interface that allows the user to find points of interest within a physical location.

Scan print materials enhanced with Layar to view rich digital experiences right on top! Then be amazed as extra digital content appears, allowing you to interact with your world in a whole new way!

Layar was one of the most prominent early apps to take advantage of support for augmented reality features enabled by Apple in iPhone OS 3.1 back in 2009. Layar is a free download in the App Store. [Direct Link]

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

According to market research firm IHS iSuppli (via CNET), production levels for displays destined for this year’s upcoming iPad mini are set to be on par with those of last year’s model. The firm also believes that this year’s iPad mini will feature a high-resolution Retina display, something that has been highly rumored for the upcoming device.

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"Based [what] we are seeing in the [production] pipeline...The volumes are similar to the iPad Mini that we saw in Q4 of last year," said Vinita Jakhanwal, director of mobile & emerging displays at IHS iSuppli, referring to display production. [...]

LG Display is expected to be the main supplier initially for the Mini Retina, though Sharp is also expected to participate in production, Jakhanwal said. Other reports have also cited Samsung as a supplier as various manufacturers struggle to reach high-volume production of the pixel-dense yet thin display.

Jakhanwal also notes that AU Optronics is currently supplying a small share of iPad mini displays but that it would need to "scale up" before it could begin supplying Retina display panels. Reports have indicated that Apple is likely to dump AU Optronics as an iPad mini display supplier as it moves to Retina panels.

Earlier this week, a report from Bloomberg claimed that Apple will indeed release a thinner full-sized iPad and a Retina-equipped iPad mini within the last three months of 2013. This would mean that the upcoming September 10 media event for the iPhone would be completely separate from that of an iPad announcement. The new full-sized iPad is expected to have a narrower bezel like the existing iPad mini, while the new iPad mini is not expected to have any significant design changes.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Buy Now)
Related Forum: iPad

Ginger Labs launched a major update to its iOS note-taking app Notability today that includes universal compatibility with both the iPhone and iPad, as well as iCloud support for syncing and viewing between devices. The update also adds features such as cosmetic user interface changes and a new scissor tool for scaling and rotating.

notability

Welcome to Notability, the best-selling note-taking app on iPad, iPhone and iPod touch. Notability is so powerful that it will transform how you work: sketch ideas, annotate documents, sign contracts, complete worksheets, keep a journal, jot travel notes, teach a class, make a presentation and much more. With iCloud support, your notes stay up to date on all your iOS devices!

Last year as the App Store reached the 25 billion download milestone, Notability was recognized by Apple as one of the "Top 25 All-Time Paid Apps" for iPad. Notability is $2.99 for the iPhone and iPad and can be downloaded from the App Store. [Direct Link]

china_mobile_logo copyReuters reports that recent talks between China Mobile and Apple have been progressing smoothly and that the two sides are positive about reaching an possible agreement, according to the company's chairman Xi Guohua. Mr Xi told Reuters that "both sides sounded keen" during recent talks, which have been ongoing since the start of 2011.

Of the three Chinese carriers, China Mobile is the only one to utilize TD-SCDMA technology, a standard developed by the company and not supported by any current iPhone model. The carrier has also been reluctant to commit to the huge cost of marketing and handset subsidies associated with the iPhone. But new chips from Qualcomm now give Apple an opportunity to support China Mobile's network in its upcoming hardware.

Apple is expected to unveil its redesigned iPhone next month and may also release a cheaper, emerging market smartphone. Crucially, it also now has Qualcomm Inc chips that can operate even on China's obscure networks. At the same time, Beijing is expected to grant 4G licenses by the year-end that favor the biggest of its domestic mobile operators.

Apple has so far ducked a deal with China Mobile as this would have required a redesign inside the iPhone to work on the operator's inferior TD-SCDMA 3G technology. For its part, China Mobile has been reluctant to commit to the huge cost of marketing and subsidizing sales of the expensive iPhone.

Beijing is looking to expand 4G networks within China by the end of the year and the licenses are expected to be based on TD-LTE technology, as supposed to the more widely-used FDD-LTE, both of which the new Qualcomm chips expected to be used in the upcoming iPhone 5C and 5S models support.

The report comes after China Mobile, the world's largest mobile network in terms of subscribers, posted healthy Q2 profits that beat the analyst expectations. Net income rose to CNY 35.2 billion ($5.8 billion) for the second quarter from CNY 34.4 billion ($5.62 billion) a year earlier, which surpassed the CNY 33.9 billion average of four analyst expectations, as reported by Bloomberg.

Although a date has yet to be confirmed by Apple, many sources confirm that new iPhone models will be announced on September 10. Recent leaks have provided strong evidence that Apple is developing a lower-cost smartphone, perhaps dubbed the "5C" for developing markets. And with chip technology now allowing Apple to more easily support China Mobile's network, the opportunity is ripe for the company to make a push on the world's largest carrier.

Related Forum: iPhone

News aggregator Digg has launched an update to its iOS app, bringing new features such as a “Popular” section that sorts feeds by popularity, as well as a setting to see only unread items in feed views. The update also adds integration with article formatting service Readability, as well as the ability to delete feeds and folders directly from the app.

diggreader
From Digg's official blog:

Our new iOS app is going live in the Apple App Store today. Here’s what’s new:
- We’ve added the “Popular” section to Digg Reader, enabling you to sort any of your feeds in order of their popularity across the social web.
- You can now choose to see only unread items in any Digg Reader feed. All feeds have a simple pull-down menu where you can toggle between All and Unread-only views.
- You can also turn on a new setting to show only folders and feeds with unread items.
- You can now delete feeds and folders directly in the app.
- We’ve improved scrolling performance, and added support for Readability.

The website launched its RSS reader service in June, and its iOS app currently holds a four-star rating across all versions. Digg is a free download in the App Store. [Direct Link]

Last week, it was reported that Apple was looking to open a research and development center in Taiwan focused on technology for future iPhones, but at the time no such positions had been posted to Apple's jobs website.

But as noted today by Digitimes, Apple has over the past week been adding job postings for hardware engineering positions in Taipei engineers in Taiwan for various purposes. The report also indicates that Apple may establish a maintenance center in the country.

Apple has recently started hiring engineers in Taiwan and has posted positions such as senior packaging engineer, reliability engineering manager, senior software instrumentation engineer, senior AC-DC design engineer and sensing system hardware engineer on its website.

Apple is reportedly planning to establish an R&D team in Taiwan to develop products such as iPhone and has already attracted the attention of many IT engineers in Taiwan. Some market watchers even speculate that Apple may also establish a maintenance center for after-sales services.

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The article also mentions that Taiwan is a favorable place for Apple to hire engineers because of high skill and low labor costs, and Apple already has favorable relationships with technology manufacturers in the country such as Foxconn Electronics and Pegatron Technology. It is also a possibility that Apple will form partnerships with other companies in the region such as Wistron and Compal Communications to lower costs and diversify production, according to the article.

Earlier this week, Digitimes also reported that Apple would be sending engineers to Taiwanese packaging firm Xintec to help increase the yield rate for fingerprint sensors to be used in the iPhone 5S, which is reported to be limited to 3-4 million units in Q3 2013 because of a shortage.

Apple will reportedly unveil the next-generation iPhone on September 10, but it is still unclear whether the event will focus singularly on the iPhone 5S or also include the announcement of the rumored low-cost iPhone.

app_store_icon_170Apple has updated its App Store Review Guidelines, revising several sections and introducing a number of new rules based on various policies that have been enacted over the last six months.

Most notably, Apple has clarified its guidelines regarding apps for children in light of its upcoming educational policy changes and the expansion of the Children's Online Privacy Protection Act (COPPA) earlier this year.

COPPA's new rules prevent developers from collecting information from children under the age of 13 without verifiable parental consent. While developers were previously limited from collecting information like name, address, and telephone number, COPPA now restricts access to photographs, video, and audio as well.

17.3 Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age

17.4 Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, persistent identifiers, the ability to chat, or other personal data) from a minor must comply with applicable children's privacy statutes.

Apple has also created a whole new section on "Kids Apps" as it prepares to implement sweeping changes to its educational program with the introduction of iOS 7. As part of its efforts to increase iOS device usage in schools, Apple will allow children under age 13 to own and operate individual iTunes accounts for the first time.

The new section detailing apps for children under aged 13 specifies that such apps must include a privacy policy, may not include behavioral advertising (ads based on in-app activity, for example), and must ask for parental permission before allowing children to "link out of the app or engage in commerce." Apps in the Kids Category of the App Store must be made specifically for children "ages 5 and under, ages 6–8, or ages 9–11."

In addition to its guideline changes regarding children, Apple implemented two new guidelines that pertain to gambling. Apps that offer real money gaming are now required to be free and are forbidden from using in-app purchases to offer players credit or currency to use in such games.

20.5 Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

20.6 Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected

Apple has also introduced a new guideline that prevents apps "whose use may result in physical harm" and provided a slight wording change to guideline 2.25, which first made headlines earlier this year when it was cited in the rejection of prominent app discovery title AppGratis. Under the new terms, apps that mimic the App Store will not be rejected if they have been approved for a specific need.

Registered iOS developers can access Apple’s full range of App Store Review Guidelines from Apple's developer site.

Just days after Apple teased its upcoming radical redesign for the Mac Pro back in June, a Geekbench 2 result appeared to offer some data on just such a Mac Pro running a 12-core 2.7 GHz Intel Xeon E5-2697 v2 processor, 64 GB of RAM, and a custom build of OS X Mavericks. Many observers were disappointed to see that the machine received a Geekbench 2 score of just under 24,000, only marginally higher than a top-end 2012 Mac Pro, a machine that was considered by many to be outdated from the day it was launched.

Others had noted that prototype hardware, beta software, and a 32-bit Geekbench run were likely to have limited the performance seen in the benchmarks, with the final shipping version of the Mac Pro due for launch later this year perhaps seeing substantial improvements under a 64-bit version of Geekbench 2.

Tom's Hardware has now gotten its hands on this exact processor expected to make its way into the Mac Pro and put it through rigorous testing in a Windows setup, subjecting the system to numerous benchmarking tools including the 64-bit version Geekbench 2. While the results do not provide an exact answer to how well the chip will benchmark in a Mac Pro, it does offer some perspective on what kind of performance might be possible.

The leaked result was run using the free 32-bit build of Geekbench on a pre-release build of OS X Mavericks. Switching over to the paid 64-bit build of the benchmark adds SSE support, though that’s still a pre-Pentium 4 extension. Tab between the 32- and 64-bit runs on Xeon X5675-based systems and you’ll find that the SSE-capable build averages 14%-better performance.

Curious as to how the very same 12-core Xeon [E5-2697 V2] compared in Windows, I ran my own test on a 64-bit build of Geekbench and scored in excess of 30,000 points—more than 25% faster than the leaked number.

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Strong performance in multi-threaded Blender 3D modeling benchmark

The full set of testing benchmarks pitted the high-end 12-core Ivy Bridge-EP Xeon processor against a variety of Sandy Bridge and other Ivy Bridge chips, as well as a Core i7-4770K Haswell chip, finding that the Xeon E5-2697 V2 generally topped the performance charts in multi-threaded tests but was beaten in many single-threaded tests by the faster chips with fewer cores.

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Relatively poor performance in single-threaded iTunes benchmark

As noted, the benchmark scores for the Xeon E5-2697 V2 generated from these tests won't necessarily translate exactly to a Mac Pro running OS X Mavericks, but they do provide some confidence that the redesigned Mac Pro will indeed be a significant improvement over its predecessor for the most demanding multi-threaded tasks.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Photos from the winners of the sixth annual iPhone Photography Awards have been posted on the IPPA website, displaying some of the best pictures taken with an iPhone over the course of the past year.

The photo subjects range from portraits of animals and people to landscapes, with the first place photo depicting a close-up shot of a horse. The second and third place photos were taken during a Holi festival of colors and a snowstorm, respectively.

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In addition to the top three photos of the year, the website also displays the winners from a number of categories, including architecture, nature, seasons, and food.

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According to the rules of the contest, all photos were taken with an iPhone. No external manipulation was permitted, though photo editing apps such as Instagram and Snapseed were allowed to be used.

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Apple's iPhone remains the most popular camera choice on photo sharing website Flickr, a title that it has held since 2009. As the iPhone has grown in popularity as a point-and-shoot camera replacement, Apple has worked hard to improve its photo taking capabilities. The iPhone 5 introduced an impressive 8-megapixel camera with enhanced HDR and low-light capabilities and the iPhone 5S, coming in September, is expected to offer further camera improvements.

appletv.jpgStreaming media device use has doubled since 2011, with 14% of U.S. broadband households using products like the Apple TV or the Roku in 2013, reports Parks Associates (via CNET).

While the Apple TV has increased in popularity over the last several years, it falls short of competing product Roku. A survey of 10,000 U.S. broadband households revealed that 37% used a Roku device while 24% used an Apple TV, making Roku the most used streaming set-top box in the U.S.

Parks Associates predicts that worldwide connected TV device sales will double to reach 330 million annually by 2017, with annual sales revenue increasing almost 100%.

"Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades," said Barbara Kraus, director, research, Parks Associates. "As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku’s streaming players and Google's Chromecast will benefit from these market conditions."

Despite the fact that Apple has long referred to the Apple TV as a "hobby project," the company has been working on beefing up its content offerings in recent months, most recently debuting new channels for HBO GO, WatchESPN, and more. Apple is also said to have upcoming deals in the works with Time Warner Cable and music video company VEVO.

Apple has just announced via its App Store Facebook page that PopCap’s much-anticipated Plants vs. Zombies 2 app for iOS will be released on Thursday, August 15.

"It's about time," reads the announcement above a photo of a PvZ-style zombie hand reaching out of the dirt. "Guess what game is coming tomorrow?"


While Plants vs. Zombies 2 was originally meant to launch on July 18, PopCap opted to delay the game to implement further tweaks to its in-app purchase pricing. The game soft launched in Australia and New Zealand on July 9 for testing purposes.

Plants vs. Zombies 2 will feature the same lane defense gameplay that made the original game a hit, but it also includes time travel to all new locations. Unlike the first game, PvZ 2 will be available as a freemium title. PopCap has stated that players will be able to access “the vast majority of the game” without paying money.

The announcement does not specify the time that the game will be made available, but Thursday releases can often be downloaded on Wednesday night, at 11 p.m ET.

Update: Plants vs. Zombies 2 can now be downloaded from the App Store for free. [Direct Link]