MacRumors

Apple is recruiting automotive technology and vehicle design experts to work in a new "top-secret research lab," according to Financial Times. The report adds that a number of Apple designers working under design chief Jonathan Ive have also been regularly meeting with automotive executives and creators in recent months, and even trying to hire them in some cases.

A team of Apple employees, led by experienced managers from Apple's iPhone unit, are said to be researching automotive products at a secretive location outside of the Cupertino-based company's One Infinite Loop headquarters. The new research lab was allegedly set up late last year, shortly after the unveiling of the iPhone 6, iPhone 6 Plus and Apple Watch.

Financial Times claims that Apple may be developing an advanced software platform that builds upon the CarPlay dashboard system, although its sources claim that the background of the individuals that the iPhone maker is hiring suggests that the company may also be in the early stages of working on a car to compete with the likes of Tesla and Google.

But people familiar with the company said that the background of the people Apple is hiring — including automotive designers and vehicle dynamics engineers — and the seniority of the executives involved suggest a car could be in the works.

“Three months ago I would have said it was CarPlay,” said one person who has worked closely with Apple for many years, referring to Apple’s infotainment system. “Today I think it’s a car.”

Last September, Apple hired former Mercedes-Benz R&D President and CEO Johann Jungwirth. He is listed as Director of Mac Systems Engineering at Apple, although he has a history of working on connected cars, autonomous driving, testing and regulatory affairs and more at Mercedes-Benz parent company Daimler, where he had worked since October 1997.

An increasing amount of speculation has surfaced in recent months about Apple working on a car after a mysterious van leased to the company was spotted in California and a subsequent report claimed that Apple is working on a project that "will give Tesla a run for its money." While the exact focus of Apple's automotive initiative remains unknown, it appears that the company is still in the early stages of research and development.

Apple CEO Tim Cook is at the White House Summit on Cybersecurity and Consumer Protection which is occurring now, and he is expected to speak for approximately 10 minutes beginning at 11 a.m. Pacific Time, ahead of a presidential address set to take place at 11:15.

The summit is being streamed live on YouTube and can be watched below.

The White House is expected to unveil its next executive action on cybersecurity at today's summit. The event includes tech executives, academics, government officials, with several panels on topics like payment security, and improving cybersecurity practices at consumer oriented businesses.

Update: During his speech at the Summit, Apple CEO Tim Cook highlighted Apple's commitment to privacy and security, once again pointing out that Apple makes its money by selling products and services, not by selling personal data.

"Our customer's trust means everything to us," said Cook. "We spent decades working to earn that trust. Privacy and security are built into every one of our products and services." He went on to detail Apple's use of encryption across hardware and software, and its security monitoring, which goes on 24/7. "We set the industry's highest standards," he said. "And we are deeply committed to living up to them."

Apple Pay was a major focal point of the speech, and Cook described how it's far more secure than a plastic card with a magnetic stripe. He also once again pointed out that Apple does not track Apple Pay data and he announced a partnership with the federal government that will see Apple Pay available for many government-related transactions in September, such as admission into a national park. Federal cards issued to veterans and for Social Security payments will also be compatible with Apple Pay.

Cook also spoke on the importance of government, business, and citizens working together to provide greater privacy and security.

Security and convenience can work in harmony. This is a world of greater privacy and a world where criminals find it much more difficult to carry out their crimes. No single company or organization can accomplish this on its own. We are committed to engaging with the White House and Congress and putting things into action.

When it comes to the rights of customers and citizens, we're all talking about the same people. People have entrusted us with their most personal and precious information and we owe them nothing less than the best protections we can possibly provide by harnessing the technology at our disposal.

We must get this right. History has shown us that sacrificing our right to privacy can have dire consequences.

Cook's speech has ended but can still be viewed via YouTube at the 2:23 mark in the video.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

While the Grammy Awards happened last weekend, information on a few Apple-related conversations happening at and around Clive Davis' pre-Grammy party are just now beginning to emerge, reports Billboard. Representing Apple at the gala were Tim Cook, Eddy Cue, Jimmy Iovine and iTunes VP Robert Kondrk, with the Apple executives chatting with a number of music industry representatives during the event.

The party came as Iovine has reportedly been meeting with senior executives from many record labels in recent weeks, and while Billboard reports "a nondisclosure agreement preceded every sit-down," details on some of the discussions are beginning to trickle out. One of the main takeaways appears to be a targeted spring/summer launch window for the revamped Beats Music streaming service the company is said to be integrating with iOS and OS X.

An insider speaking to Billboard claims the Cupertino-based company isn't content just to be in the music business but "to be the music business; it's not to compete with Spotify." Billboard points out that, with new iOS updates in development possibly bringing Beats Music support and the booming popularity of streaming services, the company appears to already be lining up to deal with its digital music problems head-on.

The proof is in the 800 million credit cards it already has on file -- comparably, Spotify has 15 million subscriptions and 60 million monthly users, although the service is growing, headed to an initial public offering.

In fact, integration has begun. Apple TV features a Beats logo, an update to Apple's iOS will include streaming and creative is in the works for new ads starring artists recruited by Iovine. But that may be the extent of Beats' involvement as Kondrk takes the lead on music. Like the Apple-centric design of its offices, the look and feel of Beats is likely to mirror Apple's aesthetic, not the other way around.

Other news out of the talks points to a bit of housecleaning in dealing with iTunes itself, with Apple supposedly planning to rid the store of many covers, soundalikes, and re-recordings. Billboard also reports that the featured ticker seen on the iTunes storefront may lose its editorial-chosen feature and become more sales-based.

Additionally, featured-artist sliders, previously chosen editorially, may now be determined by sales velocity, leaving some to wonder if iTunes is becoming less like a Tower Records and more of a Target -- limited selection and a focus on hit titles. "Until now, iTunes has been good to the indies," contends one vet. Conversely, an Apple source says such case-by-case house-cleaning to eliminate duplicative and deceptive versions is routine.

Despite Apple's challenges in a market where third-party music services can operate fairly freely on Apple's platforms, insiders remain optimistic about Apple's plans, with Davis' son Doug pointing out the company's already hugely popular ecosystem of devices and operating systems helping to launch the new service with a bang. "Their streaming service will see a seamless integration that's cross-platform and convenient, as Spotify has become," Davis said. "As a fan of all-you-can-eat, the industry in general is excited to have more market players."

Apple on Thursday made Pages, Numbers and Keynote accessible to users without an Apple device through iCloud Beta. Starting last night, anyone can sign up for an Apple ID to access the trio of iWork for iCloud beta apps for free. Each account comes with 1GB of complimentary iCloud storage for use with the productivity software.

While the offer is currently limited to the iCloud Beta website, it is likely that Apple will rollout the feature to the regular version in the future. To create a free Apple ID account, navigate to iCloud Beta and click on the get started link in the top banner to begin the signup process.

Apple introduced iWork for iCloud at WWDC 2013, bringing Pages, Numbers and Keynote to the web. After receiving "overwhelming response," Apple eventually opened the service to all users a few months later. iWork for iCloud has been steadily improved since then with interactive charts, an updated design, expanded language support and more.

Apple has been rejecting a number of apps with screenshots that depict violence or guns from being released or updated on the App Store, as reported by Pocket Gamer. As a result, developers have been forced to modify their app screenshots to either completely remove or blur any violent materials in order to get through the approval process.

Apple has long required developers to ensure all front-facing App Store materials are appropriate for children, although it has been more aggressively enforcing its stance against violent screenshots in recent weeks. Earlier today, Instapaper developer Marco Arment pointed towards language in the App Store Review Guidelines that clearly spells out Apple's kid-friendly requirements.

"The App Store has parental controls and requires all apps to bear age-appropriate content ratings. While violence, etc. has always been permitted in apps, Apple has always required that all app metadata — title, description, icon, and screenshots — be kid-proof with the lowest rating. [...] It’s right there in the rules: 3.6 Apps with App icons, screenshots, and previews that do not adhere to the 4+ age rating will be rejected"

Despite cracking down on violent imagery, Apple told The Loop that it is being more liberal as of late in terms of what images and screenshots it permits to be shown on the App Store.

"I spoke with Apple about this today and they told me the company is being more liberal lately with what it allows in the App Store for images and screenshots. I don’t know the specifics of individual games, but overall, Apple is being more lenient of late."

Nevertheless, it is clear that Apple has been quite inconsistent with enforcing its App Store review guidelines over the years. Look no further than Modern Combat 4: Zero Hour [Direct Link], which heavily features violence in its promotional images. Developers have expressed frustration over strict guidelines since the App Store launched in 2008, but Apple remains committed to exercising fine-tuned control over the storefront to ensure the best experience possible for all users.

"We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are, too."

The tighter enforcement comes on the heels of Apple increasing the maximum app size from 2GB to 4GB. Developers that have apps rejected for sensitive content are permitted to resubmit for approval after making the necessary changes.

Apple's two-step verification system now covers FaceTime and iMessage, reports The Guardian. Signing into an iMessage or FaceTime account protected by two-step verification will ask users to input an app specific password, which can only be obtained by logging in to an Apple ID account on the web with an authentication code, thereby preventing any unauthorized login attempts.

Two-factor verification is an opt-in system that was first introduced in March of 2013 to increase the security of Apple ID accounts. Prior to today, a verification code was only required for making changes to an account, signing into iCloud, or making iTunes/App Store purchases from a new device.

Two-factor authentication for iCloud is a recent addition that was implemented in September following the breach of several celebrity iCloud accounts, leading to a slew of leaked photos. The hacking incident led Apple to improve the security of iCloud and it also prompted the company to send out security emails when a device is restored, iCloud is accessed, or a password change is attempted.

Last month, a Medium post highlighting some of the remaining shortcomings of two-factor authentication was shared by several technology sites, which may have inspired Apple to update the service to protect iMessage and FaceTime accounts. The post pointed out that it was still possible to log into iMessage, FaceTime, iTunes, the App Store, and into the website using an account with two-factor authentication enabled without being asked for a verification code.

It seems two-factor authentication for iMessage and FaceTime may still be rolling out to users, as MacRumors was able to log into iMessage and FaceTime accounts with two-factor authentication enabled without a code.

Update: Two-factor authentication for iMessage and FaceTime seems to be more widely available now, and it appears that logging into an account requires an app specific password rather than a code to prevent unauthorized entry attempts.

Apple today made one of its weekly updates to the App Store, adding a new featured category that highlights "Pay Once & Play" games in the App Store. As noted by MacStories, the section includes a list of popular game titles that do not include in-app purchases. The new feature has appeared in European App Stores already and should be making its way to other countries as the weekly update propagates.

"Pay Once & Play" offers a range of titles that are organized into the following categories: Recent Releases, Blockbuster Games, and App Store Originals. Some of the featured titles include Thomas Was Alone, Minecraft - Pocket Edition, Hero Emblems, Threes, Blek, and Goblin Sword.

Games and apps with in-app purchases have gotten Apple into trouble on multiple occasions over the past few years, leading to a 2011 lawsuit and a $32 million settlement with the FTC after children racked up hundreds of dollars in purchases without parental knowledge.

Apple has made several changes to the App Store since the original lawsuit was filed. Apps with in-app purchases are clearly labeled, Apple obtains express permission for an in-app purchase in the form of a pop up, and it notifies users that making an in-app purchase authorizes additional in-app purchases for 15 minutes.

Most recently, Apple changed the "Free" wording on purchase buttons to "Get" to make it clear that apps with in-app purchases are not truly free.

Update 1:37 PM: The new feature has hit the U.S. App Store and includes a slightly different set of apps. A few titles such as Threes! and Thomas Was Alone that are featured in Europe are not on the U.S. version, while U.S. users will see other titles such as Dark Echo and Grand Theft Auto: San Andreas.

Apple today announced that it is increasing the maximum app size from 2GB to 4GB, letting developers release apps that are up to 4GB in size. The extended limits will likely be useful for high-quality game titles that need the extra space to introduce improved graphical effects or longer playtimes.

The size limit of an app package submitted through iTunes Connect has increased from 2 GB to 4 GB, so you can include more media in your submission and provide a more complete, rich user experience upon installation. Please keep in mind that this change does not affect the cellular network delivery size limit of 100 MB.

Apple's 2GB size limit has been in place since the App Store first launched, so today's new 4GB limit marks the first-ever size increase. The 2GB size limitation has prevented some games from being available on the App Store, such as Final Fantasy VII. In 2013, Square Enix producer Takashi Tokita said that a version of Final Fantasy VII was "years away" due to the 2GB iOS app size limit.

Over the last several years, as iPhone and iPad displays have improved in quality, developers have needed to increase the size of app assets to create content suitable for Retina screens. The new 4GB limit will give developers more freedom when it comes to content creation and it also paves the way for higher-resolution displays that may require even larger apps.

Though the maximum app size has increased to 4GB, Apple is still enforcing the 100MB over-the-air download limit introduced in 2013.

For the last several years, Tactus Technology has been working on displays that take advantage of microfluidic technology, with buttons that raise up and disappear on demand for a superior touchscreen typing experience.

As of today, the company is ready to unveil its first product to the world, an iPad mini case called "Phorm." An all-in-one case, keyboard, and screen protector, Phorm can dynamically add and remove tactile buttons on the iPad mini's screen to add texture to the on-screen keyboard.

As seen in the video above, sliding the bar on the back of the Phorm case to the right causes small fluid-filled physical buttons to pop up on the screen protector portion of the case, giving users a tactile typing experience while still allowing them to use the default iOS keyboard. Shifting the bar to the left causes the buttons to disappear again, allowing the touchscreen to be used as normal.

Here's how it works: there are a series of small channels filled with fluid behind an elastomeric panel (aka the screen protector portion of the case) and when activated by the slider, pressure is introduced, causing the fluid to come up through the channels and into holes, where it presses against the elastomer, physically changing and morphing the display portion of the case to create buttons. In the opposite slider position, the pressure is released and the buttons disappear as the liquid is dispersed back into the channels.

According to Tactus Technology CEO Craig Ciesla and CTO Micah Yairi, who spoke to MacRumors ahead of Phorm's launch, the case uses a tiny amount of fluid that poses no harm to an iPad should it be dropped or damaged in some way. In fact, the Tactus team extensively tested the Phorm, performing drop tests, scratch tests, and more, and found that the case and its protective front panel provide solid protection for an iPad and can potentially keep the glass from shattering if dropped.

Ciesla and Yairi said that usability was one of the most important aspects Tactus considered when developing the Phorm case. In internal and third-party testing with people aged 19-70 with a wide range of hand sizes, 70 percent preferred the Tactus solution to a touchscreen.

The Phorm case is meant to stay on an iPad all the time, alleviating the need to switch cases and accessories regularly to accommodate different tasks. As Ciesla and Yairi pointed out, the Phorm offers several benefits over a Bluetooth keyboard -- there's no battery drain, there's no need to charge it, and it provides access to all built-in iOS keyboard features like word prediction and spell correction, with the addition of tactile feedback for faster typing.

"We built Phorm so tablet users will never again have to choose between thin stylish devices with touchscreens and amazing usability," said Dr. Craig Ciesla, CEO and co-founder of Tactus. "Typing on a flat touchscreen is still a really unnatural user experience. Adding a tactile dimension to an otherwise flat surface changes the way we will interact with all the screens in our lives. This is just the beginning."

The Phorm case for the iPad mini can be pre-ordered today from the Phorm website for the introductory price of $99, and orders are expected to ship in the summer of 2015. There are two colors available -- slate gray, designed for the space gray iPad mini, and sky gray, designed for the silver iPad mini.

Currently, Phorm is only available for the iPad mini, but the Tactus Technology team has plans to launch an Phone 6 Plus Phorm case in the near future. Phorm cases for iPad Air 2 and iPhone 6 are also in the product pipeline.