MacRumors

Back when iOS 8 first launched, Launcher was one of the first apps to take advantage of the new widgets allowed in the Notification Center, and it introduced shortcut functionality that let users launch an app or complete a task like calling a specific person with a single tap.

Apple approved the app and allowed it to exist in the App Store for over a week, but then the company made the decision to remove Launcher from the App Store, calling it a "misuse" of widgets. Since then, Apple has gone on to make a series of questionable decisions about widgets, banning apps for similar widget offenses and then later changing its mind.

Up until now, Apple has not reversed course on Launcher, but that didn't stop Launcher developer Greg Gardner from continually resubmitting different variations of the app in the hopes of creating something Apple would find acceptable.

Earlier this month, a limited version of Launcher gained App Store approval (a version with only calling, emailing, messaging, and FaceTime access), and when Gardner asked for clarification on why that was acceptable when his original app was not, Apple reviewers opted to revisit the first Launcher app and stated that its functionality was now acceptable.

According to Gardner, he did not have to remove any of the original Launcher features to get it re-approved in the App Store. Apple reportedly told him that when a new feature first launches, they are conservative about what they allow, but restrictions sometimes relax over time. "That is what appears to have happened in this case," Gardner told MacRumors.

Due to Apple's decision reversal, Launcher will be available for download again beginning today. It's already propagating in some countries, and will be in the U.S. App Store tonight.

Launcher has retained all of its original functionality, which means users can download the app and use it to set up shortcuts that will appear in the Today view of the Notification Center. Available shortcuts are organized into four sections: Contact Launcher, Web Launcher, App Launcher, and Custom Launcher.

With the Contact Launcher, it's possible to create shortcuts to call someone, email someone, FaceTime someone, get directions to a specific place, Message someone, and more. The Web Launcher sets up shortcuts that will automatically launch a specified URL, and the App Launcher lets users open a specified app and works with both Apple apps and third-party apps. The Custom feature lets users create buttons for any installed apps and any other URL schemes.

Launcher also offers a few new features, including a much-requested option to make the icons smaller and hide labels for a more compact look within the Notification Center.

Launcher can be downloaded from the App Store for free, and the pro version is available as a $3.99 in-app purchase. The app is still rolling out to App Stores so it may take a short while before it is widely available to everyone. [Direct Link]

As we approach the launch of the Apple Watch, retail employees who will be demoing the devices have been sharing information with various rumor sites, including MacRumors and 9to5Mac, detailing what they're learning about the Apple Watch and how the upcoming try-on process will work.

Apple Watch employees have already been receiving training on the Apple Watch, but special meetings will take place at retail stores starting next week to give all retail employees a chance to go hands-on with the watch.

Many employees will see the watch in person for the first time at this point, and Apple will use the meetings to give them further training on the device. In its training materials, Apple has told employees they will "be the first to see Apple Watch, the first to try it on and the first to share it with the world."

After that training period, the Apple Store will be transformed overnight on April 9, ahead of the company's try-on and pre-order period, which begins on April 10. The store will be equipped with new Apple Watch tables, which feature the device displayed under glass. Tables will include areas where customers can try on the devices, and Apple employees will schedule 15 minute appointment times for each customer who wants to see the Apple Watch in person.

There will be employees on hand to show customers all versions of the Apple Watch, including the high-end Edition models at select retail stores. After trying on a watch, a customer will be able to place a reservation for the device, and it will become available for pickup on April 24, the official Apple Watch launch date.

In addition to scheduling appointments to try the watch on in store and make a reservation, customers will also be able to pre-order the device online beginning on April 10.

At an event in New York City this morning, T-Mobile unveiled its ninth Un-carrier initiative, which is aimed at business owners. T-Mobile CEO John Legere took the stage to unveil a simple new plan for businesses small and large, which is priced up to 40 percent lower than similar business plans from AT&T and Verizon.

T-Mobile's new business plan is priced at $16 per line for businesses that use under 20 lines, and at over 20 lines, the price drops to $15 per line. 10 lines (the minimum allowed), for example, costs $160, while 100 lines costs $1,500. At 1000 lines, the price drops even further, to $10 per line.

Each line comes with 1GB of data, and T-Mobile is giving businesses multiple options for purchasing additional data. Data can be purchased per line or pooled and distributed between many employees. Pooled data costs $4.75 per GB at a 100GB minimum and drops to $4.25GB at 1TB, but there are also options to purchase unlimited data for $30/line or 2GB of data for $10/line.

T-Mobile is also partnering with GoDaddy to give business customers a free domain and a free mobile site. This deal is available for any business customer with at least one line that has additional data. Through a second partnership with Microsoft, T-Mobile is offering customers a free custom email.

Customers who have a T-Mobile business line through work will be able to get discounted service for their families as well, using T-Mobile's new Business Family Discounts plan. With a standard cell phone family plan, the first line is the most expensive and the second line is less expensive. At T-Mobile, this works out to $50 for the first line and $30 for the second line. With Business Family Discounts, the person's work line counts as the first line, dropping the price of the first family line. According to John Legere, this can save families of two up to $438 per year, and it's available to all T-Mobile customers beginning today.

On the consumer end, T-Mobile's announced "Carrier Freedom," which is an expansion of the company's pledge to pay early termination fees. T-Mobile's early termination payments now cover device payments and leases, letting customers on plans like AT&T Next switch to T-Mobile. The company will pay up to $650 per phone to customers who switch carriers.

T-Mobile's final "One More Thing" announcement was the "Un-Contract," which ensures that customer's rates may go down, but they won't go up. All of the company's promotional plans are now permanent, and no unlimited data plan will change for two years.

Over the course of the last two years, T-Mobile has aimed to disrupt traditional mobile service with its "Un-carrier" initiatives. The company began with uncoupling device costs from service costs in 2013, and then went on to offer several additional incentives to encourage customers to switch to the carrier, including paying early termination fees, offering a JUMP! upgrade plan, unlimited texting and 2G data in 100 countries, free streaming music from Spotify, Rdio, iTunes Radio, and Pandora, one week free trials to test the T-Mobile service, Wi-Fi calling, and data rollovers.

Piper Jaffray analyst Gene Munster claims in a note to investors that Apple has a small team working in and exploring the augmented reality field. Munster believes that while augmented reality is still a decade away from broader consumer adoption, Apple is preparing for the next evolution in computing and will be able to offer fashionable wearables that people will actually want to wear.

"While it is limited, we believe Apple has a small team of engineers exploring augmented reality applications. We believe that at the core, the group is likely trying to understand a wearable interface that design would ultimately make fashionable/socially acceptable. At this point, we believe it is difficult to determine if or when these experiments might yield a product."

Google Glass is perhaps the most notable example of a wearable that, while revolutionary in many aspects, created some uncomfortable situations for those wearing the device in public. Glass Explorer Edition was quick to be banned from several public establishments, including movie theaters, casinos, restaurants, hospitals, sports venues, schools, banks and more due to its ability to discreetly take photos and record videos.

Munster remains skeptical about whether Apple's focus on augmented reality will result in a future product, as it is common for the company to research and develop new products and technologies that are never released to the public. Munster also has a less than impressive track record at divulging Apple's upcoming plans, so his predictions should be treated with a proverbial grain of salt.

Apple began allowing developers to release augmented reality apps on the App Store nearly six years ago, such as Google's mystery game Ingress. Apple also began exploring augmented reality for Maps in 2011, corroborated by a March 2014 report claiming that the iPhone maker still plans to add augmented reality features to Maps. Based on Munster's comments, Apple appears to remain interested in the field.

In an exclusive interview with Fast Company, Apple CEO Tim Cook discusses a wide range of topics with interviewer Rick Tetzeli, co-author of Becoming Steve Jobs, from Jobs' ongoing legacy within the company to the mixed reception of the Apple Watch over the last few weeks.

Cook notes the different angles Apple took in developing ways to interact with the Apple Watch, thinking of it as its own piece of technology and not just another smartphone or tablet.

He continues that most of the companies that have made smartwatches in recent years "haven't thought that through", resulting in lesser and more cumbersome products.

We weren’t first on the MP3 player; we weren’t first on the tablet; we weren’t first on the smartphone. But we were arguably the first modern smartphone, and we will be the first modern smartwatch—the first one that matters.

People didn’t realize they had to have an iPod, and they really didn’t realize they had to have the iPhone. And the iPad was totally panned. Critics asked, "Why do you need this?" Honestly, I don’t think anything revolutionary that we have done was predicted to be a hit when released. It was only in retrospect that people could see its value. Maybe this will be received the same way.

Cook goes on to state that Jobs' greatest contribution to Apple was the culture he created during his years there, calling the late Apple CEO, "The best teacher I ever had by far." Out of that culture came a sense of community and collaboration amongst the company's various departments, a critical element of Apple's continued success, and one that keeps them a step above the competition, according to Cook.

We’ve turned up the volume on collaboration because it’s so clear that in order for us to be incredibly successful we have to be the best collaborators in the world. The magic of Apple, from a product point of view, happens at this intersection of hardware, software, and services. It’s that intersection. Without collaboration, you get a Windows product. There’s a company that pumps out an operating system, another that does some hardware, and yet another that does something else. That’s what’s now happening in Android land. Put it all together and it doesn’t score high on the user experience.

When asked about the possibility of "cracks" appearing in Apple's ever-expanding ecosystem of devices and operating systems, Cook remains adamant that the company will always strive for success and satisfaction in what it does.

"It’s not that it’s not doable, it’s that we’re human sometimes, and we make an error," Cook said. "I don’t have a goal of becoming inhuman, but I do have a goal of not having any errors." Part of this strive for near-perfection brought about the company's boldness in making sometimes harsh, but necessary decisions, which companies like Microsoft were afraid to make, according to Cook.

Part of the reason Microsoft ran into an issue was that they didn’t want to walk away from legacy stuff.

Apple has always had the discipline to make the bold decision to walk away. We walked away from the floppy disk when that was popular with many users. Instead of doing things in the more traditional way of diversifying and minimizing risk, we took out the optical drive, which some people loved. We changed our connector, even though many people loved the 30-pin connector. Some of these things were not popular for quite a while. But you have to be willing to lose sight of the shore and go. We still do that.

The full interview is well worth a read, as Cook discusses topics like his excitement for the under-construction Apple Campus 2 and daily usage of his own personal Apple Watch. He even comments on the still-untouched office of the "irreplaceable" Steve Jobs, noting hesitancy to visit the room soon after Steve's passing, but a growing appreciation of the space as time has passed.

When asked whether he would ever do anything with the office, like take it for himself, Cook remained steadfast in leaving it the way it was when Jobs passed. "His name should still be on the door," Cook remarked. "That’s just the way it should be. That’s what felt right to me."

Apple has removed the award-winning healthy eating app The Whole Pantry from the App Store and its featured Apple Watch apps page amid allegations that its creator Belle Gibson committed fraud, according to The Sydney Morning Herald. The report states that Gibson is accused of making false claims about her cancer diagnosis and failing to donate thousands of dollars collected during fundraisers to charities.

Apple had been promoting The Whole Pantry as a featured Apple Watch app on its website over the past week, although it has updated the page today to remove the listing. The app also appears to have been pulled from the App Store worldwide, based on spot checks of the United States, Australia, Canada and United Kingdom storefronts. The company has yet to comment on the matter.

Gibson is a 26-year-old from Melbourne that rose to fame for healing herself from terminal brain cancer without conventional treatment, although the report claims that she later admitted to possibly being misdiagnosed. She has since been the subject of intense scrutiny from her supporters and those that donated to her cause, and has disabled the Facebook page for The Whole Pantry and her personal Instagram account.

Note: Due to the social issues regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Discovery and Viacom are in discussions with Apple to be included in its rumored streaming TV service, reports The Wall Street Journal. The partnerships could see mid-tier channels such as Discovery Channel, Animal Planet, TLC, MTV, Comedy Central and Nickelodeon available through the subscription-based service on devices including the iPhone, iPad and Apple TV.

The Wall Street Journal reported earlier this week that Apple is planning to launch a streaming TV service anchored by American networks ABC, CBS and Fox. The rumored service would offer a lightweight package of about 25 channels for between $30 to $40 per month. Apple is expected to announce the service at WWDC in June ahead of a September launch, according to the report.

Rumors of Apple working on a streaming TV service have circulated since at least 2009, when it was reported that CBS and Walt Disney were considering participating in the web-based service. Later reports indicated that Apple had ambitious plans to launch the service in the second half of 2012, but those plans have yet to materialize nearly three years later, likely due to roadblocks with content providers.

Apple is having more luck getting content partners to participate in its upcoming streaming service by promising to share data with them, reports the New York Post. News of Apple's most recent streaming television plans surfaced yesterday, after The Wall Street Journal reported the company was in talks with programmers like CBS, Disney, and Fox for a service that may launch in June.

Apple has struggled to create a streaming service for several years, but has continually run into problems negotiating deals with cable companies and content providers who are reluctant to disrupt existing streams of revenue. According to the New York Post, Apple is planning to share details on who viewers are, what is watched, and when it is watched in order to tempt content providers to participate in the streaming service. Apple is also said to be allowing content providers to have a significant amount of control over the service, letting, for example, providers decide when to air ads.

By dangling the "data carrot," Apple is offering something that traditional cable companies, Amazon and Netflix have refused to hand over to programmers.

The tech giant is playing unusually nice in an attempt to catch up to rivals such as Sony and Dish's SlingTV, which are fast building similar slimmed-down channel packages without a cable TV subscription.

Apple once had very ambitious plans for a streaming television service, which it envisioned would offer channels a la carte, but ongoing problems reaching deals with providers have caused it to scale back on its ambitions. When establishing iTunes Radio, Apple made concessions on pricing in order to get deals signed, and it's likely the company is willing to make some sacrifices to get its television service off the ground.

Today's report should be read with caution, as handing over user data to third-party programmers is something of an unusual move for Apple. The company has gone to great lengths to assure customers that it collects limited data whenever possible. Tim Cook has, on multiple occasions, stated "You are not our product" when speaking on user privacy.

We believe customers have a right to privacy, and the vast majority of customers don't want people knowing everything about them. When you make a purchase, we make a little bit of money. It's very simple, very straightforward. You are not our product, that's our product.

Apple is said to be planning to unveil the streaming television service at WWDC, with a launch coming in the fall. Pricing has not yet been finalized, but the service, which will include approximately 25 channels, could cost between $30 and $40.

Deals are still in the works and have not been agreed upon, so launch timing of the service could shift in the future.

Google on Tuesday announced two changes to the Play Store that it hopes will result in an improved experience for both developers and users. The first is a new review process where apps submitted for approval are manually reviewed by a team of employees at Google before the software is published on the Play Store. Google claims it began manually reviewing apps several months ago, with no noticeable change in approval times during the rollout.

The move to human reviewers marks a significant change for the Play Store, as the ability for developers to have apps go through a quick and automatic review process was a major differentiating factor over Apple's tedious review process for the App Store on iPhone and iPad. Nevertheless, Google says it will continue to help developers get their apps published on the Play Store within hours of submission, rather than days or weeks.

Apple has been rather controlling and inconsistent at times in regards to enforcing its App Store review guidelines over the years. Last month, for example, the iPhone maker began rejecting apps with violent screenshots for infringing upon a long-standing review guideline. Developers also face long waits with Apple, as the average approval times for apps are roughly six days for the App Store and seven days for the Mac App Store.

The second improvement is the introduction of an age-based rating system for apps and games on the Play Store, based on official rating authorities such as the Entertainment Software Rating Board (ESRB) in the United States, Pan-European Game Information (PEGI) in Europe and Classification Board in Australia. Territories with no specific rating authority will display age-based, generic ratings for apps.

"Today we’re introducing a new age-based rating system for apps and games on Google Play. We know that people in different countries have different ideas about what content is appropriate for kids, teens and adults, so today’s announcement will help developers better label their apps for the right audience. Consistent with industry best practices, this change will give developers an easy way to communicate familiar and locally relevant content ratings to their users and help improve app discovery and engagement by letting people choose content that is right for them."

Google encourages developers to visit the Developer Console and fill out a content rating questionnaire to ensure that their apps remain available on the Play Store. Apps without a completed questionnaire will be listed as unrated and, starting in May, all apps and updates submitted to the Play Store will require a completed questionnaire before being published on the Play Store.

Filming has progressed on the upcoming Steve Jobs movie starring Michael Fassbender, and a few weeks ago, film crews were spotted at the San Francisco Opera House. As of yesterday, hundreds of extras were hired to take part in a scene and a few photos leaked, giving us details on what's being filmed at the location.

The scene being filmed in the Opera House appears to be the 1988 unveiling of the NeXT Computer, the first computer developed by Steve Jobs after he left Apple. A movie prop poster hung on one of the walls in the Opera House depicts Michael Fassbender as Jobs, posing with the NeXT Computer, which was often referred to as "The Cube" due to its shape.

Back in 1988, the unveiling of the NeXT Computer took place at the Louise M. Davies Symphony Hall in San Francisco, which is located across the street from the Opera House. It is not clear why filming is taking place at the Opera Hall, but scenes will also be filmed at the Symphony Hall, according to reports. Filming in the area will continue until April.

Steve Jobs' NeXT event was a huge gala and it marked the first time Jobs had appeared in public in many years. Descriptions of the event called it a showy affair with "all the subtlety of a Hollywood premiere." Jobs himself was described as working the crowd "like an entertainer."

In addition to being spotted in a promotional poster, Fassbender also had his photo snapped outside the Opera Hall by a fan, still dressed in his Steve Jobs garb. At that time, Jobs favored a simple white button down shirt and dress pants, which is what Fassbender wears in the image.

The Steve Jobs movie starring Michael Fassbender as Jobs and Seth Rogen as Wozniak was penned by Aaron Sorkin and is being directed by Danny Boyle. Jeff Daniels, Kate Winslet, and Katherine Waterston all have roles in the film. The movie is set to be released in theaters on Friday, October 9, 2015.