A new survey from finance company Credit Suisse found that of the solely iPhone 6 and iPhone 6 Plus owners questioned, 18 percent of them would "definitely" purchase Apple's upcoming wearable, the Apple Watch.
As reported by Business Insider, the level of interest from iPhone owners could translate to 35 million units moved during the device's first year. Beyond the definite purchasers, 11 percent of those surveyed said they "probably" would buy the Watch, another 18 percent said they would "definitely not" buy it, and a large pool of "maybe" and "probably not" users occupied 27 percent each in the middle.
With strong interest levels in the Apple Watch, Credit Suisse believes there will be shortages of the device at its rumored March launch.
But even if one out of every five iPhone 6 owners wants an Apple Watch, Credit Suisse believes Apple will only make about 20 million Apple Watches in 2015, suggesting there might be a supply shortage when the smartwatch goes on sale.
These estimates aren't far off from a survey by UBS in early December that focused on consumers in general, not just specific iPhone 6 owners, and found that 10 percent are "very likely" to buy the Apple Watch, with the company selling 24 million units in the first nine months. Following Apple's unveiling of the device last September, speculation on the Apple Watch's unannounced details has continued in the lead-up to its launch, with the most recent piece of news revealing details of the Watch's iPhone companion app.
Belkin's WeMo line, which consists of a range of home automation products like light switches, motion sensors, cameras, and more, has been around a few years, but the company has been dedicated to updating it and adding new products on a regular basis.
It appears that the WeMo line's next major update could be the addition of HomeKit support, letting the complete range of products integrate with Apple's upcoming home automation platform. Speaking to MacObserver, a Belkin spokesperson confirmed that the company is committed to introducing HomeKit support, which will come in "the very near future."
WeMo will continue to evolve as we deliver on our promise of being the most approachable entry point to the connected home, and it is a natural progression based on Belkin's long-term partnership with Apple that compatibility with HomeKit will be a part of that evolution.
We are currently in conversations with Apple, but no specifics have been finalized at this point. Though our primary goal will always be to create a robust WeMo platform and unparalleled user experience for both current and future WeMo users, we are actively engaged in bringing HomeKit compatibility to fruition in the very near future. Stay tuned.
Belkin was one of the first accessory companies to embrace home automation, and its wide collection of connected products will likely help skyrocket HomeKit to popularity once it becomes available. Belkin started out with a line of connected WeMo switches that allowed any electronic item plugged into them to be controlled by a mobile device, but has since expanded to light bulbs, slow cookers, humidifiers, coffee pots, cameras, motion detectors, and more. There's even a WeMo Maker that can be used by do-it-yourselfers to for a wide range of connected home projects.
Belkin's newest WeMo products
This January, Belkin debuted several new WeMo products, including a WeMo Door and Window sensor, a Keychain sensor, an improved motion detector, and an Alarm sensor that alerts users when an existing home alarm goes off.
Belkin has even bigger plans for home automation in the future. At CES this year, the company was demoing a smart home system that included an under-the-sink WeMo Water sensor designed to measure a home's water usage, and Belkin told MacRumors that a similar product for measuring total home power usage was in the works.
Quite a few companies have announced plans to integrate with Apple's HomeKit, including iDevices, Elgato, Schlage, and more, but Belkin is one of the largest. At the current point in time, it seems that Apple is still putting the finishing touches on its HomeKit tools with chips just beginning to ship out in November, so it may be a few months yet before we begin seeing the first HomeKit-compatible products hitting store shelves.
When the newest Mac mini first launched in October of 2014, Apple did not give the option for it to be configured with a 2TB drive, much to the disappointment of many Mac mini fans.
As noted by 9to5Mac, Apple reversed its decision to only offer 1TB of storage space in December and quietly updated the Mac mini build-to-order options, adding an option for a 2TB Fusion Drive for an additional $100. Before the change, users could only choose a 1TB Fusion Drive or 1TB of PCIe-based flash storage.
Though the return of a 2TB storage option will likely please some potential Mac mini buyers, the new 2014 machine has not been well received due to its soldered RAM and lack of a quad-core processor option.
Apple's Mac mini can be purchased from the company's online store, with pricing starting at $499. The high-end 2.8GHz option with a custom 2TB Fusion Drive and 8GB of RAM is priced at $1,099.
Apple's latest iOS 8.2 beta includes a reference to an Apple Watch companion app that will be installed on the iPhone to give users a way to access settings on their Apple Watch devices, and a new report from 9to5Mac using code created by developer Steven Troughton-Smith (which can be found on Github), details some of the functionality that can be found in the upcoming app and in the Apple Watch.
Called the Apple Watch "Companion," the app is described as housing both settings for the Apple Watch itself and settings for various Apple Watch applications. As we learned from the WatchKit SDK included in the first iOS 8.2 beta, initial Apple Watch apps will be extensions of existing iPhone apps and will be reliant on the iPhone to function.
According to screenshots of the app running on an iPhone, the Apple Watch will be able to send reminders to stand up every hour, progress reports on activity at selected intervals, and notifications for goal completions such as reaching a daily Move, Exercise, or Stand goal.
The Apple Watch will also be able to send notifications for achievements, such as when a personal activity milestone is met, and there's an option for a Weekly Summary, which will give users a brief recap of how much they moved during the previous week.
In addition to various fitness-related alerts, there are sections in the app to turn on push alerts from the iPhone for Timers and Alarms, get a notification alert in the form of a red dot on the Apple Watch face, and specify acronyms for various cities in the World Clock. All of these aforementioned settings and notifications can be controlled within the "Companion" app.
There's also an interesting feature that lets users choose a one to four letter monogram that will appear on the Apple Watch's Color watch face, which is described as a "Complication." First introduced in new marketing earlier this year, Apple Watch Complications are special functions that are displayed within various watch faces, such as stock quotes, weather, and more, like the monogram. With this enabled, the Apple Watch face will display a user's initials.
Apps displayed on the Apple Watch home screen in a cluster pattern will be able to be organized and rearranged within the Apple Watch Companion app on the iPhone. Because there's no keyboard, there are tools within the Companion app that suggest the Apple Watch will use voice-based communications for messages and other text-based entry forms.
Like the iPhone and the iPad, the Apple Watch will include an option for a passcode that's used to verify Apple Pay payments. As has been detailed in the past, the Apple Watch will require users to enter a passcode when putting the watch on for the first time, and it will make sure that skin contact is maintained to prevent unauthorized Apple Pay payments with the device.
The Companion app also appears to confirm that the Apple Watch will indeed feature its own storage and the ability to play songs stored directly on the device, as the About Screen lists storage capacity, songs, and photos stored on the Apple Watch.
As the launch of the Apple Watch approaches, details on the device are beginning to leak out, but there are still several unknown elements. For example, there's no solid word on how long the battery will last, aside from Apple CEO Tim Cook's suggestion that users will need to charge it on a nightly basis, and we have no word on pricing, aside from the entry-level $349 Sport model. There's also no clear cut launch date in place, but the most recent rumors have suggested that the device could be released in March.
There are a few other minor details that can be gleaned about the Apple Watch based on the Companion app screenshots, and a full range of images is hosted over at 9to5Mac. Other details include stock selections, the use of the Taptic Engine for Maps directions, various Accessibility features, and more.
WayTools today debuted the TextBlade, a compact, collapsible keyboard that's just a third of the size of an iPhone. Instead of using traditional keyboard layout, it uses "next-gen key switch technology" to allow users to type using just eight large smart keys that represent the entire alphabet.
Described as the first MultiTouch keyboard, the TextBlade weighs 1.5 ounces and lasts for a month in between charges thanks to the lithium polymer battery built into the spacebar. Charging takes less than an hour and works through any USB port.
The TextBlade is collapsible and uses built-in magnets snap the pieces together into a form factor thats "as easy to carry as a pen," which was WayTools' main goal for the product. Its keys use a technology called "MagLever," which the company says is superior to a rubber spring keyboard with no drag, stretch, or wear.
TextBlade is brimming with advanced technology, including the World's first physical MultiTouch Keys, ultra low energy Bluetooth Smart, and the first MultiLayer Keys, bringing symbols and editing to home row ... all engineered into the most compact touch-type machine ever produced.
TextBlade uses the same character map as a traditional QWERTY keyboard, allowing people to use the same fingers to select the same letters as they would on a standard keyboard. This function makes typing on the TextBlade "instantly familiar" according to WayTools. The keyboard's eight smart MultiTouch keys are also described as "MultiLayer," allowing them to be used to select symbols and make edits quickly. All keys one might expect to find in an iOS-compatible keyboard, including keys for accessing audio controls and Siri, are included in the TextBlade.
Keyboard covers shrink keys, and fatten your tablet. Not TextBlade.You get full 19mm finger spacing – the same as a desktop.Precision keys outperform a MacBook Pro, with full 2mm travel and extra large keytops. TextBlade's innovative frameless array eliminates all keyboard shudder, with rock-solid grip that hugs the table closer than a MacBook Air, so it's even easier on your wrist. TextBlade's ultra-low profile is half as thick as an iPhone 6.
EA today announced via Twitter that the newest game in The Sims franchise, The Sims 4, will be coming to the Mac in February. The Sims 4 was first launched on the PC in September and EA initially promised a 2014 Mac launch for the game, but was unable to meet that target.
As with other games in the franchise, The Sims 4 invites players to create and control the lives of virtual characters, establishing relationships, building homes, and helping them advance through their careers. The Sims 4 has received some criticism for gameplay changes and features that were stripped from the previous game, but EA has pledged to return at least some of that former functionality to the game in the future.
The Sims 4 has received several content updates since its September launch, adding in ghosts, pools, and holiday decor. The game's first "Game Pack" expansion, The Sims 4: Outdoor Retreat will launch next week, adding new objects, features, and gameplay options.
Mac users who may have already purchased the PC version of The Sims 4 will be able to download the Mac version of the game at no additional cost. Though EA says the game will launch "next month," there is no specific release date specified at this time.
Apple sensor supplier InvenSense is facing a class-action lawsuit filed by investors accusing the company of defrauding investors by not revealing the true terms of its deals with Apple and Samsung, reports Silicon Beat. InvenSense recently joined Apple's supply chain, producing gyroscopes and accelerometers for the iPhone 6 and 6 Plus.
In the lawsuit, investors accuse InvenSense CEO Alan Krock of providing misleading guidance when he discussed a large new customer during the company's earnings conference call in July 2014.
"Instead of revealing the true condition of the company and its prospects, defendants hid those facts from investors and chose to issue strong guidance and paint a picture of a bright future with a new mega-customer," the complaint states.
Investors believed the new customer to be Apple and increased their stock holdings based on this assumption. During this buying frenzy, InvenSense insiders reportedly sold off their shares, making more than $5.3 million at a time when the price of InvenSense's stock was climbing.
Investors were surprised when InvenSense's gross margins dropped 11 percentage points in the following quarter despite this supposed lucrative Apple contract, and the company's share price quickly fell 20 percent. Plaintiffs in the case assert this decline in the company's financial state was the result of overly generous supplier deals with Apple and Samsung, as well as manufacturing problems that delayed component shipments. The company's failure to disclose these "sweetheart deals" is the basis for the class-action lawsuit.
InvenSense isn't the first supplier to face financial troubles after inking a deal with Apple. Materials manufacturer GT Advanced last year filed for bankruptcy following a failed manufacturer agreement with Apple to supply sapphire for future Apple devices.
The popular Android-only AllCast media streaming app has now made its way to the iOS App Store. The app allows users to stream media to a variety of smart TVs and standalone set-top devices such as the Apple TV, Roku, Xbox, and Amazon Fire TV.
The app uses DLNA to stream media and requires only minimal configuration before users can stream to any media device on the same wireless network as their iPhone or iPad. The setup varies with each device -- Xbox 360 owners must enable the "Play To" option in the settings, while Fire TV owners must install the AllCast app for the Fire TV. Once configured, users can open the AllCast app for iOS, select their media, and choose the connected streaming media device to start playback.
AllCast is similar to Apple's AirPlay technology, an Apple-developed streaming system that allows Apple owners to wirelessly stream content on their iOS devices and Macs to their HDTVs and speakers. Unlike AllCast, AirPlay also supports mirroring that uses an Apple TV to display a Mac or iOS device screen on an HDTV.
The AllCast app is available for free in the iOS App Store and is compatible with both the iPhone and iPad. A $4.99 in-app purchase unlocks a premium version that removes all advertisements and allows for the playback of longer video streams. [Direct Link]
A recent study by the U.S. Department of Education has found the Los Angeles Unified School District's $1.3 billion "iPad-for-all" education initiative, announced in the summer of 2013, had been "plagued by lack of resources and inadequate planning for how the devices would be used in classrooms," reports the Los Angeles Times.
The iPad initiative was officially canceled last month amidst an investigation by the FBI focusing on the relationship between Apple executives and former LAUSD superintendent John Deasy. The investigation was sparked by claims the bidding for the deal had been altered to favor Apple and Pearson, the higher-education company providing content for the iPads.
The troubled project led to the resignation, under threat of dismissal, of former head of technology for LAUSD, Ronald Chandler. Deasy also resigned under similar circumstances last October.
The new report deems the project too heavily focused on Apple's iPad as the centerpiece for the initiative, with no willingness to focus on a less-expensive alternative. It also found that the teachers who were supposed to incorporate the iPads into their classroom on a daily basis weren't provided nearly enough training in ways to successfully integrate the technology into an effective lesson plan.
The report further mentions that senior managers were "unable or unwilling" to voice concerns over these issues before they snowballed into bigger problems, with the Department of Education mainly looking at a lack of an immediate replacement for Chandler, as well as general mismanagement of the project, as main points of blame.
Attempts to fix the program before its eventual end were tried, but faced stonewalling at the hands of a few Deasy supporters, all believing the former superintendint did nothing unethical at any time before or during the intiative's lifespan.
"The Department of Education had a number of common-sense suggestions ... such as better planning, better testing and evaluation of technology, and better training," said school board member Monica Ratliff, who chaired a panel that reviewed the technology project last year. She produced a report that raised issues similar to those of the Education Department, but it was discounted by some Deasy allies as unfair to the superintendent.
The initial rollout of the program - in 47 schools and with $30 million spent on Apple products - in the fall of 2013 met immediate criticism amid ill-prepared teachers, spotty Internet connections, and crafty students bypassing security filters.
Following a suspension of the contract between the LAUSD and Apple back in August, the program initially begun over a year and a half earlier was officially canceled last December. The iPad-for-all program and its components currently remain under review by the FBI.
Apple has seemingly ended its weekly iTunes "Single of the Week" promotion that gave out a free music single download each week on the iTunes storefront. As noted by Business Insider, a member of the Apple discussion forums claims an Apple support employee informed him the company decided to drop the weekly promotion.
I contacted iTunes Support and they told me the decision was made to drop the free Single of the Week. Seems they don't want people browsing the Store anymore. I told them that the free single each week got me to the Store and I usually bought a few songs. Now, there's less reason to go. They've stopped the free single in other countries too.
The "Single of the Week" promotion began in 2004, and in a similar vein to Apple's "App of the Week" promotion on the App Store, it gave out free singles every week from artists and bands of varying genres and popularity. Though forum user Bob Foss' confirmation of the promotion's end remains unverified, Apple also recently decided to end its annual "12 Days of Christmas" iTunes Store giveaway.
Volunteers in our forums have tracked the free iTunes Store content in several countries for a number of years, but the 2015 music thread remains empty as evidence of Apple's apparent decision to cancel the promotions.
Apple supplier Quanta Computer has begun ramping up production of the upcoming 12-inch MacBook Air ahead of a release during the first quarter of 2015, reportsDigitimes.
The company has stepped up its efforts to recruit more workers for its production efforts on the notebook, and is looking to bring in a total of 30,000 workers during the quarter to also help with the Apple Watch. Sources close to Quanta further note that the 12-inch MacBook Air will replace the existing 11-inch MacBook Air, with Apple choosing to keep the 13-inch MacBook Air.
The next-generation MacBook Air is expected to feature a high-resolution Retina display and a new Broadwell Core M processor that will enable a thin, fanless design. Other reports have also claimed that the 12-inch MacBook Air will do away with nearly all of the ports found on Apple's current line of MacBook Airs and contain a headphone jack, a pair of microphones, and a USB Type-C port that may handle both connectivity and charging.
Google today launched a Chrome Remote Desktop app for iOS, which allows Chrome users to access their Mac or PC desktop computers remotely using an iOS device. Google has had an Android version of the Chrome Remote Desktop app for several months and has finally brought the tool to iOS.
To access a PC or Mac remotely with the new app, users will first need to install the Chrome Remote Desktop on their computer, which is a free download from the Chrome Web Store. With both the desktop browser app and the iOS app, it’s possible for users to access their computers on an iOS device through the Chrome browser with a few simple taps after verifying through a generated code.
Securely access your computers from your iOS device. - On each of your computers, set up remote access using the Chrome Remote Desktop app from Chrome Web Store. - On your iOS device, open the app and tap on any of your online computers to connect.
In addition to allowing access from an iOS device with the new app, Google’s Chrome Remote Desktop feature also allows computer-to-computer access, which Google suggests is useful for securely accessing files on one machine from another or giving a friend temporary access to help solve a computer problem.
Apple saw an increase in its U.S. PC shipments during the recent holiday quarter, according to PC shipping estimates from Gartner. Apple shipped over 2.1 million Macs in 4Q14, up from 1.9 million Macs in 4Q13, marking an 11.5 percent increase. Though the company's shipments were up, its growth rate slightly trailed the overall market, resulting in a share of 11.7 percent down from 11.9 percent in the year ago quarter.
With its 11.7 percent share of the market, Apple is the third largest PC vendor in the United States, behind HP and Dell, which captured 29.2 and 22.6 percent of the market, respectively. Lenovo and ASUS came in behind Apple, with 10.2 and 6.8 percent of the market, respectively.
Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q14 (Thousands of Units)
Overall, U.S PC shipments totaled 18.1 million units in the fourth quarter of 2014, a 13.1 percent increase from the year ago quarter. HP saw the largest amount of growth in the U.S. at 26.2 percent, followed by Lenovo's 21.6 percent growth, Dell's 13.5 percent growth, and Apple's aforementioned 11.5 percent growth.
Apple's U.S. Market Share Trend: 1Q06-4Q14 (Gartner)
IDC has also released its own estimates of Apple's U.S. PC shipments during the holiday quarter, which are quite different from Gartner's estimates. According to IDC, overall U.S. PC shipments totaled 17.6 million, with Apple responsible for 2.2 million of those with a growth rate of 18.1 percent.
In IDC's estimations, Apple's share of the market grew from 11.3 percent in 4Q13 to 12.7 percent in 4Q14, rather than declining slightly as in Gartner's estimate. Gartner and IDC often have different numbers due to the fact that Gartner counts Windows-based tablets as personal computers, while IDC does not.
Apple does not rank as one of the top five worldwide vendors in Gartner's data, which ranks ASUS above Apple, but in IDC's data, Apple ranks higher than ASUS and is counted as the number five worldwide PC vendor. IDC's data suggests that Apple's worldwide PC marketshare climbed to 7.1 percent in the fourth quarter of 2014 with a record breaking 5.7 million shipments, while Gartner's data suggests ASUS was the number five worldwide PC vendor with 6.2 million shipments.
It is important to note that data from Gartner and IDC is preliminary and that the numbers can shift. Last year, for example, Gartner predicted shipments of 2.2 million for Apple in 4Q13, later revising that number to 1.9 million.
Shown off at CES for the first time this year, Viawear's Tyia is a wearable device that aims to bridge the gap between technology and fashion, much like the Apple Watch. Designed for women, the Tyia is a bracelet that focuses on delivering fully customizable notifications to let users keep tabs on messages, email, and social media accounts even when their iPhones are buried in purses and pockets.
According to Tyia's creators, the company's goal with the bracelet was to follow Apple's own lead and design something "absolutely gorgeous from the inside out" by focusing on the high-fashion jewelry aspect of the device.
Though it also includes a HealthKit-compatible accelerometer that measures metrics like steps taken, Tyia's true focus is on delivering notifications. It includes both a vibration engine and an RGB LED, both of which are highly customizable to allow users to create one-of-a-kind notifications for every app and situation.
The bracelet itself is available with gold or rhodium plating and inset with a semi-precious stone made of quartz, topaz, or another gemstone. In the first available versions, a quartz stone is fused to an 0.4mm sheet of mother-of-pearl, which serves as a light diffuser for the built-in LED. Internally, the Tyia has a 6-axis accelerometer and promises a 3-day battery life. It comes with a magnetic charger that snaps right into the bracelet to make charging a painless experience.
Tyia's notifications can be created with both custom colors and custom vibration strengths and patterns in the accompanying app, and variable vibration strength is one of the features that Viawear feels sets the bracelet apart from its competition. With different vibration strengths and patterns, an email might cause the bracelet to buzz slightly twice, while an emergency call could potentially be set to buzz much stronger for a longer period of time to let users know that it's urgent.
There's also an option to create notifications based on keywords, which is another unique feature that the Tyia boasts. For example, users can set a hashtag like #important or #emergency, and any tweet or message that includes that hashtag will set off a special notification that might flash red and white and vibrate strongly.
Because it's designed to serve as a wearable that's both fashionable and functional, the Tyia includes interchangeable straps. Though there are only leather straps included with version available for pre-order, Viawear plans to sell a range of different straps in multiple colors and materials. One band, for example, will feature Marsala, the wine-hued Pantone color of the year, while another will be constructed of a vegan material.
The company plans to develop an open API to allow third-party apps to take advantage of its fitness tracking capabilities, and it will collaborate with various designers for custom Tyia designs. Walter Chefitz, the company's Chief Creative Officer, has already worked to create a special diamond-encrusted Tyia with a green leather band, which he will sell on his Walt Adler jewelry site. In addition to collaborating with jewelery designers, Tyia also hopes to use its platform to help other fashion companies develop smart jewelry in the future.
Tyia is available for pre-order from the Viawear website at prices starting at $239. It will begin shipping out to buyers in the spring of 2015, which is also when the company plans to begin rolling it out to retail stores.
Apple today seeded the fourth beta of iOS 8.2 to developers, nearly a month after seeding the third beta and more than two months after releasing the first iOS 8.2 beta.
The beta, build 12D5461b, is available immediately to registered developers as an over-the-air update and it can also be downloaded from the iOS Developer Center. Today's update also includes Xcode 6.2 beta 4 with WatchKit.
iOS 8.2 includes the WatchKit SDK, allowing developers to create apps, Glances, and notifications for Apple's upcoming wearable device ahead of its 2015 launch. The first iOS 8.2 beta, with WatchKit SDK and developer documentation, revealed several new details about the Apple Watch, including its heavy reliance on the iPhone and the different types of content developers can create for the device.
The iOS 8.2 update has been widely expected to be released in conjunction with the launch of the Apple Watch and the fourth iOS 8.2 beta adds new evidence to support that theory.
In the Bluetooth section of the Settings menu on the iPhone, there’s now a mention of the Apple Watch, advising users to open the "Apple Watch app" to pair an iPhone with an Apple Watch. The Apple Watch iPhone app will likely be used to allow Apple Watch wearers to control settings on the device from their iPhones.
Along with iOS 8.2, Apple is also working on a minor iOS 8.1.3 update which is in testing and could come later this week.
GM today at Detroit's North American International Auto Show showcased the upcoming 2016 Chevrolet Volt plug-in hybrid, and as spotted by The Verge, the latest Volt model includes an option for CarPlay as well as MirrorLink in the vehicle's entertainment system settings.
2016 Chevy Volt in-dash entertainment system by The Verge
GM was listed as a CarPlay partner when the technology was announced in early 2014, but the company was not expected to incorporate CarPlay into its automobiles right away. Almost one year after the announcement, GM appears to finally be bringing CarPlay to its automobile lineup starting with the 2016 Volt, although the new model is not expected to go on sale to the public until the second half of this year.
Chevrolet has previously been involved in CarPlay demonstrations, but the upcoming second-generation Volt looks to the be first production vehicle with the feature built-in.
GM's CarPlay unveiling follows similar CarPlay announcements from Volkswagen and Hyundai, both of which used CES to showcase their CarPlay-enabled in-dash entertainment systems. CarPlay also is expanding in the aftermarket automobile receiver market with Parrot, Kenwood and Pioneer recently unveiling new CarPlay in-dash receivers.
Apple on Saturday announced via Twitter a re-launch of sorts for a section of the App Store specifically aimed at children's apps. Apple originally rolled out a Kids category back in 2013, but the new feature offers a more tailored look at games designed for the various age ranges.
The storefront's first showcase product is for an eBook, "Family Time With Apps," that hopes to "show parents how to find the best apps that fit your child's needs, provide tips on how (and why!) to use apps together, and highlight even more resources that will make the process of selecting apps less overwhelming and more fun."
Below that the section is subdivided into three main categories, specifying age ranges for an array of apps: "Ages 5 & Under", "Ages 6-8", and "Ages 9-11." The lower age categories include games focusing on colors and shapes, as well as basic interactive storybooks, while higher age groups include more complex experiences like platformers and physics puzzlers.
“Set children loose in wondrous worlds designed especially for them. From cute puzzlers to accessible tower-defense games, our selections are perfect for a wide range of skill levels and interests.”
Like elsewhere in the App Store, the new "Games for Kids" section helps users understand which games are truly free and which may require further payments, with all "Free" games prompting users with a "Get" button, and apps with in-app purchases being designated so underneath. The new "Games for Kids" area of the App Store comes on the heels of the service's announcement of a hugely successful 2014 that has carried over into record-breaking sales in the new year.
Marsh Supermarkets and inMarket today are announcing the launch of a new iBeacon platform throughout Marsh's 75 supermarket locations that will enable Apple Watch users to receive interactive alerts and other content on their devices based on their proximity to Marsh's beacons. The program is the first integration of iBeacon technology with Apple's wearable product, which is expected to launch to the public in the next several months.
"iBeacons have created new ways to connect with mobile shoppers in the store, and inMarket allows us to reach many of our shoppers through the apps they love and use everyday," said Amit Bhardwaj, Senior Director of Customer Loyalty, Marsh Supermarkets. "Now with wearable integration, shoppers who use Apple Watch will enjoy the same digitally-augmented, real-world shopping experience."
Marsh and inMarket are working together to develop a platform that will initially include Marsh's own app and inMarket's List Ease app, with other apps likely to quickly follow. As envisioned, inMarket's beacons in Marsh stores will be able to trigger alerts such as shopping lists, ads, and other content for customers who use Marsh's mobile app or one of the apps that incorporate inMarket's Proximity SDK.
Customers who opt into the program could receive offers, recipes, and other alerts on their mobile devices as they walk through the grocery store, and the system will automatically extend to the Apple Watch on day one as the apps are updated to add support for the device.
Marsh may be the first to extend Apple's iBeacon capabilities to the Apple Watch, but it isn't the first to adopt the location-based technology. Retailer Macy's, Virgin Atlantic airlines and Major League Baseball are among the early adopters that rolled out iBeacons in their respective venues.
