MacRumors

Last week, Samsung released an anti-iPhone ad calling iPhone users "wall huggers" in a promotion for its Galaxy S5 smartphone. Today the South Korean company is promoting its new Galaxy Tab S with two new anti-Apple advertisements, bashing the iPad's lack of multitasking and its screen.

In the first ad, Samsung features a crying baby and a dad fighting over an iPad that's unable to display two apps at once. The baby wants to watch a movie while the dad is trying to catch a sports game. A Galaxy Tab S, which can display multiple apps at once, is swapped for the iPad, and suddenly both dad and baby are happy.

"What's going on? Ahhh, it looks like dad's tablet can only do one thing at a time. What if it were a Samsung Galaxy Tab S? With the Galaxy Tab S, the whole family has something to smile about."

The second advertisement pits the display of the iPad against the display of the Galaxy Tab S. In the spot, two friends are watching the same scary movie on an iPad and on a Samsung Galaxy Tab S. A scene depicting a dark figure against a black background is shown on both tablets, with the figure not appearing on the iPad's screen.

What went wrong here? Ahhh, It's not a Super AMOLED. What if it were a Samsung Galaxy Tab S? Compared to many LCDs, Super AMOLEDs give you 100 times higher contrast. Instead of 1000:1, you get 100,000:1 contrast. Conventional LCDs get their color using backlight but Super AMOLEDs turn off pixel by pixel, each emitting their own light. So you get all the fine details and varied shades of black that many LCDs can't show.

First announced in June, Samsung's newest tablet, the Galaxy Tab S features a high-resolution (2560 x 1600) Super AMOLED display. During its presentation, Samsung touted the tablet's display quality, suggesting it had a more accurate color range, better contrast, and higher outdoor visibility than a typical LCD display. The Galaxy Tab S is also Samsung's thinnest tablet to date, offering a fingerprint sensor, an 11 hour battery life, and Android's multitasking features.

The iPad Air, in contrast, features a 2048 by 1536 Retina display with 3.1 million pixels. While it is unable to run two apps at once presently, split-screen multitasking is said to be in the works. Apple is also working on a new version of the iPad Air and the Retina iPad mini, both of which are expected to come equipped with Touch ID fingerprint sensors and an A8 processor.

Rumors have suggested that Apple is using the sapphire garnered from its partnership with GT Advanced to produce sapphire crystal displays for the iPhone 6, and if true, such a move would normally inspire competitors to produce their own devices with sapphire displays.

It does not appear, however, that other major smartphone manufacturers are ready to adopt sapphire as a display solution, due to the expense of the material and its quality compared to the more popular Gorilla Glass.

Engadget, in an in-depth piece on sapphire displays, contacted multiple representatives from major smartphone companies, who had researched sapphire as a possible material and largely decided against it. LG, for example, said the material was too expensive.

"The cost and supply aren't where we'd like them to be for sapphire to be practical just yet," said Ken Hong, Global Communications Director for LG. "Sapphire's durability and scratch-resistance are certainly attractive, but Gorilla Glass isn't going to be displaced anytime soon."

Sapphire is astronomically expensive compared to alternatives like Gorilla Glass, with a pane costing $30 compared to $3. Apple's partnership with GT Advanced has allowed Apple to help fund advanced sapphire production methods that significantly lower manufacturing costs, however, a feat that most manufacturers will be unable to match.

Sapphire is an appealing option due to its extreme hardness and its scratch resistance. Rated at a nine on the Mohs hardness scale, few materials aside from diamond can scratch sapphire, but as one representative pointed out, sapphire is highly brittle. "The sapphire is too hard to withstand bending. It's easier to break during drop tests when the size of sapphire increases."

Gorilla Glass manufacturer Corning has heavily criticized sapphire for the same reason, noting that its own product can withstand 2.5 times more pressure. Corning has also pointed out that Gorilla Glass is cheaper, far lighter, and more environmentally friendly as it takes less energy to produce. Sapphire also transmits less light, making it both dimmer and less clear unless specially treated.

Yet another representative suggested that sapphire simply doesn't make sense except from a marketing standpoint, which would certainly work for Apple as a way to distinguish itself as a more luxury smartphone option. Apple has always stood out from other manufacturers with its insistence on quality over price, setting it apart as a premium brand.

Though rumors have indicated Apple is planning to use sapphire displays in its smartphones, it remains unclear if the iPhone 6 will indeed feature a sapphire screen. It is possible the company's sapphire is reserved for a different project, the iWatch, and it is also possible, based on circulating rumors, that only the larger 5.5-inch iPhone 6 will be equipped with a sapphire display.

Either way, it's likely we will get our first glimpse of an Apple product that utilizes sapphire crystal later this year and as Engadget points out, it is likely that manufacturers will take advantage of sapphire for products like smart watches, later transitioning to larger products as supply techniques and production improve.

Besides a larger display, Apple's upcoming iPhone 6 also may feature a faster A8 processor that pushes the system-on-a-chip beyond the 2.0 GHz threshold, claims GforGames citing Chinese media source cnBeta [Google Translate].

According to the latest information, Apple will reportedly increase the CPU frequency of its next-generation SoC to 2.0 GHz or higher per core, up from the 1.3 GHz (iPhone 5s and Retina iPad mini) or 1.4 GHz (iPad Air) of the A7 processor. The chip will keep the 64-bit, dual-core architecture of the current generation A7 CPU, but will be manufactured with a 20-nm process instead of the A7's 28-nm. TSMC and Samsung are thought be the primary manufacturers that are producing the A8 chip for Apple's upcoming iOS devices.

Though competing phones ship with quad-core processors, Apple's possible decision to stay with a dual-core design may be the result of the company using a custom-designed chip optimized for iOS and not an off-the-shelf solution. This optimization already has been shown in the current dual-core A7, which offers "desktop class" performance that outperforms other players in the mobile phone marketplace. In its detailed analysis of the A7 after launch, AnandTech found that even though the A7's performance is top-notch, there was still room for improvement as almost no iOS app took full advantage of A7's available processing power.

Earlier this week, numerous videos of the alleged front panel of the 4.7-inch iPhone 6 surfaced, which showed the screen being put through stress tests involving significant bending and scratching. While those videos referred to the front panel as being made of sapphire crystal, there was no way to confirm that the display were made of the durable material.

Now, professor Neil Alford, who is a member of the Department of Materials at the Imperial College in London, tells The Guardian that the alleged "sapphire panel" could "well be legitimate." Alford believes that the stress tests performed on the screen indicate that the panel is made of sapphire, adding that Apple likely overcame a number of challenges in making the part thin and durable.

Alford concurs: "In my opinion the screen being shown off in the video could well be a sapphire screen. If you make sapphire thin enough, and it’s flaw free, you can bend it quite considerably because it has an enormous strength."

He added: “I think they will be doing some sort of a lamination – binding different crystal cuts of sapphire together – boosting the toughness of the material, while they may also have induced some sort of a strain in the surface of the glass – either compression or tension – which means that it has extra strength,” he said.

Alford noted that Apple had contacted him in January 2013 to discuss sapphire screens, indicating that Apple has likely been hard at work on creating the screen afterward. Past rumors have suggested that Apple will be using a sapphire display in the iPhone 6, but other reports have claimed that the more durable material could be exclusive to the larger 5.5-inch iPhone 6 due to supply constraints.

Apple's 4.7-inch iPhone 6 is expected to launch this September, while the larger 5.5-inch version has been rumored to be released at the same time. In addition to a larger display, both devices are likely to include a thinner housing, a faster A8 processor, and an improved camera.

Thus far, rumors have pointed to Fall 2014 as the potential launch date of Apple's rumored iWatch, with some analysts predicting September as the likely launch window for the device and others reporting mass production would begin in July. KGI Securities analyst Ming Chi Kuo had predicted that the iWatch would enter mass production in late September, but is now revising his prediction to late November instead, due to the difficulties of the project.

We believe developing the hardware and OS of iWatch will be a much more difficult task than for Apple’s existing products.

Kuo points out that the iWatch uses many new hardware technologies, like a flexible AMOLED screen, a sapphire crystal cover and a much smaller form factor with higher waterproof standards than other highly advanced Apple devices. Additionally, Kuo notes that redesigning iOS for the iWatch may also be proving a difficult challenge for Apple.

Apple has reportedly been aiming to debut the iWatch at an October event, and has recently hired former Nike FuelBand team members and TAG Heuer's sales director leading up to the expected launch. While there aren't any reports on what the actual device may look like, there have been reports that there could be "multiple versions", which could include watches with up to 10 sensors and a 2.5-inch screen. Apple has also been meeting with athletes to test out the device's fitness capabilities.

With Apple aiming to debut the iWatch in October, it's likely the Cupertino company launches the device well after its debut when production is in full swing, similar to the launch of the Mac Pro. Alternatively, Apple could launch the iWatch in limited quantities and increasing them once production fully ramps up.

Back in 2010, Apple extended iTunes song previews from 30 seconds in length to 90 seconds on songs longer than 2 minutes and 30 seconds, to give users a longer listening period before making a purchase.

It appears that some songs have now reverted to 30 second play lengths rather than 90 seconds, with many popular songs offering previews that are only 30 seconds in length on both the mobile and desktop versions of iTunes.

For example, previews of all songs on Sia's new album are only 30 seconds despite all of the songs being longer than the 2 minutes and 30 seconds, a length that used to result in a 90 second preview. Many other popular albums are also demonstrating the same short 30 second previews. Coldplay's entire discography, for example, has only 30 second previews instead of the 90 seconds of preview time that was previously available.

According to one MacRumors forum user, some songs that are only available for 30 second previews were available in 90 second lengths just hours ago. User complaints on Twitter also suggest that the shift is recent.

As early as a few hours ago these were all 90 seconds! If you remember, Apple made a big deal about switching to extended previews, now a lot of songs are reverting back. Seeing more 30-second previews now than 90-second on most albums I've checked.

Though most songs at the current point in time seem to be limited to 30 second previews, there are some exceptions. Certain albums continue to offer 90 second previews, as do all of the songs listed on Apple's Top Charts. For example, Leela James' album "Fall for You" continues to offer 30 second previews, suggesting the shift may be limited to certain artists or labels.

Back when Apple first made the switch to 90 second song previews, it experienced some delays due to licensing agreements, and it is unclear if licensing has once again become an issue. It is unknown at this time if the shift to 30 second previews is a simple glitch or a more permanent change.

(Thanks, MichaelSD!)

Update July 11 6:37 AM: Apple has restored 90-second previews for some, but not all, tracks that had been affected.

Purported parts for the iPhone 6 are continuing to surface, with Apple.club.tw sharing a new blurry photo [Google Translate] of what appears to be the front LCD frame of the device, complete with metal shielding that would separate the LCD itself from the remainder of the internals, as well as a metal bracket covering the home button.

While it is not confirmed that this part is indeed from the 4.7-inch iPhone 6, it is consistent with similar parts seen on previous iPhones. Apple.club.tw claims that it is the proper size for the larger iPhone 6, and that certainly appears reasonable based on how it looks in the hand.

The front panel seen in several recent photo and video leaks would attach to the opposite side of the frame shown in the new photo, covering the LCD and providing the smooth look of the device's front. That entire assembly would be fitted to the rear shell also seen in recent leaks, sandwiching around the battery, logic board, and other internals of the iPhone 6.

Update Jul 24 4:30 PM: According to an iFixit teardown, this part was actually for the Amazon Fire Phone.

Today marks the sixth anniversary of the App Store, which first debuted on July 10, 2008 in an iTunes update. App Store access came to original iPhone and the new iPhone 3G the next day with the July 11 introduction of iOS 2.0.

Since its introduction, the App Store has grown by leaps and bounds. As of June 2014, the App Store had seen 75 billion total app downloads, a massive number compared to the 1 billion apps downloaded milestone Apple hit in 2009. Apple is seeing 300 million visitors to the App Store per week. To date, Apple has paid out more than $15 billion to app developers, and in 2013, App Store sales topped $10 billion.

According to app tracking site AppShopper, 1.7 million total apps have been approved, with 1,188,063 apps available for download (a number also confirmed by Apple during WWDC). One million of those are iPhone apps, while nearly 600,000 are for the iPad. There are also a total of 20,801 Mac apps, a solid number given the fact that the Mac App Store has only been around since 2011.

In celebration of Apple's sixth App Store anniversary, several developers are offering steep discounts on popular apps. Some of the best deals can be found below:

- Monument Valley $1.99, down from $3.99 [Direct Link]
- Threes $0.99, down from $1.99 [Direct Link]
- The Room 2 $0.99, down from $1.99 [Direct Link]
- Kiwanuka $0.99, down from $1.99 [Direct Link]
- Tengami $1.99, down from $4.99 [Direct Link]
- Eliss Infinity $0.99, down from $2.99 [Direct Link]
- Out There $1.99, down from $3.99 [Direct Link]
- Blast-A-Way $0.99, down from $4.99 [Direct Link]
- Lost Toys $1.99, down from $3.99 [Direct Link]
- Drafts for iPad $2.99, down from $4.99 [Direct Link]
- Blek $0.99, down from $2.99 [Direct Link]

To find even more apps on sale, make sure to check out AppShopper.com, which keeps track of all App Store changes, including price drops.

With iOS 8, set to be launched to the public later this year, Apple will offer several App Store improvements, including a new "Explore" tab to make it easier to discover content, improved searches, app bundles, and integrated beta testing.

Earlier this year, Major League Baseball began installing thousands of iBeacons in ballparks around the country, putting dozens of the beacons in stadiums in Boston, Milwaukee, San Diego, and San Francisco, and more.

Considered to be one of the largest iBeacon rollouts in the world, the initial plan saw the beacons used in conjunction with the At the Ballpark app. Thus far, the iBeacons have been used in some cases to check fans in to stadiums and to send notifications and offers, but beacon usage is still in the early stages.

Major League Baseball is now entering its second phase of development with iBeacons, according to TechCrunch, and is planning to debut a special project at the 2014 All-Star Game at Target Field. Target Field will use iBeacons to provide content and interactive features to in-park exhibits.

With the introduction of interactive ballpark attractions at Target Field for the All-Star Game, MLBAM will debut its second phase of iBeacon technology at MLB ballparks. Fans attending All-Star events at Target Field with At the Ballpark on their iPhone (iOS 7 required) will be able to use iBeacon when visiting these attractions, offering a unique mobile perspective through original content automatically delivered to their iPhone. The locations in Target Field are: The Golden Glove; Twins Digital Clubhouse; 2 Gingers Pub; Target Field Ballpark Model; 573 and Herb Carneal Pressbox; Kirby Puckett Atrium; Rod Carew Atrium; The Townball Tavern; and Target Plaza.

MLB has expressed a desire to expand iBeacons to be able to provide point of interest information, concessions, in-stadium directions, loyalty and rewards programs, shopping, and more, with individual teams having significant input and control over what fans will see. It appears that Target Field will be the first major experiment with interactive iBeacon features.

MLB has also introduced new updates to its At Bat and At the Ballpark apps, with At Bat gaining live streams of the All-Star Game (which will require an MLB.TV Premium subscription), the All-Star Futures Game, and the Home Run Derby.

MLB At Bat is a free download from the App Store for iPhone and iPad, but requires a subscription of $2.99/month or $9.99/year. [Direct Link]

MLB At the Ballpark is also a free download from the App Store for the iPhone and iPad. [Direct Link]