Following in the footsteps of office supply store Staples, Winn-Dixie and BI-LO have become the second and third retail chain this week to begin accepting Apple Pay in their retail locations.
According to a tipster who spoke to MacRumors, Apple Pay will officially be supported at Winn-Dixie beginning on Monday, November 17, but multiple reports on Twitter suggest that both Winn-Dixie and its sister store BI-LO have already begun processing Apple Pay payments.
Winn-Dixie is is a major grocery store chain that operates in the southeastern United States, with more than 500 stores in Alabama, Florida, Georgia, Louisiana, and Mississippi. Similarly, BI-LO, a grocery store chain owned by the same parent company, consists of more than 800 stores across Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee.
The two grocery store chains will join Meijer, Wegmans, and Whole Foods, becoming the fourth and fifth grocery stores to accept Apple Pay. Unlike Staples, which also recently began accepting Apple Pay, BI-LO and Winn-Dixie were not listed under Apple's "Coming later this year" banner, making their adoption of Apple Pay somewhat of a surprise. Winn-Dixie did not immediately respond to a request for comment on the addition of Apple Pay in its stores.
With the addition of Winn-Dixie and BI-LO, Apple Pay now has 36 retail partners, including major retailers like Macy's, Disney, Foot Locker, Petco, Walgreens, and Toys R Us. Apple Pay is also unofficially accepted in many stores that support contactless payments.
Because Apple Pay is still in the early stages of rolling out, there's little data available on its popularity in retail stores, but Whole Foods processed 150,000 transactions in the 17 days following Apple Pay's October 20 debut, which equated to approximately one percent of all Whole Foods transactions.