Apple today shifted its messaging concerning Apple Watch try-on appointments, which were required in the early days following the wearable's launch to be able to interact with and size the various models of the Watch. The messaging of try-on appointments has now largely vanished from the Apple Watch's online storefront, with a notification encouraging customers to visit their local Apple Watch store for workshops on the device or "just walk in to try Apple Watch on."
In reality, walk-in customers have generally been able to arrange immediate try-on sessions for some time now as the crowds have significantly lessened following the initial surge. With Apple gearing up to begin in-store sales of the Apple Watch in just a few weeks, however, the company is already changing its customer guidance to omit the recommendation of making an appointment.
Even though the messaging is pivoting away from scheduled appointments, it should be noted that retail stores are still accepting try-on appointments for customers wanting to ensure their time with the Apple Watch. Try-on sessions may become a bit busier once in-store sales begin, so at that point appointments may become more advisable.
Days before Apple is expected to announce its rebranded and revamped version of Beats Music at WWDC, the Cupertino company is still negotiating terms with music labels, reportsBloomberg. Last month, it was also reported that the two sides had not reached a deal.
The labels are pushing to get a larger chunk of revenue than they receive under their current deals with Spotify Ltd., a competing streaming service, people familiar with the negotiations said. Both sides want to complete a deal before Apple’s June 8 annual event in San Francisco for more than 5,000 developers, according to the people, who asked not to be named because the talks are continuing.
Currently, labels receive 55% of Spotify's $9.99 monthly rate while publishers take 15%. Music labels are hoping to take closer to 60% from Apple, according to the report. Previously, rumors have suggested that Apple was seeking an agreement that allow it to offer a streaming music service to customers for $7.99 a month rather than the standard $9.99 rate. However, Apple was forced to back down after record labels resisted the change.
Additionally, Apple has allegedly been urging music labels to cease offering licenses for freemium tiers that Spotify and other music services offer as the Cupertino company does not plan to offer a free tier with its new streaming service. These efforts have earned Apple scrutiny from government organizations like the European Commission and U.S. Department of Justice, as the two groups are said to be looking into Apple's negotiations.
It's likely Apple still plans to unveil its new streaming service at WWDC, as the two sides want to complete a deal before June 8's keynote address. The new Music app is said to include the rebranded streaming service, a revamped version of iTunes Radio and traditional downloaded music. Apple also plans to offer exclusive content, like behind-the-scenes video from recording sessions. Artists will also get their own pages where they can host videos, songs and other content for free as part of a program called Apple Connect, with Apple compensating the artists and labels for songs they give away.
For several years running, AltConf has been held at the same time as Apple's Worldwide Developers Conference, giving developers who did not get a ticket to attend WWDC a place to go to meet up and mingle.
Content streamed live from Apple, including developer sessions and keynote events, has been shown at AltConf in past years, but this year, Apple has barred AltConf from streaming video content from the Worldwide Developers Conference.
In a press release, AltConf notified attendees that it had received a letter from Apple's legal representatives, preventing it from showing Monday's keynote event and video sessions from WWDC. Apple's letter said that the company "exercises control over not only the content of its messaging, but also the manner in which those messages are packaged, distributed, and delivered."
AltConf's streaming of Apple content "would strip Apple of exclusive control over one of the most anticipated events of the year, and could deprive Apple of potential revenue generated from its exclusive rights." Thus, AltConf must "refrain from publicly streaming or showing any WWDC content. Apple further demands that AltConf and each of its organizers refrain from reproducing or distributing any WWDC content belonging to Apple, in any manner."
It is not clear why Apple has decided to crack down on AltConf's plan to stream WWDC content as AltConf has been able to do so in the past. This is the first year that AltConf has offered a $300 paid ticket option, but AltConf's organizers do not believe that is a factor as paid tickets do not guarantee seating for the WWDC viewing theater.
According to AltConf's note, the conference's organizers are hoping to come to an agreement with Apple that will allow them to share WWDC content. As an alternative, AltConf will show developer sessions from Google I/O, Microsoft's Build, NSConference, 360 iDev, and 360 iDev, and UIKonf in its viewing rooms, and it will also include sessions with various speakers. Live blogs will be displayed during the keynote instead of Apple's live stream, and there will be a "keynote reaction panel" from iMore.
Update: Apple has changed its mind and will allow AltConf to stream the WWDC keynote. AltConf will not, however, be able to stream WWDC sessions.
Thanks to the support and passion the community has responded with over the past 24 hours, Apple is allowing AltConf to stream the WWDC Keynote and Platforms State of the Union address on Monday, as originally planned.
Over the years, one of Samsung's major advertising tactics has involved comparing its devices to Apple's iPhones, attempting to point out shortcomings and feature flaws. As of today, Samsung's published two new videos that pit its Galaxy S6 Edge against the iPhone 6, highlighting the device's camera, wireless charging, and curved display.
In the first video, Samsung shows off the dual curved edge of the S6 Edge, which can be used to display information like incoming calls and notifications. "Oooh, check out the edge of the Galaxy S6 Edge," says the voiceover. "It displays colors when your top five contacts call. The edge of the iPhone 6 displays nothing. But it has a vibrate function."
The second video focuses on the Galaxy S6 Edge's ability to charge wirelessly when placed on an included inductive charging mat, and it compares the S6 camera to the camera in the iPhone 6. The S6 and S6 Edge come with a front-facing camera that has a 120-degree wide-angle field of view.
Check it out, the S6 takes wider selfies that fit everybody. The iPhone 6... just cut off nana. Nana? When you do the math, it's clear. 6 is greater than 6.
Each of the videos follows up with Samsung's new tagline," 6 > 6," and they both end with the line "Not all smartphones are created equal." Samsung has a long history of mocking Apple products and Apple fans in its advertisements and commercials, so these newest anti-iPhone ads come as no surprise.
Since the launch of the iPhone 6 and 6 Plus, Samsung has seen a significant profit drop in its mobile division as some customers opted to switch from Samsung devices to larger-screened Apple devices. Before the iPhone 6 and 6 Plus, large screen size was one of the major differentiating factors between the iPhone and the Galaxy line of smartphones, but now Samsung must distinguish its products in other ways.
According to Samsung, demand for the Galaxy S6 Edge has been high, and it expects its profits to increase now that its newest devices have been on the market for a few months.
Each year ahead of the Worldwide Developers Conference, Apple puts up logos, signs, and banners across Moscone West in San Francisco, where the event is held. Decorations began going up on Tuesday, and work will continue throughout the weekend to prepare for Monday's keynote event.
As of this afternoon, Apple has finished placing two Apple logos on the outside windows of Moscone West, and yesterday, the first interior banner went up. The initial banner uses the same graphic design elements that are present on the company's WWDC 2015 website, along with the tagline "The epicenter of change."
The next interior banners to go up may give us some hints on what we can expect from OS X 10.11 and iOS 9, the two new operating systems that will be unveiled at WWDC. With OS X 10.10, we saw banners depicting Yosemite on the Friday before the event, so tomorrow's banners could divulge the name for OS X 10.11.
Apple's trademarked the names of several California landmarks and locations, and some of those names include Redwood, Big Sur, Pacific, Diablo, Miramar, El Cap, Monterey, and Sierra, among others.
We also expect to see iOS 9 banners going up in the near future, but those banners divulge less information because there's no associated name and Apple will keep signs that highlight upcoming features covered until after the keynote event. Decorations will also be added to sign posts, the Metreon across the street, and other locations as we approach the kickoff of the conference.
Along with details on iOS 9 and OS X 10.11, this year's keynote event will also see the debut of Apple's new streaming music service and a revamped version of iTunes Radio. The Apple Watch will be a major focus with the debut of native apps, and we may also see the introduction of a rewards program for Apple Pay.
Early rumors suggested Apple would debut its a new Apple TV set-top box and a new subscription television service at WWDC, but the two products are not ready to launch and will no longer be included in the event. For additional details on what to expect at WWDC, make sure to check out our WWDC roundup and our more in-depth roundups on iOS 9 and OS X 10.11.
With its WatchStand, accessory maker Griffin has come up with a unique take on an Apple Watch charging dock, incorporating a cord management feature that sets it apart from the many other stands on the market. Made of plastic instead of aluminum or wood, Griffin's stand is also one of the more affordable options available.
I've been testing the Griffin WatchStand for the past week and have been impressed with the level of functionality vs. the price, but there are a few drawbacks that might not make it the best stand choice depending on which Apple Watch you own.
When it comes to looks, the Griffin WatchStand is not quite as attractive as some other options on the market. Its black plastic design doesn't complement the Apple Watch and other Apple devices, it feels overly tall, and it doesn't blend into a range of different decors as well as aluminum or wood.
Griffin WatchStand next to Twelve South HiRise for Apple Watch
Aesthetic preferences vary heavily by person, so the form and material of the WatchStand may not be a negative for some. Though it's made of plastic, the WatchStand doesn't really look cheap and there are no flaws in its construction -- it has a wide, heavy rubber-bottomed base for stability and the part of the stand that holds the Apple Watch charger is well-designed and at an ideal viewing angle.
In today's review, we're talking a look at iPhone 6 Plus cases from Speck, a well-known accessory company that sells its products in dozens of retail stores. Speck has been in the case-making business for many years now and it offers several iconic cases like the CandyShell and the MightyShell.
All of Speck's cases provide a reasonable compromise between protection and thickness. They can keep an iPhone safe from wear, tear, and minor drops, and don't add a lot of bulk to Apple's ultrathin devices.
The CandyShell Grip, the first case we looked at, has a hard shell with soft rubber grips on the outside to make it easy to hold. It comes in two variations: with a faceplate for the front of the phone, and without. The CandyShell Grip comes in several colors and is priced at $39.95 to $49.95 (with face plate).
Speck's MightyShell, the second case we looked at, is similar to the CandyShell but is more durable with three layers of rubber for better protection. It also comes in multiple colors and in two versions, with a faceplate ($69.95) and without ($54.95).
Speck also makes a CandyShell Card case that's able to hold credit cards and cash ($39.95). It's exactly like a CandyShell, but it's a bit thicker with the wallet portion. Finally, we looked at the CandyShell Inked, which is a CandyShell ($44.95) that includes unique, super colorful designs.
Speck's iPhone 6 Plus cases can be purchased from the Speck website, and many of them are also available from Amazon.com at a lower price. Speck also sells the same cases for the iPhone 6 at slightly lower prices.
Note: MacRumors received no compensation for this video review.
Apple Watch includes a miniature version of Apple Maps, which offers many of the same features as the full iOS version if you know how to access them. Some of what Maps can do is fairly obvious, but there are a few features that require a bit more know-how.
If you are interested in learning the ins and outs of Apple Maps on Watch OS and would like to know some simple tips for getting the most out of the turn-by-turn directions feature, we've got a handy tutorial for you.
At first glance, Apple Maps on Apple Watch may seem like just a location browser. When you open the app, it automatically populates a map of your current location. You can drag your finger around on the screen to view nearby stores and landmarks. Turn the Digital Crown to zoom in on a particular location. You can also double-tap the screen.
If you find a business or landmark that you'd like to know more about, tap it to bring up the information window. You can see the business's rating, hours of operation, phone number, address, and walking or driving directions. Tap the phone number to call directly from Apple Watch.
Following several months of development, Tapbots today released Tweetbot 2 for Mac with a major visual overhaul inspired by the flat design of OS X Yosemite and more consistent with the iPhone version of the Twitter client. Tweetbot 2 for Mac is available as a free update through the Mac App Store for existing Tweetbot users and has been discounted to $12.99 from its regular $19.99 price for the first time ever.
Tweetbot 2 for Mac (left) compared to original Tweetbot for Mac (right)
The major visual changes in Tweetbot 2 for Mac include flatter tabs and controls, redesigned user profiles with a new "Recent Photos" section, a new iOS-like user interface when clicking on or viewing the details of individual tweets, circular profile photos, profile photos for retweets and iMessage-like chat bubbles for direct messages. Overall, the software has a more simplified and clean appearance.
Tweetbot 2 for Mac also features a new timeline search option, verified account badges and improved list organization. There is a new three-pane toggle in the bottom-left corner that makes it much more convenient to open lists in a new window or column, view all of your lists or search Twitter. A list can easily be removed or detached into a separate window by right clicking its title bar at the top.
My first impressions of Tweetbot 2 are overwhelmingly positive, as the updated Twitter client has provided a faster and more fluid experience during my testing. The original version of Tweetbot for Mac would occasionally crash on me, and resizing the app would sometimes result in choppiness or lag, but I have not been able to reproduce either of those issues using Tweetbot 2.
A new report out today by Adobe Digital Index (ADI) put Apple atop a list of streaming media providers (via CMO), the Apple TV and iOS devices representing 62 percent of all authenticated pay-for-TV video views, or any online app that requires a cable subscription to access. Measuring all video content from free ad-based YouTube clips to "shows accessed through an authenticated app-based or TV subscription service," ADI reports that the streaming industry as a whole has grown a drastic 282 percent year over year.
Focusing solely on Apple, the Apple TV doubled its share of the overall online media streaming market, growing from 5 percent to 10 percent quarter over quarter. As ADI points out, a few of Apple's streaming rivals - Roku and gaming consoles like Xbox and PlayStation - saw increases in the past year, as well.
"Apple is sitting in the catbird seat because of its dominant position with access to consumers and a wealth of video data,” said Tamara Gaffney, principal analyst at ADI. “The challenge will be to see if it can monetize the strategy fast enough to get ahead of the movement away from linear TV toward digital viewing. Apple is clearly looking to play in the video-streaming market, and the growth of that market is a big indicator as to why.”
On the opposite end, these mobile- and living room-centric media solutions have cannibalized the streaming shares of desktop PCs and Macs. “It looks like desktops are losing the battle in the home," Gaffney noted. "Bringing the TV Everywhere viewing platform full circle and returning viewers to the living room.”
iOS saw a less dramatic increase year over year than the Apple TV, with a growth from 43 percent to 47 percent, while the company's Android competitors saw no growth at all on mobile, staying at a consistent 15 percent share of the streaming market. Although desktops are dipping in streaming popularity, notebooks are undoubtedly still a highly used source of streaming content for many people. As such, Google Chrome and Safari both saw upticks in pieces of the overall streaming market over the past year by 18 and 15 percent, respectively.
The key takeaway from our analysis is that the streaming video space is growing fast, and Apple is growing by building out an ecosystem of devices as it relates to that space,” Gaffney said. “Apple is leaning toward having a bigger play there than in the past. For marketers that means having a blanket approach to advertising is not going to work. They need to think about who is viewing and when. The strategy needs to be evolving and more complex to match the evolving and more complex nature of the landscape.”
ADI predicts that smartphone browsing will overtake that of desktops in 2017, noting that currently the preferred method for casually streaming content is tablets, "used specifically for leisurely activities such as video viewing and listening to music." With Apple's revamped Apple TV a no-show at WWDC next week, it'll be interesting to see how the company continues to grow the now three-year-old device. With Apple's plans to launch its own subscription television service sometime in the future, there's no doubt that the streaming media industry as a whole will only continue to grow.
Fortune has released its annual Fortune 500 list of the top U.S. corporations based on gross revenue, which together accounted for $12.5 trillion in revenues, $945 billion in profits and $17 trillion in market value. Apple maintained the 5th spot in the rankings for the second consecutive year after steadily rising from 6th place in 2013, 17th place in 2012, 35th place in 2011 and 56th place in 2010.
"After a bumpy start to 2014, Apple's stock finished the year up 40%, adding nearly $200 billion to the company's market value. A product pipeline that's gotten Apple fanboys lining up all over again has certainly helped reenergize revenue growth: In addition to unveiling new categories like Apple Pay and Apple Watch, the company launched the iPhone 6, selling a record-breaking 10 million units in the first three days. As CEO Tim Cook recently told investors: "It's tough to find something in the numbers not to like." The normally low-profile Cook is breaking new ground in other ways too—in October, 2014 he came out as the first openly gay CEO of a Fortune 500 company."
Fortune identified fast-growing iPhone and Mac sales and brand power as two of the company's key strengths, while citing declining iPad sales and high expectations from investors and consumers as weaknesses. The publication believes Apple's much-rumored streaming TV service presents an opportunity for the company, while Android and Chinese smartphone manufacturers remain threats.
Apple recorded operating revenue of $182.79 billion during the 2014 fiscal year, a 7% year-over-year increase. Walmart, Exxon Mobil, Chevron and Berkshire Hathaway topped the list with between $194.6 and $485.6 billion revenue, although it's worth noting that Apple finished ahead of all four of those companies with $39.5 billion in profit and recently posted two record-breaking quarters.
Jawbone is returning to Apple Stores, with both the Jawbone UP2 and UP3 to go on sale as early as next month. The news was confirmed by the company's senior product manager Jason Donahue at a press event in Japan, as reported by Mac Otakara (via AppleInsider). He informed those in attendance that the fitness tracker would be in stock in Japanese Apple Stores by "early July," and that other regions, specifically the United States, would have them earlier.
The first shipments to Apple Stores will specifically cover re-stocking the cheaper $99.99 UP2 fitness band, followed by the higher-end $179.99 UP3, although Donahue gave no specific retail timeline for the inclusion of the bands for any region. The Jawbone UP Move was never removed from Apple Stores, because the initial package doesn't come with wrist-worn capabilities and is designed more as a clip-on accessory.
The return of Jawbone to Apple Stores is interesting in its timing, and follows Apple's removal of all its wearable tech rivals in early March, prior to the Apple Watch's launch. That purge removed Jawbone, Nike Fuelband, and MIO products from not only retail locations but the Apple online storefront as well.
Although the day-to-day demand for the Apple Watch has decreased since its initial pre-order period, multiple Apple employees and analysts point to the company's new wearable as a huge success out of the gate. This confidence in the product and its momentum moving forward into the year could have encouraged Apple to allow competitors back into their retail shops.
Interestingly, back in April Jawbone announced the UP4 alongside a partnership with American Express to bring contactless payments to the fitness tracker for the first time. No word was given by Donahue on the inclusion of such a direct competitor to the Apple Watch into Apple retail locations, but it will be interesting to see if Apple continues to allow more companies to return to its stores with such similar products as its new wearable.
Apple today announced that the Apple Watch will be available for purchase in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan on Friday, June 26. The wrist-worn device will be sold through the Apple Store, Apple Online Store and select authorized resellers.
Apple also announced that it will begin selling select Apple Watch models through the Apple Store in two weeks, presumably including the United States and other first wave launch countries. Apple Watch orders have been taken exclusively online since the device launched in April.
“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”
A limited selection of Apple Watch models will be available at 10 Corso Como in Milan, BOONTHESHOP Cheongdam in Seoul and Malmaison by The Hour Glass in Singapore on June 26, just over two months after the device launched in the United States, Australia, Canada, China, France, Germany, Japan, Hong Kong and United Kingdom. A total of 16 countries will now sell the Apple Watch.
Apple has set a principal amount of ¥250 billion ($2.01 billion) for its bond sale in Japan per a final pricing term sheet published by the U.S. Securities and Exchange Commission on Thursday. The yen-denominated bonds have an interest rate of 0.350% and are set to mature on June 10, 2020. Interest is to be paid semi-annually on June 10 and December 10, commencing December 10, 2015.
The global notes will be available for purchase by both domestic and foreign investors, with net proceeds to be used for general corporate purposes, including stock buybacks, dividend payments, funding for working capital, capital expenditures, acquisitions and debt repayment. The issue is being handled by Goldman Sachs International and Mitsubishi UFJ Securities International.
Despite early rumors suggesting Apple would introduce a redesigned Apple TV set-top box at its Worldwide Developers Conference in June, it appears the device will not be ready to debut at that time. In a report covering what to expect at WWDC, The New York Times' Brian X. Chen writes that Apple has postponed its plans because the product is "not ready for prime time."
Yet one much ballyhooed device will be absent from the conference: a new Apple TV, Apple's set-top box for televisions. The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.
Apple has not introduced a revamped version of its Apple TV since 2012, leading to years of rumors and speculation about the company's plans for the device. Since 2013, nearly every Apple event has been targeted as the venue where we'll see a new version of the Apple TV, but no product has materialized as of yet.
According to the most recent rumors, Apple is currently working on a new version of the Apple TV that will include ambitious additions like a full App Store that supports apps and games, Siri support, and an SDK for developers. It is also said to include an A8 chip, an increase in internal storage, and a touch-based remote.
There is no word on when the Apple TV might debut, but it's possible that it could be introduced later this year alongside Apple's rumored subscription television service. Apple was said to be targeting a WWDC launch for its TV service, but those plans were also delayed as the necessary deals are not yet in place.
With its subscription television service and set-top box off the table for the Worldwide Developers Conference, the event will focus on iOS 9, OS X 10.11, and the company's new Beats-based streaming music service. The Apple Watch will also be a major focus, with Apple planning to debut native Apple Watch apps as shared by Jeff Williams last week.
Update:Re/code is also reporting that the Apple TV will not be introduced at WWDC.
Pebble's latest smart watch, the Pebble Time, has already begun shipping out to early Kickstarter backers, but customers receiving the device may not be able to use it with an iPhone because the accompanying Pebble Time Watch app has not yet been approved by Apple.
According to a Kickstarter update posted this afternoon, the Pebble Time app has been in limbo since May 22, spending more than two weeks going through Apple's app review process without approval.
The unreleased Pebble Time Watch app was first submitted to the App Store in early May, and approved on May 18. Pebble went on to push a bug fix for the app on May 22, requesting an expedited review from Apple, which was not granted. Pebble has also been unable to add Pebble Time support to its existing iPhone app because that app has been stuck in the reviewing process since April.
The Pebble Time iPhone app, as we've all noticed, is not yet live on the iTunes AppStore. It remains "in review." This unexpected circumstance pains us as much it does backers with watches ready to set up. We're doing all we can to mitigate the delay and make Pebble Time Watch for iPhone available for download.
We appreciate you hanging in there with us while we navigate this obstacle.
It is not clear why Apple has delayed approval of the two Pebble iPhone apps, and Pebble has not shared details on conversations it may have had with the company regarding the review process. It's possible Pebble has violated an App Store rule leading to the delay, but there's also the possibility that Apple has opted not to approve the app as it competes with the Apple Watch.
In April, navigation app SeaNav US was rejected for mentioning Pebble support in its App Store description, a violation of an App Store guideline that prevents apps from highlighting competing platforms. Other apps that mention Pebble support have been approved, however, and there are many Pebble-focused apps in the App Store.
In order to motivate Apple to approve its app, Pebble is asking its customers to contact Apple on its behalf, reaching out to Apple through the company's feedback system and through Twitter and Facebook. "Together, we can kindly express our desire to see the App Store #FreeOurPebbleTime with a speedy approval of Pebble Time Watch for iPhone, reads the blog post.
Update 12:08 PM 6/5: Pebble has updated its Kickstarter page to notify customers that Apple has now approved the Pebble Time Watch app. It should be rolling out to customers soon.
Typo Innovations today announced that it will begin selling its iPad Air keyboard case at Apple Stores and through its website, according to Re/code. The announcement comes just two days after Typo reached a settlement with BlackBerry that will prevent it from selling Typo for iPhone 6 and iPhone 6 Plus due to its similar look and functionality as the physical keyboard found on most BlackBerry devices.
Typo for iPad Air is a detachable keyboard featuring built-in autocorrect technology and an adjustable stand, although unlike Typo for iPhone, the product enters a market crowded with multiple accessory makers that sell virtually identical keyboards. Typo retails for $189 in the United States and is compatible with both the original iPad Air and iPad Air 2. The company is also accepting pre-orders for an iPad mini version of the keyboard.
A new report from Variety today (via iClarified) suggests that Showtime's parent company CBS is putting the final touches on a standalone streaming service for the premium cable network, with rumors pointing to an official announcement either later today or sometime on Thursday.
Just like HBO NOW, the service would allow customers interested in Showtime to circumvent a traditional cable subscription and gain access to all of the network's shows and films for a single monthly fee. Variety says that CBS will reveal a partnership with Apple and the Apple TV that will be the exclusive home of the Showtime online-only service, similar to HBO NOW's initial exclusivity window on Apple TV and iOS devices. CBS still plans for other online partners to be announced in the future, according to "industry sources."
No name or price model was detailed yet for the Showtime service, but as pointed out by Variety, the move would fall in line with the company's announcement last fall of a $6 per month streaming service that presented access to the network's library of old and new shows. With Showtime cable subscriptions aligning closely with that of HBO, the new service would undoubtedly fall in the ballpark of HBO Now's $14.99 per month charge.
Update: As expected, Showtime has confirmed the streaming service will officially launch on July 12 for iPhone, iPad, iPod touch and Apple TV. The monthly service will run users $10.99 and simply be called "Showtime." The early July launch will also coincide with the new seasons of Ray Donovan and Masters of Sex.