MacRumors

The Video Electronics Standard Association (VESA) yesterday announced a new Embedded DisplayPort Standard, version 1.4a, that the association claims "enables a higher video data transfer rate for increased panel resolution, greater color depth and higher refresh rates."

Along with other upgrades, the new standard will be able to take advantage of more advanced GPU video performance and display technologies, meaning a wider range of computing devices - laptops and all-in-one PCs like the iMac in particular - will be able to produce 8K content sometime next year.

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The new standard is for "embedded" panels with the ability to produce up to 8K quality display images, meaning eDP 1.4a won't work with external displays. The current DisplayPort standard is 1.2a, with VESA having announced the next-generation 1.3 standard with 5K support last September.

Full support of DisplayPort 1.3 will, however, need to wait until Intel releases its next-generation Skylake chips late this year or early next year. Apple's current 5K Retina iMac uses a custom solution to manage its 5120 x 2880 display, and 8K displays supported under the future 1.4a standard would come in at 7680 x 4320 pixels.

These higher-resolution displays at 8K should result in a more power-hungry machine, but VESA claims its new Multi-SST Operation will support a Segmented Panel Display feature, bringing lighter, lower-cost display architecture to the new eDP standard. According to Vice President Bong-Hyun You of Samsung Display Co., Ltd., this new strategy can "reduce panel thickness, reduce power draw, and reduce cost."

According to Craig Wiley, senior director of marketing at Parade Technologies, VESA board member, and editor for eDP 1.4a, “The adoption of eDP for embedded displays is now positioned for growth as eDP 1.4a has become highly optimized, especially at resolutions above quad HD. Compared to other embedded interfaces, it has the richest feature set along with the lowest power, wire count and EMI radiation, particularly when used with high-resolution panels. It will continue to evolve, along with DisplayPort, but with its own unique features specifically optimized for embedded applications such as all-in-one PCs, notebooks, tablets and smart phones.”

Currently, only select high-end television support 8K video playback, and the highest quality display Apple device is last year's 27-inch iMac with Retina 5K Display. Though not much content even exists to truly take advantage of an 8K display at this time, VESA's estimate of laptops, all-in-one PC's, and other devices gaining the new standard in 2016 may give enough time for the new technology to grow.

iPhone 6 Touch IDKGI Securities analyst Ming-Chi Kuo, who has provided reliable information about Apple's upcoming product plans in the past, claims that Apple's next-generation iPhone will feature an upgraded Touch ID module with reduced reading errors for an improved and safer Apple Pay experience.

"We think the new iPhone,expected to launch in 3Q15, will be equipped with an upgraded Touch ID module, with which Apple (US) intends to offer a better and safer Apple Pay user experience with reduced reading errors. We therefore raise our 2015F shipments of Touch ID module by 12.4% to 262mn sets, boosted by Apple Pay and new iPhone models."

Kuo told investors that he expects suppliers to ramp up for production of the improved Touch ID module shipments, which are expected to rise by 77% to over 260 million units, in the second quarter. The oft-accurate analyst added that the upgraded fingerprint scanner will "require more advanced precision for the module’s laser welding process."

KGI Touch ID Shipments
Sunnic and ASE Kuo are expected to be two of the main suppliers of components for Apple's new Touch ID alongside TSMC. Kuo predicts that Apple will release the next-generation iPhone in the third quarter of this year, lining up historically with past iPhone releases in September.

Kuo also points out that Touch ID embedded into a display is unlikely in the near term, despite several published patent applications from Apple on the topic. With a need for a sapphire display cover to minimize scratching and the complex algorithms needed for handling Touch ID within a display, it will be some time before such technology is ready for market.

Related Forum: iPhone

The latest report from network monitoring firm RootMetrics shows that both Sprint and T-Mobile made improvements in overall performance during the second half of 2014. Verizon was ranked as the top carrier in the United States for the third consecutive study, trailed by AT&T, Sprint and T-Mobile, based on several categories: speed, reliability, call performance, text performance and data performance.

RootMetrics Carriers
The new data reveals Sprint closed out the second half of 2014 on a high note with significant improvements in network speed, reliability and call performance. While it continues to trail market leaders Verizon and AT&T, Sprint's network enhancements were enough for it to surpass T-Mobile in the United States and on a state-by-state level during the final six months of the year.

While the network still trails the leaders in every category, Sprint made tremendous strides—particularly in reliability—in the second half of the year. In fact, Sprint improved its tally of reliability index wins by 25 (all shared) compared to what we saw in the first half. Also consider that in the first half of 2014, Sprint recorded a download success rate below 97% in 108 out of the 125 markets that we tested; in this round of testing, that market count had dropped down to 52.

Despite ranking last in the United States and on a state-by-state level, T-Mobile continued to make improvements in large metro areas, with fewer dropped calls, blocked calls and failed downloads. RootMetrics predicts T-Mobile could place even more pressure on leading carriers Verizon and AT&T if it continues to make improvements in these regions, such as New York City, Chicago, Washington D.C., Philadelphia, Houston, Seattle and Las Vegas.

RootMetrics 2H 2014
Overall, Verizon and AT&T continue to offer the best network coverage and reliability nationwide, but T-Mobile and Sprint are stepping up the competition with continued improvements. The full RootMetrics report provides a comprehensive look at all four major carriers in the United States.

Anki today announced a sequel to its innovative iOS-compatible Anki Drive slot car racing game. Called "Anki Overdrive" and set for launch in September, it will include brand new cars, a customizable track - courtesy of magnetically interlocking track pieces and "bridges" that adjust track height - and even jump ramps (via Re/code).

Originally debuted on stage at WWDC 2013, Anki has slowly grown support for the original Anki Drive by adding new cars and track support but keeping the same basic static roll-out mat technology. The sequel, which the company plans to announce today at the New York Toy Fair, will retain the same basic concept of using a smartphone to control a physical toy car around a track, battling against an A.I. opponent or other players.

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The Anki Overdrive starter kit, which will retail for $150 and come with two cars, will include 10 modular track pieces that the company says can create up to eight different track options out of the box. They'll also be selling "expansion packs" that will give users the ability to add four way intersections, U-turns, and jumps into the mix. Those expansion packs will cost between $10 and $30, and additional cars will be around $50.


The team has boosted the software component, as well. Talking to Re/code, Anki co-founder Hanns Tappeiner said when the cars interact with a new, user-made track, they'll drive slowly and cautiously as they "map" the track to their memory, after which they'll begin speeding up. Tappeiner also highlights the potential for user imagination in weaving tracks around everyday household objects, not just limiting users to designated objects provided by Anki.

Tappeiner and I combined the pieces from two of the starter kits to make one criss-crossing mega-track stretching across a conference table. As advertised, we were able to use the stuff already on the desk — soda cans, water bottles, computer cables — to buttress the rising and falling pieces of the track.

Tappeiner also promised the much-loved meta game of advancing player levels - courtesy of the Anki Drive [Direct Link] companion app available as a free download - as you race and battle around tracks will remain firmly intact with Anki Overdrive. “Even though it’s a physical thing, we think of it as a video game,” Tappeiner said. “If this were a video game, every time you advanced a level you’d be in a different world.”

Tag: Anki

Passengers on select JetBlue Airways flights will be able to use Apple Pay to purchase things in-flight starting next week, according to USA Today. It will become the first airline to accept Apple Pay in-flight.

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Starting next week, passengers on select JetBlue Airways flights can use Apple Pay on their iPhone 6 and 6 Plus handsets to buy food, drinks and certain onboard amenities when the plane reaches cruising altitude. You'll be able to upgrade to available premium seats, too.

Eddy Cue, Apple's VP for Internet software and services, told USA Today that "somebody else doing it always puts pressure on the other guy" and that other airlines could follow suit.

JetBlue's flight attendants will have iPad minis outfitted with a special case that will accept both credit cards and Apple Pay. Starting next week, only intercontinental flights from JFK to Los Angeles and San Francisco will accept Apple Pay, with additional flights in March and plans for all JetBlue flights to accept the payment service in June. Like iPhone 6 and 6 Plus, the upcoming Apple Watch will also work with the system.


Cue notes that expanding Apple Pay into areas like travel is important. "Most people would prefer not to carry cash or worry about cash. There's a lot of opportunity there," Cue told USA Today. Apple would like to expand to subways and public transportation, but Cue said working with local governments and gaining funding for those initiatives moves slower than they would like. He says the eventual plan is to completely replace the wallet, and that Apple Pay is only the start.

Apple has continued to work with third parties to expand Apple Pay's reach, most recently having ChowNow update nearly 700 food and restaurant apps with the payment service.

Related Roundup: Apple Pay
Tag: JetBlue

Apple CEO Tim Cook will speak at a White House cybersecurity summit on Friday at Stanford University, according to The Hill. The summit is another battleground in which tech companies and the government will discuss encryption.

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The White House is expected to reveal its next executive action on cybersecurity at the summit, which will bring together tech executives, leading academics and government officials to discuss ways in which the government can better collaborate with the private sector on cybersecurity initiatives.

Cook and other technology executives have called for government surveillance reform, calling for limitations on government authority to collect users' information, oversight and accountability, transparency about demands and more.

Meanwhile, the FBI has been in talks with companies like Google and Apple about their privacy features and have expressed concern that their encryption makes it difficult for investigators to infiltrate a kidnapper or terrorist's device for information that could prevent crimes or attacks. One Department of Justice official told Apple that investigators' inability to access their devices could lead to children dying.

FBI Assistant Director Joe Demarest Jr. and Secret Service Deputy Director A.T. Smith are two of the government officials who will give remarks on Friday.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Following last week's news of a mysterious Apple-leased vehicle roaming the streets of Northern California, an Apple employee has given some details to Business Insider, suggesting Apple is working on a project that will "give Tesla a run for its money."

After writing about how the van could be used for a self-driving car, we got an unsolicited email from an employee at Apple about "vehicle development" at the company. [...]

"Apple's latest project is too exciting to pass up," the person said. "I think it will change the landscape and give Tesla a run for its money."

According to the site's source, who was verified to be an Apple employee, Tesla employees are "jumping ship" and choosing to work at Apple because of this unidentified project.

Last week's pictures unveiled a van that appeared to have multiple cameras on the top, similar to the vehicles Google uses for mapping. Given the van's similarity to other mapping vehicles, rumors have suggested that it is likely for an unspecified mapping project. Apple has been working to improve Maps in recent months, and it's possible the company is working on a feature that would compete with Google Street View.

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Photo of Apple van via Claycord

Other speculation has ranged a bit more towards the fantastical, suggesting that Apple is perhaps working on a self-driving car, but this seems unlikely due to Apple's tendency to focus on just a few products at a time. "We have zero issue coming up with things we want to do, said Tim Cook last January. "We must focus on the very few that deserve all our energy."

As Business Insider suggests, one probable project that could pique the interest of former Tesla employees is CarPlay. CarPlay, which brings an iOS-style interface to in-car infotainment systems, is still very much in the early stages. In the future, CarPlay, which is being built directly into many cars, could expand to offer a Tesla-style feature set. With the Tesla iPhone app, Tesla owners can turn on heating, lock and unlock doors from afar, flash the lights, and more.

Deeper integration between iOS and in-car systems is also easily imaginable, given Apple's desire to allow users to transition easily from device to device, as with its new "Continuity" iOS 8/OS X Yosemite feature. In October, Apple CEO Tim Cook hinted at an expansion of Continuity and suggested it would be incredibly important going forward. "Use your imagination and think about where Continuity goes," he said.

Given the ambiguity of the employee's statement, it is, of course, possible that the project in question is not even car-related and is something all together different.

Earlier this month, Tesla CEO Elon Musk directly contradicted the Apple employee's suggestion that Tesla employees are tempted by what Apple has to offer. In a report outlining the many employees Tesla has poached from Apple, Bloomberg spoke to Musk, who said "very few people" had left Tesla for Apple, despite Apple's offer of a $250,000 signing bonus and 60 percent salary increase.

Tag: Tesla

Along with iOS 8.2 and iOS 8.3, both of which have been seeded to developers in beta form, Apple is also said to be working on an iOS 8.4 update. According to 9to5Mac, the beta is codenamed "Copper," and set to be released later this year at some point after the Apple Watch becomes available for purchase in April.

Given the release timing after iOS 8.2 and iOS 8.3, it's possible that iOS 8.4 will be the update that introduces Apple's new streaming music service. Recent rumors have suggested that Apple's existing Beats music service will be rebranded, revamped with a lower price tag, and integrated into iOS and OS X. A timeline is unclear, but Apple could be aiming for a June launch, sometime around its annual Worldwide Developers Conference.

iOS 8.4 began appearing in MacRumors site logs towards the end of January, with usage spiking up at the beginning of February. The number of visits from devices running iOS 8.4 from both Apple IPs and non-Apple IPs remains relatively low, however, suggesting that development on iOS 8.4 is in the very early stages.

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Visitors to MacRumors.com via Apple's networks from devices running iOS 8.4

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Overall visitors to MacRumors.com from devices running iOS 8.4

iOS 8.2 has been in developer testing since November, and iOS 8.3, with wireless CarPlay support, a new emoji picker, and Apple Pay for China was just seeded to developers this morning. Along with its iOS 8 projects, Apple is also working on iOS 9, an update that may heavily focus on stability and optimization.

Related Forum: iOS 8

Apple today seeded the first beta of iOS 8.3 to registered developers for testing purposes, just a week after seeding the fifth beta of iOS 8.2, which is also currently in testing.

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The beta, build number 12F5027d, also includes Xcode 6.3 beta with Swift 1.2. It is not clear at this time what the iOS 8.3 beta introduces, but it likely includes several bug fixes. As a .1 update, it may also introduce new features.

Xcode 6.3, included with the beta, introduces a new version of the Swift language. According to Apple's release notes, Swift 1.2 includes "a number of noteworthy changes" to the language. Xcode 6.3 also includes enhancements to ease interoperability between Swift and Objective-C code.

New Features in iOS 8.3:

Based on our testing, iOS 8.3 appears to remove the "beta" label from iCloud Photo Library and it offers new CarPlay features, in the form of wireless connectivity. The CarPlay setting in the image below is located in the General section of the Settings app, below Siri, Spotlight Search, and Handoff & Suggested Apps. Currently, iPhones are only able to connect to CarPlay via the Lightning port.

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Related Roundups: Apple Pay, CarPlay
Tags: Emoji, iOS 8.3

ChowNowChowNow has updated close to 700 custom-built food and restaurant apps with Apple Pay support, nearly two months after becoming the first online ordering platform to integrate the mobile payments service. The updated apps enable iPhone 6 and iPhone 6 Plus users to pay for their food and drinks at hundreds of independent restaurants located throughout the United States.

"By giving independent restaurants access to the latest in technology at an affordable price, we are upholding our mission of helping them compete with larger chains," says Chris Webb, CEO of ChowNow. "We will update each restaurant's native app to include Apple Pay at no additional cost, so restaurant owners can focus on operating their businesses."

ChowNow has been updating dozens of apps for its restaurant clients with Apple Pay support over the past week, as tracked by our sister website AppShopper, although the pace has picked up significantly over the past few days. The update process is presumably rather simple, given that the apps are based on the same backend with specific branding, menus and ordering information for each restaurant.

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Apple Pay has been widely adopted since launching in October, with support recently added at Western Union, TD Bank and over 200,000 vending machines and self-serve kiosks. Apple predicted last year that in-app purchases will make up the majority of early Apple Pay transactions. The mobile payments service is currently limited to the United States, although an international expansion could start with Canada in March.

Related Roundup: Apple Pay
Tag: ChowNow

With iOS 7, Apple introduced a major design overhaul and with iOS 8, we gained features like Continuity, Apple Pay, and new app abilities like extensions and widgets. Following these two ambitious OS updates, it seems iOS 9 may be somewhat less flashy, focusing heavily on stability and optimization.

Sources who spoke to 9to5Mac have suggested that Apple will market iOS 9 similarly to OS X 10.6 Snow Leopard, which was also a maintenance upgrade that resulted in improved performance and better efficiency.

For 2015, iOS 9 is going to include a collection of under-the-hood improvements. Sources tell us that iOS 9 engineers are putting a "huge" focus on fixing bugs, maintaining stability, and boosting performance for the new operating system, rather than solely focusing on delivering major new feature additions. Apple will also continue to make efforts to keep the size of the OS and updates manageable, especially for the many millions of iOS device owners with 16GB devices.

An operating system update that aims to optimize performance and fix lingering bugs will likely be welcome news to many iOS 8 users who have been unhappy with the state of the operating system. iOS 8 has suffered from an above average number of bugs since its September introduction, causing issues like slow Wi-Fi, battery drain, screen rotation problems, Bluetooth connectivity failures, and more. The last few minor iOS 8 updates, including 8.1.1, 8.1.2, and 8.1.3 have all been focused on fixing some of these problems.

Apple's goal of reducing the amount of space needed for an operating system update is also welcome news to users who have 16GB devices without much storage space left. iOS 8 has seen slower adoption rates than iOS 7, which many have attributed to its 2GB+ installation size.

Work on iOS 9 is well underway at Apple, and site visits to MacRumors from Apple IP addresses on devices running the new OS have increased over the course of the past month, following the holidays. We first started seeing an uptick in visits from iOS 9 users in December, which declined around Christmas and has picked up once again.

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Visitors to MacRumors.com via Apple's networks from devices running iOS 9

An iOS 9 update that aims for bug fixes and performance improvements won't go entirely without new features -- there are still some rumored enhancements in the works that could be released in the next operating system update, including transit directions and indoor mapping abilities for Maps and split-screen multitasking for iPads. We'll get our first glimpse of iOS 9 at June's Worldwide Developers Conference, but a specific date is still forthcoming.

Tag: 9to5Mac

The latest numbers from Canaccord Genuity reveal that Apple accounted for 93% of mobile profits during the fourth quarter, leading the financial services company to raise its price target on Apple shares from $135 to $145. The firm also predicted that iPhone adoption could grow to 650 million users through 2018 as more smartphone owners upgrade to the iPhone 6 and iPhone 6 Plus.

Canaccord Mobile Profits
Barron's shares Canaccord Genuity analyst Mike Walkley's note to investors:

We believe the strong iPhone 6 replacement sales should continue during C’15, as we estimate only 15% of the current estimated 404M iPhone installed base has upgraded to the new devices. We also anticipate continued strong share gains for the larger screen iPhones from high-tier Android smartphones during C’15 driving strong growth in the iPhone installed base and model the iPhone installed base growing to 487M subscribers exiting C’15 up 20% Y/Y.

Apple and Samsung combined to capture all profits in the mobile industry during the fourth quarter, as competitors including Microsoft, BlackBerry, HTC, Sony, LG and Lenovo either broke even or faced a loss in value share during the three-month period. Apple captured 79% of mobile profits for the entirety of 2014, with a margin of 37% on operating income of $44.6 billion.

Tag: AAPL

Medical device manufacturer DexCom over the weekend announced the company is developing an app for the upcoming Apple Watch that will display all of a user's glucose and blood sugar-related health data on their wrist (via The Wall Street Journal).

The company, whose expertise lies in "continuous glucose monitoring systems for diabetes management," says the app is expected to be ready when the Apple Watch launches in April. The app would sync to existing monitors manufactured by DexCom that use a "hair's width sensor" located under the user's skin to measure and report blood glucose levels every five minutes, a more seamless process than traditional skin-prick glucose monitors, according to the company.

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Though most health-related apps have been closely scrutinized by the FDA in the past, The Wall Street Journal reports DexCom and a group of developers behind another diabetes-related application called NightScout have convinced the FDA to change course on health apps.

The group’s effort challenged the slow pace of innovation and regulatory approval in the field. It also highlighted the growing role that Silicon Valley companies and software developers hope to have in monitoring and maintaining people’s health.

Previously, the FDA considered glucose monitors and any associated software to be Class III medical devices, meaning they received the highest level of regulatory scrutiny. But the spread of NightScout, the system developed by the group of software engineers, and DexCom’s submission of a separate iPhone app for review prompted the FDA to change course last month.

Subsequently, DexCom's monitors that require injection under a patient's skin will understandably remain Class III devices but the software that displays the data - such as the Apple Watch app - now only needs to be registered with the FDA without prior marketing approval. Alberto Gutierrez, director of the FDA’s Office of In Vitro Diagnostics and Radiological Health, evoked the positive benefits of the app far outweigh any negatives, “We felt that the risks that the app imposed weren’t as high."

Apple itself has been steadily moving towards a more health-concerned future, with the introduction of the Health app into iOS 8 as a preparation for the upcoming built-in fitness integration features of the Apple Watch. Major U.S. hospitals are rolling out their own trial programs with HealthKit, Apple's tools that leverage the iPhone's various motion-tracking sensors and peripheral accessories to track and log the history of a user's health data.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Buy Now)

The much-anticipated 12-inch Retina MacBook Air is believed to launch sometime in the middle of 2015, but a new rumor out of foreign news website Letem svetem Applem [Google Translate] points to a smaller refresh of the existing MacBook Air line hitting as early as February 24.

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The website, citing sources from the Czech reseller network, states the update will come with no fanfare or keynote presentation, unsurprising considering a lack of major changes for the lineup. The company also won't discuss the long-rumored ultra-slim MacBook Air around the launch of the new refresh, hoping the "quiet" update tides users over until later in the year.

If true, the focus on the fact that the update would be "minor" points to only slight bumps in areas like storage and processing power, with Apple choosing from 2.2GHz Core i5-5250U, 1.8GHz Core i5 chip, and 2GHz Core i7 processors, while keeping the well-known 11- and 13-inch form factors of current MacBook Airs. Intel launched the new Broadwell processors appropriate for the current MacBook Air lineup last month.

Reports of the 12-inch MacBook Air have been swirling for over a year now, but the product missed the originally rumored timeframe of a 2014 launch. Rumored to be in mass production since last month and with claimed part leaks beginning to surface, the Retina MacBook Air is reported to launch sometime in the second quarter of 2015.

Related Roundup: MacBook Air
Related Forums: MacBook, MacBook Air

American Express over the weekend released a new advertisement called "Retrospective" that promotes how its timeless safety and security are now available through Apple Pay. The 30-second spot takes a trip down memory lane as it recounts the brand's historic past, starring a number of famous cardholders such as Jerry Seinfeld and Tina Fey in both the past and present.

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The advertisement first aired during the mid-season premiere of The Walking Dead on Sunday night and will also be featured during the NBA All-Star Game later this week. American Express does not provide an exact number of Apple Pay signups, but Ad Age reports that the credit company has received "encouraging feedback" from early iPhone 6 and iPhone 6 Plus adopters.


Apple Pay makes up two of every three contactless payments on Visa, MasterCard and American Express, while an additional 750 banks and credit unions have signed on to support the iPhone-based service. Apple Pay is currently limited to the United States, although an international rollout could start with Canada in March.

Related Roundup: Apple Pay

iPhone 6 CameraiPhone camera module supplier Largan Precision is expected to face limited earnings growth this year amid rumors that Apple's next-generation smartphone will retain an 8-megapixel rear-facing camera sensor, according to Taipei Times (via GforGames).

The report cites Taipei-based analyst Jeff Pu, who claims the iPhone 6s will have the same camera hardware specifications as previous models. Apple first introduced an 8-megapixel rear camera on the iPhone 4s in 2011 and used similar modules for the iPhone 5, iPhone 5c and iPhone 5s.

Pu said that the camera specifications of the next-generation iPhone, dubbed iPhone 6S, will stay the same as the current iPhone 6 at 8-megapixels, limiting potential catalysts to push Largan’s stock price higher in the second half of the year. [...] Pu said that although the migration to 8-megapixel and 13-megapixel lenses would remain strong among Chinese vendors of mid-tier and low-end phones, upgrades to 16-megapixel and 20-megapixel lenses for flagship phones would be slow given the limited supply of CMOS sensors — used to convert light into electrons.

While details surrounding the so-called "iPhone 6s" remain limited, this report is consistent with Largan Precision's stock price dipping early last year amid rumors the iPhone 6 camera would retain an 8-megapixel sensor. Meanwhile, it was reported in November that the iPhone 6s and iPhone 6s Plus could have the "biggest camera jump ever" with a dual-lens, DSLR-quality system.

Related Forum: iPhone

Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.


The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.

Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.

The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forum: iPad

Corning today unveiled a new material that it's been working on, which combines the strength of its existing Gorilla Glass with ultra scratch-resistance like that of sapphire, reports CNET. The material, which goes by the name "Project Phire," was shown off during an investor meeting by Corning Glass president James Clappin.

"We told you last year that sapphire was great for scratch performance but didn't fare well when dropped," Clappin, president of Corning Glass Technologies, told the crowd at the event. "So, we created a product that offers the same superior damage resistance and drop performance of Gorilla Glass 4 with scratch resistance that approaches sapphire."

Corning's existing Gorilla Glass product is used in a range of smartphone and tablet displays, from Samsung's Galaxy line to Apple's own iOS lineup. Apple planned to move away from Corning's Gorilla Glass with the iPhone 6 and 6 Plus, switching instead to sapphire produced by GT Advanced, but was unable to use the material due to production issues that later saw the dissolution of the partnership between the two companies.

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According to Corning, Gorilla Glass is superior to sapphire due to sapphire's brittleness and tendency to shatter when dropped. Corning has on several occasions pitted Gorilla Glass against sapphire to highlight the former's benefits -- lighter weight, greater strength, and lower pricing.

Gorilla Glass 4, Corning's most recent product, is even more resistant to shattering when it falls onto hard, rough surfaces than previous versions of Gorilla Glass, but it is unable to match the scratch resistant properties of sapphire crystal. Sapphire is second only to diamond when it comes to hardness, and Apple already uses the material to protect the iPhone's rear camera and Touch ID fingerprint sensor from scratches.

Apple's desire to produce iPhone displays with greater scratch resistance may make Corning's "Project Phire" material highly appealing to the company for use in next-generation devices, as it could potentially serve as a more affordable, easier to acquire replacement for sapphire.