MacRumors

In a wider piece on Fitbit and its efforts to escape from the shadow of Apple, The New York Times shared an interesting anecdote about the way the iPhone 4s influenced the features in Fitbit's line of fitness trackers back when it debuted in 2011.

The iPhone 4s was the first iPhone to include support for Bluetooth 4.0 to allow accessories to connect to the device, and following the introduction of the new phone, Fitbit CEO James Park decided to re-engineer Fitbit products to support Bluetooth. It was a decision that set Fitbit's product releases back by six months.

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When Phil Schiller introduced the iPhone 4S in 2011, for example, Mr. Park had a realization.

At the time, the new iPhone added a capability to synchronize with wireless accessories using the standard called Bluetooth. Fitbit trackers back then lacked Bluetooth connectivity, but Mr. Park wanted them to be able to synchronize data immediately with the iPhone.

"It could enable a lot of possibilities in terms of real-time feedback," he said.

Announced in 2012, the Fitbit One and the Fitbit Zip became the first Fitbit devices to support Bluetooth 4.0, syncing data like steps tracked, distance, floors climbed, calories expended, and sleep quality to iOS and Android phones. According to The New York Times, the two devices were highly successful.

Since then, Park says Fitbit has made an effort to stray away from Apple's approach to product design, focusing on simple devices to make wearables more approachable.

"We look at it from a consumer point of view," Mr. Park said. Apple Watch "is a computing platform, but that's really the wrong way to approach this category from the very beginning."

Fitbit's simplicity, and its lower price point, has allowed it to thrive even after the launch of the Apple Watch. Fitbit sold 21.4 million devices in 2015, earning $1.86 billion in revenue. While Apple doesn't break out sales of the Apple Watch, IDC and Strategy Analytics estimates put sales at approximately 11.4 million.

Going forward, Fitbit plans to add additional features to compete in the wearables market, but Park says the company is going to be "very careful" to avoid the feature overload mistake he sees being made with smart watches.

Tag: Fitbit

Apple CEO Tim Cook today sat down with CNBC Mad Money host Jim Cramer, where he discussed his thoughts on innovation, the future of the iPhone and the Apple Watch, the growth of Apple services, Apple's performance in China, and more.

Last week, Apple reported its first year-over-year revenue decline since 2003, announcing $10.5 billion in profit on $50.6 billion in revenue. Apple also saw its first ever decline in year-over-year iPhone sales, leading one Wall Street analyst to claim Apple's best days are behind it.

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"I couldn't disagree more," said Cook when asked about the comment, attributing the perceived sales dip to an abnormally high upgrade rate in late 2014 and 2015 as people upgraded to the iPhone 6 and pointing towards growth opportunities in China and India. Cook went on to tease future advances in iPhone technology that will inspire people to buy new devices.

We've got great innovation in the pipeline. New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones.

We are going to give you things you can't live without that you just don't know you need today. That has always been the objective of Apple. To do things that really enrich people's lives. That you look back on and you wonder how did I live without this.

He reiterated Apple's future plans later in the interview when questioned on whether Apple is still innovating. "We're fairly secretive," he said, "but I would tell you we're incredibly excited about things we're working on."

Cook also commented on Apple acquisitions. "We've acquired a lot of companies. We generally acquire a company every three to four weeks on average," he said. "We're always looking," he added on the topic of potential major acquisitions.

On the Apple Watch, Cook didn't give many hints about what's coming in the future, but he said he believes it will be seen differently in retrospect, much like the iPod. "You'll see the Apple Watch getting better and better," he told Cramer. "We're still in learning mode."

If you look at iPod, iPod wasn't viewed as a success, but today it's viewed as an overnight success. [...]

And so I think that in a few years we will look back and people will say, "How could I have ever thought about not wearing this watch?" Because it's doing so much for you. And then it will all of a sudden be an overnight success.


Cook also addressed concerns about China, which led billionaire Carl Icahn to sell his full stake in Apple earlier this year. Apple's sales fell 26 percent in Greater China in the second quarter of 2016, and recently, Apple was forced to take down the iTunes Movies and iBooks stores in China on concerns from Chinese officials that believe Apple is "too deeply established" in core industries in the country.

"I could not be more optimistic about China," he said. According to Cook, the Android-to-iPhone switch rate has been "huge" in China, up 40 percent in the first half of 2016 compared to the first half of 2015. He says Apple is working with Chinese regulatory authorities to get its iTunes Movies and iBooks services back online in the country. "We're pretty confident and optimistic that we'll be back online and offering those to our Chinese customers soon."

Cook also spoke at length on the dip in Apple stock, the company's quarterly performance and predictions for next quarter, smartphone penetration in China and India, and Apple's customer loyalty and potential for growth in services.


Cook's segment aired on Mad Money on CNBC at 6:00 p.m. Eastern Time. Part one and part two of the full episode are now available on the CNBC website and are embedded above.

Tags: CNBC, Tim Cook

Mark One's Pryme Vessyl is an iPhone-connected cup that's designed to track your daily liquid intake, making sure you're at your optimal hydration level. According to Mark One, hitting an ideal hydration level can increase your energy level and improve your mental balance.

Paired with an accompanying app, Pryme Vessyl calculates a user's hydration needs based on height, weight, activity level, and other factors, making sure that intake level is met by measuring each sip of water or liquid through accelerometers in the cup itself. Hydration needs change from day to day, so the goal of the Pryme Vessyl is to make sure users are getting enough hydration as activity level shifts.

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The idea is to drink all of your liquids -- coffee, tea, water, juice -- out of the Pryme Vessyl to get an overall picture of liquid intake and track any deficits.

➜ Click here to read more...

AppleCare-Protection-PlanMacRumors forum member MBP* posted this question about his 2014 MacBook Pro's battery under Mac Basics and Help:

"I have a 2014 13" Retina MacBook Pro which I used extensively on a daily basis. I purchased AppleCare for the sole reason of protection against battery depletion over the coming years.

It's hard for me to tell whether my battery has lost capacity, but I'm sure it has against the original figures when I first got the machine.

My question is, when will AppleCare be willing to replace the battery due to loss of capacity? Is there a percentage? How can I test it?"

The MacBook Pro's battery has almost certainly lost some battery capacity if it has been charged and depleted regularly over the past two years. A quick way to check is by clicking on the Apple logo in the top-left menu bar and choosing About This Mac. Click on System Report… and select Power from the left-hand menu.

➜ Click here to read more...

Apple CEO Tim Cook will appear on CNBC's Mad Money this evening, where he will speak with host Jim Cramer. On the show, Cook is expected to discuss Apple's future in China, his outlook on innovation, what's next for the iPhone, Apple Watch, and Apple services, and whether Apple is pursuing any potential acquisitions.

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Cook last spoke with Cramer in March of 2015, where he discussed topics like ResearchKit, health, and the "next frontiers" of development.

Mad Money will air at 6 p.m. Eastern Time.

Tags: CNBC, Tim Cook

The Metropolitan Museum of Art today opened its "Manus x Machina" Costume Institute Exhibition, which is being sponsored by Apple. The show focuses on the dichotomy between handmade haute couture and machine-made fashion, featuring pieces that juxtapose traditional hand techniques like embroidery, pleating, and lacework with technologies like laser cutting and thermo shaping.

Apple Design Chief Jony Ive, who is serving as co-chair alongside pop star Taylor Swift and actor Idris Elba, was on hand at the opening and gave an introductory speech, a portion of which was captured on social networking site Periscope.

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Image via Jim Shi

We are thrilled at Apple to help bring to life Manus x Machina: Fashion in an Age of Technology. When Anna and Andrew first talked to me about the exhibition, I was particularly intrigued that it would stimulate a conversation exploring the relationship between what is made by man and what is made by machine. That it would challenge the preconception held by some that the former is somehow inherently more valuable. Not only in the context of today, but also the future.

The Chanel dress that Tom mentioned, which was Andrew's inspiration for the exhibition is a wonderful example of artisan like craft executed with the deepest consideration yet enabled with the very latest technology. The most breakthroughs in craft were once, of course, perceived as truly innovative. Often shockingly so. Once even the simple metal needle challenged the conventional thinking of the time. Now I'm humbled by the innovations of the past in the same way that I am humbled by the work that we can see here today.

It's easy to think a craft can't change, but important to remember all craft process was at some point new. At some point, challenged convention. Not to be contrarian, but enabled by some breakthrough. Some newly discovered principle or sometimes some wonderful accident.

The opening of the Costume Institute Exhibition comes ahead of the 2016 Met Gala, a fund raising event that draws hundreds of celebrities. The Met Gala will take place tonight, and along with Jony Ive, Apple CEO Tim Cook is expected to attend, sitting alongside fashion icon and honorary Met Gala chair Anna Wintour.

With much of the ring-shaped main building completed at Apple's second campus and auxiliary buildings taking shape, construction progress from month-to-month is ramping up. Drone pilot Duncan Sinfield has captured new aerial video of Apple Campus 2, allowing us to get a look at changes that have been made to the campus since April.

Significant work has been done on the 100,000 square foot fitness center, where Apple employees will be able to work out and stay healthy. A stone facade is now in place and the building looks to be nearing completion.


There are new cranes in the area, which are being used to finish up some of the main structure. Additional solar panels have been lifted into place on the roof of the building, more windows have gone up, and more window canopies have been installed. Parking structures are also set to be completed in the next few months, and some work has been done on the Tantau research buildings.

According to Sinfield, the sizable green fence surrounding the entire campus is being taken down and replaced with a shorter fabric-covered chain-link fence. A thick white foam is being laid on the top of ground structures like the tunnels and the auditorium, presumably kicking off the landscaping process. Trees and other greenery may be put into place soon, with Apple planning to cover the campus with 80 percent green space.

Apple plans to finish construction on Apple Campus 2 at the end of 2016, with employees set to begin occupying the buildings at the beginning of 2017.

touch_id_fingerFor the first time in a federal case, authorities in a Los Angeles courtroom have issued a search warrant forcing a woman to bypass her iPhone's biometric security using Apple's Touch ID system (via LA Times). The woman in question -- Paytsar Bkhchadzhyan -- was arrested due to charges of identity theft and had previous strings of various criminal convictions.

According to jail records, U.S. Magistrate Judge Alicia Rosenberg signed the Touch ID-related search warrant about 45 minutes after Bkhchadzhyan was taken into custody on February 25. By the afternoon of her arrest, the suspect pleaded no contest to the charges of identity theft and gave the court her fingerprint to unlock the iPhone.

Police recovered Bkhchadzhyan's smartphone at the residence of her boyfriend, Sevak Mesrobian, known to be the member of a local gang, so it's unclear whether the contents of the device were sought after due to Bkhchadzhyan's crimes or her proximity to Mesrobian's gang.

The court's decision in the case follows the thin rules regarding a person's Fifth Amendment's protection against self-incrimination, which relates that numeric passcodes are protected individual privacies, but fingerprints are not. For this reason, some believe new modern laws need to be enacted specifically detailing fingerprint-related security features.

"It isn't about fingerprints and the biometric readers," said Susan Brenner, a law professor at the University of Dayton who studies the nexus of digital technology and criminal law, but rather, "the contents of that phone, much of which will be about her, and a lot of that could be incriminating."

Even with the limited outlines of the inquiry, Brenner said the act of compelling a person in custody to press her finger against a phone breached the Fifth Amendment's protection against self-incrimination. It forced Bkchadzhyan to testify — without uttering a word — because by moving her finger and unlocking the phone, she authenticated its contents.

Still, others believe the biometric nature of Touch ID might largely follow in line with the 5th Amendment's prohibition of self-incrimination. "Unlike disclosing passcodes, you are not compelled to speak or say what's 'in your mind' to law enforcement," Albert Gidari, the director of privacy at Stanford Law School's Center for Internet and Society, said. "'Put your finger here' is not testimonial or self-incriminating."

This line of thinking flows directly from a 2014 case in Virginia, wherein a judge ruled that a man could not be ordered to present his passcode to the court, because that "entailed revealing knowledge and therefore testifying." Using Touch ID on his iPhone was ruled legal, however, and compared to providing the court with a key, instead of divulging information known only to him.

Although unrelated, the Los Angeles case follows a couple of months of heated debate between Apple and the FBI, as the government agency attempted to compel Apple into helping it hack into the iPhone of San Bernardino shooter Syed Farook. Eventually the FBI withdrew its lawsuit after finding its own way into the iPhone 5c, which reportedly cost the agency less than $1 million.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Hulu-iconStreaming service Hulu is said to be working on a new subscription model that would provide customers with cable-style access to popular broadcast television networks.

In a report by The Wall Street Journal, sources close to the plan said the company's move would directly introduce Hulu as "a competitor to traditional pay-TV providers," in addition to streaming-only services like Netflix and Amazon Prime.

Hulu's current launch estimate for the cable-like service is sometime early in 2017, and a few partners are already mentioning interest in the program. Disney and Fox are said to be close to signing agreements to provide "many of their channels" to Hulu and its subscribers on the live platform. Some of their networks include ABC, ESPN, Disney Channel, Fox's basic broadcast channels, Fox News, and FX.

The company's ultimate goal with the new service may disappoint cord-cutters looking for a complete replacement for their cable box, as those close to Hulu's plans mentioned it "isn’t looking to offer all the hundreds of channels found in the traditional cable bundle." Still, Hulu is seeking other partners in addition to Disney and Fox, who are both co-owners of Hulu.

Hulu sees an opportunity to pitch its planned service to the more than 10 million people who already subscribe to its on-demand service. Consumers don’t need to be an existing Hulu subscriber to sign up for the new service, which has yet to be named.

In addition to live TV, the unnamed service is rumored to provide users with a cloud-based DVR, letting them record shows and set scheduled tapings similar to current offerings by cable providers. Due to all of these prime features, the current estimated cost of Hulu's live TV plan would be $40 per month, according to Sanford C. Bernstein media analyst Todd Juenger. That price was said to be "in the ballpark" by a Hulu executive.

Netflix can be relatively quick in getting up full seasons of recently-aired shows after their finales launch, but it largely depends on the cable network and even then it can be a few weeks to months until they're available on the streaming platform. Hulu has always been ahead of its rivals in providing users access to recently aired TV episodes, launching them one at a time a day after they air, but its new plan would go one step further and let subscribers watch specific TV channels live.

As more customers leave behind cable companies, streaming services are becoming increasingly interested in standalone TV packages such as the one Hulu is looking into launching. Premium channels like Showtime and HBO already have their own specific services, and Apple was even attempting to get a similar $30-$40 web-based TV package launched last year, but failed deals with networks caused the company to put its plans on hold.

Tag: Hulu

In time for the 2016 Summer Olympics, Apple Maps now supports transit routing in Rio de Janeiro, the second most populous city in Brazil.

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Transit directions are available for travel by bus, ferry, metro, and train throughout the Rio de Janeiro metropolitan area, including connections to and from Belford Roxo, Duque de Caxias, Itaboraí, Japeri, Magé, Mesquita, Nilópolis, Niterói, Nova Iguaçu, Queimados, São Gonçalo, and São João de Meriti.

Supported transit operators include Internorte, Intersul, Metrô Rio, SuperVia, and others.

Rio de Janeiro is the fifth new city to support Apple Maps transit over the past month, alongside Austin, Montréal, Portland, and Seattle.

Apple added Transit to Maps as part of iOS 9 in select cities around the world, including Baltimore, Berlin, Boston, Chicago, London, Los Angeles, Mexico City, New York City, Philadelphia, San Francisco, Sydney, Toronto, and 30 cities in China. Additional regions should be added over the coming weeks and months.

(Thanks, Ram!)

Microsoft has updated its Bing search engine app for iOS with a feature that allows users to search the web using a photo taken on their device.

Bing users can now select an existing photo from their gallery or opt to shoot one from within the app, and Bing will use the image to search for similar ones online.

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User photos can be cropped to get search results specific to an object within the photo, while images that are returned in searches can also be cropped in-app to receive new search results.

The functionality is similar to Google Goggles which used to be part of Google's Search app before Google removed the feature on iOS devices, so users looking for a replacement might want to give Bing a try.

In addition, Microsoft's update enables users to get notified when a movie they're following becomes available for streaming, and also brings search for bus routes and schedules in online maps.

Bing is a free download on the U.S. iTunes Store for iPhone and iPad. [Direct Link]

Tag: Bing

A week ahead of Mother's Day, Apple has launched a new commercial centering around a collection of images and video of mothers interacting with their children. The spot continues Apple's "Shot on iPhone" advertising campaign, with each piece captioned by the amateur iPhone user who captured the moment.


Apple began its "Shot on iPhone" campaign early in 2015, showcasing images collected from both professional and amateur photographers around the world. More recently, Apple's iPhone campaign has focused on portraying the features of the device, like Touch ID and Siri.

Related Forum: iPhone

MacRumors is pleased to announce the Seventh Annual MacRumors Blood Drive, throughout the month of May 2016. Our goal every year is to save lives by increasing the number of life-saving blood and platelet donations. While most blood drives are specific to a geographic location, our blood drive is online and worldwide. To date we have recorded donations of over 300 units of blood and platelets.

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Led by CEO Tim Cook, Apple supports health, relief, and charity efforts, including the recent Apps for Earth promotion. The MacRumors Blood Drive is run by the staff and volunteers of MacRumors.

We ask that you:

1. Donate blood or platelets at any donation center near you, join the bone marrow registry in your country, and sign up for the organ donor registry in your state, province, or country.

2. Post in the MacRumors 2016 Blood Drive! thread to tell us about it and to accept our thanks.

3. Share our message with other people you know.

For details see the MacRumors 2016 Blood Drive! thread and our traditional Honor Roll of donors.

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There are many reasons that you should participate in the MacRumors Blood Drive. Consider what some of our forum members have said:

User A.Goldberg:

I was diagnosed and treated for leukemia at age 4. When I got my first blood transfusion, the nurse told me that a stranger had donated it. Decades later, I am healthy thanks in part to some truly altruistic people out there. If you're considering donating, do it for me since I'm not eligible myself. Thanks!!!

User TheBean75:

Thank you for everyone who donates. I cannot (due to the mad cow thing) but my daughter was a micro-preemie born at 24 weeks and had 5 transfusions before her first month in the NICU. I know without the selfless act of donating by others she never would have made it.

User I14:

Thank you to everybody who is donating or has signed up for the bone marrow registry. After donating 42 units over the past years, last year I became a recipient with many units of blood and platelets and finally a bone marrow transplant as I battled leukemia. One of you may have saved my life. You will probably never meet the recipient of your donation, but they will be very thankful for your time, effort and your donation.

How to participate

1. If you are eligible, schedule a blood or platelet donation (see FAQ), in May if possible. Register for the bone marrow registry and/or register as an organ donor (see FAQ).

2. If you aren't eligible to donate blood for reasons of health, age, height/weight, recent donation, or the temporary deferral for gay men that applies in many countries, please encourage someone else to make a donation, and let us know. The U.S. FDA has revised the rules since last year; see our Blood donor eligibility forum thread.

3. Help our drive by thanking donors and convincing friends and relatives to donate as well.

Apple has agreed to examine a recovered iPhone at the center of a dispute between the families of two Florida teens who went missing during a fishing trip last summer (via ABC News).

In July 2015, 14-year-old Austin Stephanos and his friend and neighbor Perry Cohen, also 14, launched a single-engine vessel on a fishing expedition off the coast of Palm Beach County, Florida. The boys never returned, and despite a Coast Guard-led eight-day search of the Atlantic covering 50,000 nautical miles, their bodies were never found.

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The recovered iPhone that belonged to Austin Stephanos (Image: Blu Stephanos)

Last month, their abandoned boat was discovered by a Norwegian crew 100 miles off the coast of Bermuda, along with a locked box inside of which was Stephanos' heavily water-damaged and inoperable iPhone 6.

Cohen had borrowed Stephanos' phone to communicate with his family the day they disappeared, and the Cohens wanted the Florida Fish and Wildlife Conservation Commission to treat the phone as evidence in an open missing persons case, but the agency insisted on returning the phone to Stephanos' family, according to a local television report.

Cohen's mother, Pamela Cohen, sued Stephanos' family to have the iPhone returned to the state, to allow her access to its contents, and if necessary, have the phone turned over to law enforcement as evidence in a possible criminal investigation.

In the emergency hearing yesterday, Cohen's attorney pointed to an accident investigation report that suggested foul play in the boys' disappearance. According to the court file, Cohen's stepfather, Nick Korniloff, contacted the FBI in the belief that the boys had been abducted, but no official criminal investigation was undertaken.

Both families have now consented to turn over the phone to Apple, which "has already agreed to take in the phone" and analyze it for answers, according to a lawyer representing the Stephanos family. It will be sent to Cupertino via FedEx for forensic examination in-house. Apple has not commented on the lawyer's claim, although the company has previously acknowledged that it was asked to look at the device.

It's unclear whether the iPhone was passcode-protected when it was in working order, nor is it known what methods Apple will employ in its attempts to recover data from such a damaged device, therefore comparisons between this case and Apple's dispute with the FBI over its refusal to unlock the San Bernardino shooter's phone are premature. In the event that anything is found that sheds light on the circumstances of the boys' disappearance, the data will be given to a judge, who will consider if it is evidence and whether it may be shared with the families.

The phone "potentially holds the key to answer a question that a mother desperately needs answered," the Cohens' lawyer told the judge presiding over the hearing. "And let's be clear, your honor, the boys are not declared dead."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

After developer Nick Lee realized that the Apple Watch's 520 MHz processor, 512 MB of RAM and 8 GB of internal storage made it more powerful than many desktops running Windows 95 in the 1990s, he felt confident he could get it to run Microsoft's successful operating system.

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Photo via Nick Lee

To get Windows 95 to run on the Apple Watch, Lee knew he couldn't rely on Apple's WatchKit SDK because it doesn't allow developers to directly access user touch locations. Instead, the SDK forces developers to use Apple's stock controls. So Lee had to patch certain files within a WatchKit app to load his own app code rather than Apple's. Lee tells MacRumors the process, which puts an x86 emulator into a self-contained Watch app, essentially turned Windows 95 into an an app.

Once Windows 95 was loaded onto the Apple Watch, the booting process took an hour because it's being emulated rather than virtualized. Lee also had to attach a straw to a small motor that nudged the Digital Crown periodically to keep the Watch awake. Once the Watch is all booted up and ready, users can control the mouse with their finger. However, because the emulation is so slow, Lee told MacRumors that "it only registers a few pixels per movement on the screen." To combat the lack of speed users can queue up commands by rapidly swiping on the display.


The Watch can be seen booting up and running Windows 95 in the video above, and Lee goes into further detail about the process in his Medium post.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Apple today updated its support site with a brand new look and new ways for users to interact with it. The new site is broken into several different blocks, with most of the attention going to three different ways users can get help.

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The first block is dedicated to a search bar that provides Quick Links, which allow users to get the answers they're looking for while they're searching rather than having to wait for a results page. The second block allows users to find support by choosing the device they need help with and the third block features "Popular Topics," like how to manage an Apple ID or photos.

The next set of blocks let users know they can seek help from other Apple users at the Apple Support Communities, check warranty and repair status and how to contact Apple Support. The final two blocks are dedicated to promoting Apple Workshops in retail stores and list out recall and replacement programs. The site's new design is also compatible with mobile browsers.


In recent months, Apple has worked to make it easier for its customers to seek help from the company about its products. Last month, Apple launched the Apple Support Twitter account, which quickly gained momentum after its genesis and was responding to nearly 100 tweets per hour.

tormyhrenFormer Grey Group chief creative officer and New York president Tor Myhren has officially joined Apple and has been added to the company's Executive Profiles webpage. Apple first announced Myhren's plans to join the company back in December of 2015, when it announced new roles for Jeff Williams and Phil Schiller.

According to his profile, Myhren will lead a creative team focused on Apple's advertising, internet presence, package design, and other consumer-facing marketing. Myhren is replacing Hiroki Asai, who is retiring after spending 18 years handling marketing communications and graphic design at Apple.

Myhren has overseen popular Grey ad campaigns like the ETrade talking baby and a series of commercials for DirecTV starring Rob Lowe.

A two-time TED speaker, Tor has been named to Fast Company's Most Creative People in Business, Fortune's 40 Under 40, AdAge's Creativity 50 honoring the world's 50 most influential creative minds, and was inducted into the Advertising Federation of America's Hall of Achievement.

Like all Apple executives listed on Apple's Executive site, Myhren will report directly to Apple CEO Tim Cook.

Well-known designer brand Coach is reportedly working on a line of high-quality Apple Watch bands, which could debut as soon as June. According to Haute Écriture's David Boglin de Bautista, a sales associate at a Coach boutique informed him of the upcoming release after seeing his Apple Watch and showed him pictures of the bands.

Coach is said to be debuting around eight watch bands, in colors that include white, red, black, and brown. Some bands are decorated with charms, while others have patterns like flowers stitched into them, with each band set to retail for approximately $150.

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The bands are designed to match Coach handbags from its Spring/Summer 2016 Collection, and according to de Bautista, one band was stitched with flowers to match Coach's Tea Rose Appliqué bag.

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It is not clear if Coach is teaming up with Apple or releasing the bands independently. Apple has partnered with Hermès to launch a line of Apple Watch models with Hermès bands and a unique watch face, but Coach may be working independently.

A few other designers, including Rebecca Minkoff and Colette have released Apple Watch bands without Apple's assistance, Minkoff in partnership with Case-Mate and Colette in partnership with Casetify.

Tag: Coach