MacRumors

The first batch of customers that pre-ordered the iPhone 6s and iPhone 6s Plus are beginning to see their order statuses change from "Processing Items" to "Preparing for Shipment" on Apple's website, less than nine days before the new smartphones launch on September 25.

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The customers that have seen early movement on their iPhone 6s pre-orders all appear to live outside of the United States, with order status changes occurring in Canada, France, Germany and the United Kingdom. Apple has also begun charging credit cards for some of these customers, which is common at this point in the pre-order process but earlier than usual this year.

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While some orders are now moving to the "Preparing for Shipment" stage, new iPhones will be held at FedEx, UPS and other couriers for delivery until September 25. In rare cases, however, some customers might receive their iPhone slightly earlier.

iPhone 6s and iPhone 6s Plus shipping estimates range between September 25 and October 2 for several customers, but some iPhone 6s Plus and Rose Gold models may ship later due to stronger demand.

Apple began accepting pre-orders on September 12 at 12:01 AM Pacific in the U.S. and eleven other countries, with shipping estimates quickly slipping to 2-3 weeks or later for the most popular models.

iPhone 6s and iPhone 6s launch on September 25 at Apple Stores and authorized resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the United Kingdom.

Related Forum: iPhone

According to a few sources out of the Dutch telecommunications industry, the iPhone 6s and iPhone 6s Plus will be launching in the Netherlands on October 2, with pre-orders for the release beginning a week earlier on September 25 (via iPhoned) [Google Translate].

The pricing for the new smartphones will be a bit different compared to the iPhone 6 and iPhone 6 Plus, with the 16GB version of the iPhone 6s and iPhone 6s Plus going for €749 and €849, respectively. That's €50 more expensive than last year's models, a statistic which keeps increasing with the addition of storage and choosing the Plus model over the normal version. As iPhoned points out, the most expensive 128GB iPhone 6s Plus model will now be €1,069.

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Along with the Netherlands, a report out of India last week suggested that Apple is accelerating the launch of the new iPhones in the country, which will directly face Samsung's decision to launch the newly announced Galaxy S6 Edge+ and Note5 in the same time window (via The Economic Times). The rumor states that Apple will try to launch the iPhone 6s and iPhone 6s Plus by October 10-11, which is about a month ahead of its initial plans for a November launch in India.

If the Apple India team manages to convince its Cupertino headquarters, it will be the fastest ever launch of any Apple product in India since announcement.

"An October launch will give it a significant time to align its marketing campaign well ahead of Diwali unlike last year when it got just a week for the same and also leveraging upon its expanded distribution coverage now as compared to an year ago," said Tarun Pathak, senior analyst at market tracker Counterpoint Research.

The new iPhones went up for pre-order over the weekend, and will launch next week on September 25 in the first-wave of launch countries including Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, and the United States. Apple previously announced that it has plans for the iPhone 6s and iPhone 6s Plus to be in over 130 countries by the end of 2015, but hasn't given any specific names to the locations included in the next launch wave.

Related Forum: iPhone

Apple CEO Tim Cook appeared on the "The Late Show with Stephen Colbert" tonight, with the interview covering a number of topics including the iPhone 6s, the possibility of an Apple Car, and Cook's and Apple's efforts in social responsibility.

During the portion of his monologue highlighting the show's guests, Colbert poked fun at Apple with a couple of jokes, initially announcing Cook as "Cello Apple Time Cook" thanks to autocorrect and joking that the interview would be great but that Cook would release a cooler updated version of it in three months.

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The interview kicked off with Colbert showing off a rose gold iPhone 6s before proceeding to ask Cook about the device, leading with making sure the charger hasn't changed. Colbert and Cook then discussed and showed off 3D Touch and Live Photos, with Colbert quipping regarding 3D Touch "If I hang up on someone hard enough, will it actually hit them on the other side?"

Addressing comments from Uber CEO Travis Kalanick during an interview on The Late Show last week about Apple working on a car, Cook brushed off the question with a variation of his standard comment: "We look at a number of things along the way, and we decide to really put our energies on a few of those," with Colbert making sure to record the response on his iPhone 6s.

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Costco has launched a promotion allowing its U.S. Costco card members to receive $100 or $50 mail-in rebates when they pre-order an iPhone 6s or 6s Plus. The mail-in rebate amount is different for each carrier.

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T-Mobile customers get a $100 mail-in rebate when they pre-order any iPhone 6s or 6s Plus in any color and / or storage option. Verizon and Sprint customers, however, only receive a $50 mail-in rebate on either a 16 GB gold iPhone 6s Plus, a 16 GB Space Gray iPhone 6s or a 64 GB Space Gray iPhone 6s. AT&T customers, unfortunately, are not eligible for any mail-in rebates.

While it's not rare for iPhones to get mail-in rebate forms or discounts, it is rare for a promotional price to be offered on an iPhone during its pre-order period. Costco card members must pre-order their iPhone 6s or 6s Plus online between September 12 and September 24 to be eligible for the mail-in rebate.

Apple's iOS 8 is installed on 87% of iOS devices a year after its release, according to new numbers shared by Apple on its App Store developer page. The new numbers come on the eve of the launch of Apple's newest mobile operating system, iOS 9.

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iOS 8 adoption has been somewhat slower than iOS 7, with iOS 8 hitting 72% adoption in January 2015. iOS 7 was at 80% adoption at the same point. Additionally, iOS 8 reached 81% adoption in late April, only growing 6 percentage points in a little over four months.

Comparatively, the latest version of Android (5.1, aka Lollipop) sits at a 5.1% adoption rate. However, Android updates often take a long time to propagate to customers, partly because cell phone manufacturers and cellular carriers must bake in their apps and interfaces into the operating system.

According to mobile analytics firm Mixpanel, iOS 9 currently holds a ~1.04% adoption rate, which includes public beta testers and developers. That number will likely increase dramatically as the operating system will push to iOS users tomorrow, September 16.

At last week's "Hey Siri" media event, Apple announced new iCloud pricing tiers, expanding the amount of storage provided to users. The company has now updated its iCloud support document to outline the new pricing information in all countries where iCloud storage is available.

While Apple previously offered iCloud storage in 5GB, 20GB, 200GB, 500GB and 1TB tiers, the new tiers include only 50GB, 200GB, or 1TB of storage at lower prices. With the old pricing, 20GB of storage in the U.S. cost $0.99, but now users will get 50GB for the same price. 200GB was formerly priced at $3.99 and is now $2.99, and 1TB of storage, previously priced at $19.99, is now $9.99.

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Pricing in 24 countries in the Middle East, Asia, and Europe are included in the support document. Countries where local currency isn't supported will have storage upgrades billed in dollars, and Eurozone countries will be charged in Euros. For countries with Value Added Tax, VAT is included in the iCloud pricing.

Customers who purchased monthly plans before September 16, 2015, will have their accounts upgraded automatically, presumably when iOS 9 launches tomorrow. Customers on an annual plan will continue to renew annually at that rate.

Griffin today debuted its first accessory for the Apple TV, introducing a new case designed for the Siri Remote. The Survivor Play for Siri Remote aims to add protection to keep it safe from scratches and dings when dropped and it adds a non-slip grip to make it easier to hold when playing motion-based games that require a lot of movement.

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The Survivor Play, which is made of a soft, textured silicone, fits around the back of the Siri Remote and is similar to the wide variety Wii Remote skins that make the Nintendo controller easier to hold during gameplay. According to Griffin, the Survivor Play was designed primarily with gameplay in mind, adding extra thick grips to make it more comfortable to hold.

Now that Apple TV has added gaming, your Siri Remote will be working harder than ever. Survivor Play was designed with gaming in mind. Its easy-to grip shape surrounds the remote's back and edges with impact-absorbing silicone. So just in case things get rowdy while you're playing Beat Sports, your Siri Remote stays safe.

The case also adds cushioning and protection for the edges and the corners of the Siri Remote, the places most likely to be damaged should the remote be dropped or flung across the room during a heated gameplay session. Because it wraps around the back, the Survivor Play leaves the Siri Remote buttons, touchscreen, microphones, and Lightning port easily accessible.

When it launches later this fall, the Griffin Survivor Play for the Siri Remote will be priced at $19.99.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

When creating games and apps for the new Apple TV, developers are required to build in support for the touch-based remote, making all content accessible to all users without the need for additional accessories like an MFi controller.

As noted by developer Dustin Westphal and shared by our sister site Touch Arcade, Apple's App Programming Guide for the tvOS says the following: "Your game must support the Apple TV remote. Your game may not require the use of a controller."

The new Apple TV works with third-party Bluetooth controllers, but because they are an optional accessory, they are not allowed to be the primary input method for a game. This requirement will force developers who want to build games around controller use to also include a touch or motion-based control scheme for use with the Apple TV remote.

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As Touch Arcade points out, the requirement is bound to be a hassle for developers, especially those with games that have complicated control schemes.

There will be games that will have control schemes that are too complicated for the remote, for sure. What if Apple rejects apps that feature terrible controls for the remote, designed only to achieve the bare minimum functionality? Or developers with complicated controls decide to skip making their app compatible with the Apple TV because it won't be worth it? Ideally, we don't want to get to a point where games aren't coming to the Apple TV, or being actively rejected, because they won't fit the remote.

Apple appears to have originally planned to allow developers to require a game controller to play Apple TV games, but the company later nixed that policy and is now requiring all games to support the Apple TV remote in addition to a controller.

Apple's choice to require support for the Apple TV is not surprising, as it also has the same requirements for iOS devices. Developers can build controller support into their iPhone and iPad apps, but apps must also include touch-based control schemes for users who do not have a controller.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Following last week's announcement of the iPhone 6s and iPhone 6s Plus, Tim Cook has been paying unannounced visits to a few Apple Stores to talk with the store's employees and take pictures with customers. During a ride to the company's flagship 5th Avenue location in Manhattan, BuzzFeed got a few minutes with the Apple CEO, where he discussed everything from the privacy concerns of the new "Hey Siri" feature to whether or not iPhone users will ever be able to delete those Apple-created stock apps from their smartphones.

Directly addressing the privacy and safety concerns of "Hey Siri", Cook mentioned that anyone who is fearful of such things can always turn the feature off. Still, he described "the real answer" to be the fact that any information collected by the feature remains on the iPhone, and isn't sent to Apple or anyone else. On the lighter side, when asked about the newest features coming to the next generation iPhones, Cook's favorite appears to be 3D Touch.

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Cook is hot on all of this stuff; he describes Live Photos with near Jobsian hyperbole — “I think Live Photos is a medium that hasn’t existed before. It’s like discovering a new form.” But he’s most excited by 3D Touch. “I personally think 3D Touch is a game changer,” he says. “I find that my efficiency is way up with 3D touch, because I can go through so many emails so quickly. It really does cut out a number of navigational steps to get where you’re going.”

When asked whether the company ever holds back a massive innovation ready for an "S" year, for the next generation (next year's assumed "iPhone 7"), Cook was adamant in stating “As soon as products are ready we’re going to release them. There’s no holding back." Another such innovation, the new iPhone Upgrade Program, is promised by the CEO to be aimed at improving customer experience with an "easier" and "simpler" way for those who want the new iPhone each year.

Thanks in part to the announcement of products like the iPad Pro, Cook also mentions that because "we’re at the point where the iPad does what some people want to do with their PCs," he posits that some people may "never" buy a proper desktop or laptop computer. Still, he believes the Mac is a "key part" of the company's strategy and will continue to be so for the foreseeable future.

One aspect that may be changing in the future, however, is a much-requested way to delete apps like "Stocks" and "Tips" from the iPhone. Cook and the company are aware of the fans' cry for the feature and want to work something out, but it may be more complicated than it seems.

“This is a more complex issue than it first appears,” he says. “There are some apps that are linked to something else on the iPhone. If they were to be removed they might cause issues elsewhere on the phone. There are other apps that aren’t like that. So over time, I think with the ones that aren’t like that, we’ll figure out a way [for you to remove them]. … It’s not that we want to suck up your real estate, we’re not motivated to do that. We want you to be happy. So I recognize that some people want to do this, and it’s something we’re looking at.”

Apple announced the iPhone 6s, iPhone 6s Plus, and iPad Pro last week along with other products like the new Apple TV, and some new information on upcoming updates like iOS 9 and watchOS 2. The new iPhones went up for pre-order over the weekend and are scheduled to launch next week on Friday, September 25. Cook's interview with BuzzFeed in New York today precedes his upcoming appearance on the new Late Show with Stephen Colbert, airing tonight at 11:30 p.m. on CBS.

The full interview between Cook and BuzzFeed is worth a read.

Apple updated its Apple Pay participating issuers list today with 46 additional banks, credit unions and financial institutions supporting the contactless payment service in the United States. Apple Pay now has over 500 participating issuers nationwide, and several more plan to support the NFC-based mobile payment service in the future.

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Citizens Bank and E-TRADE Bank highlight the complete list of Apple Pay participating issuers, although it's worth noting that some smaller banks, credit unions and financial institutions listed may have already had support for the contactless payments service and are only now being reflected on Apple's website.

The full list of new Apple Pay participating issuers:

  • Amplify Federal Credit Union

  • Bank of the Ozarks

  • Branch Banking & Trust

  • Bridgehampton National Bank

  • Capital Educators Federal Credit Union

  • Centra Credit Union

  • Charlotte Metro Credit Union

  • Citizens Bank

  • Coastal Federal Credit Union

  • Credit Union 1

  • "Dollar Bank, FSB"

  • Eglin FCU

  • ETRADE BANK

  • First Community Bank

  • First Community Credit Union (OR)

  • First Florida Credit Union

  • First National Bank of Waseca

  • Floridian Bank

  • Georgia United Credit Union

  • Johns Hopkins Federal Credit Union

  • Kennebunk Savings Bank

  • Kirtland Federal Credit Union

  • Leaders Credit Union

  • Maine Savings Federal Credit Union

  • McGraw-Hill Federal Credit Union

  • Merchants Bank

  • MIT Federal Credit Union

  • National Penn Bank

  • Navigant Credit Union

  • Nodaway Valley Bank

  • Nymeo

  • OU Federal Credit Union

  • Pacific NW Federal Credit Union

  • Power Financial Credit Union

  • Seaboard Federal Credit Union

  • SECU of Maryland

  • Southern Security FCU

  • Southwest Financial Federal Credit Union

  • Sterling Federal Bank

  • The Cape Cod Five Cent Saving Bank

  • The Focus Federal Credit Union

  • Trupoint Bank

  • UBI Federal Credit Union

  • Vinton County National Bank

  • Watertown Savings Bank

  • Xceed Financial Federal Credit Union

Apple Pay remains limited to the United States and United Kingdom, although Apple is committed to an international rollout of the mobile payments service in additional countries such as Canada and China in the future. The Wall Street Journal previously reported that Apple is planning a November launch of Apple Pay in Canada.

Related Roundup: Apple Pay

Apple last week introduced the iPad mini 4, advertising the device as essentially a scaled down version of the iPad Air 2, although the device uses a A8 chip rather than the A8X found in the iPad Air 2. Ars Technica has now taken an early look at the iPad mini 4, finding that the A8 runs at 1.5 GHz, slightly faster than the 1.4 GHz A8 used in the iPhone 6 and 6 Plus. Like the iPad Air 2, the iPad mini 4 also carries 2 GB of RAM.

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Having a whole extra CPU core makes the 1.5GHz A8X in the iPad Air 2 about 50% faster than the Mini 4, but we're still looking at a 20-or-so percent improvement over the old Mini 2 and Mini 3. That extra RAM will be good for more than just Split View multitasking, too—2GB iDevices need to eject things from memory less often, cutting down on the amount of tab reloading that Safari does and generally reducing wait times when switching between different tabs and apps.

With the iPad mini 4 using a slower chip than the iPad Air 2 while still driving the same display resolution and similar other internals, performance won't be quite as good on the smaller tablet, as the smaller body likely has some heat-related impacts that drove Apple to include the less-powerful chip. Still, users should see substantial performance upgrades over earlier iPad mini models, as well as support for all of the latest iOS 9 features like Split View multitasking.

Related Roundup: iPad mini
Buyer's Guide: iPad Mini (Buy Now)
Related Forum: iPad

icloud_icon_blueApple is moving forward with plans to build a unified platform for cloud-based web services such as iCloud, iTunes and Siri over the next few years, according to The Information.

The new platform is based on Siri, which itself is powered by open source infrastructure software called Mesos on the backend, according to the report.

The system will be what’s called an “orchestrated infrastructure” that has the ability, among other things, to run Internet applications inside “containers,” which make it easier to scale the apps and make changes to them on the fly, one of these people says.

Apple is reportedly placing more emphasis on open source software in an attempt to attract open source engineers that can help improve its web services, but it remains to be seen how far the company shifts away from its deep culture of secrecy.

Apple sometimes requires engineers submitting code to open-source products to do so through a third party rather than let Apple be affiliated with the code. One person who’s been through the process says they felt that submitting code to an open-source project like Mesos or Hadoop is generally “frowned upon” by managers at Apple. But the process has gotten easier over time, people who have participated in the process say.

The paywalled report explains how Apple is slowly embracing the open source community and becoming more transparent about its open source projects. It also lists some of the open source technologies that Apple uses, including Hadoop, HBase, Elasticsearch, Reak, Kafka, Azkaban and Voldemort.

Bloomberg reported in June that Apple is building a high-speed content delivery network and planning upgrades to its data centers with more in-house equipment to better compete with Amazon, Google, Microsoft and other cloud service providers. The improved infrastructure will allow for faster web services and more efficient delivery of cloud-based content such as streaming music.

First released in 2012, Launch Center Pro was one of the first quick action apps in the App Store, designed to let users create shortcuts to features normally buried within apps, such as opening up Instagram directly to the camera, or opening a specific search within Yelp.

Over the years, Launch Center Pro has been updated several times with new features and while it has encountered some trouble with Apple, it continues to be a popular choice for users who are looking for a shortcut-based quick launch app. As of today, Launch Center Pro is getting a major update, which adds a new Notification Center widget.

With the new Notification Center widget, it's possible to add twelve of your favorite Launch Center Pro actions for quick and easy access. You can do things like call a specific person, add an event to a favorite calendar app, get directions home, scan a QR code, send a group text, and more directly from the Notification Center.

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More complex actions, like controlling a Nest Thermostat from IFTTT, scanning a barcode and searching Amazon, or taking a photo and messaging it to an entire group are also supported by Launch Center Pro. Apps like Safari, Twitter, Facebook, and Google are all supported by Launch Center Pro, and today's update also adds support for more than 100,000 additional apps and iOS 9.

In the future, Launch Center Pro plans to support iPhone 6s features, introducing 3D Touch-based Quick Actions that will be able to be launched by using a force press on the Launch Center Pro app icon on the Home screen.

Launch Center Pro can be downloaded from the App Store for $3.99, a 20 percent discount from its usual price. [Direct Link]

MacUpdate today launched its latest software bundle, offering ten Mac apps that have a total value of $550 for a $49.99 purchase price. Several popular Mac apps are included, with normal prices ranging from $15 to $149.

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A full list of the titles included in the bundle, their value, and a software description is below:

- Toast 14 ($99.99) - There is no easier or faster way to save, share, and enjoy your digital media on disc. Capture, convert, copy, burn and share with Toast, the complete digital media toolkit for your Mac.

- ExpanDrive ($49.95) - ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or even the terminal.

- DEVONthink Personal ($49.95) - DEVONthink Personal keeps your documents, notes, bookmarks. Its unique tools and artificial intelligence let you manage your files effortlessly and focus on things that really matter.

- iMazing ($34.99) - Ultimate iPhone to Computer Transfer. iMazing supports iPhone 6 and every iPhone, iPad & iPod and gives you total control and absolute simplicity in use.

- Boom 2 ($14.99) - A system-wide volume booster and equalizer app, Boom 2 comes with a smart interface, self-calibration, hands-on advanced equalizer controls for finer audio control and amazing audio effects for enhanced audio output.

- Paragon 3 in 1 Bundle ($39.95) - Just install the driver, attach a disk or other media and use it as you wish, either under Windows OS or Mac OS X. Bundle includes NTFS for Mac 12, HFS+ for Windows 10 and Camptune X.

- Sparkle ($79.99) - The web design tool for creating modern sites with unparalleled creative control. Skip the tedium and design a gorgeous site that works right out of the box.

- NetSpot Pro ($149.00) - NetSpot Pro is a simple and accessible wireless survey tool for Mac users, which allows collecting, visualizing and analyzing Wi-Fi data using any MacBook.

- MacOptimizer 3 ($29.00) - An incredibly fast and efficient disk utility to quickly help you clean, repair and organize your Mac. MacOptimizer gets your Mac back in shape with quick, essential tools.

- TG Pro ($15.00) - Find out which components of your Mac are potentially overheating, turn up the fan speeds to cool down your Mac, get notifications for temperature alerts and more.

The first 5,000 people who purchase the MacUpdate bundle will also receive a copy of Seasonality Core, valued at $24.99. Seasonality Core is a weather monitoring app that includes weather forecasts, astronomical information, satellite images, and a weather journal.

The MacUpdate software bundle will be available for purchase for the next two weeks. MacRumors is an affiliate partner with MacUpdate, so bundles purchased through the links in this article will benefit MacRumors financially and provide a way for readers to support the site.

A new report today from Swedish news service Rapidus (via Tech.eu) claims that Apple has been quietly increasing its presence in Lund, Sweden with a focus on an "advanced mapping technology" that aims to further improve Apple Maps . The company is reportedly working out of a new R&D center in the city said to have launched last November.

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Now, a report from news agency Rapidus claims Apple has been quietly ramping up its operations in Lund, a city near Malmö in Sweden, where it is apparently working on 'advanced mapping technology'. Reports that Apple had set up a relatively secretive R&D center in Lund first surfaced in November last year, but it's always been unclear what was being worked on over there.

The news today points toward continued improvements for Apple Maps, which is currently seeing a significant amount of investment from Apple. The company has in recent months expanded its fleet of vans surveying streets around the United States and other countries with a variety of sensors. Apple confirmed over the summer that the data collected from the vehicles will be used to improve Apple Maps in the future, likely with street-level imagery similar to Google's Street View.

While the iPhone 6s and iPhone 6s Plus are designed with Series 7000 aluminum, which has a stronger and marginally thicker composition compared to Series 6000 aluminum used on the iPhone 6 and iPhone 6 Plus, the new smartphones weigh more primarily due to their 3D Touch displays.

Apple published Environmental Reports for the iPhone 6s and iPhone 6s Plus that reveal the devices are about 11% heavier than their predecessors, as first noted by The Verge. But the additional weight comes almost entirely from the 3D Touch display, which weighs nearly twice as much as a regular ion-strengthened display.

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The material breakdowns for the iPhone 6s and iPhone 6s Plus list the display weighing 29 grams and 40 grams respectively, while the iPhone 6 and iPhone 6 Plus displays weigh 12 grams and 19 grams respectively.

Meanwhile, the individual weights of the aluminum, battery, stainless steel, glass, circuit boards, plastic and other materials on the iPhone 6s and iPhone 6s Plus are very similar to the iPhone 6 and iPhone 6 Plus.

iPhone 6s and iPhone 6s Plus weigh 143 grams (5.04 ounces) and 192 grams (6.77 ounces) respectively, while the iPhone 6 and iPhone 6 Plus weigh 129 grams (4.55 ounces) and 172 grams (6.07 ounces) respectively.

Related Forum: iPhone

Apple has announced the grand reopening of its Company Store at its One Infinite Loop headquarters in Cupertino, California will take place on Saturday, September 19 at 10 AM Pacific. The store has been closed for renovations since June 15.

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The Company Store is open to the public and sells Apple logo t-shirts, caps and accessories, but unlike traditional Apple Retail Stores it does not offer services such as the Genius Bar or sell products like Macs, iPhones or iPads.

The Company Store will be open on Monday-Friday between 10 AM - 6 PM Pacific and on Saturday between 10 AM - 4 PM Pacific.

Burberry is launching a curated channel on Apple Music, making it the first luxury fashion house to do so. The Burberry Apple Music channel is listed under "Curator Playlists," which also includes content from brands and media sites like GQ, Wired, Pitchfork, and Rolling Stone.

Content provided by Burberry includes selections from company's current CEO, Christopher Bailey, along with music played on the Burberry runway and a selection of emerging British talent.

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Burberry is the first clothing company to debut an Apple Music channel, but it's not an unusual choice due to its Burberry Acoustic campaign, which supports new British music talent and features acoustic tracks recorded exclusively for Burberry. Burberry employs a full-time music team that works on Burberry Acoustic and matches up artists with record labels.

According to the The New York Times, going forward, the Burberry channel will feature performances, songs, and films that have come out of Burberry's work with artists on Burberry Acoustic. The channel's first exclusive will come from emerging British artists set to perform at the Burberry Womenswear show on September 21.

"I am excited about our partnership with Apple on this amazing platform which will enable us to take what we do now with Burberry Acoustic and share it with an even bigger audience," Christopher Bailey, Burberry's chief executive, said in a statement.

Burberry and Apple have had a long partnership, first teaming up in 2013 to show off the photographic capabilities of the iPhone 5s. Angela Ahrendts, Apple's current head of retail, was also the CEO of Burberry until the Spring of 2014 when she joined Apple. Burberry's new Apple Music channel marks the first collaboration between Apple and Burberry since her departure.