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The online Apple Store has been taken offline this morning less than five hours prior to Apple's highly-anticipated "Spring Forward" media event in San Francisco, where the company is expected to unveil further details about the Apple Watch alongside other potential announcements. If history repeats itself, the storefront should remain down until shortly after the conclusion of Apple's keynote.

Apple Store Down Hey Siri
Apple's media event starts at 10 AM Pacific with a live video stream available on Mac, iPhone, iPad and Apple TV. MacRumors will also have full coverage of the event, with a live blog on our front page and updates going out on our @MacRumorsLive Twitter account. We'll also have specific coverage of today's announcements in separate news stories, and our forums are a great place for readers to discuss the announcements before, during and after the event.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

With a few hours left to go before Apple's big "Spring Forward" media event, the company has once again unlocked the "Apple Events" channel on the Apple TV in preparation for the big event.

Largely expected to be the central focus later today is the Apple Watch, given the Daylight Saving Time reference in the title of the event and the small amount of pricing and launch-related information known about the device so close to its rumored release date of April.

Apple TV Live Event

Image via MacStories

Other outlying possibilities include small refreshes of the 11" and 13" MacBook Air and the 13" Retina MacBook Pro. Less likely to be seen are the long-rumored 12" Retina MacBook Air, and even the recently-rumored iPad mini 4.

Fans wanting to watch the event live can also use Apple's official website, the caveat as usual being users will need to be running Safari to stream the event. Apple points out that most any recent version of the software will run the stream, though those with older software may have trouble.

Live streaming video requires Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 6.2 or later.

Apple's "Spring Forward" event begins at 10:00 AM Pacific Time. MacRumors will be covering all aspects of the event, including a live blog and live tweets which can be followed on the MacRumors Live Twitter page.

Related Roundups: Apple Watch 10, Apple TV

With just one day to go until Apple's "Spring Forward" media event in San Francisco, there are still plenty of unknowns about what the company will be showing off beyond a focus on the Apple Watch. As a result, we've put together this summary of what we expect to see, what we might see, and what we probably won't see at the event.

Apple Watch

Given the time-related tagline of "Spring Forward" and today's start of Daylight Saving Time in the United States, it's clear the Apple Watch is the focus of tomorrow's event. We got a first look at the device last September, but now with just a month to go until launch, it's time for Apple to provide final details and shape the marketing message. Expect more details on launch dates and pricing of course, as well as some updates on performance aspects such as battery life.

Also expect apps to play a significant role in the event, with Apple allowing a few developers to show off what they've been able to accomplish over the past few months since guidelines and developers tools for the device were made available.


Pricing will undoubtedly be one of the most interesting topics to be covered, with the company so far refusing to disclose any information beyond a $349 starting price. Daring Fireball's John Gruber has made his final predictions, arguing the stainless steel Apple Watch collection will be more expensive than people think.

[T]he steel Apple Watch, that’s something that most people still look at as for them. And so they expect the starting price to be around $500, and the various leather and metal band options to cost $100-300 more.

But if the starting price for the steel Apple Watch is $500, I don’t see why Apple Watch Sport exists at $350. $150 difference does not justify the difference. If they were that close in price, there’d only be one of them. [...] With Sport and steel Apple Watches, everything you can see or touch is different. Different metal (aluminum vs. steel), different finishes (matte vs. highly-polished), different displays (glass vs. sapphire), different case backs (plastic vs. ceramic and sapphire).

With that in mind, Gruber predicts the steel Apple Watch collection will start at $749 while the gold Apple Watch Edition collection starts at $7500. He expects Apple will charge a small premium for the 42mm size compared to the 38mm casing, and various band options will quickly drive up the cost of the steel and gold models.

Gruber is of course only one voice among many who are speculating about pricing, but he offers a clear and thorough argument for his pricing predictions, serving as a solid basis for debate and discussion.

➜ Click here to read rest of article...

Back in January, WayTools, a company known for its high-quality NextEngine 3D laser scanner, surprised the world with a collapsible, magnetic keyboard unlike anything we had seen before. Called the TextBlade, the keyboard garnered a significant amount of attention from the media and from prospective buyers who were intrigued with its unique design.

Commenters here on MacRumors and across the Internet were immediately curious about the TextBlade, and had several questions. How does it work? How easy is it to use? What's the learning curve? How does it feel?

Today we're going to answer all of those questions and more. Yesterday, WayTools invited MacRumors to visit its headquarters in Santa Monica to get an exclusive hands-on first look at the TextBlade. We met with WayTools CEO Mark Knighton, and a group of engineers who helped develop the product to get details on how it works and to try it out for ourselves.

visitingtextblade

Design

The first thing that's important to know about the TextBlade is that its design, which is the culmination of years of work and experimentation, has been engineered to be completely different from any keyboard that's on the market today.

According to Knighton, the company did not set out to develop a keyboard for the iPhone or the iPad, they set out to develop a keyboard that's a better experience, overall, than any available keyboard, mobile or desktop.

Portability is one of the key qualities that dictated the design of the TextBlade. The team at WayTools firmly believes that an accessory designed for the iPad or the iPhone should be smaller than the device itself. The TextBlade is approximately 1/3 of the size of an iPhone and it weighs an ounce and a half, so it's barely noticeable in a shirt or pants pocket.

➜ Click here to read rest of article...

Following an afternoon of discussion on the recharge rate and battery life of the Apple Watch, third-party developers Lane Musgrave and John Arrow today revealed the "Reserve Strap", which will allow users to charge their Apple Watch while wearing it on their wrist.

The device consists of a silicone band with embedded lithium polymer cells and an inductive charging cradle that will hold the Apple Watch, resulting in a 125 percent battery life increase over the basic life of the Apple Watch, according to the company.

Reserve Strap
The Reserve Band will charge the Watch "similar to the new MagSafe wall charger for the Apple Watch", thanks to a few batteries embedded within the device using magnetic inductive charging. Musgrave notes that while they "don’t have hard numbers yet", their current testing leaves them to believe their claim to a 125 percent increase in battery is close to the mark.

The case looks slickly designed, especially considering the amount of power the two are saying hides within the silicone band, but perhaps the biggest cause for concern lies in the possibility for obstruction of the Apple Watch's heart rate sensor.

Recent news only underlines the sensor's extreme importance in making contact with a user's skin, but Musgrave remains optimistic that their product will meet all the standard expectations when using the Apple Watch in conjunction with their new device.


Since we haven't been able to test anything on the actual device, it's really hard to say whether we'll be able to prevent interference with the sensors on the back. We won't be able to know for sure until we're able to test on the real thing but it's certainly a priority for our product.

Although it's not yet up and running, a Kickstarter is planned for the Reserve Strap. Those interested in pre-ordering the accessory now can do so for $249.99 from Reserve Strap's official website, though no official release date has been set. Musgrave and Arrow reiterate on their website that the first shipment of bands will be "extremely limited" due to the funding of the nascent project coming entirely out of their own pockets.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

notifications_largeApple Watch will take approximately two hours to fully charge and deliver all-day battery life with normal on-and-off usage, according to TechCrunch. Those estimates corroborate a previous report that also claimed the Apple Watch will deliver all-day battery life and support up to five hours of heavy usage per charge.

The report also claims that the Apple Watch will only deliver notifications while worn on the wrist. The smartwatch will not ping you for notifications without being in contact with skin so that the device is not disruptive at unnecessary times. Apple Watch will also stop delivering notifications when the battery reaches 10% or lower in an effort to conserve the remaining power.

"Here’s a tidbit you might not know — in order to receive notifications from apps, the Watch must be on your wrist and locked. They require contact with your skin. There will be no in-app dropdown notifications or constant pinging while it’s off your wrist. Push notifications also cease when the battery reaches 10 percent. Those decisions speak to the care with which Apple is handling notifications."

Apple continues to tweak Digital Crown on the Apple Watch, giving the button a "weightier, higher-end feel." Pressing and holding down the Digital Crown activates Siri, which the report claims works well and can be used for labeling, directions and commands using a paired iPhone. The goal of the Apple Watch, the report describes, is to return some of your attention away from your smartphone by allowing you to communicate from your wrist on the go.

While both reports this afternoon have provided a closer look at the Apple Watch, there are still several question marks surrounding the wrist-worn device. That will change in less than three days, when Apple provides more details about the Apple Watch at its highly-anticipated "Spring Forward" media event in San Francisco. The keynote begins on Monday at 10 AM Pacific and MacRumors will be providing live coverage of the event.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

For our second giveaway here at MacRumors, we've partnered with Pad & Quill, the maker of premium MacBook, iPhone, and iPad cases along with other accessories. Pad & Quill is graciously offering The Messenger Bag as our prize for this giveaway.

The Messenger Bag is made of leather and waxed canvas and features a padded laptop pocket that will fit a 15-inch MacBook Pro Retina and a 25-year leather warranty. The Messenger Bag retails for $369.

padandquill-messenger

To enter to win, use the Rafflecopter widget below. You can also earn additional entries by subscribing to our weekly newsletter, following MacRumors on Twitter, or visiting the MacRumors Facebook page. You must be age 18 or older and located in the United States to enter.

a Rafflecopter giveaway

This contest will run from today (March 6) at 12:00 pm Pacific time through 12:00 pm Pacific time on March 13. The winner will be chosen randomly on March 13 and will be contacted by email. The winner has 48 hours to respond and provide a shipping address. The Messenger Bag will be shipped to the winner for free.

Pad & Quill is also offering a coupon code to MacRumors readers that will take 10% off all orders through Pad & Quill's site for a limited time. MacRumors readers should enter coupon code MRM15 at checkout to get the discount.

Apple will be making significant changes to iPad deployment for education during the upcoming school year that should eliminate some of the hurdles that school districts face when adopting iPads for use in the classroom. In an email obtained by MacRumors, the company outlines plans to make app distribution easier by eliminating the need for an Apple ID to load apps, tweaking the Apple ID for Students program and unifying several deployment programs into one.

iPad Education
Apple plans to simplify app distribution by allowing schools to assign and distribute apps to a device without an Apple ID this fall, reducing the number of steps needed to set up an iPad. Schools will no longer be required to create generic Apple IDs solely to load content on the tablet, and teachers and administrators will have the option to block students from making personal purchases without approval.

"To simplify large deployments, including one-to-one and shared use, we want to make app distribution even easier. Today, Apple IDs are required in order to deliver apps and books to students. We are working to change this in the fall by allowing schools to assign and distribute apps to a device without an Apple ID. As currently planned, this will greatly reduce the number of steps needed to setup a device. This change should eliminate the need to create generic Apple IDs solely for the purposes of getting content onto iPad. Schools will also have the option to prevent students from making personal purchases without approval."

The email also outlines changes to the Apple ID for Students program to roll out during 2016, including schools gaining the ability to create and manage Apple IDs for students under 13 that can be used to access iCloud. System administrators will also be able to reset student passwords. The new approach will continue to meet COPPA requirements for children's online privacy in the United States.

Apple will also be improving its Apple Deployment Programs by unifying several programs into one for a simplified administrative experience, making it easier for school districts to enroll, manage, and support large iPad deployments. Apple hopes the changes will continue to result in increased student engagement, better attendance and higher test results at all grades and levels of education.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

With just over two days to go until Apple's big March 9 "Spring Forward" event that's said to be heavily focused on the Apple Watch, information on the device is leaking out at a rapid pace. Apple's been relatively quiet about battery life, stating only that the Apple Watch will need to be charged on a daily basis, but 9to5Mac has a few more details on how long we can expect the Apple Watch to last between charges.

According to the site's sources, final software tweaks and optimizations to the device have led to a battery life of approximately five hours of heavy application usage. The device reportedly will not run out of battery life "during a typical day of mixed and passive use," but it will need to be charged on a nightly basis as Apple has previously said. There's also been little said about how the Apple Watch will affect the battery of the iPhone, but 9to5Mac's sources say that there is no "meaningful" observed battery drain while using the device.

applewatchgraystainless
A Power Reserve Mode can be activated within the watch when the battery in the device becomes critically low, ensuring that it's primary function -- telling the time -- is always available. Power Reserve Mode can be activated at any time via a Battery Life Glance screen.

Power Reserve Mode can even be accessed when the Watch has a full 100% charge, and it is not solely activated when the Watch's battery life is low. The mode noticeably dims the display, slows down communication with the iPhone to an on-demand level, and puts the display to sleep after roughly two seconds of inactivity. One unit tested allowed access to all Apple Watch functions while in Power Reserve mode, while another unit was limited to the Clock face.

The Apple Watch is also said to have an interesting method of displaying remaining battery life. At 20 percent, the Battery Life Glance (which is just one of many default glances on the watch) will turn an orange/amber color to let users know that battery life is running low, and at 10 percent, it will turn from amber to red.

Along with battery life, there are also some new details on onboard storage. We've known for awhile that the device will have dedicated storage for features like music storage, but the exact amount of storage has not yet been shared. It appears that prototype devices have 8GB of storage, suggesting at least some devices will ship with that amount of storage space. Like with the iPhone, there may be several storage options that are available at an additional cost.

In just a few short days, we'll have a wealth of information on the Apple Watch. Apple is expected to share more details on battery life, storage space, pricing tiers, and accessory options at its upcoming March 9 event. Apple is planning to live stream the event, and MacRumors will also provide live coverage, both on MacRumors.com and through the MacRumorsLive Twitter account.

Related Roundup: Apple Watch 10
Tag: 9to5Mac
Buyer's Guide: Apple Watch (Neutral)

A new report out of Japanese Apple blog Mac Otakara [Google Translate] suggests that a refresh of the iPad Mini line could be hitting mid-cycle, bringing a beefier processor and faster Wi-Fi to a fourth-generation iPad mini.

ipadminiretinapromo3
Considering that the iPad Mini 3 was only a slight refresh on its predecessor, packing the same processing speed and power and essentially adding only Touch ID and a gold color option into the mix, many have hoped the fourth generation version of the device would be a more substantial update than last year's. Mac Otakara's report states that the update would replace the iPad Mini 3's current A7 processor and 802.11n Wi-Fi with an A8 CPU and 802.11ac Wi-Fi.

Mac Otakara tells MacRumors, however, that there is some uncertainty with this rumor, and Mac Otakara is not convinced it is accurate.

A short product cycle for an iPad would not be unprecedented, as the 9.7-inch iPad saw a seven-month interval in its third-generation, with the fourth-generation model shifting the iPad update cycle from the early part of the year to the late part and allowing Apple to quickly make the transition to the Lightning connector across its iOS device lineup.

Timing on a potential mid-cycle refresh for the iPad mini is not entirely clear, but the obvious candidate in the near-term is Apple's "Spring Forward" event this coming Monday, March 9. Mac Otakara also says Apple has been pushing out iPad and notebook shipping estimates for resellers to 2-3 weeks, perhaps hinting at some imminent lineup changes.

Apple reportedly has a MacBook Air refresh in the works and shipping estimates for the 13-inch Retina MacBook Pro have also slipped today, fueling rumors of updates at Monday's event. The company will, however, most likely dedicate much of the show to details on the Apple Watch, so it is unclear how many other updates Apple will want to include in the event.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Buy Now)
Related Forum: iPad

Apple has quietly listed the MagSafe to MagSafe 2 converter as discontinued on the Apple Online Store in the United States and Canada this week. The converter is required to charge a MagSafe 2-equipped MacBook Air or MacBook Pro when the notebook is connected to a Thunderbolt Display or Cinema Display. The converter still appears to have in-store availability, although for how long remains unknown.

MagSafe to MagSafe 2
Apple discontinuing the MagSafe to MagSafe 2 converter would prove problematic for Thunderbolt Display and Cinema Display users. The company does include the converter in the box for the Thunderbolt Display, but not being able to purchase a replacement if you misplace one would be an issue. Given that, it is possible that Apple could have larger plans in store.

It could be theorized that Apple may be planning a Thunderbolt Display refresh with MagSafe 2, USB 3.0 and Thunderbolt 2, although that is purely speculation. Rumors have also called for a 5K Thunderbolt Display, but several Mac models would need to be updated to support that technology. We have reached out to Apple for comment and will update this story if we hear back.

(Thanks, Chris!)

Update 5:35 PM PT: The MagSafe to MagSafe 2 converter is now back in stock in the Apple Online Store.

MacBook Air and 13" Retina MacBook Pro shipping times have slipped on the Apple Online Store from "in stock" to "1 business day" ahead of Apple's upcoming "Spring Forward" media event on Monday. Earlier this week, we reported that a MacBook Air refresh with the latest Intel Broadwell processors and Intel HD 6000 graphics appears imminent, and it is plausible that Apple also updates the MacBook Pro with similar hardware.

MacBook Pro Stock

The shipping dates have slipped across North America, with the Apple Online Store in the United States, Canada and Mexico showing the longer "1 business day" estimate. A spot check of the United Kingdom and Australia online storefronts still shows regular shipping times. In-store availability of the MacBook Air and MacBook Pro in the also appears unaffected in the United States based on Apple Stores in New York and California.

MacBook Air Shipping
Intel's Broadwell processors are available for all MacBook Air models and the 13-inch MacBook Pro, although more powerful chips for the 15-inch MacBook Pro are not expected until later this year. Nevertheless, Apple may choose to focus its March 9 media event solely on the Apple Watch and could hold off on refreshing its MacBook Air and MacBook Pro lineups until a later date.

Related Roundup: MacBook Air
Related Forums: MacBook Pro, MacBook Air

itunesiconAs rumors gear up surrounding the revamped Apple iTunes/Beats music service, a new report claims that the company will opt out of offering a free advertising-supported base tier for its upcoming streaming service (via Re/code).

The company will allow customers an initial trial period of some kind, but following that users will have to pay to continue listening to music, the cost of which most recent rumors agree will be around $7.99.

With the slow decline of digital downloads and the steady rise of streaming services, sources close to Apple media head Eddy Cue and Beats Music founder Jimmy Iovine state that the two agree the music industry, and streaming specifically, “needs to get behind a paywall."

Apple executives have been telling the music industry it can help them roll back the tide of free digital music by relaunching its own subscription streaming service this year. Unlike Spotify and YouTube, Apple’s service won’t offer a free “tier” of music interspersed with ads — after an initial trial period, you’ll need to pay to play.

Now Apple is negotiating with the music labels for licenses for a revamped version of Beats. Sources say Apple would like to make a splash by getting high-profile artists to distribute their music with Apple before it makes its way to other services.

If made official by Apple, the move would be a direct contrast to a service like Spotify, which allows its 60 million worldwide users (15 million of which are paid subscribers) to listen to anything they want for free, with ads interspersed within the music.

Jonathan Prince, head of communications and public policy for Spotify, said that the company's research found that 12 percent of iTunes users have migrated to Spotify, with 40 percent of that group paying for the premium Spotify service. Prince uses this statistic to claim that, despite the service's immense popularity, they aren't single-highhandedly the culprit behind the declining digital download sales of recent years.

Despite these new reports, similar sources say that the company plans to keep the iTunes Radio service intact, claiming web-based radio won't directly impede music sales. The most recent news regarding the long-rumored Apple music service suggests an official unveiling by the company at WWDC this year, with Apple tweaking aspects of the current state of iTunes all the way up to the launch of the revamped service.

Related Forum: Mac Apps

Apple LogoApple will be joining the Dow Jones Industrial Average, according to S&P Dow Jones (via The Wall Street Journal). Apple will be added to the Dow Jones at the close of trading on March 18, replacing AT&T as one of 30 members on the major price-weighted index. Apple is listed on Nasdaq with a pre-market share price hovering around the $128 mark as of this writing.

“Apple is the clear choice for the Dow Jones Industrial Average, the most recognized stock market measure,” says David M. Blitzer, chairman of the Index Committee at S&P Dow Jones Indices.

The addition of Apple on the Dow Jones Industrial Average will occur just weeks after the iPhone maker recorded the most profitable quarter of any company ever, posting record-breaking quarterly revenue of $74.6 billion and quarterly net profit of $18 billion on sales of 74.5 million iPhones during the first quarter of the fiscal year. Apple is currently the world's most valuable company with a market cap exceeding $735 billion.

The Dow Jones Industrial Average provides a price-weighted average of 30 significant stocks traded on the New York Stock Exchange and the Nasdaq, which offers valuable insight into how the stock market is performing at any given time. Other members of the Dow Jones include American Express, Boeing, Chevron, Coca-Cola, Disney, Exxon Mobil, Goldman Sachs, IBM, Intel, JPMorgan and Chase, Microsoft, Verizon and Visa.

Apple has long been an ideal candidate for inclusion in the Dow Jones Industrial Average, although its above-$700 share price before splitting 7-for-1 last year would have inflated the price-weighted index. The stock split brought the price of Apple shares down to around the $100 mark, making it a more suitable option to be included in Dow Jones.

A total of 379 companies, including Apple, Facebook, Microsoft, and Google, have joined together to urge the Supreme Court to rule in favor of blanketed nationwide support for marriage equality (via The Verge).

The companies filed an amicus brief yesterday, represented by law firm Morgan Lewis, in the on-going Obergefell v. Hodges case, wherein two men are arguing that the state of Ohio discriminates against legal out-of-state same-sex marriages. Apple, along with the 378 other companies, angled towards a business-focused case for supporting every couple's right to marry.

Apple Pride

Apple at the 44th Annual Pride Parade in San Francisco

The brief claims that due to "a fractured legal landscape with no uniform rule on same-sex marriage", both employees and employers face increasingly burden-filled relationships, making it difficult to conduct proper business practices. The coterie of companies isn't represented by just well-known tech companies, but small family-owned businesses and other big non-tech brands like Nike, Coca-Cola, and United Airlines, as well.

“The competition for top talent crosses state and even national borders. State laws that prohibit same-sex marriage make it harder for businesses to recruit and retain talented employees,” says Morgan Lewis Partner Susan Baker Manning, counsel of record on the brief. “The patchwork of inconsistent state marriage laws makes it challenging and more costly for employers to administer benefits systems when some employees are unable to marry, and other employees’ marriages are not recognized by the state. This burdens businesses by costing them both time and money.”

Obergefell v. Hodges will enter the Supreme Court in April, and is one of a few others it will hear regarding the marriage equality issue. The main issue expected to be covered is whether the Constitution protects all same-sex couples in their right to marry regardless of their state, or if individual states will retain the right to prohibit gay marriage.

Apple has, unsurprisingly, voiced support for same-sex marriage in the past and marched in pride parades in San Francisco, with CEO Tim Cook coming out as gay in a letter written to Bloomberg Businessweek just last October. Most recently, last December the company voiced support in naming a proposed bill in Alabama after the Apple CEO that would focus on anti-discrimination in regards to sexual orientation in the work place. Currently, there are 36 states, and Washington, D.C., that support gay marriage.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Gold Apple WatchApple design chief Jonathan Ive recently discussed the meticulous process that went into creating the Apple Watch in a new profile with Financial Times. Ive describes the Apple Watch as "the most personal product" that Apple has ever made, with "thousands and thousands of hours of evaluation and testing" invested into the device.

“Even now, when the design of the Apple Watch is incredibly mature and has gone through thousands and thousands of hours of evaluation and testing, we’re still working and improving. You are trying to keep everything fluid for as long as possible because everything is so interconnected. The best products are those where you have optimized each attribute while being very conscious of other parts of the product’s performance.”

The iconic designer adds that he appreciates the convenience afforded by the Apple Watch, describing the wrist as the perfect place for the technology. The device, for example, will have a Glances feature on the watch face that delivers real-time information such as weather, stock quotes and upcoming calendar events without needing to take your iPhone out of your pocket.

“One of the things that struck me,” says Ive, “was how often I’d look at my watch and have to look again quite soon afterwards, because I hadn’t actually comprehended what the time was. If I had looked at something on my phone, because of the investment involved in taking it out of my pocket or my bag, I would certainly pay attention. I quite like this sense of almost being careless and just glancing. I think for certain things the wrist is the perfect place for this technology.”

In what could be amounted to a mistake, the profile claims that both the anodized aluminum Apple Watch Sport and stainless steel Apple Watch will start at $349. It has been widely speculated that the stainless steel Apple Watch would have a starting price of at least $499, especially given that the mid-tier model is equipped with a sapphire crystal display. The report speculates the Apple Watch Edition will start at around $4,500.

"He runs through the three ranges of Apple Watch with their different materials – the stainless-steel Apple Watch, the anodised-aluminium Apple Watch Sport (both from $349) and the Apple Watch Edition in 18ct yellow or rose gold (with an as yet unconfirmed price of around $4,500)."

Ive's so-called "fanatical" attention to detail extends beyond the Apple Watch to the packaging of the wrist-worn device. The box for the Apple Watch Edition in particular will be crafted from premium materials, including aniline-dyed leather on the outside and an ultra-suede material on the inside. The small box is capable of charging the Apple Watch and its bottom half slides out based on friction, similar to past iPhone, iPad and iPod packaging.

“We didn’t want the packaging to be a sort of shorthand for value, where the box needs to be big and we have to include expensive materials. We’ve always liked the idea that if we are heavy in our thinking, we can be much lighter in the implementation. So there’s huge virtue, I think, in keeping the packaging small: at least, it is the right choice environmentally, it’s easier to move things around and you don’t end up with your wardrobes full of large watch boxes that you don’t use.”

Apple is expected to provide more details about the Apple Watch at its highly-anticipated "Spring Forward" media event on March 9th in San Francisco. Ahead of time, the company has been working closely with developers in a top-secret lab to create what will be some of the first apps for the wrist-worn device. Apple Watch will be available in April starting at $349 for the entry-level model.

Update: Apple has confirmed to MacRumors that FT's statement regarding both aluminum and stainless steel versions starting at $349 is incorrect.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Three weeks ago, it was reported that Apple was inviting developers to the company's Cupertino headquarters to receive help finalizing Apple Watch apps. A new report from Bloomberg Business provides a look into the secret lab where Apple is helping developers, offering a look at Apple's strategy for Apple Watch apps as well as the security around the project.

applewatch
Developers from Facebook, BMW, Starwood Hotels and others have been making multiple trips to Cupertino, with each visit requiring confidentiality.

Apple, which will share more details about the gadget at a March 9 event, uses extreme measures to keep the work secret. Internet access is blocked inside the rooms, and no outside materials can be brought in to the labs with the test watches, a person who attended said. The companies, sometimes sharing a room, must bring in source code for their apps on a computer hard drive that can't leave Apple's headquarters. To prevent information from leaking out, Apple is storing the code and sending it to the companies closer to the watch's introduction date, the person said.

The unreleased Apple Watch is also available for the developers to test out their apps, allowing them to check for glitches and optimize user experience for the Digital Crown and Force Touch, two of the watch's unique interface options.

One of the challenges for both Apple and its developers has been to balance the apps so that they are useful but not annoying. Apple has recommended that developers be "judicious" about interrupting users with alerts that would constantly buzz or drain the battery. Instead, they suggest that apps should be used for no longer than 10 seconds at a time.

Another challenge for developers has been working on an unreleased product, as developers have noticed problems that still need to be worked through. One developer tells Bloomberg that the Bluetooth connection between the iPhone and Apple Watch caused lag with some applications. Additionally, some developers like Starwood have had to use computer simulations and cardboard cutouts to explain to the designers who weren't invited to Cupertino how its app would work.

Apple is expected to show off the Apple Watch apps developers have been working on, as well as more information about the new device, at its "Spring Forward" event on Monday, March 9 at 10:00 a.m. Pacific Daylight Time. Apple plans to provide live coverage for the event on its website and through a channel on Apple TV, and MacRumors will also be covering the event with both a live blog on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

For years, Oracle has been bundling an Ask.com search toolbar with Java for Windows, relying on what some call deceptive methods to get users to install the add-on to their browsers. Now, the company has extended its adware strategy to Java for Mac, according to ZDNet.

java-app-chrome

Image via ZDNet

The unwelcome Ask extension shows up as part of the installer if a Mac user downloads Java 8 Update 40 for the Mac. In my tests on a Mac running that latest release of OS X, the installer added an app to the current browser, Chrome version 41. (In a separate test, I installed Java using the latest version of Safari, where it behaved in a similar fashion.)

The Java installer selects the option to install the Ask extension by default, which means that users casually clicking through the dialogue boxes would find the extension installed and enabled on their browser of choice. Oracle has also updated its installation instructions for Mac to account for the change.

As noted by ZDNet, Ask.com typically provides low-quality search results and numerous ads with little distinction between ads and organic results. Ask.com parent company IAC pays a commission to Oracle and other companies that bundle the Ask extension with its products.

Users who want to remove the Ask toolbar can do so from the Help menu for the Ask toolbar on Chrome. Alternatively, users can go to the Chrome menu bar, then Preferences, then the settings page, then Manage Search Engines to remove Ask, followed by removing the extension from the Extension tab. Safari users can do so by going to Extensions in the Safari preferences and turning it off.

Tags: Java, Oracle