MacRumors

T-Mobile today announced that it has added Apple Music to Music Freedom, allowing Simple Choice customers to listen to the streaming music service without the cellular data counting against their monthly 4G LTE data plan. Apple Music joins dozens of other streaming music services supported by Music Freedom, including Spotify, Pandora, Rdio, Google Play Music, iHeartRadio, SoundCloud and SiriusXM.

T-Mobile also announced that customers who purchase an iPhone 6 for $15 per month through the JUMP! On Demand trade-in program will be automatically eligible to receive a free upgrade to the next iPhone -- the so-called "iPhone 6s" -- when it is released, with the $15 monthly promotional price carrying over to the new smartphone.

Purchasing an iPhone 6 through JUMP! On Demand will also land you priority access to the next iPhone, when T-Mobile receives inventory of the next-generation device, for those that upgrade within the first 48 hours of availability. T-Mobile claims these two new Apple promotions are the last of the carrier's Un-carrier Amped moves this summer.

Apple Pay today expanded its participating issuers list within the United Kingdom, adding support for both HSBC and First Direct customers. Both banks were announced as starting partners for the UK branch of Apple Pay, but were delayed until late July at the last minute.

HSBC and First Direct join a list of UK Apple Pay partners that includes: American Express, MBNA, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank. Still listed as coming soon are: Bank of Scotland, Lloyds Bank, M&S Bank and TSB. Although Barclays has confirmed "imminent" support for the contactless payment service, the bank has yet to be listed on Apple's Apple Pay UK site.

Along with the announcement of HSBC and First Direct support, customers using Apple Pay in the UK will also be able to start taking advantage of the service at both Five Guys restaurants and Wilko stores across the country. UK support of Apple Pay launched on July 14, and has been steadily expanding its roster of retail partners and financial institutions in the subsequent weeks.

Apple today introduced three new Apple Watch videos on its YouTube channel, highlighting third-party apps designed for the wrist-worn device. Each of the three videos focuses on a different subset of apps, covering music, fitness, and travel.

The videos all depict a single Apple Watch that displays a series of apps on the screen, with a selection of app icons in the surrounding space. Icons are enlarged to denote which app is on the screen.

In the "Music" video, for example, music discovery app Shazam, DJing app Pacemaker, and ticket-purchasing app StubHub are shown in quick succession.

The "Fitness" video highlights the Nike+ running app, the WaterMinder hydration tracking app, and sports scores provided by the MLB.com At Bat app.

The third and final video, "Travel," gives a brief glimpse of travel app Expedia, transportation requesting app Uber, and recommendation app Yelp.

Apple's newest short advertisements are the company's first that put third-party apps for the device directly in the spotlight. Previous ads have focused on showing off the different use cases for the device, including four videos released last week that depicted the Apple Watch being used in daily life while traveling, working out, and communicating with friends and family.

Apple today released the fifth beta of OS X El Capitan to developers for testing purposes, less than one week after releasing the fourth El Capitan beta and nearly two months after unveiling the operating system at its 2015 Worldwide Developers Conference.

Today's update is available through the software update mechanism in the Mac App Store and through the Apple Developer Center.

It is not clear if this update will add any outward-facing changes to El Capitan, as the past few betas have focused on under-the-hood performance improvements and bug fixes to optimize the operating system ahead of its public release. We'll add new features and bug fixes in beta 5 to this post should any tweaks be discovered.

As an update complementary to OS X Yosemite, OS X El Capitan builds on the myriad features introduced last year. Behind-the-scenes improvements in El Capitan make a number of apps and processes on the Mac faster, and the introduction of Metal makes system-level graphics rendering 40 percent more efficient.

El Capitan introduces a new system-wide font, a revamped Mission Control feature, a split-view feature for using two full-screen apps at once, deeper functionality for Spotlight, and improvements to Safari that include Pinned Sites and a universal mute button.

OS X 10.11 El Capitan is currently available to both registered developers and public beta testers. Apple plans to release El Capitan to the public in the fall.

When Windows 10 is released to the public later this week, Windows users will have desktop access to Cortana, Microsoft's virtual assistant designed to compete with Apple's Siri. It appears Mac OS X users may also be able to access Cortana on OS X, using an updated version of the Parallels Windows virtualization software. For those unfamiliar with Parallels, it's software that's designed to let you run Windows and Windows apps on your Mac.

According to a now-deleted leaked site that details upcoming features in Parallels 11, the software is gaining a new Windows 10 feature that will let Cortana be accessed on OS X while Windows 10 is running in the background.

As explained by Neowin, who shared the leaked site over the weekend, that means Cortana can be accessed with the "Hey Cortana" command while using other applications on the Mac. It is not clear if all of Cortana's functionality is available when run this way, but in Windows 10, Cortana has a wide range of useful features.

The virtual assistant can search the web, find installed files and apps, monitor calendar appointments, access the weather, and more. Like with Siri, Cortana can be asked fact-finding questions like "What are the latest NBA scores" or "What's going on near me this weekend?"

Announced last year, Cortana is a digital assistant named for an AI character in the popular Halo video game series and voiced by Jen Taylor, who also did the AI voice work. Cortana, which has a distinctly female personality, is powered by the Bing search engine and differs from Siri based on the ability to ask questions about users and monitor their activity to learn more about them.

Cortana has a "notebook" that stores information on each user's interests, favorite places, preferred music, relationships with people, appointment dates, preferred quiet hours, and more. When Cortana debuted, Microsoft described this feature as "her view of you," designed to let Cortana perform functions a wide range of personalized functions.

While Windows 10 is set to be released this week on July 29, there is no word on when Parallels 11 with full support for Windows 10 and the new Cortana feature will launch. Parallels 10, the current version of Parallels, has been updated with experimental support for Windows 10 preview builds, but it is not currently compatible with the release version of Windows 10 or Microsoft's Windows 10 upgrade program.

In addition to being available on Mac OS X through Parallels 11, Cortana is also coming to the iPhone. Microsoft plans to launch a Cortana app for iOS later this year.

While several reports since last December claimed that Apple was planning to release a new 4-inch "iPhone 6c" as a low-cost option alongside the so-called "iPhone 6s" and "iPhone 6s Plus" later this year, Cowen and Company analyst Timothy Arcuri recently told investors that supply chain evidence of the rumored smartphone has seemingly disappeared since around March.

Arcuri, in a research note obtained by Business Insider, speculates that Apple may have delayed or dropped plans to release the "iPhone 6c" due to concerns that the budget smartphone would cannibalize the iPhone 6, which has experienced record-breaking sales and could continue to be a hot product for Apple if given a price reduction alongside the "iPhone 6s" and "iPhone 6s Plus" in September.

"I think one of the reasons is because the iPhone 6 has sold so well," Arcuri said. "And they said, 'Look, why would we want to cannibalize? If we came out with an iPhone 6C, we would essentially cannibalize a price-reduced iPhone 6.'"

Arcuri believed that the "iPhone 6c" would essentially be iPhone 6 hardware shrunken down to the size of an iPhone 5s, including an all-metal unibody that would differentiate itself from the plastic iPhone 5c released in 2013. Investment banking firm Jefferies predicted in late June that a 4-inch metal "iPhone 6c" will be released in early 2016, but that timing appears questionable.

KGI Securities analyst Ming-Chi Kuo issued a note to investors in April that claimed a new 4-inch iPhone was unlikely in 2015, and a few weeks later said that Apple is instead likely to release a new 4-inch iPhone with Apple Pay compatibility in 2016. Kuo said that Foxconn will be the primary manufacturer of the low-cost handset, but Apple's product roadmap could have changed since that time.

Apple frequently tests new products and services internally that are never released, so it is entirely possible that the company never planned to make the "iPhone 6c" available to the public. Sketchy rumors and leaked images of the purported "iPhone 6c" shell -- notably plastic -- began picking up in December, but few concrete details about the rumored smartphone have surfaced since that time.

Apple's fourth-generation iPad mini could be a miniaturized version of the iPad Air 2, according to Japanese blog Mac Otakara. The report claims that the iPad mini 4 will adopt some of the same features and specifications as the iPad Air 2, including an 8-megapixel rear-facing iSight camera, ultra-thin 6.1mm design and possibly a fully laminated display with anti-reflective coating.

Mac Otakara claims that Apple may release the new iPad mini alongside an A9-based iPad Air 3, contrary to a sketchy report last week from Taiwan's Economic Daily News that said no new iPad Air will be released in 2015 and that the iPad mini 4 could be Apple's last 7.9-inch tablet as the company focuses on its larger-sized iPad Air and much-rumored "iPad Pro" in the future.

KGI Securities analyst Ming-Chi Kuo, who has a respectable track record at reporting on Apple's upcoming product plans, recently issued a note to investors that also claimed the iPad mini 4 will essentially be a smaller version of the iPad Air 2. Kuo did not make any predictions about the iPad Air 3 or the "iPad Pro" in his note, but he has mentioned the latter 12.9-inch tablet in previous notes to investors.

Apple releasing a trio of new iPads later this year -- the iPad Air 3, iPad mini 4 and "iPad Pro" -- could help the company rebound from five consecutive quarters of declining iPad sales. Moreover, while Mac Otakara has a respectable track record reporting about Apple, there is not enough substantive evidence at this time to firmly suggest that all three tablets will actually be unveiled this autumn.

Apple has announced that its fleet of vehicles collecting street-level mapping data in multiple countries will begin surveying France and Sweden throughout August. The vehicles will be driving through the Malmö and Stockholm metropolitan areas in Sweden and Île-de-France region of Paris, Hauts-de-Seine, Seine-Saint-Denis and Val-de-Marne in France.

Apple Maps vehicles will also begin surveying Tennessee later in August, raising the total number of U.S. states that Apple has driven through to 30. Apple began collecting street-level mapping data in 13 more U.S. states this month, including Colorado, Idaho, Indiana, Kentucky, Maryland, Minnesota, Mississippi, New Mexico, Ohio, Oregon, Pennsylvania, South Dakota and Wyoming.

Apple confirmed in June that it is driving vehicles around the world to collect data to improve Apple Maps, and the mapping imagery is almost certainly being used to create a Google Maps "Street View" competitor. Apple Maps vehicles are also taking photos of businesses and storefronts in major metropolitan areas to replace current imagery provided by third-party sources such as Yelp.

Apple has posted a complete list of new areas in the United States, France, Ireland, Sweden and the United Kingdom it will be surveying throughout August on its Apple Maps vehicles website, including extended coverage of unmapped areas in California, Florida, Georgia, Hawaii, Louisiana, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New York, Texas, Utah and Washington.

Update Jul 29: Apple Maps vehicles will also begin surveying Italy between August 1 and August 31, collecting street-level mapping data in Rome and the surrounding Lazio region.

Best Buy today announced it will begin selling the Apple Watch in some its U.S. retail stores and online on August 7, marking a substantial expansion of retail availability for the device. Starting with 100 stores and expanding to 300 over the next few months, he company will offer 16 models from the aluminum Apple Watch Sport and stainless steel Apple Watch collections, as well as nearly 50 accessories including stands and watch bands.

Starting Aug. 7, Best Buy will be the first national retailer, other than Apple Stores, where customers can buy the Apple Watch. It will begin to arrive in more than 100 Best Buy stores and will also be available on BestBuy.com. Another 200 of our stores will have the Apple Watch in time for holiday shopping.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Jason Bonfig, senior category officer at Best Buy. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”

Apple has provided a statement to iMore, noting the focus on expanding availability for the holiday shopping season.

"Customers love Apple Watch, and we are thrilled to begin offering it at Best Buy locations across the U.S. starting August 7," an Apple spokesperson told iMore. "More than 300 Best Buy stores will carry Apple Watch and Apple Watch Sport models in time for the holiday shopping season."

The Apple Watch is currently available in 19 countries with Apple gradually expanding availability as supplies have allowed, and an additional three countries — New Zealand, Russia, and Turkey — will be added to the list this coming Friday.

Apple and BMW were in negotiations to use the German car manufacturer's car platform for its electric i3 for Apple's rumored car project, code-named "Project Titan", according to a new report from German business magazine Manager Magazin [Google Translate].

The Cupertino company was interested in the body of the i3, which is a small hatchback that has a shell made out of carbon fiber, helping keep the car light. The two companies began talks in autumn 2014, but broke off talks before committing to check in with each other and their plans periodically. The report also states that Tim Cook and Apple senior managers made a trip to BMW's factory in Leipzig, Germany to take a look at the production of the i3.

This isn't the first time BMW and Apple have been linked to be working on a car. In March, a report from German automotive magazine Auto Motor und Sport claimed the two were in close negotiations to turn the i3 into an "Apple Car". However, BMW denied the claim to Reuters hours after the report surfaced.

Earlier this week, Apple hired Doug Betts, former Senior Vice President of the Chrysler Group and the global head of operations leading product service and quality, continuing the company's hiring of automotive experts. Additionally, Apple hired Paul Furgale, a researcher with a specialization in autonomous vehicles.

While details on Apple's car project have been scarce, there have been reports of Apple recruiting talent from the automotive industry, including poaching employees from Tesla, Ford and GM, and that the company has hundreds of employees working on its car project. Rumors suggest Apple is aiming to produce a car by 2020, but because Apple often works on projects that never see the light of day, it's possible the company could delay or shelve the project if it's not happy with its progress.

Building on a series of recent ads centered around the "If it's not an iPhone, it's not an iPhone" tagline, Apple today rolled out a new web campaign for the iPhone under the theme of "Why there’s nothing quite like iPhone."

The new campaign is highlighted on Apple's main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.

Every iPhone we've made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.

The page proceeds to highlight the iPhone's integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple's commitment to privacy and security with Touch ID and Apple Pay.

The campaign also highlights how Apple includes a variety of built-in apps and tools to make text, audio, and video messaging free and easy, track fitness and activity, and control devices around the home, all with accessibility features to make the iPhone's features available to as many people as possible. Finally, Apple points to its support network, from its retail stores to AppleCare phone and chat support.

Magnolia Pictures has shared the first trailer and movie poster for Steve Jobs: The Man in the Machine with Mashable, just over four months after the film premiered at SXSW 2015 in Austin, Texas. The upcoming documentary, directed by Oscar-winning filmmaker Alex Gibney, portrays Jobs as both a tech visionary and unapologetic leader throughout his career at Apple.

Apple senior executive Eddy Cue expressed disappointment in the documentary following its debut, describing the film on Twitter as "an inaccurate and mean-spirited view of my friend" and "not a reflection of the Steve I knew." Cue added that the best portrayal of Jobs is in the book Becoming Steve Jobs by Brent Schlender and Rick Tetzeli, which he describes as "well done and first to get it right."Universal previously released the full-length trailer for its aptly named Steve Jobs movie, starring Michael Fassbender, Seth Rogen, Kate Winslet and Jeff Daniels, earlier this month. The trailer mainly consists of a single shot of Fassbender as Jobs, with cast voiceovers providing snippets and teases of conversations regarding Jobs' true legacy at Apple, which he co-founded with Steve Wozniak and Ronald Wayne in 1974.

Steve Jobs: The Man in the Machine opens in select theaters on September 4.