MacRumors

First announced back in January as an interstellar continuation of Civilization: Beyond Earth, Firaxis' Sid Meier's Starships today launches for iPad, PC, and Mac (via iMore).

Developed by Firaxis in conjunction with 2K Games and Meier himself, Starships places players at the helm of a fleet of starships and tasks them with building a thriving interplanetary federation.

Sid Meier's Starships

Image via GameSpot

Players will gather new technology, discover new planets, and wage wars in missions that will randomly generate combat, offering a degree of replayability to the main story thread. Though still unclear, Civilization: Beyond Earth and Starships will also offer some form of connectivity between the two games, as well.

Set in the universe of Civilization: Beyond Earth after the age of the Seeding, Sid Meier’s Starships offers sci-fi/strategy fans a full stand-alone game experience that also features cross-connectivity with Beyond Earth, expanding the depth of both games. See if you have what it takes to rule the universe!

• Tactical Space Combat: Encounter unique tactical challenges in every mission, with dynamically generated maps, victory conditions, and foes.
• Fully Customizable Starships: Create an armada that fits your tactical plan with modular spaceship design.
• Diplomacy, Strategy, and Exploration: Expand the influence of your Federation and gain the trust of the citizens of new planets. Use the unique abilities of the each planet to enhance your fleet and Federation, and keep your opponents in check. Build improvements on worlds to increase the capabilities and resources of your Federation.
• A Galaxy Of Adventure: Explore the galaxy as you lead your fleet to distant worlds and complete missions to help the citizens of these planets. Fight pirates, protect colony ships, destroy rogue AI, and more.
• Multiple Paths To Victory: Will you win by conquering the greatest threat to the galaxy? Or will you unite a plurality of worlds in your Federation? Perhaps you will lead your people to push the frontiers of science. Each choice you make carries consequences on your path to victory

A few early reviews have praised the game for offering the complexities of the Civilization series without the huge time commitment, though simultaneously noting hardcore fans may have issue with the shorter, more "bite-sized" gameplay.

The iPad App Store version of Sid Meier's Starships [Direct Link] is out now, but the PC and Mac editions on Steam can currently only be pre-purchased, with a three hour countdown marking the game's release as of writing. The game is available for $14.99 on all platforms.

Soulmen's popular Markdown text editor designed for writers, Ulysses, has long been available on the Mac and is one of the more popular Mac-based writing apps due to its clean, text-focused distraction-free interface and it's organizational system. As of today, Ulysses for Mac is getting a major update and it's also expanding to the iPad.

For those of you unfamiliar with the app, Ulysses sets itself apart from other similar writing apps with a three-paned sidebar that lets users see all of their files in one place and its ability to organize files using groups and filters. Writing takes place on sheets, and files are stored locally on the Mac or in iCloud. Markdown text written in Ulysses can be exported in several different file formats, including PDF, ePub, and HTML.

The newest version of Ulysses for Mac includes a new name (dropping the former III) and a new icon -- a butterfly. It's been updated with a Yosemite-style redesign that includes an attachment bar, Favorites on the sidebar, and a new Dark Mode. Quick Export and Preview have been updated, adding TXT and ePub previews, plus export optimizations.

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Ulysses for Mac

The biggest change to Ulysses for Mac, aside from the redesign, is its integration with the new Ulysses app for iPad. The Mac app fully syncs with the iPad app via iCloud, making it easy to begin work on one device and pick up on another. Handoff support is also built in.

ulyssesforipad

"Our ideal conception has always been to make Ulysses a universal tool that authors can use for any writing task, at any time and everywhere. Bringing it to iPad means a great leap forward towards turning this into reality", explains Max Seelemann, head of development and co-founder of The Soulmen.

Ulysses for the iPad will be immediately familiar to anyone who has used Ulysses for Mac, as the interface and feature set are nearly identical. The iPad app uses a three-paned setup, and panes can be open or closed with swipes. A button row above the keyboard has been added to make it easier to format text, with access to special characters and shortcuts for creating headings, lists, paragraph blocks, and more. An info bar displays word count, sentences, characters, lines, and pages.

Ulysses for iPad supports filters much like the Mac version, and attachments like notes and images can be added. It also exports to all of the standard file formats the Mac app exports to, including Plain Text, HTML, ePub, PDF, and RTF. When an external keyboard is attached, Ulysses for iPad supports all standard shortcuts, and the look of the app can be customized with Themes, found in the Settings menu.


Both of the new apps are available for download today. Those who already own a copy of Ulysses for Mac can upgrade at no cost. The new Mac app is, however, exclusive to Yosemite -- it won't run on older versions of OS X.

Ulysses for iPad can be downloaded from the App Store for $19.99. [Direct Link]

Ulysses for Mac can be downloaded from the Mac App Store for $44.99. [Direct Link]

At its "Spring Forward" event on Monday, Apple announced a brand-new MacBook and updated 13-inch MacBook Pros with a fully redesigned trackpad called the Force Touch trackpad.

Like on the Apple Watch, Force Touch allows the device to distinguish between a light press and a deep press, opening up new methods for interaction. For example, while a light press could be a simple click, a deep press while browsing in Safari could bring up a Wikipedia entry in a pop-up window.

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The Force Touch trackpad on the MacBook and new MacBook Pros achieves this through a total reinvention of the way the trackpad works. Apple ditched the "diving board" structure of older trackpads for a new design with four sensors, called Force Sensors.

These Force Sensors allow the user to click anywhere on the Force Touch trackpad. The "diving board" design on previous trackpads made it difficult to click toward the top of the trackpad, forcing users to move their fingers toward the bottom of the trackpad to click.

The Force Sensors are bundled together with the Taptic Engine, which is also featured in the upcoming Apple Watch. The Taptic Engine senses when a user clicks on the trackpad and issues haptic feedback to let a user know that their action was successful. As noted by TechCrunch's Matthew Panzarino, this is because the trackpad itself doesn't move. While the Force Touch trackpad sounds like it clicks and feels like it clicks, it doesn't actually click.

There is a set of vibrating motors underneath that provides ‘force feedback’, also known as haptics in some applications. This feedback fools your finger into believing that you’ve pressed down on a hinged button, the way your current trackpad works. This feedback relies on phenomenon called lateral force fields (LFFs), which can cause humans to experience vibrations as haptic ‘textures’. This can give you the feel of a ‘clickable’ surface or even depth. The Force Touch feature of the new trackpad allows you to press ‘deeper’, giving you additional levels of tapping feedback. The effect is done so well that you actually feel like you’re pressing down deeper into a trackpad that still isn’t moving at all. It’s so good it’s eerie.

While the Force Touch trackpad was a main highlight of Apple's introduction of the new MacBook, the updated 13-inch MacBook Pro is actually the first Mac to ship with the feature. iFixit has already performed a teardown of the new MacBook Pro to get a closer look at the workings of the Force Touch trackpad after removing the machine's well-glued battery.

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Related Forums: MacBook, MacBook Pro

Pad and Quill today announced a new line of accessories for the upcoming Apple Watch, including the "Luxury Pocket Stand" charging stand, a roll up pouch for portability and two travel kits.

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The Luxury Pocket Stand is inspired by old pocket watch stands and is hand carved from a single piece of African mahogany or American cherry. The stand is also collapsible, allowing users to fold it up and take it with them on-the-go.

The Roll Up Kit is crafted with full grain American steer leather for packing on the fly and comes with a pouch to hold the charging magnet. There's also the Luxury Travel Kit and Luxury Travel Pouch, both of which come with the Pocket Stand and space for chargers. The Travel Kit, however, features secondary sleeves to hold Apple Watch bands.

The Luxury Pocket Stand is available for the pre-order price of $69.99, but will raise to $79.99 when it's released in May. Both the Luxury Travel Kit and Travel Pouch are available for pre-order priced at $119.99, while the Roll Up Kit is available for pre-order priced at $49.99. All four products ship in mid-May.

With the Apple Watch set to launch in April, Apple has decided to stop selling many competing fitness products in its retail stores. Re/code checked several popular Apple Stores in San Francisco, Palo Alto, Los Angeles, and New York, and found that Apple had ceased carrying the Jawbone UP and the Nike+ Fuelband.

The two fitness bands are also unavailable through the company's online store, and it appears the only remaining fitness band available for purchase is the MIO Alpha Heart Rate Monitor Watch. Apple is still selling non-wrist worn fitness tracking devices, like the Jawbone UP Move and the Wahoo TICKR X Heart Rate Monitor, both online and in stores.

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The Jawbone UP 24

Apple began removing wrist-worn fitness tracking devices from its stores back in November, when it stopped selling Fitbit's line of activity tracking devices. Fitbit's devices, along with the Jawbone UP and the Nike+ Fuelband all offer functionality that's similar to what can be found in the Apple Watch, including the tracking of metrics like steps taken, distance traveled, calories burned, and stairs climbed.

According to Re/code, Apple told Mio founder Liz Dickinson that her company's activity trackers would be removed from the Apple Store due to an effort to re-work branding, which may be at new retail chief Angela Ahrendts' behest.

"They said they brought in a new executive in the marketing area who wanted to re-work branding for the stores, and to make the Apple brand more front and center and clean up and minimize the number of accessories," Dickinson said.

The Apple Watch is set to be displayed in Apple's retail stores beginning on April 10, in an effort to allow customers to try on and experience the watches ahead of their April 24 launch. Prices on the Apple Watch range from $349 to $17,000, and pre-orders will also begin on April 10.

Update: The MIO Alpha has now been removed from the online store as well.

Apple on Monday refreshed its MacBook Air lineup, adding Broadwell chips and Intel 6000 graphics. Both models received the same processor updates, but the 13-inch MacBook Air got an extra boost -- new PCIe-based flash storage that Apple says is "up to two times faster" than the flash storage used in the previous generation MacBook Air. The 11-inch MacBook Air did not receive the same flash storage update.

iFixit decided to test Apple's "two times faster" claim by comparing SSD speeds between a new 11-inch MacBook Air and a new 13-inch MacBook Air, with results that suggest the SSD in the 13-inch MacBook Air is indeed nearly twice as fast as the SSD in the MacBook Air.

Average write speeds for the 11-inch MacBook Air using Black Magic's Disk Speed Test were 315MB/s, while average read speeds were 668MB/s. The 13-inch MacBook Air saw average write speeds of 629.9MB/s and average read speeds of 1285.4MB/s.

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An iFixit teardown of the 13-inch MacBook Air conducted this morning suggests the notebook is using Samsung flash memory with a Samsung controller. A teardown of the 11-inch MacBook Air, which does not feature the faster flash storage, was equipped with SanDisk flash memory and a Marvell controller. In comparison to the Samsung flash storage used in the previous-generation 13-inch MacBook Air, iFixit said "it's definitely an update."

The new 13-inch MacBook Air is available from Apple's online and retail stores with prices that start at $999. The higher-end $1,199 model can be configured with up to 512GB of flash storage.

Related Roundup: MacBook Air
Tag: iFixit
Related Forum: MacBook Air

Some of Apple's iPhones produced in 2016 will use wireless modem chips supplied by Intel rather than Qualcomm, reports VentureBeat. iPhones (presumably the iPhone 7) sold in emerging markets in Asia and Latin America will reportedly use an Intel 7360 LTE modem.

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Intel has been gunning hard during the past year for a place in the iPhone and now appears to have succeeded, at least partly. The 7360 chip will ship inside a special version of the iPhone that will be marketed to emerging markets in Asia and Latin America, the sources said.

The 7360 LTE modem chip [PDF] from Intel features up to 450Mbps downlink and it supports 29 LTE bands. It will begin shipping out to manufacturers during the second half of 2015. Apple engineers have reportedly been traveling to Munich, Germany to collaborate with Intel engineers on the chip.

Though VentureBeat suggests the Intel chips might only be used in some iPhones in emerging markets, analyst Ben Bajarin believes that Apple would make the switch universal, rather than using separate chips in different versions of the phone.

Today's report is the second time we've heard inklings of an Intel-Apple modem partnership. KGI Securities analyst Ming-Chi Kuo predicted Apple's switch from Qualcomm to Intel for its baseband chips back in January. The shift from Qualcomm to Intel for even a portion of LTE chips will be a major loss for Qualcomm, as the company has supplied Apple with modem chips for many years now.

Related Forum: iPhone

Google today launched an updated version of its Pixel Chromebook, which is equipped with USB-C, much like Apple's new Retina MacBook. With USB-C, the Chromebook's 12-hour battery can be fully recharged in approximately 90 minutes, and a 15 minute charge supplies two hours of power, according to Google.

The new Chromebook Pixel features an aluminum body, a 13-inch touchscreen with a resolution of 2560 x 1700 and an aspect ratio of 3:2, an Intel Core i5 Broadwell processor, 8GB of RAM, and 32GB of storage space.


Unlike the Retina MacBook, the Chromebook Pixel has multiple ports, including two USB-C ports, but it can't compare to the Retina MacBook in size -- the Pixel is more than a pound heavier at 3.3 pounds. It also outweighs the standard 13-inch MacBook Air.


Early reviews from sites like Re/code and Ars Technica have lauded the Chromebook Pixel for its design and its fast charging abilities, but the $999 price point is a major downside. The Pixel line is Google's most expensive Chromebook, and at such a high price, the web-focused ChromeOS operating system seems overly limited. Other Chromebooks sell for as little as $250.

Along with the $999 Chromebook Pixel, Google also has a higher-end version, which it's calling the Ludicrous Speed (LS) model. It has an Intel Core i7 Broadwell processor, 16GB of RAM, a 64GB solid state drive, and a $1,299 price tag.

The two new Chromebooks can be purchased from Google's new online Google Store, which it just debuted today. The Google Store sells a range of Google-branded products, from smartphones and tablets to Chromebooks and Android Wear accessories.

belkinusbccablePopular Apple accessory maker Belkin today announced a line of new cables and adapters designed to work with the newly announced 12-inch Retina MacBook, which ships with a single USB-C port.

Most notably, the company has announced a USB-C to Gigabit Ethernet Adapter, which will allow the 12-inch MacBook to be connected to Gigabit Ethernet networks using its USB-C port. Apple is not offering its own USB-C to gigabit ethernet adapter, so users who want that functionality will need a third-party accessory like this one. Belkin has not yet added the adapter to its website, but it will be priced between $19.99 and $29.99.

Belkin is also offering a range of other USB-C cables, which are listed below:

- USB-C Cable ($29.99)
- USB-A to USB-C Charge Cable ($19.99)
- USB-A to USB-C Cable ($29.99)
- USB-C to Micro USB-B Charge Cable ($19.99)
- USB-C to Micro USB-B Cable ($29.99)
- USB-C to Mini USB-B Charge Cable ($19.99)
- USB-C to USB-B Charge Cable ($19.99)

Belkin's cables and the Gigabit Ethernet Adapter will be priced between $19.99 and $29.99 and will ship early this summer.

Tags: Belkin, USB-C

Less than twenty-four hours after Apple unveiled ResearchKit, the open source medical framework had received thousands of sign-ups, according to Bloomberg. The report claims that Stanford University researchers awoke on Tuesday morning, the day after Apple's "Spring Forward" media event, to discover that 11,000 people signed up for MyHeart Counts, a cardiovascular disease app built using ResearchKit.

“To get 10,000 people enrolled in a medical study normally, it would take a year and 50 medical centers around the country,” said Alan Yeung, medical director of Stanford Cardiovascular Health. “That’s the power of the phone.”

ResearchKit is an open source software framework aimed at revolutionizing medical studies by making them more readily available to millions of iPhone users worldwide. When given permission, the framework uses the iPhone's various sensors to collect user data such as weight, blood pressure, glucose levels and asthma inhaler use, information that Apple hopes will open up new possibilities for researchers.

ResearchKit
Apple will also enable users to answer surveys and input data directly from ResearchKit apps, although researchers caution that information collected from an iPhone user may be misleading due to various potential flaws. For starters, the report claims that iPhone users are more likely to have a graduate or doctoral degree than Android users, and the demographic differences can allegedly skew the results.

“Just collecting lots of information about people -- who may or may not have a particular disease, and may or may not represent the typical patient -- could just add noise and distraction,” said Lisa Schwartz, professor at the Dartmouth Institute for Health Policy and Clinical Practice, in an e-mail. “Bias times a million is still bias.”

Meanwhile, an iPhone user simply hitting a button by accident or giving his smartphone to someone else can also result in misleading data. Nevertheless, there are issues with data collected through traditional clinical trials as well, and ResearchKit allowing people to engage in medical research more easily is still valuable and, as Apple claims, could transform the way that medicine is approached forever.

Twelve South on Wednesday unveiled the HiRise for Apple Watch, a brushed metal stand designed to hold all three editions of the wrist-worn device. The stand showcases the entire Apple Watch, allowing you to interact with the screen while it is charging, and features a non-slip rubber base, silicone accents and leather landing pad to keep the smartwatch secure and protected.

Apple Watch HiRise Twelve South
HiRise for Apple Watch, similar to the iPhone version of the stand, is slightly angled so that you can easily interact with the Apple Watch from a bedside table or countertop. The watch band tucks away cleanly behind the stand's metal frame, with the silicone accents preventing any scratches or scuffs. A pop-out disk on the back of the stand keeps the Apple Watch's magnetic charging cable out of sight.

HiRise for Apple Watch will be released in May for $49.99 on Twelve South's website, available in silver and gray options. Those interested in the product can sign up to Twelve South's mailing list with their name, email address and country of residence to receive updates when the product becomes available.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Gold Apple WatchKGI Securities analyst Ming-Chi Kuo, who has a good track record in providing information on yet-to-be released Apple products, today released a report predicting that up to three new casing options for the Apple Watch will launch sometime this fall.

Kuo points out that the Apple Watch's sale momentum could stall entering the fourth quarter of the year, and thinks the release of new casing options for the device could reinvigorate it heading into the 2015 holiday shopping season.

Rumors stating that Apple was looking into a platinum casing for the Watch right before the "Spring Forward" event could point toward the option becoming available down the road.

Aside from current casing materials of aluminum, stainless steel and 18k gold, we believe 1-3 new versions of Apple Watch featuring new casing materials are likely to go into mass production in 4Q15. If this is the case, we think it could boost Apple Watch shipments momentum in 4Q15-1Q16.

Though impressed by the "outstanding designs" of the Apple Watch and new MacBook, Kuo sees the Watch underselling the market expectation of 20-30 million units in 2015 to about 15-20 million devices sold throughout the year. The analyst sees the Watch selling between 5-6 million units in the first half of the year, and the new MacBook about 450,000 units in that same time frame.

Kuo notes that as with many first-generation products, the Apple Watch will "focus on verifying whether the user behavior and business model are right", with subsequent generations honing in and expanding on the device's features and adding new ones, as well. As a result, he expects shipments to "grow significantly" in these second or third-generation Apple Watches in comparison to his predicted numbers for the first-generation model.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Following Apple's Apple Watch-dominated media event on Monday, a few manufacturers in China have today already begun selling imitators of the device in Shenzhen's Huaqiangbei commercial area, and online, according to the South China Morning Post.

Perhaps the most identical to the Apple Watch is the Zeaplus Watch, an aluminum-bodied smartwatch available in silver, gray, and gold. According to the company's website, it detects heart rate and includes a pedometer to count steps and calories. Interestingly, the Android and iOS-compatible Zeaplus Watch has a slot for a SIM card and allows users to make and receive calls from their wrist without needing to be tethered to a smartphone.

Zeaplus Watch
According to the South China Morning Post, the Zeaplus Watch has a detachable 2-megapixel camera at the bottom of the watch which can be taken off to take a picture. This ability "markets the watch as a covert spying device", though no mention of it is made on the company's website.

The device is aimed to launch at the end of March, and as of now, no information is known of it besides the short snapshot of bullet-points rotating on the Zeaplus homepage. A similar smartwatch device sold by the company sells for $69 currently, so the Zeaplus Watch could retail around that price point.

The Huaqiangbei shopping district is known for being the centralization of electronic, digital, and hi-tech knock-offs in the area, so it's unsurprising the Apple Watch is the newest piece of tech being imitated by the manufacturers and merchants of the area.

The fact that such devices are on the market so early – some companies launched their Apple Watch imitator months ago – underscores the speed at which Chinese shanzhai (knock-off) manufacturers are able to bring copies to the market.

Since the early 2000s, companies in Shenzhen have been the centre of the mainland's shanzhai industry, which churns out electronic goods that imitate well-known brands very quickly – concept to delivery is often achieved within weeks – and very cheaply, often at less than half the price of the genuine product.

A few other Apple Watch knockoffs have popped up, including Zhimeide's D Watch, which aims for an Apple Watch Sport look and claims to have a 7.5 day battery life. Prices on the D Watch range from about $30 to just $50. A few other fake Apple Watches spotted in the wild go as low as $15. With over a month until the official launch of the Apple Watch, there's no doubt that the off-brand imitations will just continue to grow.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

Apple Pay support has been extended to 14 additional retailers in the United States, including Bashas', Coca-Cola Vending, Dan's Fresh Market, Dick's Fresh Market, Fuddruckers, Jamba Juice, Jersey Mike's Subs, JetBlue, Lin's Fresh Market, Maceys, Office Max, Pep Boys, Regal Cinemas and Walt Disney World, as spotted by AppleInsider.

Apple Pay Extended Support
Apple CEO Tim Cook announced on Monday during the company's "Spring Forward" media event that Apple Pay support will be rolling out at some 40,000 Coca-Cola vending machines across the United States, with the mobile payments service now accepted at over 700,000 locations nationwide. Apple Pay remains limited to the iPhone 6 and iPhone 6 Plus in the United States, although Apple has expressed plans to launch the service in other countries.

GameStop and Marriott International also announced Apple Pay support this week.

Related Roundup: Apple Pay

itunesiconA number of Apple services are experiencing an extended period of downtime, including the App Store and iTunes Connect. The iOS and Mac App Stores are displaying various error messages to users about being unable to connect or certain items being unavailable, as spotted by The Next Web, and iTunes Connect and TestFlight are also down for developers.

The outage is affecting a significant number of users in the United States, Canada, Australia, United Kingdom, India and many other countries worldwide. The downtime appears to have been ongoing for several hours this morning, although Apple has yet to update its System Status page to reflect the downtime for the iOS App Store, Mac App Store, iTunes Connect, TestFlight or any other affected Apple services.

Update 6:55 AM PT: Apple has updated its System Status page after the fact to reflect the downtime. Apple lists that iCloud sign in and mail was down for all users between roughly 2:00 AM to 5:45 AM Pacific Time, although it is clear that other services were affected as well. While the App Store and iTunes have returned online in some regions, a number of Apple services still appear to be experiencing intermittent downtime in several countries.

Apple System Status 0315
Update 7:05 AM PT: Apple has updated its System Status page again to reflect the widespread iTunes Store outage ongoing since 2 AM Pacific Time.

Update 10:34 AM PT: In a statement given to CNBC, an Apple spokesperson said the downtime is due to an internal DNS error at Apple and that the company is working on a fix.

"We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We're working to make all of the services available to customers as soon as possible, and we thank everyone for their patience," Apple said in a statement to CNBC.

Update 1:39 PM PT According to Apple's System Status page, the iTunes and App Store outage has been resolved.

Apple will add pressure-sensing Force Touch technology to its next-generation iPhones, reports The Wall Street Journal in an article that covers a range of new details on the iPhone 6s and iPhone 6s Plus. Currently built into the upcoming Apple Watch and 12-inch Retina MacBook, Force Touch lets devices distinguish between a light tap and a hard press, enabling new gestures.

According to the report, which is sourced from Apple suppliers, Apple's next-generation iPhones will continue to be available in 4.7 and 5.5-inch screen sizes, with plans to "keep the resolution similar." New colors are a possibility though, and Apple is said to be considering adding a pink option to its existing space gray, silver, and gold iPhone lineup.

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Production may begin on components for the next-generation iPhones as early as May, but The Wall Street Journal notes that Apple often tests technologies and designs with various suppliers that may not make it into finalized products.

Today's report echoes several other reports that have also pointed towards Force Touch for the next-generation iPhone. Supply chain sources first hinted at Force Touch technology back in January, and those rumors seem more plausible now that the feature has been incorporated into both the Apple Watch and Apple's recently announced MacBook.

Beyond the Force Touch rumors, little is known about the next-generation iPhones, which will likely be called the "iPhone 6s" and the "iPhone 6s Plus." The devices are expected to receive upgraded A9 processors and have been rumored to include features like camera upgrades, more RAM, and improved Touch ID. Apple will presumably release the new iPhones in September.

Related Forum: iPhone

Apple Stores' ability to generate a high rate of foot traffic in malls is allowing Apple to win "sweetheart deals" from mall operators while increasing mall sales 10%, according to a new Wall Street Journal report.

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Apple draws so many shoppers that its stores single-handedly lift sales by 10% at the malls in which they operate, according to Green Street Advisors, a real-estate research firm. That gives Apple the clout to negotiate extremely low rents for itself relative to its sales, while creating upward pressure on prices paid by mall neighbors who might not benefit from the traffic.

Mall operators usually strike deals with department stores that allow them to pay low common area fees and almost no rent in exchange for drawing traffic to the mall. Smaller non-department stores generate most of the rental fees collected by mall landlords, paying as much as 15% of their sales a square foot in rent.

Because Apple Stores bring in so much traffic that leads to increased sales in other parts of the mall, Apple has been able to win rental agreements that see it paying as little as 2% of its sales a square foot. Typically, rents paid to mall operators are based on how much the retailer expects to sell, which is influenced by overall mall traffic.

Average-grossing Apple Stores can garner $6,000 in sales a square foot, while higher grossing Apple Stores net $10,000 in sales a square foot, sources tell the WSJ. At 45 enclosed malls, Apple's share of gross sales averaged 14% in 2013, up just over 10% from 2002.

While Apple's success in retail affords it sweetheart deals, it also gains breaks in other forms of payment to mall landlords. For example, some landlords require tenants to pay additional rent if sales exceed a certain trigger. Apple doesn't have to pay that additional rent, while its neighbors do.

Additionally, because of Apple's influence on mall traffic, retailers have begun asking mall landlords to exclude Apple as an example at the negotiating table, largely because its success is an extreme case compared to other non-department store mall retailers.

Tag: Retail

Apple's newest MacBook is one of the first computers to take advantage of the USB Type-C specification, which was finalized in August of 2014. USB-C uses a small reversible connector that's similar in size to a Lightning connector, but slightly larger.

In addition to delivering power to the Apple MacBook (it's capable of delivering up to 100 watts at 20 volts), USB-C has a DisplayPort alternate mode for connecting monitors, cables, docking stations, and more, plus it supports USB 3.1 data transfers up to 5GBps (Apple is using Gen 1 USB 3.1) and it also has support for VGA and HDMI connections. It's able to deliver bi-directional power, meaning it lets the MacBook be charged and through the same port, it lets the MacBook charge other devices.

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USB-C is an upgrade from USB-A, the standard USB ports that many of us are used to on our computers, and USB-B. USB-B is used by many of us in portable devices that take advantage of micro-USB, but it is also commonly found in peripherals like printers. In addition to its impressive data and power transfer rates, USB-C has the benefit of being easy to plug into devices, like the Lightning cable.

Apple's adoption of USB-C might seem like something of an annoyance because it requires users to buy expensive adapters and adjust to an all new connection, but it's actually a huge step forward for the company that opens up the possibility of a whole range of new Apple-compatible accessories and devices.

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USB-C is the first non-proprietary charging system that Apple has introduced. MacBooks use MagSafe and iOS devices use Lightning connectors, both of which were designed by Apple, giving Apple strict control over how they're used.

Apple lets product developers incorporate Lightning connectors and ports through its MFi (Made for iPhone) certification program, but the company does not have a MagSafe licensing program and has not allowed hardware manufacturers to create products that use the MagSafe connection in MacBooks.

This forces manufacturers who create items like MacBook backup batteries to use the actual connectors from Apple's AC adapters, grafted onto their products. Apple has not looked kindly on this practice in the past, and has levied a lawsuit against at least one company using this method to create hardware for the MacBook.

usbtypecretinamacbook
With the USB-C port in the MacBook, Apple will not have control over the products that are developed for it, paving the way for a whole range of accessories that were not possible before, like backup batteries.

The future of USB-C is bright, but for early adopters, the USB-C experience might be somewhat frustrating because the notebook has a single USB-C port. Apple sells adapters, but the adapters only include one USB-C port, meaning it's not going to be possible for MacBook buyers to charge their devices and use a product like LaCie's new USB-C Porsche Design Mobile Drive at the same time using a USB-C port.

USB-C adapter

One of Apple's new USB-C adapters

Presumably manufacturers are already at work creating hubs that will include multiple USB-C ports for use with the myriad products that are going to use the new specification, but currently, someone wanting to use a USB-C storage drive would have to decide between charging and accessing data or using the older USB-A port for data transfers.

USB-C is a brand new technology, but with Apple embracing it, it won't be long before we see tons of companies racing to produce USB-C compatible products. Apple will also undoubtedly spur its competitors to adopt the standard as well. It may not be long before we're able to charge a whole range of our devices with a single cable, ending the days of having to carry around MagSafe chargers, USB cables, Micro-USB cables, Lightning cables, and more.

Tag: USB-C
Related Forum: MacBook