Apple is planning to open a dedicated pop-up shop for the Apple Watch at high-end department store Selfridges in London, according to sources. The shop will likely be located near the entrance of the iconic Wonder Room, a 19,000-square-foot shopping hall that houses a wide selection of luxury jewelry and watch brands alongside a concept store and mezzanine wine bar.
Wonder Room at Selfridges in London houses fine jewelry and watches
A section of Selfridges located near the Wonder Room was boarded up earlier this month to allow for construction of the expected Apple Watch pop-up shop, sources say. The store-within-a-store concept will display various Apple Watch models and provide customers with a personalized shopping experience, potentially including One to One service for those interested in learning more about the wrist-worn device.
Apple is recruiting retail employees from nearby Apple Stores in London to fill Specialist vacancies at an upcoming Central London location, which is likely to be this Selfridges boutique. The pop-up shop is expected to be readied in time for the Apple Watch launch in April and will likely join Galeries Lafayette as one of multiple standalone Apple Watch stores that Apple plans to open throughout Europe.
Selfridges has the second-largest retail space in the United Kingdom behind competing high-end department store Harrods. The store offers a myriad of designer jewelry and accessories, such as watches, bracelets, earrings, necklaces, pendants and rings. With the Apple Watch positioned at least partially as a fashion item, the department store offers an ideal setting for the wrist-worn device to be displayed.
Apple is working on construction of an outdoor extension at the Yerba Buena Center for the Arts in San Francisco, as first reported by 9to5Mac. The tented space will likely serve as an Apple Watch demo area at the upcoming "Spring Forward" media event on March 9th, where Apple is widely expected to provide further details about the Apple Watch's features, pricing and release date.
According to the tipster that submitted the original photo, there are security guards wearing "Apple Security" shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented.
Apple sent out invites for its "Spring Forward" media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device's launch in April.
Case Logic is known its line of backpacks, cases, and other storage accessories, all of which are priced affordably, making it quite popular with people looking for inexpensive but quality solutions for carrying around their devices.
We met up with Case Logic at CES this year, where the company had a large booth showcasing all of its products, including the Ibira backpack, one of its newest offerings. We went hands-on with the Ibira backpack in our latest video review, so check it out to see what we thought.
The Ibira is a lightweight, slim backpack but we were impressed with what it was able to hold. We fit in a MacBook, an iPad, an Apple keyboard, an iPhone, several chargers and accessories, a water bottle, and several notebooks. Build wise, the backpack is made of a high quality material that feels like it will stand up to heavy usage, but the straps were a bit too thin and could use more padding to be comfortable.
Case Logic's Ibira Backpack is available in black and anthracite from the Case Logic website for $29.99.
As we head into March, deals are beginning to pick up a little bit. The iPad Air 2 is still available at discounted prices from B&H Photo, and Best Buy is offering discounts on its stock of original iPad Air tablets.
There are also deals to be had on the iMac, the MacBook Air, and the Retina MacBook Pro, plus, as always, we have a nice selection of Apple accessories that have been discounted this week.
There are quite a few apps that are on sale at discounted prices or available for free for a limited time. We'll highlight a few here, but make sure to check out our sister site AppShopper for a complete list.
Toca Hair Salon, a popular game for children, is available for free this week, down from $2.99. NFL Quarterback 15 is available for free, down from $0.99. Duet Display is half off this week, priced at $7.99 instead of $15.99.
The Bolt battery and wall charger is available for $44.99 from StackSocial, a $15 discount off its regular price. The Griffin PowerJolt car charger is available for $24.99 from Groupon, $10 off its normal price. Groupon is also selling the Mophie Powerstation 4,000mAh battery charger for $29.99, down from its original price of $79.95.
The second-generation Jawbone UP fitness tracker is available for $49.99 from LivingSocial, down from its original price of $129.99. The Ion iCade Arcade Bluetooth cabinet is available for $59.99from Amazon, $70 off its regular price of $129.99. PayPal Digital Gifts on eBay is offering a $100 iTunes gift card for $80.
The JBL OnBeat Mini Speaker Dock for iPhone 5/5s/6/6 Plus and iPad is available for $39.99 from Groupon, an 80 percent discount off its regular price.LivingSocial is selling the Speck CandyShell Grip case for iPad mini for $14.99, down from $44.95.
Speck is offering 50 percent off site wide, discounting its entire stock of iPhone cases and accessories. The discount will be available until Saturday and is applied at checkout.
SkinIt, a site that makes custom skins for a wide range of devices from the iPhone to the MacBook, is offering a special deal buy one get one 50 percent off deal for MacRumors readers. With the code MACRUMORS, you can get 50% off a second skin after purchasing one skin.
MacRumors is an affiliate partner of some of these vendors.
Apple may be planning to release iOS 8.2 to the public as early as next Monday, reports BGR. iOS 8.2 has been in testing since November and notably contains support for the Apple Watch. The March release date has been rumored for several weeks now, but earlier information pointed towards a launch a bit later in the month, possibly during the second week of March.
A Monday, March 2 release date for iOS 8.2 would mean the software would be released to consumers a full week ahead of Apple's scheduled March 9 "Spring Forward" media event, where the company is expected to divulge additional details on the Apple Watch.
BGR is fairly accurate when it comes to iOS release date predictions. The site correctly determined several iOS 7 beta release dates, but it has been wrong on occasion. Because March 2 is not in line with earlier predictions, BGR could be off by a week, but we will certainly be seeing a public release of iOS 8.2 sometime during the first two weeks of March, even if the March 2 date is inaccurate.
Thus far, there have been five iOS 8.2 betas, with the last beta coming on Monday, February 2, suggesting either another beta or a public release is coming in the near future.
The site also says that it has learned from its sources that there may be as many as four betas of iOS 8.3. We have had two iOS 8.3 betas, so there could be two more beta updates before the software is provided to the public. That would put iOS 8.3 on track to launch in April. iOS 8.3 brings several new features to the operating system, most notably introducing a redesigned emoji picker and adding both new emoji and emoji skin tone modifiers.
Following Apple's unveiling of a March 9 media event that will most likely focus on the pricing and launch date for the Apple Watch, Swiss watchmakers Swatch, Frédérique Constant and Alpina have recently released more details regarding products that will be residing in the same smart wearable space as the Apple Watch (via Watch Insider).
Swatch yesterday announced the Swatch Touch Zero One, a new smartwatch with a dedicated touch screen and a focus on durability and outdoor activity. The sports-heavy focus comes thanks to the company's partnership with the Beach Major Company, which specializes in organizing and putting on Beach Volleyball competitions.
Besides volleyball specific functions like counting "power hits" and "power claps", the Touch Zero One will apparently compete most directly with the Apple Watch Sport, thanks to its enhanced durability, lightweight frame, and sweat-proof band.
"Beach Volleyball is a wonderful sport, a thrill for the players and very exciting for the fans," said Swatch Group CEO Nick Hayek. "We’ve had great fun in the past and now we want to push it further with the new Major Series in collaboration with the FIVB. With the players we share a passion for this great, young sport and look forward to the upcoming tournaments.”
Lacking from the Touch Zero One, however, is any mention of non-fitness related content such as phone, text, and e-mail notifications, even though the company confirmed the device will sync with a smartphone app. Swatch says the Swatch Touch Zero One will be "available this beach volleyball summer season" and cost those interested around $159.
Watch Insider also reported on the partnership between Swiss luxury watchmakers Alpina and Frédérique Constant, who have taken a different approach to the smartwatch business and introduced "smart" components into otherwise traditional timepieces instead of crafting an entirely new smartwatch line.
The created platform, called Manufacture Modules Technologies (MMT), powers the new line of Swiss Horological Smartwatches and allows for a device that tracks sleep and activity in real time. It also syncs automatically with a smartphone app, allowing users to break down the information curated by the device into daily, weekly, or monthly categories. No confirmation was given but the price of the device was suggested to start at around $500 and go to over $1,000, with a planned May launch date.
“The Swiss Horological Smartwatch is the synthesis of high-tech innovation and traditional Swiss watch craftsmanship; it is the link (no pun intended) between modern and classic, and the bridge between Silicon Valley and Switzerland," said co-founder and CEO of the Frédérique Constant group Peter Stas. "There is no digital screen on our Swiss Horological Smartwatch. Instead, the beautiful laser cut hands on the watch dial display information in analog form.”
A few companies who have been in the watch business for a while have reversed course - including Swatch itself - on dismissing the trend of smartwatches, announcing new products to be released around the launch window of the Apple Watch or sometime later in the year. More and more companies are announcing their own product additions to the smart wearable trend almost every week in preparation for the Apple Watch, which new rumors suggest could launch within the first week of April.
Apple CEO Tim Cook on Friday made an unannounced visit to the iconic Apple Store in Covent Garden, a popular shopping and tourist location in London, according to The Telegraph. The chief executive also sat down for an interview with the British publication to discuss the Apple Watch, providing a few more interesting details about the device ahead of Apple's highly-anticipated "Spring Forward" media event on March 9.
Cook claimed that the Apple Watch will have several features that go beyond timekeeping and health and fitness, such as the ability to replace large car key fobs that come with most current vehicles. "This will be just like the iPhone: people wanted it and bought for a particular reason, perhaps for browsing, but then found out that they loved it for all sorts of other reasons," he said.
The chief executive told Apple retail employees at the Covent Garden store that the Apple Watch will be unlike any other product the company has ever sold before. "We've never sold anything as a company that people could try on before", said Cook. He added that "tweaking the experience in the store" will likely be a requirement when the wrist-worn device launches in April.
During his visit to the Covent Garden store, one retail employee asked Cook what his biggest accomplishment was in the past year. "I'm proud we stayed true to our North Star", replied Cook. "We are pro-privacy, pro-environment and pro-human rights." He added that the Covent Garden location is one of his favorite Apple Stores and praised the retail staff for being such a contributing factor to Apple's success.
Cook has been traveling on an international tour this week, making stops in Belgium, Germany and Israel over the past several days. The chief executive kicked off the week in Belgium to meet with the European Commission, visited the newsroom of popular German publication BILD on Tuesday and traveled to Israel on Wednesday to sit down with President Reuven Rivlin, committing to continued growth in the country.
Mobile printing app Printer Pro, by developer Readdle, has been named by Apple as this week's App of the Week. Known for their knack at developing productivity-based apps, Readdle says Printer Pro will allow users to "print just about anything" from an iPhone or iPad.
Normally priced at $6.99, the app gives users the ability to print a wide array of documents - from pictures in the Photos app to documents found in iCloud or Mail - to any Wi-Fi or USB-enabled printer. Readdle also provides a free-to-download desktop utility for the service that helps users with USB printers through an initial set-up and allows everyone using it to "print more document types and with better quality."
The company notes that to print a Safari page, users can change "http" to "phttp" in the address bar and hit go, immediately bringing up the desired web page within the Printer Pro app. Most other apps, like Dropbox, Mail, and Readdle's own PDF Expert, allow for a more streamlined process of accessing the app from a third-party app's "Open In" list.
Once installed, Printer Pro appears in the "Open In..." list on your device. This lets you print documents from Mail, PDF Expert and many other applications on your iPad that supports this function.
Using "Open In..." approach you can print files from many popular online storages: Dropbox and Google Drive. It just a matter of several taps to download your file via free Dropbox or Google Drive application and send it to printer.
The app has garnered a 4 star rating on the App Store, with one review calling it "indispensable" and many others praising its ease-of-use and high quality. Relied on by "over 2 million people", according to Readdle, Printer Pro [Direct Link] will remain free as the App of the Week for the next week.
Apple faces further legal action from Ericsson this week after refusing to accept a licensing deal for its patented LTE technologies, according to The Wall Street Journal. The Swedish networking company on Friday said it is suing Apple for infringing 41 wireless-related patents that it believes are critical to the functionality of products such as the iPhone and iPad.
“By refusing Ericsson’s fair and reasonable licensing offer for patented technology used in Apple smartphones and tablets, Apple harms the entire market and reduces the incentive to share innovation,” the company said in a statement.
Ericsson has filed two complaints with the U.S. International Trade Commission in an effort to secure an exclusion order against Apple, which could block the iPhone, iPad and other products involved from being sold in the United States. The company has also filed seven complaints with the U.S. District Court for the Eastern District of Texas as part of the negotiations. Apple's previous licensing deal with Ericsson expired in mid-January.
Apple originally filed suit against Ericsson on January 12, arguing that it was demanding excessive royalties for patents not essential to LTE standards. Ericsson countersued in a Texas courtroom just hours later, seeking an estimated $250 million to $750 million in royalties per year for Apple to continue licensing its patented wireless technologies. Ericsson is the world's largest provider of mobile network equipment and holds over 35,000 patents related to 2G, 3G and 4G wireless technologies.
Apple was ordered to pay Smartflash LLC a $533 million settlement earlier this week in a separate patent lawsuit.
Ahead of the Apple Watch's launch, accessory makers are already hoping to create solutions that will allow the device to be used with a wide array of existing watch bands. Click, for example, is an upcoming watchband adapter that will slide into the band slots of the Apple Watch, allowing the Apple Watch casing to be used with any existing 24mm watchband.
According to Click's creators, the adapter is a spring bar that will attach to a watchband, which will then fit into the Apple Watch's grooves, much like one of Apple's own watch bands. It appears to use the pin that comes with an existing watchband rather than shipping with one of its own.
Click takes advantage of the sliding and locking mechanism on both sides of the watch to hold the adapter in place just like one of Apple's watchbands. Click allows customers to truly personalize the Apple Watch to match their style and at a fraction of the cost of Apple's Watchbands.
Click is currently in the prototype stage with only 3D printed versions of the adapter available to show off, but the team behind Click is planning to introduce it via a crowdfunding campaign on Kickstarter in the next two weeks.
It's possible, however, that Click will never make it out of the prototype phase and into the hands of consumers. Click is not the first Apple Watch watchband adapter as it claims to be, but the second. Earlier this year, a designer introduced a crowdfunding campaign for another strap adapter designed for the Apple Watch. The campaign was shut down shortly after it launched, presumably by Apple, in an effort to prevent people from circumventing the specific design aesthetic the company has in mind for the Apple Watch.
Apple's distaste for adapters that will allow the Apple Watch to be used with any watch band is not surprising given the amount of work that went into developing the six custom bands for the Apple Watch: the Link Bracelet, the Sport Band, the Leather Loop, the Modern Buckle, the Classic Buckle, and the Milanese Loop. Jony Ive has called the Apple Watch "one of the most difficult projects" he's ever worked on, and in multiple interviews, he's detailed the extensive amount of time that the company put into design of the Apple Watch.
It's possible Apple will relax its stance on third-party Apple Watch bands and adapters in the future, and it's even likely that the company will form partnerships or design guidelines for those wishing to create bands for the device, but at this early stage, Apple likely wants to keep a tight rein on the bands the watch is worn with given its position as the company's first fashion accessory.
The U.S. Federal Communications Commission on Thursday voted in favor by a 3-to-2 decision to enforce net neutrality rules that it claims will help protect freedom of expression and innovation on the Internet, reports Ars Technica. The FCC ruling classifies broadband service as a utility and prevents Internet providers from blocking or throttling traffic or offering prioritized service through so-called Internet "fast lanes" for payment.
"The Internet is the most powerful and pervasive platform on the planet. It is simply too important to be left without rules and without a referee on the field," said FCC chairman Tom Wheeler. "Think about it. The Internet has replaced the functions of the telephone and the post office. The Internet has redefined commerce, and as the outpouring from four million Americans has demonstrated, the Internet is the ultimate vehicle for free expression. The Internet is simply too important to allow broadband providers to be the ones making the rules."
The ruling will reclassify fixed and mobile broadband as a telecommunications service, and Internet providers will be regulated under Title II of the Communications Act. The decision was heavily contested by Internet service providers such as AT&T, Comcast and Verizon, which could sue the FCC in an attempt to reverse the new rules. FCC officials believe that Type II reclassification will give them more legal authority to prevent net neutrality rules from being overturned.
While the new requirements are intended to ensure that the Internet remains fast, fair and open, the FCC did not follow through with last-mile unbundling that would have required Internet service providers to sell wholesale access to their networks. That decision would have allowed new competitors to enter local markets and sell broadband service using the existing infrastructure of larger providers such as Comcast and Time Warner Cable.
"But the FCC decided not to impose unbundling," adds Ars Technica. "As such, the vote does little to boost Internet service competition in cities or towns. But it's an attempt to prevent incumbent ISPs from using their market dominance to harm online providers, including those who offer services that compete against the broadband providers' voice and video services."
The FCC's order on Thursday could be faced with legal challenges and action from Congress, according to the report, suggesting that debate surrounding net neutrality is far from over. The new rules will go into effect 60 days after being published in the U.S. Federal Register, although the Office of Management and Budget will continue to manage enhancements to the transparency rule.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Following a short beta testing period, Apple's iCloud.com website has been updated to make its iWork suite of apps accessible to all users, even those without an Apple device.
As of today, anyone can sign up for an Apple ID to access Pages, Numbers, and Keynote for free. The software suite lets users create and edit text documents, presentations, and spreadsheets from their browsers. Signing up for a free Apple ID account entitles users to 1GB of complimentary iCloud storage to be used with the apps for storing documents.
Previously, access to Apple's iWork suite of apps was limited to users who owned an iOS device or a Mac, but with Apple's new web-only iCloud access, the company can draw new users to its platform and compete with more universal software offerings like Microsoft's Office Suite.
iCloud.com's web-only apps can be accessed from recent versions of Safari, Firefox, Chrome, and Internet Explorer. Free accounts are limited to 1GB of storage and users will need an iOS device or Mac to acquire more storage or access iCloud's full set of features.
Apple has not provided details on when the Apple Watch might begin shipping to customers beyond the broad "April" launch date shared by CEO Tim Cook, but new information provided to MacRumors suggests the Apple Watch could see a release more towards the beginning of April rather than the end of the month.
According to a reliable source that spoke with MacRumors, Apple is planning to begin moving Apple Watches to centralized distribution points in the U.S. during the first few days of the month, with an Apple Watch release possibly coming during the first full week of April, between April 6 and April 10.
A launch date around this time would see the Apple Watch shipping approximately one month after the company's planned March 9 media event, where it is expected to unveil new details about the Apple Watch. There are many details about the device that the company has kept under wraps, including its prospective battery life and full pricing details on the middle tier Apple Watch and higher-end Apple Watch Edition.
Apple will likely share a specific Apple Watch release date during the March 9 event, and we're also likely to find out whether the company will be accepting pre-orders. With an early April launch timeline, Apple could begin accepting pre-orders during the last week of March.
Apple will be live streaming its March 9 media event, and MacRumors will also be providing live coverage of the information the company unveils about the Apple Watch.
Just one day after Apple was ordered to pay a $532.9 million settlement to Smartflash LLC for infringing upon its patented technologies, the Texas-based patent licensing firm has sued the Cupertino-based company a second time over the same patents (via Reuters). The new lawsuit covers Apple products that were introduced after the original case was filed, including the iPhone 6, iPhone 6 Plus and iPad Air 2.
"Smartflash filed the complaint to address products that came out too far into the last proceedings to have been included," Smartflash's attorney, Brad Caldwell, told Reuters on Thursday. "Apple cannot claim they don’t know about these patents or understand that they are infringing. A diligent jury has already rejected those arguments."
The new lawsuit was filed in the same Tyler, Texas district court on Wednesday night, only hours after a federal jury found Apple guilty in the original trial. Apple plans to appeal the decision in the original lawsuit under the belief that the patents are invalid. The patented technologies relate to digital rights management for downloaded songs, videos and games.
“Smartflash makes no products, has no employees, creates no jobs, has no U.S. presence, and is exploiting our patent system to seek royalties for technology Apple invented,” said Kristin Huguet, an Apple spokeswoman. “We refused to pay off this company for the ideas our employees spent years innovating and unfortunately we have been left with no choice but to take this fight up through the court system.”
Smartflash LLC fits the definition of a so-called "patent troll," which is generally considered to be a company that licenses patents but does not sell any products or services based on the inventions. The small company has also filed similar lawsuits against Samsung Electronics, Google and Amazon in recent months over the same patents. The new lawsuit against Apple was filed in the U.S. District Court for the Eastern District of Texas.
Apple today updated its website to notify users that it plans to live stream its Monday, March 9 media event that will take place at the Yerba Buena Center for the Arts in San Francisco.
The event will be broadcast on Apple's Live website and it will also be available on the Apple TV via a dedicated channel. MacRumors will be providing live coverage of the event as well, both on MacRumors.com and on the MacRumorsLive Twitter account for those unable to watch Apple's live stream.
The March 9 event, which kicks off at 10 a.m. Pacific Time, is expected to focus on the Apple Watch. Apple will likely unveil new details about the device that have been previously kept under wraps, including information on pricing, battery life, and accessory options. We may also get a concrete release date. Apple may also debut other products at the event, like the rumored 12-inch Retina MacBook Air.
Avatron, the company behind popular secondary display app Air Display 2 today launched an updated version of the software, Air Display 3. Like Air Display 2, Air Display 3 allows users to turn their iPads, iPhones, or iPod touches into secondary displays for their computers, but Air Display 3 has an important new feature -- an option to connect an iOS device to a computer over USB.
Previous iterations of AirDisplay have been forced to work over WiFi (which made using AirDisplay laggy and unreliable) because for a long time, Apple rejected apps that used a USB connection. Apple relaxed its policies on apps accessing USB earlier this year when it approved Duet Display, paving the way for apps like AirDisplay to incorporate the same technology for more solid connections that cut down on lag.
In our limited testing, AirDisplay 3 used over USB worked well, with little lag, and its performance was comparable to Duet Display. There's still an option to connect over WiFi if USB is not available, but using WiFi was considerably more unreliable with a lot more of a delay when attempting to perform tasks.
In addition to USB support, Air Display 3 has also gained features from Avatron's Air Stylus app, which is being retired. Air Stylus was designed to allow people to use their iPads as pressure sensitive wireless drawing tablets in conjunction with Mac or PC-based computers, and that capability has been added to Air Display 3.
We're retiring our Air Stylus iOS app and we've rolled all of its awesome features into Air Display 3. Now you can draw with your favorite pressure-sensitive stylus directly into a Mac app like Photoshop or Motion. In Air Display 3, we've added support for all of the latest styluses. And on iOS 8, you don't even need a stylus: just tilt your finger to simulate pressure changes.
Air Display 3 also gains support for pinch and zoom gestures, and according to the release notes, its WiFi features have been sped up as well. Older features like multiple monitor support (for up to four iPads), a keyboard, HiDPI options, and touch gestures are also available.
Air Display 3, which is a new app and not an upgrade from AirDisplay 2, can be downloaded from the iOS App Store for $14.99. [Direct Link]
Users will also need to download a free Mac app from the Avatron website to connect their iOS devices to their Macs. For the time being, Air Display 3 is only compatible with Macs running OS X 10.8 Mountain Lion and above, but Avatron has plans to add Windows support in the future.
Apple today sent out invites for a media event that will be held on Monday, March 9 at the Yerba Buena Center for the Arts in San Francisco, reports The Loop. As with most Apple media events, it will begin at 10:00 a.m. Pacific Time.
The event's "Spring Forward" tagline is decidedly time related and March 9 falls one day after the start of Daylight Saving Time in the United States, suggesting the Apple Watch may be the focal point.
There are still many details on the Apple Watch that Apple has kept under wraps, including full information on pricing, battery life, and accessory options, all of which may be revealed at the event ahead of the Apple Watch's April launch. The event could also see the launch of other products, such as the rumored 12-inch Retina MacBook Air or refreshed 11 and 13-inch MacBook Airs, which are due for an update.
Google's Sundar Pichai, senior vice president of Android, Chrome and Google Apps, recently spoke about his company's relationship with Apple in an in-depth interview with Forbes. The executive discussed a few topics related to Apple, including the impact of the iPhone 6 and iPhone 6 Plus on the high-end smartphone market and Google's long-standing search partnership with Apple that is rumored to be up in the air.
Questioned about the possibility of Apple ditching Google as the default search engine on iOS, Pichai did not appear worried and remains committed to building a product that users need. Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire this year and there has been increasing speculation that Apple is considering a number of options. Both Microsoft and Yahoo have reportedly courted Apple to become the default search engine for Safari in the past.
Q: Your relationship with Apple is complicated. How concerned are you that you may lose them as a search partner on iOS?
A: There are areas with Apple in which we have always collaborated. We have had a long term search partnership. We work closely with them in areas like YouTube. When I look at search, largely the evolution depends on “are we bulding something which users need?” If we are building something that users need and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine. We have a long term search partnership and are working together with them, and we’ll have to see.
Pichai also reflected on how Google expected the iPhone 6 and iPhone 6 Plus to do very well for Apple, adding that Android is healthy both overall and in the high-end market. He adds that Android is building upon the momentum of one billion devices shipped and believes both Google and Apple are doing well as the smartphone industry continues to evolve.
Q: There’s a perception that as Samsung is going through some challenges, Apple is regaining share at the high end. Do you see that in the numbers?
A: Share is tough to assess. There is a lot of noise. Based on what we see things are healthy overall globally including the high end. Apple obviously has done very well with iPhone 6 and 6 plus, but we always expected that. We knew this would be a big upgrade cycle for them. To me looking at the momentum of having shipped a billion devices, people even on the high reporting high loyalty rates across Android, I haven’t seen anything to be concerned about. The bigger story here is a growing pie. All of us are doing well.
The full-length interview goes into more detail about the state of Google, touching upon a number of products and services such as Android, Nest, Google Wallet, Google Hangouts, Google Shopping Express and the Play Store. Pichai also reflects on competitors in various spaces, including Amazon in e-commerce and WhatsApp, Snapchat and Facebook Messenger in messaging.