MacRumors

Smart energy company Velvetwire today announced Powerslayer Blu, the latest addition to its Powerslayer lineup of USB chargers. This new model offers Bluetooth low energy (BLE) connectivity and is compatible with Apple's HomeKit technology rolling out with iOS 8. Apple's vision for HomeKit is to make it easy for developers to allow users to control and interact with accessories around the home, leveraging BLE for energy-efficient communications.

Powersalyer Blu

"We are proud to be among the first group of companies to produce HomeKit-compatible devices," said Eric Bodnar, co-founder and CEO at Velvetwire. "By integrating Bluetooth technology into the Powerslayer, we're offering customers a new way to interact with their devices and be part of Apple's HomeKit. Velvetwire is committed to developing intelligent, energy-efficient devices that allow users to live more consciously without sacrificing convenience. We look forward to sharing Powerslayer Blu and future generations of our power-saving devices with the world."

The Powerslayer Blu improves upon earlier Powerslayer models with HomeKit integration and iOS app support that gathers information from the charger using Bluetooth LE. Users can receive notifications about the charging status of their devices and view energy level information via Velvetwire's iOS app. The device also includes the option to switch between a fast, high-power charging profile and an energy conservation mode that maximizes battery life.

The Powerslayer Blu will be available before the end of the year and will retail for $89. While the price tag is likely to be a hurdle for many potential customers, Powerslayer Blu serves as a good example of the potential of HomeKit to use iOS as a hub for bringing together devices from around the home.

Foxconn has begun another large-scale hiring effort for its factories in Shenzhen and Zhengzhou in order to help out with iPhone 6 and iPhone 6 Plus production, reports Digitimes.

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Because working on assembly lines is no longer as attractive as before for workers in China, Foxconn is having issues recruiting sufficient numbers of workers. The company has been hosting hiring events recently to maintain its manpower, the sources added.

The report notes that Apple's goal to launch its new handsets in 115 countries by the end of 2014 also pushed Foxconn to start another round of large-scale hiring. The company was previously said to be bringing on 100,000 new employees in June ahead of the iPhone 6 launch.

The iPhone 6 and iPhone 6 Plus went on sale in the first wave of countries on September 19 and saw expanded availability to more countries last Friday, September 26. Overall demand for the new devices has been greater than supply to this point, as Apple's Online Store still shows a 7-10 day shipping estimate for new iPhone 6 orders and a 3-4 week delay for new iPhone 6 Plus orders in the U.S.

Samsung will supply Apple with displays for the second-generation iPad Air and the 12.9-inch 'iPad Pro' starting later this year, reports Korean-news outlet inews24 (via Digitimes). The Korean company will begin manufacturing the displays in the coming months, as the panels are said to feature IPS technology similar to Apple's current line of iPads.

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Physical mockup of the second-generation iPad Air

If the report is legitimate, it is likely that Apple will have a steady supply of panels for its first batch of iPad Air 2 units, which may launch in time for the upcoming holiday shopping season. Some reports have also claimed that the 12.9-inch iPad Pro could be released in early 2015, which may lead to Samsung becoming the top supplier of displays for the new tablet if other suppliers are unable to meet Apple's demands.

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Rendering of a 12.9-inch iPad next to a 13-inch MacBook Air

Apple has been attempting to reduce its reliance on Samsung as a component supplier due to tensions between the two companies as they have become top competitors in the mobile device market. However, Samsung's technological advantages and production capacity as a display supplier have proven valuable to Apple over the years, as the Korean company even became Apple's top iPad display supplier in Q1 2014.

The iPad Air 2 is rumored to feature a slightly thinner body, a faster A8 processor, 2GB of RAM, support for Apple Pay, and a Touch ID fingerprint sensor. Meanwhile, the 12.9-inch iPad Pro is said to include a more powerful A8X processor to power its larger, high-resolution display.

Related Roundups: iPad, iPad Pro
Related Forum: iPad

euflag.png The European Commission today announced the results of its formal investigation into Apple's tax arrangements in Ireland, accusing the company of receiving illegal state aid from the country, reports The Wall Street Journal.

In its findings, the regulatory body stated that deals between Apple and Ireland struck in 1991 and 2007 helped Irish authorities "confer a selective advantage upon Apple" that resulted in a lowering of its tax liability. The Commission also added that Apple's increase in sales for its business in Ireland appear to be inconsistent when related to comparable operating costs that would come with growth. Furthermore, the Commission notes that there was a reported increase in "sales income" by 415%, but states that most of the profit-generating work was done elsewhere.

Accordingly, the Commission's of the opinion that through those rulings the Irish authorities confer an advantage on Apple. That advantage is obtained every year and on-going, when the annual tax liability is agreed upon by the tax authorities in view of that ruling.

Apple's tax policies have been questioned on numerous occasions throughout the past few years, as the company is said to utilize multiple subsidiary companies located in the Irish city of Cork to move money around without significant tax penalties. This in due in part to an exemption in the region's law, which allows companies that are managed abroad but located in Ireland to be exempt from taxes. CEO Tim Cook defended the company's tax practices in 2013, calling for a tax reform and simplified corporate tax policies along with lower rates for repatriation.

Apple and the Irish government will now have one month to respond to the findings published in the Commission's reports, as the case will likely take up to 18 months to reach a conclusion. In addition to its findings regarding Apple and Ireland, the European Commission also announced that it is investigating state aid cases involving coffee company Starbucks and car maker Fiat and their arrangements with the Netherlands and Luxembourg, respectively.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

As indicated by an announcement yesterday, Apple has teamed up with Parisian fashion boutique Colette to show off the Apple Watch at the retailer's gallery on Rue Saint-Honoré in Paris for today only. The special event marks the first public appearance for the Apple Watch since being announced last month at a media event, as a long line began forming around Colette's before the event started at 11 AM local time.

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According to Engadget, Colette is displaying both the 38mm and 42mm versions of the Apple Watch to the public, and MacGeneration (Google Translate) states that the models being displayed are mostly from the Apple Watch Sport Collection while some are from the Apple Watch Collection. Also on display are some watches from the Apple Watch Edition Collection, which feature 18-karat gold casings and a sapphire display.

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Image taken by Elle magazine editor-in-chief Robbie Myers

Customers are only being allowed to look at the devices and will not have the opportunity to actually try out the smartwatch's capabilities. However, some journalists were allowed to try on the devices. Apple will also not be announcing any new details about the device at today's event, as info about full pricing and battery life remain unknown.

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Left to right: Colette's Sarah Andelman with Karl Lagerfeld, Anna Wintour, Jony Ive, and Marc Newson (via Vogue's Suzy Menkes)

A number of members from Apple's industrial design team are also present at the event, including Apple's Senior Vice President of Design Jony Ive and newly hired Apple designer Marc Newson. Both Ive and Newson were also pictured with a number of high-profile fashion personalities, including notable designer Karl Lagerfeld and Vogue magazine editor-in-chief Anna Wintour. Other fashion journalists present also include Jean-Seb Stehli of Madame Figaro and Elle magazine editor-in-chief Robbie Myers.

In addition to positioning the Apple Watch as a consumer electronics product, Apple has also been pushing the wearable device as a fashionable accessory. The company invited top fashion editors and bloggers to its September 9 media event, and even allowed some to go hands-on with the smartwatch. Fashion publications including InStyle and Vogue were impressed with the Apple Watch, praising its design and the Digital Crown input method. However, others like The Doneger Group's Roseanne Morrison were unimpressed with the device, calling it "not pretty" and "future techno as opposed to feminine sexy."

At its event earlier this month, Apple said it is targeting an early 2015 launch for its wearable device. A report after the event stated that Apple would be "lucky" to launch the watch by Valentine's Day due to software development issues. The Apple Watch will start at $349 and may run up to $1,200 for the high-end Edition version.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Apple has announced that it will be begin selling the iPhone 6 and iPhone 6 Plus beginning Friday, October 17. The devices will be available through Apple's online store and retail locations in China and will also be sold at China Mobile, China Telecom, and China Unicom stores. Customers in China will be able to pre-order the iPhone 6 and iPhone 6 Plus beginning Friday, October 10.

Pricing for the 4.7-inch iPhone 6 will start at 5,288 RMB ($860) for the 16GB model, 6,088 RMB ($990) for the 64GB model, and 6,888 RMB ($1120) for the 128GB model. The 16 GB, 64 GB, and 128 GB iPhone 6 Plus models will sell for 6,088 RMB ($990), 6,888 RMB ($1120), and 7,788 RMB ($1267), respectively. All iPhone 6 and iPhone 6 Plus models will be available in gold, silver, and space gray variants.

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“We are thrilled to bring iPhone 6 and iPhone 6 Plus to our customers in China on all three carriers at launch,” said Apple’s CEO Tim Cook. “With support for TD-LTE and FDD-LTE, iPhone 6 and iPhone 6 Plus customers will have access to high-speed mobile networks from China Mobile, China Telecom and China Unicom for an incredible experience.”

Earlier today, it was revealed that Apple had received the final license needed to start iPhone 6 sales in China. The iPhone 6 and iPhone 6 Plus launched in the first wave of countries on September 19, and was made available to more countries last Friday, September 26. Apple revealed on September 22 that it had sold ten million units of both phones in its opening weekend, breaking the previous record of nine million units set by the iPhone 5s and iPhone 5c last year.

Related Forum: iPhone

China's Ministry of Industry and Information Technology (MIIT) has given Apple the second and final regulatory license it needs to begin selling the iPhone 6 and iPhone 6 Plus in China, reports Reuters. Apple received the first regulatory license from the Chinese government earlier this month, and it is now likely that both new handsets will launch in the country soon.

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A supposed internal memo addressed to Apple retail employees in China spotted yesterday stated that the iPhone 6 and iPhone 6 Plus would go on sale starting October 10. The iPhone 6 originally launched in the first wave of countries on September 19, and was made available in additional countries last Friday, September 26.

Apple will likely be selling the iPhone 6 and iPhone 6 Plus through China's three biggest wireless carriers, which include China Mobile, China Unicom, and China Telecom. Apple is nine months into its deal with China Mobile, as the partnership between the two companies was announced last year. When speaking about the deal this past January, CEO Tim Cook stated that he was "incredibly optimistic" about the partnership and how it would help Apple grow its presence in the region.

Related Forum: iPhone

The first beta of iOS 8.1 seeded earlier today has not yet revealed a significant number of changes visible to regular users, but developer Hamza Sood has managed to uncover several interesting hidden settings and strings from the new version.

First, Sood shares a screenshot of a hidden Settings pane for Apple Pay inside. The pane will allow users to manage their entered credit and debit cards linked to Apple Pay, as well as define their default card, billing and shipping address, email, and phone.

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The Settings screen for Apple Pay also links to a privacy disclosure outlining how the user's card and device information and location may be sent back to Apple and perhaps passed on to the card issuer to determine eligibility and detect possible fraud.

Apple Pay will allow users to easily authenticate payments to their preferred credit and debit cards, using NFC for point-of-sale transactions with the iPhone 6 and 6 Plus and Apple Watch while also allowing for Touch ID-based authentication of purchase transactions in apps supporting Apple Pay. Apple has announced that Apple Pay will be launching in October, and iOS 8.1 is likely to be the update carrying that support, but the company has not yet flipped the switch to broadly enable it in this first developer seed.

While Apple has so far only announced that the iPhone 6 and 6 Plus and Apple Watch will be compatible with Apple Pay, Sood has also turned up evidence suggesting next-generation iPad models will include Touch ID support and Apple Pay. The evidence comes in the form of a code string addressing support for the services:

Pay with iPad using Touch ID. With Apple Pay, you no longer need to type card numbers and shipping information.

It is unclear whether the upcoming iPads will include NFC technology for point-of-sale transactions or if Apple Pay support on the iPad will be limited to app-based transactions, but Apple's upcoming iPad have been widely rumored to see the addition of Touch ID.

Related Roundups: Apple Pay, iPad, iPad mini

Ahead of an event planned for tomorrow in conjunction with Apple, Parisian fashion boutique Colette appears to be preparing to show off the Apple Watch at its boutique on Rue Saint-Honoré in Paris. Various photos on Twitter and Instagram show the location displaying the Apple Watch prominently, with different variants of the device being placed in colored ovals.

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While it is not known as to what exactly will be shown off at Colette's event tomorrow, hints from the invitation flyer suggest that the Apple Watch will be the highlight. Colette has also been known to be very selective of what makes it into their flagship location, and it is likely that a collaboration with Apple is part of an initiative by the Cupertino company to push its wearable device as a fashionable item.

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Apple announced earlier this month at its media event that it would start shipping the device in early 2015. A report after the event suggested Apple would be "lucky" to launch the watch by Valentine's Day due to issues with software development. The device will be available in three collections, including a high-end Edition collection which boasts an 18-karat gold enclosure and sapphire crystal display.

Update 9:13 PM: Colette's website has announced that the boutique is inviting people to preview the Apple Watch in a special one-day event.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Apple's iCloud appears to be down for some users, with many people reporting issues logging into iCloud.com and accessing iCloud content like Mail, Calendar, and Notes.

According to Apple's System Status Page, all iCloud services and features are entirely inaccessible for some users, with the outage starting just after 3 PM Pacific Time. The downtime comes just after Apple released an iOS 8.1 update to developers and following news of a significant iCloud Drive bug that causes documents to be deleted when "Reset All Settings" is used on an iOS 8 devices.

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Apple has not provided a timeline for when access to iCloud services might be restored, but the issue appears to be affecting just a portion of iCloud users, as others are reporting no problems at all.

Update 5:33 PM: All iCloud services appear to be functionally normally again as indicated by Apple's System Status Page.

Apple today released the first beta of iOS 8.1 to registered developers for testing purposes, just a few days after the release of iOS 8.0.2, which fixed a bug introduced with iOS 8.0.1. The beta arrives as build number 12B401.

Apple has also released a new Apple TV beta and Xcode 6.1 beta 3.

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iOS 8.1 likely includes several bug fixes for issues in iOS 8, and it also likely includes support for Apple Pay, Apple's mobile payments service that is launching in October.

Along with iOS 8.1, Apple is also simultaneously working on iOS 8.2 and iOS 8.3, all of which are expected to add new functionality to the operating system.

iOS 8 has had a rough start, with Apple temporarily removing HealthKit ahead of the launch of iOS 8 and then releasing an unstable iOS 8.0.1 update that disabled the cellular and Touch ID service of many users. Apple released iOS 8.0.2 to fix the issue, but several other problems have come to light, including a bug that causes iCloud Drive documents to be deleted.

Tag: iOS 8.1
Related Forum: iOS 8

Apple today released OS X bash update 1.0 for OS X Mavericks to fix a vulnerability in the bash UNIX shell.

The security flaw, known in the media as "Shellshock," was discovered last week. Uncovered by security researchers, the exploit in the bash command shell in OS X and Linux could be used to deploy malicious code.

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According to an Apple spokesperson, most OS X users were not at risk form the bash vulnerabilities, but the company promised to work quickly to provide an update.

Bash, a UNIX command shell and language included in OS X, has a weakness that could allow unauthorized users to remotely gain control of vulnerable systems. With OS X, systems are safe by default and not exposed to remote exploits of bash unless users configure advanced UNIX services. We are working to quickly provide a software update for our advanced UNIX users.

Along with the fix for OS X Mavericks, Apple has released updates for both OS X Lion and OS X Mountain Lion. There is no Yosemite download available as of yet, but Apple may be planning to issue a fix in the near future. The three updates are available via Apple's support pages and should be available via the Software Update tool soon.

Related Forum: OS X Mavericks

It appears that there may be a serious bug with the "Reset All Settings" option in iOS 8, causing users who activate the feature to lose all of their iWork documents stored in iCloud Drive. According to multiple posters on the MacRumors forums, using the "Reset All Settings" option under General --> Reset has caused documents to be permanently deleted from iCloud Drive.

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Because iOS 8 was so sluggish on my iPad 3 I reset all settings (No data or media will be deleted) and sped it up BUT deleted my iWork data! Then promptly synced and deleted it in iCloud.I have public beta of Yosemite so can't roll back via time machine. I have no pre iOS 8 backups in iTunes or iCloud to revert to (well iCloud device backups don't contain cloud documents and I should have iOS 7 backups in iTunes but can't find any. iCloud has no trash like dropbox. They seem gone forever.

The "Reset All Settings" option explicitly says that "No data or media will be deleted," and it is meant to reset all user preferences to the default out-of-the-box settings. That the option is deleting iCloud Drive documents appears to be a serious bug, though it may be limited to Apple's own iWork apps like Pages, Keynote, and Numbers. One user had all of his iWork documents wiped by using "Reset All Settings," while other app information remained in iCloud.

In our own testing, using "Reset All Settings" deleted all iWork documents stored in iCloud Drive on the iPhone and on iCloud.com. After allowing time for syncing to a Mac running OS X Yosemite, all of the documents disappeared from that machine as well. Preview and TextEdit documents, which cannot be accessed on the iPhone, remained untouched on the Mac.

There appears to be no simple way to recover iCloud Drive documents that have been erased by "Reset All Settings" in Yosemite, and several people who have been affected by the bug are now in contact with Apple support in an effort to retrieve their documents. A Mavericks user was, however, able to recover his files from a backup folder, and OS X Yosemite users may also have luck with recovering files via Time Machine.

One user said that Apple was waiting on engineers to investigate the issue, while another said his account had been placed in troubleshooting mode to attempt to recover the data.

Introduced with iOS 8 and OS X Yosemite, iCloud Drive is Apple's answer to cloud-based storage services like Dropbox. iCloud Drive allows users to store a variety of documents like spreadsheets, PDFs, images, and more, accessing them on any device. Currently OS X Mavericks users can access iCloud Drive documents via iCloud.com, but iCloud Drive will be fully functional in October, after OS X Yosemite is released.

Users who have iCloud Drive enabled may want to refrain from using the "Reset All Settings" option on their devices for the time being, in order to avoid accidentally erasing important documents stored in iCloud Drive.

Related Forum: iOS 8

Based on web traffic data, it appears Apple may be hastening its iOS updates as it prepares to launch several major products in the coming months. As noted by 9to5Mac, the Cupertino company is simultaneously testing three major iOS 8 iterations that may be released according to an expedited schedule.

Web server analytics indicate Apple is currently actively testing iOS 8.1, 8.2 and 8.3. The development is an unusual one, as Apple typically only publicly tests one of each iOS version (full, major update, minor update) at a time, releasing major updates months apart after the initial September rollout. An example is iOS 7, which debuted in September 2013 and was not updated to iOS 7.1 until March 2014.

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Visits to MacRumors from devices running iOS 8.2 now numbering in the dozens per day

The most likely explanation for this change in pattern involves major product launches over the coming months. The company is preparing to roll out Apple Pay in October, with the new NFC-based payment system almost certainly falling into the major software update category. Other products on the horizon include the upcoming Apple Watch and a rumored 12.9-inch "iPad Pro", both of which appear set to launch early next year and which would also require significant iOS updates to support them.

Apple released iOS 8 earlier this month with a handful of new features including support for extensions, widget notifications, and third-party keyboards. iOS 8 has had a rocky start, with the company temporarily removing HealthKit-enabled apps at launch due to an unspecified issue. Apple also released and quickly removed iOS 8.0.1 after the update disabled cellular connectivity and Touch ID on iPhone 6 and 6 Plus devices.

Related Forum: iOS 8

Apple and Parisian fashion boutique Colette are preparing a "one day only experience" on September 30, reports French blog Macplus [Google Translate]. Showcased on Colette's website, the event will be held from 11:00 AM to 7:00 PM local time at the retailer's gallery on rue Saint-Honoré in Paris.

Information on what will be shown during the one-day event has not been revealed, but hints from the invitation and Colette's own fashion focus suggest the Apple Watch will be the highlight. The pattern of dots on the promotional image appears very similar to the zoomed-out home screen of the Apple Watch, with each dot representing an app icon.

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Apple unveiled the Apple Watch earlier this month alongside the iPhone 6 and 6 Plus. The smartwatch will be available in a variety of configurations, including a high-fashion Edition collection that features an 18-karat gold casing and sapphire crystal display and a Sport collection for fitness enthusiasts. Apple is targeting an early 2015 launch, but the company will reportedly be hard-pressed to make the device available to the public in time for February's Valentine's Day holiday.

Update 8:55 AM: As noted by forum member Rogifan, Apple industrial design team member Mikael Silvanto has posted several photos on his Instagram account yesterday documenting his trip to Paris for Paris Fashion Week. In one photo, a member of the team is shown wearing Apple Watch at a meal, while another photo taken onboard the plane en route to Paris may show Jony Ive and Marc Newson in the background.

Update: Silvanto has made his Instagram photos private.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Last month, it was reported that Apple was in talks with health insurers about its HealthKit tools that officially launched to the public with iOS 8 earlier this month. The report suggested Apple may have been looking to partner with insurers on programs to reward users for maintaining healthy lifestyles and reaching fitness goals as tracked by HealthKit.

One of the insurers mentioned in the report was Humana, which today officially announced integration between its HumanaVitality rewards program and HealthKit. Under the program, members can receive wellness points redeemable for a variety of rewards including fitness equipment, electronics, and movie tickets.

Recent updates to the HumanaVitality app have added HealthKit support to pull in data from wearable devices and Apple's own fitness-oriented tracking features, making it easy for users to document their progress.

The HumanaVitality App, designed to make it easy and simple for consumers to engage with their health, enables users to create and measure specific, personal wellness goals (get active, eat better, lose weight or reduce stress). HumanaVitality rewards members for meeting these goals and for other healthy behaviors, from getting a biometrics screening to taking 10,000 physician-recommended steps a day.

HumanaVitality members who use the HumanaVitality App can upload fitness data from their favorite wearables into Apple Health and earn Vitality Points for hitting their health and fitness milestones.


HumanaVitality [Direct Link] is a free download from the App Store.

imac_27_angleFollowing several recent reports on Apple's long-rumored ultra-thin 12-inch notebook, Jack March is now reporting that Apple is indeed working on a 27-inch "5K" Retina iMac with a resolution of 5120 x 2880. According to the report, which MacRumors has reason to believe is based on legitimate information, the machine could launch as soon as next month.

A source familiar with Apple’s plans tells me that Apple is indeed planning to launch a Retina iMac at their next press event, however the 27″ Model will be the only model that gets this feature. The source says the new 27″ iMac will use a 5120 x 2880 panel as leaked in the OSX Yosemite code a few months ago. This resolution is double the current resolution of the 27″ iMac which is 2560×1440.

This new 27-inch Retina iMac would continue to use Haswell processors, topping out at the 4.0 GHz Core i7-4790K, as Intel's next-generation Broadwell processors will not be ready until possibly the middle of next year. The report also claims Apple will be switching to AMD graphics for this new iMac, while the overall design and port configuration would remain the same as the current model.

The report's sources suggest the move to Retina will be limited to the larger 27-inch iMac at this time, with the 21.5-inch model continuing to use the current 1920 x 1080 display.

Rumors of a 27-inch Retina display or iMac from Apple have been circulating for some time, but have picked up steam in recent weeks with a specific claim of a 5K Apple display launching before the end of the year, as well as Dell's own announcement of such a display. With finalization of the DisplayPort 1.3 specification, connectivity will also become easier as that standard rolls out, allowing for single-cable uncompressed video at 5K resolutions.

Update 6:46 AM: 9to5Mac is hearing similar information about Retina iMacs being in "late testing stages" at Apple.

Update 9:00 AM: Re/code's John Paczkowski is also hearing similar word.

Update 10:22 AM: Paczkowski has now included a blurb on the topic in his latest column, quoting a source saying "expect a fall release."

Buyer's Guide: iMac (Buy Now)
Related Forums: iMac, Mac Accessories

Since it opened in 2006, Apple's iconic glass cube Fifth Avenue retail store in New York has been praised for its design and its ability to attract a large amount of customers daily. Now, author Vicky Ward (via ifoAppleStore) has shared new details about the store's beginnings on the plaza of the General Motors Building in her book The Liar's Ball: The Extraordinary Saga of How One Building Broke the World's Toughest Tycoons.

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Ideas for a store on Fifth Avenue originally began in November 2003 when former Apple CEO Steve Jobs met with property mogul Harry Macklowe after being connected through Apple's former Vice President of Real Estate George Blankenship. Jobs initially wanted a store that "would be open 24/7", and worked with architects from architectural firm Bohlin Cywinski Jackson who designed Apple's store in SoHo, Manhattan.

It was at that point where Jobs, Macklowe, and the designers thought of placing a square glass cube in an unused basement within the GM Building's Plaza:

What happened next has long been the subject of speculation and some dispute: Who came up the idea of placing a 30‐foot square glass cube — the world’s “smallest skyscraper” — in the middle of the GM Building plaza? In that lightbulb moment, an unused basement that had caused headaches for its owners for more than 40 years morphed into what is arguably the most famous retail space in the world.

Said Macklowe: “[Jobs] presented to me and I presented to him. He had this cube, which was quite different from what you see there today, and I had a cube that was quite different from what we see today as well. It took us half an hour to make a deal.”

Jobs initially wanted a 40-foot cube, leading the designers to set up a scaffolding mockup of the building. However, once Jobs and other Apple executives went to go see the mockup, all agreed that it was too big and obscured the vision for the store. However, Macklowe also showed off a 30-foot cube built secretly underneath, which caused Jobs and the Apple executives to agree to the size.

From there, Macklowe convinced retailers and a CBS studio residing in the area to move, as construction began while Jobs waited. The store eventually opened on May 19, 2006 to much public attention, and went on to become one of Apple's busiest and most iconic stores.

Macklowe's real estate attorney also later regretted not negotiating a higher "percentage rent" with Apple, which saw his client receiving a portion of the store's profits. Macklowe called the negotiations "horrendously low," and claims that Apple had no idea just how well the store was going to do in business per year.