Apple today seeded the fifth beta of OS X Yosemite to developers, almost a month after seeding the first OS X 10.10.3 beta and just a week after releasing the fourth beta to developers.
The new beta, build 14D113c, is available for registered developers through the Software Update mechanism in the Mac App Store and through the Mac Dev Center. Yosemite Recovery Update 3.0 is also available.
With today's update, Apple has continued polishing the Photos for OS X app, and there are just two remaining known issues with the software, including an issue with favorites and a problem with missing thumbnails when restoring an Aperture-upgraded Photos library with Time Machine.
Earlier betas of OS X 10.10.3 have brought several new features to Yosemite, including the new Photos for OS X app. Designed to integrate with iCloud Photo Library, Photos for OS X is a replacement for both iPhoto and Aperture and is on track to see an early 2015 public launch. Reviews have suggested that while Photos is a suitable replacement for iPhoto, with more advanced tools and performance optimizations, it may leave professional users disappointed.
Along with the new Photos for OS X app, the first two OS X 10.10.3 betas introduced a redesigned emoji picker that consolidates emoji into a single page with clear labels, new diversified emoji and emoji skin tone modifiers, new flag emoji and updated emoji for the iPhone, iMac, and Apple Watch, and support for Google 2-step verification when setting up accounts in System Preferences.
A new report out of Taiwanese publication Economic Daily News [Google Translate] claims that Apple has cut the expected production and shipping targets of the Apple Watch by half due to manufacturing challenges leading up to the launch of the device. (via GforGames).
The company initially planned to manufacture between 2.5 and 3 million units of the wearable per month, following its launch on April 24. A claim by Economic Daily News now states Apple has lowered expectations to produce 1.25-1.5 million Apple Watches every month.
The website cites sources within Apple's supply chain, pointing towards production snafus on the manufacturing of the Apple Watch's AMOLED display as the main culprit behind the tempered production expectations. Although it has yet to be confirmed by Apple itself, Economic Daily News claims the introduction of a new type of display used in Apple's manufacturing processes - unlike the traditional LCD screens of iPhones - has resulted in a slower production rate on the Apple Watch leading up to the device's launch.
One of the reasons for this change in plans apparently lies in manufacturing issues with the display (which is being produced by LG), leading to 30-40% yield capacity. Plastic OLED panels use PET (polyethylene terephthalate) instead of a glass substrate, thus giving them flexibility and lightweight. The only problem however, is that manufacturing plastic OLEDs requires a different method of creating a vacuum between the OLED panel and the plastic substrate, other than the traditional water jet vacuum pumps. And because PETs are very sensitive to humidity it looks like manufacturing the Watch’s display is a more complicated process than initially expected.
The source also points to slow production lines thanks to manufacturer Quanta, who has more experience in laptop manufacturing than in smaller devices like the Watch. According to Economic Daily News, Apple is already looking at expanding manufacturing options by involving Foxconn in the wearable's production process in the future.
Similar production-related stories have circulated before the launch of other Apple-related products in the past. Due to the high volume of such reports leading up to a device's launch, and no official word from Apple, today's report out of Economic Daily News remains sketchy at best.
Launched as an Indiegogo project in the middle of last year, the TrackR Bravo is a follow up product to the StickR TrackR, a small coin-sized Bluetooth-enabled device designed to attach to valuable items so they can be located using the TrackR app.
As of today, the TrackR Bravo, which is smaller and lighter than the company's previous-generation products, has begun shipping out to customers. Like the original TrackR products, the TrackR Bravo attaches to items and gives out alerts via an iPhone app when an item is misplaced, preventing keys, cameras, and other small objects from being lost.
Ahead of the product's launch, TrackR sent MacRumors a TrackR Bravo to review, so read on to see how it works and what we thought of it.
Design
The TrackR Bravo is slightly larger than a quarter, and approximately as large as two quarters stacked on top of each other. It is circular in shape, with a small loop at the top that allows it to be attached to a keyring for fastening to keys, pet collars, and more.
It has a colorful anodized aluminum housing, and it's small enough to fit comfortably in a purse, wallet, or camera bag.
How it Works
The TrackR Bravo has built-in Bluetooth 4.0, with a 100 foot range. It works in conjunction with the TrackR app, which can be downloaded for free from the App Store.
After registering for a TrackR account within the app, the TrackR Bravo can be activated by choosing "Add a New Device" and pressing the Bluetooth activation button on the TrackR. The app supports 10 different TrackR Bravo devices, so multiple items can be tracked at the same time.
A new Apple wireless keyboard featuring backlight keys and a power button has been spotted on the Apple Online Store in Czech Republic and Hungary, with an identical Arabic version appearing on the U.S. storefront. The graphic render shows controls for adjusting the brightness of the backlight added to the F5 and F6 keys, as found on current MacBook models, while the eject key for CDs has been replaced with a power button.
Apple has not updated the product description for its wireless keyboard to match the new visualization, so it remains to be seen if this was simply a mistake or if the company will quietly refresh the keyboard in the near future. The old Apple Wireless Keyboard with no backlight keys and an eject key is still shown on the Apple Online Store in the United States, Canada, United Kingdom and other English-speaking countries.
The addition of a power button on the keyboard is interesting, given that Macs currently do not detect wireless keyboards until after booting. It could be speculated that the power button is for turning on or off the wireless keyboard itself, but additional photos reveal that the keyboard still has a power button on the side in its traditional spot. As such, the exact functionality of the key remains unknown.
Update Mar 24: Apple has removed images of the new Apple Wireless Keyboard with backlight keys and a power button on the Apple Online Store in Czech Republic and Hungary. Graphic renders of the current Apple Wireless Keyboard with no backlight controls and an eject key are now showing again.
Fitbit today announced a two-pronged update to its popular line of fitness trackers, adding support for in-depth bike-tracking on the Fitbit Surge and allowing users to easily switch between multiple Fitbit models with "Multi-Tracker Support."
The company says the added support will grant customers more ease-of-use in switching amongst Fitbit devices throughout the day, or week, allowing them to choose "the right tracker for any occasion." The update lets any one user pair up to six Fitbit trackers - the maximum amount of Fitbit variants on the market - to their Fitbit account.
After the initial pairing stage, Fitbit will automatically notice when a user switches trackers without needing to enter the Fitbit app. The company notes that as a user transitions amongst trackers throughout the day, for example wearing a "Fitbit One to work, Fitbit Surge for a run, or Tory Burch for Fitbit for a night on the town," the Fitbit app never pauses or hiccups in curating the usual array of steps and calories burnt as a single statistic across every device.
Also announced today is an update specifically to Fitbit Surge, using GPS and "other advanced sensors" to provide a comprehensive overview of various bike riding statistics, including: distance, duration, average speed, heart rate, and calories burned. Already the beefiest Fitbit, with a 7-day battery life and on-board GPS tracking sensors, the company hopes to broaden its fitness-friendly device with the new cycling-specific features.
“Our users are passionate about fitness and have consistently requested a way to track their outdoor cycling activity. We are delivering this feature on Fitbit Surge for active consumers looking to track and better understand performance during rides, in addition to their other workouts,” said Tim Roberts, VP of Interactive, Fitbit. “Our goal is to provide users with the tools it takes to track their exercise and reward them for doing the activities they love to do most – like biking and running.”
Fitbit noted that while the Multi-Tracker Support is slated to hit later this week, the bike-tracking features won't roll out in North America until sometime in April, "with global availability coming soon." The nebulous April launch window for the cycling-focused update sees the company beefing up the features of the Fitbit Surge, the tracker most in direct competition with the Apple Watch, which at $249 is still $100 cheaper than the 38mm Apple Watch Sport.
Apple continues to offer praise for Becoming Steve Jobs, the unauthorized biography of the late Apple co-founder set to be released on Tuesday. A spokesperson for Apple told The New York Times that the upcoming book is "better than anything else we've seen," and several executives at the company agreed to be interviewed for the title because they "felt a responsibility to say more" about the Steve that they knew and worked with.
“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Steve Dowling, an Apple spokesman, said. “We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”
Apple senior executive Eddy Cue tweeted last week that Becoming Steve Jobs is "well done and first to get it right" in regards to reflecting on Jobs, after he called the film Steve Jobs: Man in the Machine "an inaccurate and mean-spirited view of my friend." Apple CEO Tim Cook also dismissed Walter Isaacson's official biography of Jobs as a “tremendous disservice” to the Steve that he knew, adding that “the person I read about there is somebody I would never have wanted to work with over all this time.”
Best portrayal is about to be released - Becoming Steve Jobs (book). Well done and first to get it right.
— Eddy Cue (@cue) March 16, 2015
While it appears that Apple is now set on changing the narrative surrounding Jobs posthumously, the company initially showed no interest in participating in Becoming Steve Jobs, co-written by authors Brent Schlender and Rick Tetzeli, executive editor of Fast Company. Apple refused to provide the tech journalists with interviews in 2012, but changed its mind 18 months later, according to The New York Times.
“I think our patience and quiet perseverance was what eventually won them over,” said Mr. Schlender, who covered Mr. Jobs for almost 25 years. He said he wanted to write the book because he felt there was a side of Mr. Jobs’s personality that had never been captured by journalists. While the authors fact-checked portions of the book with Apple and other sources and showed the finished volume to the company, Apple wasn’t allowed to have “any editorial input whatsoever,” Mr. Tetzeli said.
Elle is the first magazine to feature the Apple Watch in Australia with a fashion shoot starring the publication's in-house fashion editor Sara Smith. The multi-page style guide in the latest April issue offers women tips on how to make the Apple Watch work with different wardrobes depending on the time and place, such as during the weekend, at a cocktail party or in the workplace.
Apple continues to carefully curate the Apple Watch's image and exercise control over the way it's portrayed in magazines, positioning the wrist-worn device as a fashion item first and a technology device second. Apple wants the Apple Watch to be seen as trendy and sporty, perhaps in an attempt to avoid the device being viewed as overly technical and unfashionable as some people have opined about other wearables.
"For a cocktail party: Wear with a tuxedo suit and sexy heels (think Le Smoking Saint Laurent style with Alexander Wang black heels), or if you have the legs for it, a killer cocktail dress. Mix statement jewels with your watch. Try a fabulous cocktail ring and Cartier’s Love Bracelet would look great sitting side by side with your Apple Watch. It will be the perfect conversation starter at a party."
Apple Watch has been featured in several fashion and fitness magazines worldwide in recent months, including Self, Vogue, Style, East Touch, YOHO and Fitness Magazine. The wrist-worn device will be available April 24, with pre-orders starting April 10 in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. Apple Watch starts at $349 for the Sport model, while the 18-karat gold edition will retail for upwards of $10,000.
ABC was recently invited to Apple's top-secret health and fitness lab for the Apple Watch for an exclusive behind-the-scenes tour of the testing facility, accompanied by Apple executives Jeff Williams and Jay Blahnik. The network shared a preview of its visit on Good Morning America earlier today, and has now provided a closer look at the facility on the latest episode of late night show Nightline.
The five-minute interview behind closed doors revealed that Apple collected over 18,000 hours of health and fitness data based on over 10,000 workout sessions that Apple employees participated in over the past two years at the company's secretive fitness lab. Blahnik, director of fitness and health technologies at Apple, also confirmed that the company tested the Apple Watch outdoors based on a variety of activities.
Lower-quality YouTube video available for viewing outside the United States
Apple Watch will be available April 24, with pre-orders starting April 10 in the first wave of launch countries: United States, Australia, Canada, China, France, Germany, Hong Kong, Japan and United Kingdom. The wrist-worn device starts at $349 for the Apple Watch Sport, while the stainless steel models will retail for between $549 to $1,099 and the 18-karat gold Apple Watch Edition will cost up to $17,000.
Apple's newly refreshed MacBook Air and 13-inch MacBook Pro models no longer support running Windows 7 with Boot Camp, according to Apple's Boot Camp support document. Boot Camp on the new notebooks only works with Windows 8 or later, so it is impossible to use Boot Camp to install Windows 7 on the machines.
For those unfamiliar with Boot Camp, it is Apple's software designed to allow Mac users to install Microsoft Windows on their machines.
Apple also dropped Windows 7 Boot Camp support in the 2013 Mac Pro, suggesting the software would cease to be supported by future Macs, but Macs released in 2014 continued to offer Windows 7 installations. The 2014 MacBook Air and the 2014 MacBook Pro will be the last Apple notebooks that support Windows 7.
Though Boot Camp no longer supports Windows 7, the operating system can continue to be used on these newer machines with virtualization software like VMware Fusion and Parallels.
It is not surprising that Apple has opted to phase out support for Windows 7, given its advanced age. Windows 7 first became available to the public in 2009 and was followed by Windows 8 in 2012. Despite being six years old, Windows 7 continues to be the most heavily used Windows-based operating system.
Mac users were not happy with Apple's decision to cease Windows 7 support in the Mac Pro, and it's likely the dropped support in the new MacBook Air and MacBook Pro will also be met with resistance. Windows users have not yet embraced Windows 8 due to both its cost and its interface, which deviated significantly from the design of Windows 7.
Windows 10, coming later this year, may encourage stalwart Windows 7 users to upgrade, as it melds Windows 7 design elements with Windows 8 design elements for a happy medium that might satisfy a wide range of tastes. Windows 10 pricing has not been unveiled, but it will be a free upgrade for Windows 7, 8, and 8.1 users.
For our next giveaway, we've partnered with Automatic, maker of the Automatic Link car adapter and companion apps to monitor your car's performance and usage. The Automatic Link adapter and apps debuted in 2013 and the adapter currently retails for $99 while the companion iPhone app is free. [Direct Link]
The Automatic Link plugs into a car's OBD-II diagnostic port and works with most gasoline car models sold in the US since 1996 (car compatibility can be checked here). Data is transmitted to a paired iPhone (or Android smartphone) via Bluetooth and requires an iPhone 5 or newer. The Automatic system can decode engine fault codes and track gas mileage and offer feedback to improve it. A Crash Alert feature can also reach out to emergency services or designated contacts through a paired smartphone in the case of an accident. The Automatic system can also keep track of where you parked your car.
To enter to win the Automatic Link adapter, use the Rafflecopter widget below and enter your email address. Your email address will not be given to any third party and will be used solely for contact purposes to reach the winner. You can also earn additional entries by subscribing to our weekly newsletter, following MacRumors on Twitter, or visiting the MacRumors Facebook page. Due to the intricacies of international laws regarding giveaways, you must be age 18 or older and located in the United States to enter.
This contest will run from today (March 20) at 12:00 pm Pacific time through 12:00 pm Pacific time on March 27. The winner will be chosen randomly on March 27 and will be contacted by email. The winner has 48 hours to respond and provide a shipping address. The Automatic Link adapter will be shipped to the winner for free.
As we head into April, deals are starting to pick up. Some iMacs are at the lowest prices we've seen, and Best Buy is offering steep discounts on a few select iPad Air 2 models. Best Buy is also discounting its entire stock of iPad mini 2 and iPad mini 3 tablets, and there are some solid deals to be had on older MacBook Air and MacBook Pro models.
We've also got discounts on a range of Apple accessories like Mophie battery cases, Beats headphones, and the Pebble Steel smart watch, plus we've found some of the best app sales of the week.
iPad Air 2
Best Buy is offering the lowest prices we've seen on a few select iPad Air 2 models. The 16GB Cellular iPad Air 2 is available for $499.99, $130 off its regular price. The 128GB Cellular iPad Air 2 is priced at $699.99, also a $130 discount.
Best Buy is also discounting cellular versions of its iPad Air stock, dropping the price on the 16GB Verizon Space Gray model to $379.99 and the price of the 32GB Verizon Space Gray model to $429.99, two of the lowest prices we've seen on those tablets.
Both Best Buy and B&H Photo have deep discounts on their remaining stock of now-discontinued higher-capacity iPad Air models, as listed below.
Best Buy has a sale on its original iPad mini stock, discounting the 16GB tablet by $50, which drops the price to $199.99. It's available in Silver and Space Gray.
Best Buy and Amazon also have remaining stock of now-discontinued higher-capacity iPad mini 2 models, which are a good deal if you're looking for an iPad mini. Compared to the iPad mini 3, the iPad mini 2 only lacks Touch ID.
In case you missed it, Apple dropped the price on the Apple TV from $99 to $69 last week. It's available from Apple.com and from Best Buy at that price point.
Adorama is offering a $10 mail-in rebate on an Apple TV purchase from the site, which can be found here. With the rebate, the price drops to $59.
There are quite a few apps that are on sale at discounted prices or available for free for a limited time. We'll highlight a few here, but make sure to check out our sister site AppShopper for a complete list.
Dark Echo was named Apple's app of the week this week, and it will be available to download for free for the next six days.
Apple Accessories
DailySteals has Beats urBeats in-ear headphones for $45 until midnight on 3/20, down from $99.95. The Lifeproof nuud Case for iPad 2/3/4 is available from Groupon for $34.99, down from $129.99. Groupon is also selling the 3.3ft Apple Lightning to USB cable for $9.99, $10 off its regular price.
Woot is selling the Distil Union Leather Wallet Case for iPhone 5/52/5c/6 for $14.99 to $21.99, down from $39.99 to $49.99. Woot is also selling the Mophie Helium battery cases for the iPhone 5/5s for $29.99, down from $79.95.
Groupon has the Beats by Dre Pill speaker for $159.99, down from $199.95. LivingSocial has Apple EarPods for $13.99, down from $29.99. Best Buy is discounting the Pebble Steel smart watch by $30, dropping the price to $169.
Automatic is offering a coupon code to MacRumors readers that will take 20% off all orders through their site. Use this link to have the code applied automatically or enter code MACRUMORS at checkout.
SkinIt, a site that makes custom skins for a wide range of devices from the iPhone to the MacBook, is offering a special buy one get one 50 percent off deal for MacRumors readers. With the code MACRUMORS, you can get 50% off a second skin after purchasing one skin.
MacRumors is an affiliate partner with some of these vendors.
Apple plans to announce its next-generation Apple TV set-top box at its annual Worldwide Developers Conference in June, according to BuzzFeed News. The report, citing sources familiar with the plans, claims that the new Apple TV will be a "significant overhaul" of the streaming TV box, featuring both Siri and an App Store with an SDK available for developers to create apps.
The new Apple TV will feature Apple's latest A8 system-on-a-chip and a "dramatic increase" in internal storage, well beyond the 8GB included in the current third-generation set-top box. The addition of Siri will enable Apple TV owners to control a wide selection of HomeKit-enabled home automation devices through the set-top box, according to the report.
The new Apple TV will be part of Apple's ambitious plans to improve the TV experience, an area that iTunes chief Eddy Cue thinks "sucks" currently and Apple chief executive Tim Cook referred to as "stuck back in the 70s" in an interview with Charlie Rose last year. The new device will be Apple's attempt at capturing the digital living room through TV, music, apps and home automation amid a sea of competitors including Amazon, Google and Roku.
A refreshed Apple TV would make sense given reports that Apple is also planning to announce its oft-rumored streaming TV service at WWDC, anchored by popular networks such as ABC, CBS, Fox, ESPN and FX. The web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month. Apple TV is also long overdue for a hardware refresh, with the set-top box last updated in 2012.
ABC News this morning revealed an exclusive behind-the-scenes video of Apple's testing facility for the upcoming Apple Watch, showing off dozens of Apple employees covered in various sensor-tracking technology used to gather data for the health and fitness areas of the wearable device. Apple executives Jeff Williams and Jay Blahnik accompanied ABC on a tour of the facility.
Employees of the company, from engineers to managers and developers, have volunteered to participate in the tests for nearly two years, not knowing of the reason behind the facility until recently. Wearing masks that measure changes in breathing and other various statistics, the volunteers were put through various workout regimens including rowing, yoga, and running, in order to collect data for the Watch.
“[The employees] knew they were testing something, but they didn't know it was for the Apple Watch,” said Jeff Williams, Apple’s senior vice president of operations. “We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”
The lab even included "climate chambers", which allowed Apple to simulate varying environments, from hot to cold, without having to physically leave Apple headquarters for testing. The company did so anyway, visiting drastically different locations around the globe to put the Watch through the most strenuous environment testing they could.
“We have traveled to Alaska and gone to Dubai to really test Apple Watch in all those environments, but we also wanted to be able to have a controlled environment here where we could see those extremes,” said Jay Blahnik, Director of Fitness and Health technologies at Apple.
“I think we've amassed already what may be one of the world's largest pieces of data on fitness,” he said. “Our view is, we're just beginning. We think there's a lot to this fitness thing...the impact on health could be profound.”
Dr. Michael McConnell, a professor in cardiovascular medicine at Stanford Medicine, told ABC News the Apple Watch has great potential to drastically change the cardiovascular technology field. He points to the ease-of-use in Apple's product to take measurements and surveys, thanks to the help of Apple's new medical-focused ResearchKit as well as HealthKit, which would offer them "a new way to do medical research."
The pre-launch buzz surrounding the Apple Watch only continues to grow as the April 10 pre-order date, and official launch on April 24, draw closer. Most recently the wearable has been spotted in numerous fitness and fashion magazines, with third-party manufacturers announcing everything from charging stands to carrying cases to secondary battery options for the wrist-worn device.
The segment, which premiered earlier this morning on Good Morning America, is a small preview for a larger piece airing tonight on Nightline at 12:35 AM EST.
ResearchKit, Apple's new open-source medical framework, was one of the unexpected announcements during the company's Spring Forward media event. Dr. Stephen Friend, one of the key members of the ResearchKit team, talked about the potential genesis of the project in a new interview with Fusion (via iMore).
In September 2013, nearly one and a half years before ResearchKit was unveiled, Friend was at Stanford's MedX conference giving a talk about the future of medical research. He explained how he envisioned an open source system where users could upload their medical data to the cloud for researchers to use in trials.
Sitting in the audience that day was Michael O'Reilly, M.D., the former Chief Medical Officer and EVP of Medical Affairs at Masimo Corporation, a pulse oximetry company. O'Reilly had just left Masimo to join Apple, and wanted to build something that could "implement Friend's vision of a patient-centered, medical research utopia and radically change the way clinical studies are done."
After Friend’s talk, O’Reilly approached the doctor, and, in typical tight-lipped Apple fashion, said: “I can’t tell you where I work, and I can’t tell you what I do, but I need to talk to you,” Friend recalls. Friend was intrigued, and agreed to meet for coffee.
Shortly after his meeting with O'Reilly, Friend started making frequent trips to Apple's HQ in Cupertino, meeting with scientists and engineers. He also organized a DARPA-funded workshop exploring how biosensors could potentially help doctors and scientists understand Parkinson's Disease.
Euan Ashley, a Stanford University investigator behind the myHeart app, told Fusion that Apple largely acted as a "facilitator", building the ResearchKit framework in the background as the researchers designed and built the first ResearchKit apps by themselves. However, Apple did go meet with the U.S. Food and Drug Administration three months before the Spring Forward event to talk about medical research and smooth over any potential regulatory concerns.
Friend noted that even though his open-source ideals didn't totally mesh with Apple's view on open source at the time, he wanted to work with them rather than competitors like Google and Microsoft because Apple is a hardware company that doesn't need to sell data, and that he believed Apple when the company said it wouldn't look at the data being used in ResearchKit.
However, both Apple and Friend decided not to make the true origin of ResearchKit clear to Fusion. It's unknown whether the idea was Friend's or if Apple was developing it before Friend joined the team.
Thus far, ResearchKit has been a success for Apple, receiving thousands of sign-ups less than 24 hours after it was unveiled. In that time frame, 11,000 people signed up for one of the ResearchKit apps, myHeart Counts.
While Apple updated iMovie for Mac on March 9 with Photos integration and noted it in the "What's New" section, Apple did not mention it also gained additional support for the new Force Touch Trackpad. The new feature was first found by freelance film editor Alex Gollner (via Wired) and is described in an Apple support document.
When dragging a video clip to its maximum length, you’ll get feedback letting you know you’ve hit the end of the clip. Add a title and you’ll get feedback as the title snaps into position at the beginning or end of a clip. Subtle feedback is also provided with the alignment guides that appear in the Viewer when cropping clips.
Gollner notes that the new feature allowed him to "feel" his way around iMovie's user interface, which means that he could do certain tasks without looking at the screen. He goes on to say that the new feature feels like a sign of the future for Apple devices, with users being able to feel their way through UI elements that he calls "bumpy pixels".
iMovie for Mac [Direct Link] comes free with every new Mac, and this new version of the software is available as a free update for existing owners of the app. iMovie for Mac is otherwise available in the Mac App Store for $14.99.
Apple appears to be cracking down on "anti-virus" apps in the iOS App Store, in an effort to prevent customers from believing iOS devices are capable of contracting viruses and malware. Intego, a company that produces anti-virus software for Mac and iOS, recently had its VirusBarrier iOS app pulled from the App Store.
VirusBarrier was an app designed to scan external files stored in the cloud or attached to emails, to detect viruses that might be sent on to vulnerable devices.
Intego CEO Jeff Erwin announced the removal of the app from the iOS App Store yesterday, and pointed towards a larger culling of all anti-virus apps available on Apple's platform. MacRumors spoke to Erwin this afternoon to shed some light on why Apple opted to remove VirusBarrier after four and a half years in the App Store.
According to Erwin, when Apple notified Intego of VirusBarrier's removal from the App Store, the company told him the app's App Store description was "misleading" and could potentially cause customers to believe that there are viruses on iOS.
Intego filed an appeal and rewrote the App Store description with "obnoxiously" clear wording, and that's when the company learned about a wider crackdown on anti-virus apps. "We were as clear as we could be that this wasn't a scanner, that it was scanning email attachments and cloud files," said Erwin. The company "went up to the executive level" at Apple and described exactly what VirusBarrier does, but Apple was firm on the app not returning to the App Store.
Apple, Erwin says, does not want people to be misled into believing that there are viruses on iOS, a position that he understands. Even with an App Store description that stated VirusBarrier scanned email attachments and cloud files, Intego would still receive negative comments from people who didn't read the description and didn't understand the app's purpose.
I sort of get Apple's point. Even as clear as we were about what our product did, there were still customers who were confused as to why the app was scanning their iPad or iPhone. There are a lot of people who don't have a tech background and don't understand.
Erwin does not believe that Apple was singling VirusBarrier out, as several other anti-virus apps have also been eliminated from the App Store. Instead, he sees it as a wider removal of the category and he doesn't fault Apple for the decision. "It's unfortunate, but I understand Apple's position," he said.
Erwin says that Intego's iOS app was not a big source of revenue for the company, and the loss won't hurt financially, but it was a way to get the Intego name out in the world and connect with customers. People who have previously downloaded the VirusBarrier app will continue to get virus updates, but won't be able to download new versions of the iOS app.
It is not clear when Apple began removing anti-virus apps or how many have been pulled from the App Store, but a search for "anti-virus" today primarily brings up games, privacy apps, and apps for finding lost phones. There are still a couple of apps that advertise virus-detecting capabilities like VirusDetector, but those few remaining apps may be removed from the App Store in the near future.
The Apple Watch has already been spotted within the pages of several fitness and fashion-oriented magazines during the month of March as Apple makes an advertising push ahead of the device's launch, and as of this week, it's also scored a spot on the cover of Fitness Magazine.
On the cover, model Kate Bock wears an Apple Watch Sport with a white fluoroelastomer band. The Apple Watch feature in the magazine is all images, and doesn't offer anything in the way of details as other Apple Watch spots have done. Fitness had initially shared some details about the shoot with MacRumors that were used in this post, but has since asked us to remove the information.
Fitness VP/Brand Development for Shape.com and Fitnessmagazine.com Betty Wong gave MacRumors the following statement on the magazine's collaboration with Apple:
"FITNESS, with our tech-savvy, goal-oriented female audience, is a great partner in helping showcase the Apple Watch. I hope to be able to get my hands on an Apple Watch Sport sample in the coming month and really put it to a sweat test for Fitnessmagazine.com to see how useful it is in helping our readers stay motivated to exercise, keep track of their physical activity, or connect with people and their to-do lists while out for a run.
With the Apple Watch positioned as Apple's first wearable accessory, it's no surprise to learn the company has been carefully curating its image and exercising control over the way it's portrayed in magazines. Apple wants people to see the Apple Watch as fashionable, sporty, and genuinely useful to the average person rather than as something geeky and technical that doesn't belong in the fashion world. Thus far, Apple's Apple Watch marketing efforts have been split between posing the Apple Watch as a fashion statement and as a fitness accessory.
On the fitness side, the Apple Watch has been featured in this month's issue of Fitness and it was on the cover of the March issue of Self magazine, on the wrist of Candice Swanepoel. Self did a full feature on the Apple Watch, highlighting its accelerometer, heart rate sensor, and more. Model Christy Turlington has also been promoting the fitness-oriented features of the Apple Watch, both on stage at Apple's March 9 event and on a personal blog on Apple.com. Turlington is using the Apple Watch as she prepares for the London Marathon in April.
As the launch of the Apple Watch creeps closer, it's likely the device will continue to appear within an increasing number of magazines and newspapers as Apple attempts to market the device to a wide range of potential customers. The Apple Watch will be available beginning on April 24, but it will be available for pre-order and in-store try ons starting on April 10.
Update 5:21 PM PT: This post has been updated and revised at the request of Fitness.
At its Apple Watch event on March 9, Apple highlighted several apps that will be available on the Apple Watch, including an app from American Airlines, which will let users receive flight information, check in for their flights, and more.
Since then, several other airlines have also announced upcoming apps for the Apple Watch, giving us a hint at some of the ways the Apple Watch will be used to make our lives easier. British Airways, for example, has just announced a British Airways app for the Apple Watch, which will be available beginning on April 24.
Through a glance option, which is accessed by swiping right on the watch face, the British Airways app will display a summary of a customer's next flight, offering details like flight number, flight status, a countdown to departure time, and the weather at the destination. All of that information will be available at a single glance, preventing users from needing to rifle through emails and open up apps to access flight details.
The app will also support on-wrist check-ins for flights, and it will deliver notifications to direct users to their appropriate gates. At certain airport terminals, such as Heathrow's Terminal 5, users will receive welcome messages powered by iBeacon.
British Airways' Apple Watch app
Earlier this week, VentureBeat asked several airlines about their plans for Apple Watch apps, which yielded information about two upcoming apps from Delta and United. The Delta app that's in development will deliver notifications about flights to users ahead of their flights, and it will give them access to the boarding pass stored on their iPhones.
Like the apps from other airlines, it will offer flight numbers, gate numbers, flight times, and other info. If a flight gets changed, for example, users will get a notification on their Apple Watch. There will also be a notification when a flight is approaching a destination city, with information about luggage pickup.
Delta Apple Watch app, image courtesy of VentureBeat
United Airlines wasn't prepared to share app screenshots of its upcoming Apple Watch app, but it did divulge some details about it. The app will offer at-a-glance information on upcoming flights, including gate numbers and status, plus it lets users view their flight reservations within the United Airlines Apple Watch app. It will also pull a traveler's boarding pass from the Passbook app, and it's able to alert users if flight times or gate numbers change.
Southwest and Virgin America told VentureBeat they were not working on Apple Watch apps at the present time, but the two airlines, along with other airlines, will likely create apps as they see their competition developing apps for the device.
The Apple Watch will become available on April 24, with pre-orders beginning on April 10. Developers have been hard at work putting the finishing touches on apps ahead of the launch, with many even flying out to Cupertino for guidance from Apple, so there should be a wealth of third-party apps available to consumers right on launch day.