MacRumors

rj_pittman_ebayeBay today announced that it has hired Apple's RJ Pittman into a newly created role of Chief Product Officer for the online marketplace company. Pittman had been at Apple since early 2010, when he left Google to become Apple's head of e-commerce, and he shared some thoughts with AllThingsD about his new career move.

“I think it’s pretty clear today eBay dominates the marketplace category,” Pittman said in an interview with AllThingsD. “I’m excited to come in and reinvent the way people buy and sell.”

“I loved what I was doing at Apple; it’s a great company … but eBay is on a completely different level by an order of magnitude when it comes to e-commerce,” he added.

Pittman's departure comes just days after Apple announced that Burberry CEO Angela Ahrendts will be joining the company early next year as head of retail and online store operations, but sources tell AllThingsD that the timing was coincidental. Ahrendts' arrival will see a restructuring of Apple's sales efforts, with both retail and online operations operating under the same umbrella.

Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.

Iphone5sad

Your finger is the password.

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.

The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.

Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.

Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.

According to new data from ad platform and market research firm Nanigans (via VentureBeat), Facebook advertisers are seeing approximately 1790% more profit from mobile ads on iPhone when compared to ads on Android. The study tracked over 200 billion ads on Facebook, and also revealed that cost of mobile advertising on Android is greater than the return on investment received through the platform.

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“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.”

Another graph showing the return on investment percentages by retailers advertising on Facebook Mobile showed that iOS brings retailers 162% more cash than spent on the ads, while advertising on Android returned 10% less than the cost of the ads:

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The results are interesting given the fact that Facebook has traditionally seen deeper integration within the Android platform, including the release of the Android-only Facebook Home launcher earlier this year, as well as the multiplatform Chat Heads feature which is more feature-filled on Android devices.

Popular iOS racing game Real Racing 3 received a significant update yesterday, with the addition of new cars, a new track, game modes, crew members, and general gameplay updates. For the first time, cars from Italian automotive maker Ferrari are in the game, including three cars such as the Ferrari FF and the Ferrari 458 Italia. Spain's Circut de Cataluyna has been added as a playable track, with the game also offering a new crew member aspect which allows users to earn in-game currency and other bonuses.

realracing3_ferrari

What's New in Version 1.4.0

Real Racing 3’s garage is bolstered by the introduction of highly requested cars from iconic Italian manufacturer, Ferrari.

- New Cars – for the first time in Real Racing, get behind the wheel of magnificent Ferrari vehicles: the FF, the 458 Italia, and the V12-powered F12berlinetta
- New Track – experience the sweeping turns and blistering straights of Spain’s famous Circuit de Catalunya
- Time Trial Ghost Challenges – learn from the best, compete with Friends and start new racing rivalries
- Meet The Crew – hire Crew Members to earn R$, Fame, and Servicing bonuses
- AI Improvements – better collision avoidance and faster times through the first corner
- HUD Customisation – tweak new settings to personalise your racing experience
- Lap and Sector Times – precise performance comparison

The game has seen numerous updates since its release this past February, from the addition of a Dubai track to the inclusion of Chevrolet cars and a major update in August that brought classic muscle cars and new events. Our sister site TouchArcade also published a review of the game upon its release that explained the title's freemium gameplay in depth, and also released a guide on how to spend conservatively in the game.

Real Racing 3 is a free app that can be downloaded from the App Store. [Direct Link]

Google's Motorola arm is attempting to streamline the process for iPhone users to switch to its flagship Moto X device by enabling it to extract contacts and calendar events from iCloud backup files. The new tool was announced yesterday by Motorola vice president of product manamgenet Punit Soni on Google+ (via GigaOM).

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The service, which also has an official support page, is powered by syncing service Mark/Space and is done through Motorola's MotoMaker web service, which allows users to customize the color and details of a Moto X device. The iCloud transfer service can be intiatied after a user has bought a Moto X from MotoMaker and selects the "I have an iPhone" option from within the Migrate feature, and transfers the data to a Google Account after the user has signed into their iCloud acocount.

Addressing the new iCloud migration tool, Soni notes that "There is a long way to go, but its a start", which may indicate that the transfer service will see updates in the future.

Motorola originally announced the Moto X in August, with the device including a number of features such as a 720p AMOLED display and Touchless Control via Google Now integration. In February, handset manufacturer HTC launched a similar service for iPhone owners switching to the HTC One, but offered data migration direct from iPhone backups, which transfers more data compared to Motorola's iCloud sync service.

Last December, the U.S. Patent and Trademark Office (USPTO) in response to a challenge preliminarily invalidated the so-called "Steve Jobs patent", a massive 364-page patent with 293 pages of drawings dating back to September 2006 and covering many details of the original iPhone. Steve Jobs is listed as the first of over two dozen inventors on the patent, and it is considered perhaps the most famous of his over 300 credited patents.

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But as noted by FOSS Patents, the USPTO has now completed its reexamination of the patent and ruled that all twenty claims have been confirmed as patentable, significantly strengthening a patent that has been used against several of Apple's competitors in court.

As we speak, the Steve Jobs patent is even stronger than it was before someone (presumably Samsung and Google) challenged it anonymously. On September 4, 2013, the USPTO issued a reexamination certificate confirming the patentability of all 20 claims because the prior art neither anticipated this invention nor renders it obvious.

A number of Apple's key patents have been challenged for reexamination as its competitors have sought to derail Apple's claims against them in various court battles. While the USPTO has issued preliminary "first office actions" invalidating those patents in some cases, Apple has been successful in arguing its case and ultimately restoring the validity of at least the most important claims of those patents. In an example from earlier this year, a key claim of Apple's "rubber banding" patent used against Samsung was confirmed after having been preliminary invalidated last year.

Software developer Itty Bitty Apps has launched Reveal, a runtime inspector for iOS apps that runs on OS X. The software integrates tools such as Firebug and Apple's Web Inspector that enable the user to perform runtime inspection with different 2D and 3D visualisations for faster debugging. The user can also view hierarchies and edit an app in real-time with the built in tools, and also includes full support for both simulator and device for inspection.

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Runtime inspection for iOS apps
Reveal brings the power of tools like Firebug and Web Inspector to iOS developers. See your application's view hierarchy at runtime with advanced 2D and 3D visualisations. Debug view layout and rendering problems in seconds.

Instrument your apps
Simply link your iOS application with the Reveal library, start it up, and you'll be able to see and interact with your application like never before.

See changes, live!
You can edit and modify views in your running application to see the effect immediately. No more recompiling to test simple visual changes.

Focus
View hierarchies can get complex. Simply double click a view to isolate it, and all its subviews. Use the path bar to navigate up the hierarchy, and use the history buttons to go back to where you've been.

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The software has also been given testimonials from developers of notable apps including Flipboard [Direct Link], Artsy [Direct Link], Cook - The World's Cook Book [Direct Link], and Alien Blue [Direct Link]. Reveal is now avaliable to purchase from the official Itty Bitty Apps web store, and is priced at $59 for educational use, $89 for a personal license, and $179 for a commercial seat license. The developer also offers a 30-day free trial of the software.

verizon_logo_500Verizon today became the first of the major U.S mobile carriers to report financial results for the third quarter for 2013, giving the first piece of data to help shed light on Apple's early iPhone 5s and 5c sales other than an Apple press release announcing nine million units sold on the launch weekend.

The carrier revealed during its conference call that it activated approximately 3.9 million iPhones during the quarter, representing just over half of Verizon's 7.6 million total smartphone activations during the quarter, and up from 3.1 million iPhone activations in the year-ago quarter. Verizon also noted in the call that it encountered iPhone supply constraints in September, which will also result in some carryover in sales to the fourth quarter.

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Verizon also reported that it has now covered "over 99% of its 3G footprint" with LTE, as the network is now in over 500 markets with more small towns being added in the coming months. Overall, the carrier stated that there were 6.8 million 4G LTE device activations on its network in the quarter, up 21.1% when compared to the year-ago quarter.

Finally, Verizon announced that smartphones now account for more than 67% of the Verizon Wireless retail postpaid customer phone base, up from 64% at the end of the second-quarter in 2013.

Apple will announce its quarterly earnings on October 28.

Related Forum: iPhone

Apple has quietly increased the price of the iPhone 5s and iPhone 5c in France, reports iGen.fr [Google Translate]. The 16GB, 32GB, and 64GB variants of the iPhone 5s are now priced at 709€, 811€, and 917€, up from 699€, 799€, and 899€ respectively.

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New (top) and old (bottom) iPhone 5s pricing in France

Meanwhile, the price of iPhone 5c in the country has gone up to 609€ from 599€ for the 16GB model, with the 32GB model now priced at 711€, up from 699€.

Apple released both phones in France and the first wave of countries on September 20, but it unclear why the company has raised prices in the country just weeks after launch. The company does not appear to be citing any increases in taxes being applied in the country, although France is scheduled to implement a minor increase in VAT on January 1. The change also does not appear to be a simple exchange rate adjustment, as other countries such as Germany that also use the euro have not seen any increase.

The quiet price increases are also not the only ones as of late for the company, as Apple also silently raised the prices of Mac mini models in multiple countries last month.

Update: ZDnet.fr suggests [Google Translate] that Apple may be passing along to consumers a tax levied on certain products to compensate for private copying on music and other content. Such levies are used in certain countries on various types of recordable media and storage devices to offset relaxed copyright laws permitting private copying of media, and in some cases as compensation offsetting illegal file sharing. There do not, however, appear to have been any recent changes to that tax rate in France, and thus it is unclear why Apple has raised its prices at this time.

Related Forum: iPhone

Simpler, flatter icons for the iOS 7 versions of iPhoto and GarageBand have been spotted within the iCloud Storage Management section of the iOS Settings app, hinting that the apps will receive an iOS 7 makeover in the near future, possibly at Apple's iPad media event on October 22. The icons, which feature bright colors, can be seen by accessing Settings --> General --> Usage --> iCloud Manage Storage.

ilife2
As noted by 9to5Mac, the icons for iCloud Storage management are handled over the air, so it is likely that the icon images were prematurely uploaded to Apple's servers. iPhoto is one of the Apple-made iOS apps that has not yet received an update for iOS 7. iBooks, iMovie, and the iWork suite of apps are also awaiting an update.

Apple could be planning to use its iPad event to display the redesigned versions of both iPhoto and GarageBand, as Apple has touted the iPad's productivity capabilities with those apps in the past.

iPhoto for iOS is a free universal app for new iOS devices and $4.99 for other users. It can be downloaded from the App Store. [Direct Link]

GarageBand can be downloaded from the App Store for $4.99. [Direct Link]

First introduced at WWDC, Anki's iOS-controlled AI-based racing game is set to debut later this month. Unlike standard racing toys, Anki Drive is largely self-operating and is described by the company as a "video game in the real world." The concept is similar to slot car racing, with added enhancements that include artificial intelligence, machine learning, and smartphone-based controls.


The Anki cars are placed on a specially designed vinyl track and connect to an iPhone with Bluetooth-LE. Using software and tiny cameras, the cars calibrate their positions on the track and handle steering on their own. Players control the gas and the guns using an iPhone and the Anki Drive app, shooting at other cars on the track to score the highest number of hits.

ankidrive2
Hits translate to points, and points can be used to both upgrade cars and weapons. Each of the Anki Drive cars has its own unique name, personality, and statistics, with some offering greater acceleration speeds while others have more energy. Engadget went hands-on with the Anki Drive and has a description of the gameplay:

As soon as you're done, you can simply set the cars on the track and away they'll zoom; there's no need for you to hit an accelerate button at all. Indeed, the cars will even know just where to turn. We wanted to see if we could mess it up, so we picked up a car and turned it the other way around to see what would happen. The answer: It just flipped around and went back on the right direction.

So if the cars can drive themselves, what do they need you for? Well, you can affect the race by tilting the phone either left or right to force it to make a wider or sharper turn. There are also special weapons you can deploy if you’re in a competition – a couple of starter ones include a tractor beam to slow down an opponent and a gun that you can use to mow them down afterward.

Anki Drive has several different gameplay modes, including a multiplayer mode that allows several players to compete against one another and a single player mode where one of the cars is controlled through AI. Each of the Anki Drive cars has its own name, personality, and statistics, with some offering greater acceleration speeds while others have more energy. No car can be fully upgraded to match the others, which makes each one unique.

ankidrive
Anki Drive will be available in the United States and Canada on Apple’s website and in retail stores beginning on October 23. Each bundle, which includes two cars, chargers, and a race track, retails for $199. Two additional cars can be purchased for $69 each.

The Anki Drive app can be downloaded from the App Store for free. [Direct Link]

Tag: Anki

Back in August, T-Mobile CEO John Legere hinted in an interview that T-Mobile would soon be carrying a "whole array of Apple products", with the company expanding their offerings of devices from Apple.

tmobile
Today, in a tweet linking to a story about Apple's upcoming media event on October 22, T-Mobile CEO John Legere writes:

What has two thumbs and is excited for October 22? #thisguy

The tweet may be the CEO's cryptic way of hinting that next-generation cellular iPads may soon be available from Apple and T-Mobile stores preloaded with T-Mobile SIM cards and optimized for the carrier's LTE bands.

Of course, T-Mobile customers have long been able to put SIM cards from the carrier into iPads as Apple's cellular-equipped tablets are not carrier-locked, but being able to purchase them with a T-Mobile SIM already installed will be an added convenience.

AT&T, Sprint and Verizon already offer cellular-equipped iPads at their retail stores and Apple's various retail outlets.

Related Roundups: iPad, iPad mini
Related Forum: iPad

Former EPA chief Lisa Jackson, hired earlier this year to head up Apple's environmental efforts, told a sustainability conference that she plans to get Apple to use energy more efficiently and with cleaner power in the company's data centers and other buildings.

According to GigaOm, Jackson said "Tim Cook didn't hire Lisa Jackson to be quiet and keep the status quo. We understand our responsibility and we do care."

Jackson talked about the challenges of pushing and developing sustainability projects within Apple. One of them is the challenge of collecting solid data and being able to measure projects and their success rates. This includes Apple’s method to calculate the energy use and carbon footprint of its operation and products, the manufacturing of its devices and the supply chain and customers’ use of the products. Jackson pointed to the life cycle analysis that Steve Jobs publicized back in 2009 in an effort to change the company’s image, as an example of Apple’s attention to creating sustainability metrics and data.

GigaOm says Jackson's team currently counts 17 people and she is responsible for recruiting more environmentally conscious employees from within the company to help with Apple's sustainability projects, including getting feedback on how to cut wasteful energy use.

apple_100_renewable
On a related note, DataCenterKnowledge writes about Apple continuing to grow its new Prineville, Oregon data center, constructing a new power substation to go with new buildings going in. Apple's new data center is close to a new center from Facebook.

Earlier this year, Apple said its data centers were running on 100 percent renewable energy -- solar, wind, hydro, and geothermal power -- while the company's corporate facilities are running on 75 percent renewable, up from 35 percent two years ago.

Oyster, an e-book subscription service that originally launched on a limited basis for the iPhone last month, has been expanded to the iPad and is now available for all users.

Described as Netflix for e-books, Oyster offers access to more than 100,000 e-books for a $9.95 monthly fee. The service is currently limited to iOS and is growing rapidly, with additional titles being added on a regular basis.

Oyster for iPad functions similarly to other e-book reading apps like iBooks, allowing users to select content from a dedicated library that can be read within the app. Pages are turned via scrolling, and it incorporates a darker night time reading mode. The app functions in both landscape and portrait mode, and books that are downloaded can be synced between devices.

oyster

Download the app to get unlimited access to thousands of books, available anytime, anywhere. Requires an Oyster paid subscription.

With Oyster, members enjoy instant access to more than 100,000 titles including everything from international bestsellers and celebrated classics, to cult sci-fi and seminal biographies. Designed and developed for mobile reading, our editorial sets, related titles, and personalized recommendations get you into a book you’ll love in as few taps as possible.

In addition to iPad support, the new update also brings an iOS 7-style redesign and better content discovery in the form of additional recommendations and genre-based recommendations. Newly added books are also readily available, featured directly on the home screen. Book opening animations have been improved, and a number of bug fixes have also been included.

Oyster is a universal app that can be downloaded from the App Store for free. [Direct Link] The service costs $9.95 per month, but the company is currently offering all new users 30 days of free access.

Intel yesterday confirmed that it is delaying the production of its next-generation Broadwell processors on account of a manufacturing issue. Intel CEO Brian Krzanich announced the news during Intel's earnings call, stating that production on the chips will begin during the first quarter of 2014 (via PCWorld).

Intel's Broadwell chips are designed to be the successor to its existing Haswell chips, manufactured on a 14-nanometer process as opposed to Haswell's current 22-nanometer process.

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Intel ran into some problems with the 14-nanometer process used to manufacture the chips and will have to fix them before it can resume production, CEO Brian Krzanich said during Intel’s earnings call on Tuesday.

Intel normally releases new chips like clockwork on an annual basis, and the manufacturing problems are a rare misstep for the company. Krzanich said there were problems with the "yield"—or the number of good chips the company gets per silicon wafer.

The Broadwell chips, which will eventually find their way into Apple's line of MacBook Airs and MacBook Pros, are said to be 30 percent faster and more power-efficient than Haswell, leading to even greater increases in battery life and performance. The inclusion of Haswell chips in Apple's MacBook Air boosted battery life to 12 hours on the 13-inch version and nine hours on the 11-inch version.

Based on Intel's prospective timeline with production beginning during the first quarter of 2014, Broadwell MacBooks could make an appearance at next year’s Worldwide Developers Conference, which is where the Haswell MacBook Airs debuted.

It is unclear whether Apple had planned to introduce Broadwell updates earlier, and whether Intel's delay will affect its future release plans. Apple's scheduled desktop updates, for its iMacs, will not be affected as they will incorporate updated Haswell architecture rather than Broadwell chips.

Apple has yet to release a Haswell Retina MacBook Pro, which is expected to come before the end of 2013 and should bring significant improvements to battery life.

According to Intel, the delay of Broadwell will not affect the company's next line of processors, Skylake, as the chips are based on new architecture. Broadwell, however, will have a shorter lifespan due to Intel’s manufacturing issues.

Related Forums: MacBook Pro, MacBook Air

A new supplier for the accelerometer part in the iPhone 5s could be causing incorrect level and compass measurements in the new device, an issue that was first noticed earlier this month.

RealityCap CEO Eagle Jones read into the Chipworks teardown of the iPhone 5s (via Gizmodo) and noticed that the phone uses the Bosch Sensortech BMA220 as its accelerometer. The iPhone 5, for example, used an accelerometer from STMicroelectronics.

Incorrect iPhone 5s Level

iPhone 5s and level, courtesy Gizmodo

Both devices have similar consistency in measurement, but the Bosch device has a larger measurement 'bias'. The end result, as Jones notes, is that the new accelerometer has a different 'zero-g offset' which would need to be compensated for in software.

The second key spec for accelerometers is the zero-g offset, or bias. This indicates the range for a roughly constant offset that will be added to every output sample of data due to manufacturing variance. This can also change over time due to mechanical stress or temperature variation. This is where we find the problem: the typical bias for the ST part is +/- 20mg, while the Bosch part lists +/-95mg. This almost 5x greater offset range is confirmed by our measurements, and is absolutely consistent with the failures being reported by users and the media. Specifically, a +/- 20mg offset range would translate to around a +/-1 degree accuracy range in tilt detection, and a +/-95mg offset translates to +/-5 degrees in tilt.

He goes on to note that developers can compensate for the increased offset because it is unlikely to change significantly from one measurement to another, though Apple could do a system-wide fix at the OS level to ensure accurate measurements in the future.

Related Forum: iPhone

Apple's Touch ID fingerprint sensor, one of the core features of the iPhone 5s, has received universally positive reviews due to its simplicity, its speed, and its position as a feature that is far from gimmicky, unlike some competing products.

The fingerprint sensor technology came from AuthenTec, a small semiconductor company based in Melbourne, Florida, acquired by Apple in July of 2012. AuthenTec co-founder F. Scott Moody detailed both the company's acquisition and the technology behind Touch ID during a presentation that took place on at North Carolina State University on Tuesday, which AppleInsider attended.

[Moody] explained to the students that it’s AuthenTec’s technology behind an 8-millimeter by 8-millimeter sensor found beneath the iPhone 5s home button.

"We're looking at pores, structures of ridges and valleys, and instantaneously tell who you are," Moody said. "Every time you use it, it learns more about you. Because it knows, 'This is Alex,' every time you use it gets easier and easier."

Before Apple’s Touch ID, AuthenTec worked on the FingerLoc, a product that originally attracted Apple’s attention. FingerLoc was a bulky solution housed in a box much larger than an iPhone, which connected via ribbon cable to another, larger box.

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Like the existing Touch ID fingerprint sensor, the FingerLoc incorporated a metal ring that functioned as a capacitor. According to Moody, AuthenTec teamed up with several dermatologists in order to perfect the capacitor, which is designed to send a signal through the outer layer of skin. "With other sensors, your ridges would collapse into the valleys," said Moody. "Ours doesn't."

Over the course of several years, AuthenTec revised and improved the FingerLoc, shrinking the size of the sensor and lowering the price point until it came up with a final product that interested several technology companies, namely Apple.

When AuthenTec came out with their final product, the company generated interest from a number of customers, including Apple, Motorola and Fujitsu. Apple, in particular, “ate it up,” Moody said, and eventually bought the entire company in 2012 for $356 million.

"We had a great team of engineers — which I think is highlighted by the fact that Apple kept the engineering team," he said.

According to Apple, AuthenTec’s Touch ID sensor captures a high-resolution image of a fingerprint, which it then analyzes to provide accurate readings. Though fears have been raised the fingerprint storage process and the security of the system, Apple has assured users that the iPhone 5s stores only fingerprint data, publishing an extensive knowledge base article detailing Touch ID.

Influential ratings and review magazine Consumer Reports has reviewed Apple's new iPhone 5s and iPhone 5c models, giving them high scores but calling the 4-inch Retina display and 8-10 hour battery life "no match" for Motorola's latest Droid smartphones. The full mobile phone ratings are behind the magazine's paywall, but the summary blog post outlines the magazine's thinking on the issue.

The iPhone 5s tops the already great iPhone 5 with a surprisingly reliable fingerprint reader, a faster processor, and better-than-ever camera. And the affordable iPhone 5c is a compelling offering for budget-minded buyers. Consumer Reports testers found both phones delivered better performances than the iPhones they succeed—they even have longer talk times (a tad less than 7 hours). [...]

Yet, battery life was still notably shorter than on other phones in our tests, including three of the latest Droids from Motorola, which ran for as long as 24 hours. Also, their small screens, while sharp and bright, can't beat the larger, sharper displays that adorn flagship models from Samsung, LG, and HTC.

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Many Android device manufacturers have been increasing the size of their devices and displays, pushing into so-called "phablet" territory, but Apple has so far kept to smaller displays facilitating one-handed operation. In a minor change, Apple increased the height of the iPhone's display with the iPhone 5 last year, but the 4-inch display now standard on Apple's latest iPhone and iPod touch models remains much smaller than seen on many competing devices.

Apple has reportedly been testing prototype iPhone designs with larger displays measuring between 4.8 and 6 inches diagonally, with a particular focus on 4.8-inch models. Apple does, however, routinely test a variety of different prototype designs and it is unclear if the company is planning to launch the larger-screen designs with the next iPhone hardware update presumably scheduled for next year.

Related Forum: iPhone