MacRumors

With OS X El Capitan available today to the public, some have begun discovering interesting tidbits and changes the new operating system has to offer. Twocanoes (via The Loop) has discovered that Boot Camp has gained the ability to install a Windows partition without a USB drive.

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Image via Twocanoes

Boot Camp comes with a modified interface that places the ISO image selector and partitioning on a single screen, allowing a user to easily select an ISO image and partition their hard drive before installing Windows. Once Boot Camp Assistant completes its tasks, the computer restarts with the normal Windows installation processes.

The change comes from Apple reworking how many partitions Boot Camp Assistant creates, according to Twocanoes.

Boot Camp Assistant doesn’t just create a Boot Camp partition, but also creates an additional partition called “OSXRESERVED” that is FAT32 formatted.  It places this partition right after the recovery partition, and before the Boot Camp partition...

The "OSXRESERVED" partition includes all the installer files, Boot Camp drivers and EFI files required for to create and boot the Windows partition. Once Windows is installed and the user boots back into OS X, the "OSXRESERVED" partition is removed and the space reserved for that partition is added back to the OS X partition.

The only El Capitan-running Macs that support the new USB drive-less Windows installation are the 11- and 13-inch MacBook Air, the 13- and 15-inch MacBook Pro and the Mac Pro.

Related Forum: OS X El Capitan

Logitech today announced its entry into the home security and monitoring market with the Circle Portable Home Connection Camera, which is debuting under its new Logi brand. The palm-sized Circle is a connected camera that's designed to let users monitor and interact with pets, children, and people at home while away.

Through a companion app, the Logi Circle streams HD video to an iPhone or iPad. It includes a two-way talk and listen feature that works using Wi-Fi, letting it go beyond simple monitoring. According to Logitech, the Circle includes "Scene Intuition" technology that sets it apart from other similar home camera systems. With Scene Intuition, the Logi Circle is able to learn home life patterns to send alerts only when interesting activity occurs to save people from having to sort through hours and hours of footage.

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The app also offers a "Day Briefs" feature, which is an automatically generated 30-second video that sums up the highlights of each day.

"There's a new movement in home monitoring," said Vincent Borel, director of new ventures at Logitech. "The nature of today's connected world is changing the way people interact with cameras in the home. Video surveillance is no longer just about security, it's about staying connected with our homes and loved ones. Planned or unplanned, magic moments happen in our homes every day and we designed the Logi Circle as your destination for capturing and discovering them no matter where you are or what you're doing. Now you can watch your kids playing or catch your dog chasing its tail even if you're running errands, traveling for business or at the office."

The Logi Circle has an unobtrusive design that lets it fit quietly into any room, and it's both portable and rechargeable. It can be moved from room to room and charged as needed with an included charging ring, with each charge providing three hours of streaming or 12 hours of standby time.


The camera inside the Logi Circle offers a 135 degree wide angle view and an 8x zoom ability. A light on the device blinks white when someone is watching through the app, and the light also doubles as a battery indicator, blinking red when the battery is low. The Logi Circle will store 24 hours of video at no cost, and Logitech plans to offer subscription options for longer storage times.

The Logi Circle Home Connection Camera is available for pre-order beginning today from the Logitech website. It's priced at $199.99.

ios_8_iconApple today stopped signing iOS 8.4.1 and the first version of iOS 9 for the iPhone, iPad, and iPod touch, meaning users can no longer upgrade or downgrade to those versions of iOS using iTunes. Apple is now signing iOS 9.0.1 and iOS 9.0.2 only.

Users who have upgraded to iOS 9 are now unable to downgrade back to the last version of iOS 8, iOS 8.4.1. Released in August, iOS 8.4.1 was a minor update that included bug fixes and Apple Music improvements. iOS 8.4.1 also broke the iOS 8.4 untethered jailbreak.

iOS 9 was first released to the public on September 16, and there have been two additional updates since that time. iOS 9.0.1 was released on September 23 and iOS 9.0.2 was released on September 30.

After the new fourth-generation Apple TV was announced on September 9, Apple provided developers with Apple TV Dev Kits to be used to create tvOS apps for the device. Teardown site iFixit took apart one of those Apple TV units meant for developers and has now run into some repercussions for doing so.

According to a post on the iFixit blog, the teardown, which unveiled all of the internal components of the new Apple TV, violated Apple's terms and conditions. As a result, iFixit's developer account was banned, leading to the removal of the iFixit app from the App Store.

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iFixit's Apple TV unit was sent directly from Apple with the same restrictions placed on Apple TV units sent to other developers, but iFixit ignored the fine print. "We weighed the risks, blithely tossed those risks over our shoulder, and tore down the Apple TV anyway," reads the blog post.

A few days later, we got an email from Apple informing us that we violated their terms and conditions--and the offending developer account had been banned. Unfortunately, iFixit's app was tied to that same account, so Apple pulled the app as well. Their justification was that we had taken "actions that may hinder the performance or intended use of the App Store, B2B Program, or the Program."

Live and learn.

With the iFixit app removed from the Apple Store, iFixit is instead planning to revamp its mobile website and does not have plans to rewrite the app. The decision to focus on the iFixit mobile site came before the app was pulled by Apple, so it was not a huge loss to iFixit. The site says the app was outdated and riddled with bugs caused by iOS 9.

Following the release of Apple TV Developer Kits, many other developers shared photos, unboxings, and feature tidbits about the device. It is unknown if Apple has also contacted these developers about non-disclosure violations.

Related Roundup: Apple TV
Tag: iFixit
Buyer's Guide: Apple TV (Don't Buy)

Six months after the Apple Watch launched, there are dozens if not hundreds of different third-party band options on the market, allowing users to customize their watches with looks beyond what Apple offers. Xistwear has created a line of stretchy stainless steel Apple Watch bands in a range of colors that look great with the Apple Watch and can be purchased for less than Apple's own metal bands, plus it offers matching bracelets.

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The Xistwear Apple Watch has a neutral look that's neither overly feminine or overly masculine, making it suitable for all wearers. Aesthetically, this is a simple but classic-looking link-style band that is understated enough to match well with a range of different outfits. All of the bands are stainless steel, but some have a colored plating. The following color options are available:

38mm - Black, Rose Gold, Silver, Yellow Gold

42mm - Gunmetal, Navy, Silver, Yellow Gold

Bands for the 42mm Apple Watch are 24mm wide, while bands designed for the smaller 38mm Apple Watch are 22mm wide. The 42mm bands are available in Small, Medium, Large, and Extra Large, able to fit wrists from 146mm to 210mm.

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38mm bands are available in Extra Small, Small, Medium, and Large, to fit wrists from 130mm to 190mm. I have a wrist that's about 135mm, so I ordered the extra small, and it fits very well. All of the bands are actually elastic stretch bands, allowing them some wiggle room to fit on different-sized wrists. My band is snug on my wrist, but slips on easily and stretches if my wrist swells slightly during the day due to heat or exercise.

➜ Click here to read more...

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Neutral)

Apple today released OS X 10.11 El Capitan to the public, making the newest Mac operating system available for free to Mac users around the world. OS X El Capitan went through eight developer betas before the golden master version of the software was released on September 9.

OS X El Capitan is still rolling out to users, but it can be downloaded using the Software Update function in the Mac App Store, and it will run on all Macs capable of running OS X Yosemite. Here is a direct link for the update: OS X El Capitan.

Subscribe to the MacRumors YouTube channel for more videos.

As an update complementary to OS X Yosemite, as the OS X El Capitan name suggests, the new operating system builds on the features introduced last year. OS X El Capitan focuses on improving user experience and performance.

OS X El Capitan looks like OS X Yosemite, but it includes a new systemwide font, San Francisco, and it introduces a new Split View option for Mission Control, allowing two full-screen apps to be used side-by-side. El Capitan includes an improved Spotlight Search and several new app features. Safari, for example, has gained Pinned Sites and a universal mute button, while Mail has new iOS-style smart suggestions.

Photos in OS X El Capitan supports third-party photo editing extensions from Mac App Store apps, Notes has new features, and Maps includes Transit directions. Under-the-hood improvements in El Capitan also make a number of apps and processes on the Mac faster, and the introduction of Metal makes system-level graphics rendering 40 percent more efficient.

Subscribe to the MacRumors YouTube channel for more videos.

More information on OS X El Capitan can be found in our El Capitan roundup, which includes details on major features and some little tweaks that were added throughout the beta testing period. Discussion of El Capitan's new features is also taking place in our OS X El Capitan forum, and we encourage all of our readers to join in with questions and new discoveries.

Related Forum: OS X El Capitan

safariiconAhead of the official launch of OS X El Capitan, Apple's newest operating system, Apple today released Safari 9.0 for OS X Yosemite users. According to Apple, today's update is recommended for all people running OS X Yosemite and includes improvements to privacy, compatibility, and security.

The update adds El Capitan-centric features including a new mute audio feature for Safari tabs and additional viewing options for Safari Reader. Pinned Sites, a major Safari addition in OS X El Capitan, is not included.

This update:

- Adds controls to mute audio in Safari tabs
- Adds additional viewing options for Safari Reader
- Improves website AutoFill compatibility

Many OS X Yosemite users will be upgrading to OS X El Capitan in the next few hours, following its official public release. It is not clear when Apple plans to debut the software, but the company has promised that it's coming on September 30.

Tag: Safari
Related Forum: OS X Yosemite

ios_9_iconApple today released iOS 9.0.2, a minor update that introduces bug fixes and performance improvements to iOS 9. The iOS 9.0.2 update comes one week after the release of iOS 9.0.1, the first update to iOS 9, and two weeks after iOS 9 was released to the public on September 16.

iOS 9.0.2 is available immediately to all iOS 9 users as an over-the-air update.

Like iOS 9.0.1, iOS 9.0.2 is a minor update that focuses on introducing some much-needed bug fixes and performance enhancements to Apple's newest operating system.

This update contains bug fixes and improvements including:

- Fixes an issue with the setting to turn on or off app cellular data usage
- Resolves an issue that prevented iMessage activation for some users
- Resolves an issue where an iCloud backup could be interrupted after starting a manual backup
- Fixes an issue where the screen could incorrectly rotate when receiving notifications
- Improves the stability of Podcasts

iOS 9 has been available since September and focuses on proactivity and intelligence with some major updates to Siri and Search. iOS 9 also includes updates to several Apple-branded apps and it includes a split-screen multitasking feature for the iPad.

Today's iOS 9.0.2 update precedes iOS 9.1, which will be the first significant update to iOS 9. iOS 9.1 includes new emoji and an option to disable contact photos in Messages. It also focuses on introducing compatibility for upcoming Apple products like the iPad Pro and the Apple TV.

Update: According to the security notes for iOS 9.0.2, the update fixes a Lock Screen vulnerability that allowed Siri to be used to bypass the lock screen to access photos and contacts on a locked device.

Related Forum: iOS 9

Apple today seeded the third beta of iOS 9.1 to registered developers for testing purposes, three weeks after seeding the first iOS 9.1 beta following its fall "Hey Siri" event and one week after releasing iOS 9.0.1, the first minor update to iOS 9. Apple has also just released iOS 9.0.2, another minor update to iOS.

The new beta of iOS 9.1, build 13B5130b, is available as an over-the-air update and through the Apple Developer Center.

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iOS 9.1 includes new features for the iPad Pro, adding support for accessories like the Smart Keyboard and the Apple Pencil, both of which are deeply integrated into the operating system. It also includes features that will allow the iPhone to interact with the new Apple TV.

iOS 9.1 also includes Unicode 8, adding support for emoji like the taco, burrito, cheese wedge, middle finger, unicorn head, and more, plus a new Messages option in the Settings app, allowing users to disable photos for their contacts.

It is not clear when iOS 9.1 will be released to the public, but it's likely it will come in late October, coinciding with the launch of the new Apple TV.

Update: Apple has also released a third iOS 9.1 beta for public beta testers.

Tag: iOS 9.1
Related Forum: iOS 9

Apple introduced Gatekeeper in 2012, creating it as a method of protection for users against malicious threats by adding various layers of security during installation of Mac apps. The feature is intended to ensure that apps users try to install on their Macs are legitimate and signed by a registered developer, minimizing the threat of malware. But now, a security researcher has discovered a simple method of bypassing Gatekeeper using a binary file already trusted by Apple to attack a user's computer (via Ars Technica).

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Gatekeeper is meant solely to check the initial digital certificate when an app is downloaded on a Mac, ensuring that the program has been signed by an Apple-approved developer or at least comes from the Mac App Store itself before allowing the installation to proceed.

"If the application is valid—so it was signed by a developer ID or was (downloaded) from the Mac App Store—Gatekeeper basically says 'OK, I'm going to let this run,' and then Gatekeeper essentially exits," Patrick Wardle, director of research of security firm Synack, told Ars. "It doesn't monitor what that application is doing. If that application turns around and either loads or executes other content from the same directory... Gatekeeper does not examine those files."

Even if Gatekeeper is enhanced to its highest level of security settings, the new exploit can take advantage of a computer. Once the trusted file makes its way past the security program, it can then execute a handful of other malicious programs attached with the rest of the installation and gains the ability to install malicious software such as password-stealing programs, apps that can capture audio and video from a Mac's camera, and botnet software.

The researcher who discovered the exploit sent news of it to Apple about 60 days ago and "believes they are working on a way to fix the underlying cause or at least lessen the damage it can do to end users." Since then, an Apple spokesperson has confirmed the company is working on a patch for the issue and has asked that the identities of the specific files used in the exploit not be disclosed. Wardle plans to showcase his research on the Gatekeeper exploit at the Virus Bulletin Conference on Thursday in Prague.

iFixit began its teardown of the iPhone 6s and iPhone 6s Plus after the new smartphones became available last Friday, discovering the specifics of the smaller batteries, Taptic Engine, and 3D Touch display. After a few iPhone fans began extensive water resistance testing over the weekend, iFixit decided to revisit its teardown of the new devices with a renewed focus on components placed by Apple that could point to the company's interest in a more liquid-proof smartphone.

The site closely inspected a strip of glue that acts as a gasket surrounding the entire inside edge of the iPhone 6s and iPhone 6s Plus, accounting in total for a slight 0.3mm increase in width when in comparison to last year's models. Described as "a string of sticky goop," iFixit theorizes that if Apple hadn't placed the gasket there to hold components in, perhaps "it was designed to keep liquids out."

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First, Apple takes this gasket business pretty seriously: they didn’t just run a strip of glue around the existing display like they were caulking a bathtub. Instead, it appears the iPhone’s frame has been subtly reworked to accommodate the new gasket. We noted a slight, but measurable, increase in the width of the lip running along the perimeter of the frame—it’s about 0.3 mm wider than on the iPhone 6, making it just wide enough for that little gasket to land on.

One-third of a millimeter may not seem like much, but given how tight the iPhone’s tolerances are nowadays, the change is big enough to see with the naked eye. And it’s almost certainly enough of a change that other components had to be subtly tweaked to match. Make no mistake, Apple gave this careful thought.

Even the logic boards of the new iPhones appear to be updated to at least partially protect against liquid intrusion, with all cable connectors on the logic board -- "from the battery and display, to the Lightning port and buttons" -- surrounded and reinforced with a small silicone barrier. As iFixit points out, the logic board's various connectors are the most vulnerable to water within the iPhone's body, so the fact that Apple has appeared to safeguard them against liquid damage is definitely notable.

Otherwise, the rest of the internal components of the iPhone 6s and iPhone 6s Plus -- like the headphone jack, speaker, power, and volume buttons -- didn't showcase any forms of waterproofing by the Cupertino-based company. Today's news follows a few days of water resistance talk about the new iPhones thanks to a handful of video tests created by various YouTubers, along with a new rumor pointing to the "iPhone 7" adopting a fully-waterproof body when it debuts next year.

Tag: iFixit
Related Forum: iPhone

IHS iSuppli has once again taken apart the newest set of iPhones in an attempt to come as close as possible to estimating the actual component cost of the new devices. According to IHS iSuppli's teardown of the iPhone 6s Plus, the bill of materials for a 16 GB version comes to $231.50, with manufacturing costs and other minor items raising the overall price slightly to $236.

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One of the biggest areas of increased cost is related to 3D Touch, which adds about $10 to the overall component cost of the iPhone 6s Plus when combined with Apple's Taptic Engine used to fuel the new feature. It's these improvements that have boosted the new iPhone 6s Plus to cost around $16 more to manufacture than last year's iPhone 6 Plus, according to IHS Technology senior director of cost benchmarking services, Andrew Rassweiler.

“3D Touch and Apple’s Taptic engine are among the more notable feature upgrades found in this latest round of iPhones,” said Rassweiler. “With each generation the company makes measured, incremental technology improvements to its iPhone line, and this time around those changes are increasing Apple’s per-unit material cost.”

Overall, the most expensive aspect of the new iPhone 6s Plus is its display, with the addition of 3D Touch slightly increasing the component cost to $52.50 this year. Other high-cost components include the iPhone's new 12-megapixel rear camera and 5-megapixel front-facing camera that together are estimated to cost $22.50, and the A9 chip at $22.00. IHS also points out the incremental cost differences between each step-up in memory capacity, which sees a small component cost difference when in comparison to Apple's $100 jump between capacities like 16 GB and 64 GB, for example.

“NAND Flash is now so cheap it’s almost irrelevant, but Apple monetizes this difference with consumers, to the tune of $100 for each additional step up in memory capacity,” Rassweiler said. “For example, a 64 GB iPhone now costs Apple about $17 more to make than a 16 GB iPhone, but Apple charges iPhone buyers $100 more for the increased memory. This is part of Apple’s ongoing strategy to improve profits by selling a product mix that is heavier in the higher-end iPhones.”

Overall, IHS iSuppli's teardown concluded that the iPhone 6s and iPhone 6s Plus see most of their value additions in the form of overall durability for the new devices. This is thanks to new components like the 7000 Series aluminum case, an upgraded Gorilla Glass 4 cover, as well as "additional gaskets and seals" that IHS says improves the water resistance of the new iPhones, which has been studied in the days since release.

Earlier in the year, Apple CEO Tim Cook went on the record during one of the company's annual earnings calls, denouncing component cost teardowns like IHS iSuppli's of the iPhone 6s Plus. "I've never seen one that is anywhere close to being accurate," Cook said.

Such estimates do not take into account an array of costs, including research and development, software, and licensing costs, making profit margins appear much larger than they actually are. And given the proprietary nature of many of the components, cost estimates can be rough. The estimates can, however, be somewhat useful in comparing differences between generations to get a general idea of the potential cost impact of hardware changes.

Related Forum: iPhone

newitunes122logoApple today announced that it would be bringing three of its entertainment services -- Apple Music, iTunes Movies and iBooks -- to customers in China today. This marks the first time customers in China will have access to Apple's entertainment ecosystem.

“Customers in China love the App Store and have made it our largest market in the world for app downloads,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts.”

Customers in China will be able to sign up for the three-month free trial of Apple Music starting on September 30. The service will include music from Chinese artists like Eason Chan and JJ Lin in addition to international artists like Ed Sheeran and Taylor Swift. Likewise, iTunes Movies will include movies from Chinese film studios in addition to Hollywood blockbusters like Jurassic World and Avengers: Age of Ultron. iBooks will include free and paid Chinese language books.

Apple says that as a token of appreciation, the recent Chinese hit film The Taking of Tiger Mountain will be available for free to all customers in China for a limited time.

China has become increasingly important to Apple in recent years. Recently, the Cupertino company included China in the first wave of countries to be able to purchase the iPhone 6s and 6s Plus.

Google today updated its Google Maps app for iOS to version 4.11.0, adding support for the Apple Watch. As of today, there's a Google Maps app that delivers directions on Apple's wrist-worn device.

Along with a new Apple Watch app, today's update also includes a tool for comparing estimated travel times across driving, transit, walking and biking directions, and it adds a feature for calling businesses and getting directions from a list of places. As with most updates, there are also unspecified bug fixes.

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What's New
- Easily compare ETAs across driving, transit, walking & biking
- Call business & get directions directly from a list of places
- Get directions to places now on your Apple Watch
- Bug fixes

This isn't Google's first app for the Apple Watch, but it will arguably be the most useful as there are many iOS users who still prefer to use Google Maps over Apple Maps.

Google Maps can be downloaded from the App Store for free. [Direct Link]

Teardowns of the iPhone 6s and 6s Plus have revealed two different A9 chips inside the devices, one created by TSMC and one developed by Samsung, which is slightly smaller in size, having been manufactured on a 14-nanometer process instead of a 16-nanometer process.

There was early some speculation that the chips were divided by model, with the iPhone 6s getting the smaller Samsung chip and the iPhone 6s Plus receiving the larger TSMC chip, but new data collected by an iOS developer suggests that is not the case.

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Hiraku Wang has created an app that's able to determine whether an iPhone has a TSMC chip or a Samsung chip, and has shared some data on results gathered from users who have installed his app.

According to results from approximately 2,500 iPhones, there are more TSMC chips than Samsung chips. TSMC chips were found to be installed on 58.96 percent of devices, compared to 41.04 percent for Samsung chips.

The iPhone 6s Plus appears to have relatively equal split of Samsung and TSMC chips, with slightly more Samsung chips. Of 1,329 iPhone 6 Plus devices, 56.81 percent have the Samsung chip while 43.19 percent have the TSMC chip.

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With the iPhone 6s, the numbers skew heavily towards the TSMC chip. Of 1,086 devices, 78.27 percent have the TSMC chip while 21.73 percent have the Samsung chip.

At this point in time, there is no evidence that the two chips perform differently, as more extensive testing must be done to determine any performance discrepancies. Though the chips are two different sizes, it's highly unlikely there are going to be performance differences large enough to be noticeable during daily usage.

It is possible for users to check which chip version is installed in their iPhones using Wang's utility, but users should be cautious about installing an app via enterprise certificate from an untrusted developer. We do not recommend MacRumors readers install the app.

Related Forum: iPhone

Apple today seeded the second beta of an upcoming OS X El Capitan update to developers for testing purposes, more than a week after releasing the first OS X 10.11.1 beta and one day before the scheduled public release of OS X El Capitan on September 30.

The new beta is available through the Software Update mechanism in the Mac App Store and through the Apple Developer Center.

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The first beta of OS X 10.11.1 introduced support for Unicode 8 and new emoji like taco, burrito, cheese wedge, hot dog, middle finger, and unicorn head.

It is not clear what other improvements the first update to OS X El Capitan will bring, but it's likely to be a minor update that includes bug fixes and performance improvements for issues encountered following the operating system's official release. According to Apple's release notes, the beta offers stability, compatibility, and security improvements.

Related Forum: OS X El Capitan

twitterTwitter is planning to introduce a new solution that will allow users to create tweets that exceed 140 characters in length, reports Re/code. Twitter will implement longer tweets through a new product, but it is not yet clear what that product will look like or how it will work.

There are existing services designed to let users publish long-form content on Twitter, like TwitLonger, which directs users to a website to read a full tweet, or OneShot, which lets users post images of text, but Twitter may have a better solution in mind for its own product.

Twitter is also said to be considering removing links and usernames from character counts, which would also expand the allowed length of tweets.

In addition to the long-form product, execs have been openly discussing the idea of tweaking how Twitter measures its 140-character limit by removing things like links and user handles from the count, multiple sources say. In the past, Twitter has tinkered with the limit in other ways. Twitter Cards are still beholden to the 140-character limit but are intended to help people (and advertisers) share lots of information, and Twitter added a "retweet with comment" option in April to give people more room to comment on tweets they share.

Twitter has already been making moves towards expanding its signature limitations. Earlier this year, the company officially removed the 140-character limit from Direct Messages, allowing for unrestricted conversation much like other chat and messaging apps.

Tag: Twitter

Apple CEO Tim Cook is participating in a "fireside chat" today with Box CEO Aaron Levie at BoxWorks 2015, following Apple's record-breaking iPhone launch weekend.

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Given that this is an enterprise conference, the interview naturally begins with a discussion of Apple's enterprise efforts, although Cook notes that to some degree there is no such thing as an "enterprise phone" any more than there are enterprise cars and that Apple has been quietly numerous phones and tablets to companies.

Cook does, however, highlight some of Apple's enterprise partnerships, including Cisco and Box, emphasizing how transformational mobile is for businesses. Mobility enables significant increases in productivity and gives companies the opportunity to rethink their business processes. But nobody, including Apple, is way out in front on this.

Levie then gives Cook a "layup" question, asking why this sort of transformation can't happen on Android, with Cook responding that users want to use the best hardware with security built in from the start and a unified ecosystem.

Talking about ecosystem growth, Cook talks about how iOS has pulled the Mac along for the benefit of both operating systems, emphasizing the smooth transition between devices enabled by Apple's Continuity features. "We think people want some similarity, but clearly these operating systems are different things. So we have no intention to blend them."

Turning to partnerships, Levie and Cook discuss how Apple is working with former rivals like IBM and Microsoft to deliver better solutions for customers, something that will definitely benefit enterprise. Pointing toward Microsoft's Office demo at Apple's media event earlier this month, Cook notes "Apple and Microsoft can partner on more things than we can compete on. And that's what the customer wants. [...] I'm not a believer in holding grudges."

With Apple's strong financial performance of nearly $200 billion in revenue over the past year, Levie asks why Apple doesn't just "throw down the mic" and declare victory, Cook notes "we haven't started yet," pointing to potential in enterprise, Apple Watch, television, and more.

Building on Apple's new iPhone Upgrade Program, Levie jokes that Apple should create a subscription program where users automatically get a new iPhone, iPad, Mac, Apple Watch, and more every year. Cook gets a laugh out of Levie's proposed pricing of $64/month, but notes how the iPhone Upgrade Program is designed to remove a lot of the friction of the buying process.


The conversation then turns to equality and other issues, with Cook noting it's something Apple and its customers care about and it's something Apple is going to "evangelize" about all over the world. "It's shocking to me that we're in 2015 and we're even having this subject." Cook also points to public education and the environment as areas of emphasis.

Moving on to Dr. Dre and Beats, Cook notes he and Dr. Dre haven't talked enterprise issues, but he takes the opportunity to push Apple Music, noting "there's a lot of joy coming out of Apple Music." Levie asks about the possibility of enterprise radio, and he and Cook begin spitballing ideas for a mix of music, talk, and news.

With that, the interview wraps up Cook and Levie leave the stage, kicking off the remainder of the conference.