MacRumors

Apple today seeded the fifth beta of iOS 9 to developers for testing purposes, more than two weeks after releasing the fourth beta and two months after unveiling the new operating system at the 2015 Worldwide Developers Conference.

Apple has also seeded a third beta of iOS 9 to public beta testers, which is identical to the fifth beta developers have received. Developers can also download Xcode 7 beta 5.

The update, build number 13A4325c, is available as an over-the-air update and can also be downloaded through the Apple Developer Center.

Today's beta introduces new wallpapers and heralds the imminent release of a WiFi calling option for AT&T users. For a full list of changes in the beta, make sure to check out our iOS 9 Beta 5 Tidbits post.

iOS 9 beta 4 brought the return of Home Sharing for music and it fixed a bug that had prevented the iPhone's volume buttons from being used as a camera shutter. It also introduced a new look for Handoff in the app switching interface.

In addition to providing developers with five betas, Apple has also seeded two iOS 9 betas to public beta testers. The company plans to release iOS 9 to the public in the fall, likely alongside new iPhones.

In a new interview with Evening Standard, Apple Music executive and Beats co-founder Jimmy Iovine sat down to talk about everything from the launch of Apple Music to the company's dramatic reversal of its free trial royalties policy following Taylor Swift's public dismissal of the service in an open letter.

Iovine depicts a conversation between himself, Eddy Cue and Apple CEO Tim Cook that ultimately resulted in the support of Taylor Swift's -- and many musicians backing the pop star -- opinions on the service.

“Eddy [Cue, Apple senior VP] woke up on Sunday morning,” says Iovine. “He called me and said, ‘This is a drag’. I was like, ‘Yeah, maybe there’s some stuff she doesn’t understand’. He said, ‘Why don’t you give Scott [Borchetta, Swift’s label boss] a call? I called Scott, I called Eddy back, Eddy and Tim [Cook, Apple CEO] called me back and we said, ‘Hey, you know what, we want this system to be right and we want artists to be comfortable, let’s do it’.”

Later in the interview, Iovine mentions an aim for more personality in the Apple Music experience, attempting to avoid the use of numbers and algorithms curating music for its users, and hiring experts for the job of building the playlists that fill out each Apple Music user's personalized "For You" section. Still, the Apple Music executive mentions a "numbing" amount of music streaming services available to customers -- from Spotify to Rdio and the newly-launched Tidal -- as a definite hurdle for the new streaming service to clear.

“There’s a lot of [them],” he says, disdainfully. “Music deserves elegance and the distribution right now is not great. It’s all over the place and there are a bunch of utilities. That’s the best you can find. It’s basically a really narrow, small, inelegant way to have music delivered. So it’s sterile, programmed by algorithms and numbing.”

As Iovine says: “Algorithms don’t understand the subtlety and the mixing of genres. So we hired the best people we know. Hired hundreds of them.”

The entirety of Evening Standard's interview with Iovine is worth a read, as it touches more on his background with Steve Jobs, his early-industry struggles with competitors like Napster, and the difficulties of hiring Zane Lowe away from the BBC and into Apple Music's 24/7 Beats 1 DJ position.

In an interview with USA Today, Apple's Eddy Cue reveals that Apple Music currently has 11 million users taking advantage of the initial three-month trial period, with two million of those taking advantage of the family plan that will cost $14.99 per month once the trial ends. A single-user membership will be priced at $9.99 per month.

"We're thrilled with the numbers so far," says Eddy Cue, Apple's senior vice president of Internet software and services, adding that of that sum 2 million have opted for the more lucrative family plan at $14.99 a month for up to six people.

The officially announced milestone of 11 million users is roughly in line with the rumored ten million users shared by HITS Daily Double last week.

Cue notes Apple is "releasing updates as fast as we can" to address bugs and other issues with Apple Music amid duplication and mislabeling complaints. Jimmy Iovine also contributed to the interview, highlighting some of the challenges of reaching users in certain countries and age demographics while noting Apple believes it can use its leverage to bring many of those users on board for a subscription music service.

On a separate note, Cue shared some new App Store numbers, noting that July set a record with $1.7 billion in App Store transactions thanks to strong performance in China. Apple has now paid out $33 billion to developers since the App Store debuted in 2008.

Nearly four months after release, the new 12-inch MacBook is starting to become available for personal pickup in Apple Stores in the United States. Previously, some stores have had sporadic stock for walk-in customers, but it now appears that stock is substantial enough for Apple to offer personal pickup.

The personal pickup option isn't universal yet however, with only select configurations at select stores being available. For example, the 256 GB Silver MacBook is not available for personal pickup in New York, NY while the 256 GB Space Gray is widely available.

While some Apple Stores and Best Buys have had sporadic stock for walk-ins, most Apple Stores around the world have only had the unit on display. In the MacRumors' forums, users have been reporting which stores around the world have had the new MacBook on display, whether they were available to purchase or not and how many units they had left in stock.

The MacBook is currently showing shipping estimates of at least 1 - 2 weeks when ordered online. Comparatively, both the MacBook Air and MacBook Pro are showing shipping estimates of at least 1 business day.

Pricing for the 12-inch MacBook starts at $1,299 for the entry-level model with 256 GB of storage while the higher-end model starts at $1,599 with 512 GB of storage and a slightly faster dual-core Intel Core M processor.

Apple today seeded the third beta of OS X 10.10.5 to developers, nearly one week after seeding the second 10.10.5 beta and more than a month after releasing OS X 10.10.4 to the public.

Today's beta, build 14F25a, can be downloaded through the Software Update mechanism in the Mac App Store or through the Apple Developer Center.

The first and second OS X 10.10.5 betas did not appear to include any consumer-facing changes, so it's likely that this update focuses on behind-the-scenes bug fixes and performance enhancements. OS X 10.10.5 beta 2 introduced a fix for the DYLD_PRINT_TO_FILE exploit that's been making headlines over the last few days, and the security flaw will be patched as soon as OS X 10.10.5 is released to the public.

Because we're just a couple of months away from the public release of OS X 10.11 El Capitan, OS X 10.10.5 will likely be one of the last updates to Yosemite, designed to prepare the operating system for its imminent retirement. It will, of course, continue to get bug fixes and minor repairs even after El Capitan's release to patch security flaws and fix other issues.

Over the course of its lifespan, OS X Yosemite has received four updates. The first two brought bug fixes and security improvements, while OS X 10.10.3, the most significant update to Yosemite, introduced the new Photos app, Force Touch APIs, new emoji features, and more.

OS X 10.10.4, the current version of OS X Yosemite, introduced multiple bug fixes and under-the-hood performance improvements, including the removal of the problematic Discoveryd process.

Apple yesterday won a significant ruling against a group lawsuit filed by a former iPhone user who sued the Cupertino company after claiming that switching from an iPhone to an Android smartphone interfered with her receipt of text messages (via Bloomberg).

The plaintiff, Adrienne Moore, noted in her complaint originally filed in May 2014 that an inability to unlink her phone number from iMessage prevented her from receiving text messages sent by iPhone users to her Samsung Galaxy S5 running Android. The lawsuit claimed users switching away from the iPhone to other devices were "penalized and unable to obtain the full benefits of their wireless-service contracts" due to the issue, with Moore and her lawyers alleging Apple failed to successfully elaborate on the "interference" that switching platforms would cause.

The lawsuit sought group status for the claim, which would automatically include all affected users and potentially result in a significant settlement or court judgment, but U.S. District Judge Lucy H. Koh yesterday ruled the suit can't continue as a group lawsuit because it wasn't clear enough that all included members were actually affected by the occurrence described by Moore. Koh decided there was no direct "contractual breach or interference" relating to a problem within the iMessage system itself, thereby giving Apple a victory on the case.

Even if Moore is correct in arguing iMessage has “systematic flaws that could result in the disruption of text messaging services, that determination does not assist the court in determining whether iMessage actually caused the proposed class members to suffer any interference,” Koh wrote in her ruling.

The ruling is a win for Apple because allowing the case to proceed stood to increase the iPhone maker’s potential costs in defending the case, and could have given plaintiffs leverage to negotiate a deal.

The lawsuit began in May of 2014, with customers noting iMessage issues after switching over to a non-Apple platform since the service was introduced in 2011. Despite Apple's move to address the issue by offering a tool for users to deregister their phone numbers from iMessage, it was ruled last November that the company would indeed face a federal lawsuit on the iMessage issue.

Target this morning announced that it would begin testing beacon technology in 50 of its stores in Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle (via Buzzfeed and TechCrunch). The company plans to use the technology to send deals and customized recommendations to customers who opt-in to get the notifications within the Target iOS app [Direct Link].

After users download the app and turn on notifications and Bluetooth, the beacon technology will discover where customers are within each Target location and send out subsequent push notifications regarding items in their nearby vicinity. Target promises that it will keep beacon alerts to a maximum of two per shopping trip. The company says the current plan is to "adapt and enhance" the service following the 50-store roll out, then introduce it to other locations sometime later in the year.

During Target’s testing period, capabilities are limited to surfacing deals and recommendations based on what section of the store a customer is in: A two-for-one deal on Tylenol pops up when a shopper hits the pharmacy, or a recipe for banana bread appears while walking through the fresh fruit section. Target has plans to add features like reorganizing a shopping list based on the most efficient route through the store, and pushing a reminder if you forgot anything on that list once you hit the checkout line, but these will not be available at launch.

Target hopes that the Bluetooth-enabled technology will be welcomed by customers, thankful of its ability to keep them in the loop of weekly deals -- courtesy of a bit of synergy with the company's Cartwheel coupon app [Direct Link] -- in addition to acting as a hub and guide in their shopping experience. The beacon technology will even gather data from third-party apps, letting users know what clothes and shoes near them in the store are currently trending on Pinterest, for example.

Apple has its own spin on the beacon technology, iBeacons, that it's rolled out in all of its brick-and-mortar retail stores across the country. Like Target's plan, the App Store app provides customers with nearby notifications of accessories to purchase and even local store events that may be occurring. Last year, the company tested the technology in small scale retail store locations like American Eagle and even at Dodger Stadium in Los Angeles.

IBM today announced the launch of a new service that will allow large companies to easily incorporate Mac computers into their preexisting corporate infrastructure. The service, being deployed by IBM's MobileFirst Managed Mobility Services unit, will be aimed at companies around the world and not just based in the United States.

Thanks to the MobileFirst partnership with Apple that has brought about multiple waves of enterprise-focused apps as the company has increased its own usage of Macs, IBM saw an opportunity to commercialize its expertise in "enterprise deployment" of Macs in the workplace.

“Ease of adoption and use are at the foundation of every Apple product, and as these devices are used more in the workplace, people expect the same experience they enjoy with Apple technology in their personal lives,” said Richard Patterson, general manager, Infrastructure Services, IBM Global Technology Services. “IBM’s new enterprise services ensure a great user experience for clients using Macs, providing world-class support from installation through the life of the product.”

The company promises that the new MobileFirst service will be completely headache-free for clients, with the Macs delivered directly to customers and ready to go out of the box with easy network access setup screens and security measures. It will also support the personal Macs of employees if they bring their own devices to work. The source of the quick-and-painless software setup is a partnership with JAMF Software and its Casper Suite, the "leading solution" for the quick deployment and setup of enterprise computers.

Today's news comes after an internal video of IBM chief information officer Jeff Smith that leaked late last week, in which Smith told employees that the company could end up purchasing 150,000-200,000 Macs annually, significantly more than the original estimate of 50,000 Macs deployed through the end of the year announced in internal memo earlier in the year. IBM has told Apple it expects the initiative could eventually see 50-75 percent of IBM employees switching over to Mac from the company-standard Lenovo computers used at IBM.

Apple's Beats 1 radio station was recently updated to give users access to full replays of radio segments, with a new Beats 1: Replay feature. As highlighted by MacStories, Replay covers several Beats 1 shows, including those by Zane Lowe, Julie Adenuga, and Ebro Darden, letting users re-listen to a missed segment.

Since Apple Music's debut, there's been an option on Beats 1 radio to listen to playlists of songs by each DJ after a show ends, but there was often no way to listen to a full show with guests and commentary unless you caught it on the second playthrough, 12 hours after it first aired.

With the change implemented in the last few days, Beats 1 users can access both a full replay that's the same as listening to a show live and a playlist of songs from each program.

Though a feature that's likely going to be welcome by many Beats 1 listeners, Replay is somewhat hidden. Re-recordings of shows can be accessed by tapping on the Beats 1 logo in Apple Music to open the list of featured shows, tapping on a DJ, and going to the "Connect" page. Alternatively, it's also possible to search for an individual DJ to access their Connect section, or to search directly with a term like "Julie Adenuga Replay."

Tapping on the "Beats 1: Replay" option will play the entire show in one long block, with no option to see the songs that are playing as is possible when Beats 1 radio is playing live. As MacStories points out, it's akin to listening to one long podcast. Replaying a show eliminates the ability to heart songs and add them to playlists to enhance the Apple Music listening experience, but it does give users a way to listen to one-of-a-kind content and commentary that would have previously been missed.

Since Apple Music launched, Beats 1 radio has featured a near-endless stream of exclusive content, worldwide song debuts, and artist interviews, all designed to draw in listeners. The service's most recent exclusive was MTV's announcement of the 2015 Video Music Award nominees.

Apple's licensing terms with record labels give the company permission to create up to five additional radio stations like Beats 1, reports The Verge, citing sources with knowledge of Apple's deals. Without needing to negotiate new terms, Apple could potentially launch additional Beats stations around the world, adding DJs in other countries or launching stations with a specific focus.

As part of the deal it struck with the major labels for Apple Music Radio, Apple has licenses for up to five additional stations like Beats 1, without having to renegotiate with the labels. That means Apple could launch a Beats 2 station headquartered in Australia or Asia, allowing it to provide live radio around the clock (Beats 1 is only live 12 hours a day).

It seems Apple is indeed considering and preparing for a potential expansion Beats 1 with new Beats radio stations, as the company has registered domains like beats2.com.cn, beats2.hk, and beats4.com.ru in various countries around the world. Beats 1 is broadcast worldwide, but in the future, Apple may wish to offer stations that cater to different languages and music tastes around the world.

Labels may have given Apple permission to create additional radio stations due to the fact that Apple is allegedly paying more per-play than Pandora for music that is streamed on Beats 1.

The Verge's sources also commented on the status of Apple Music, stating that labels are "pretty pleased" with Apple Music's performance thus far and that the service has gained a "substantial" number of users since it launched on June 30. Of course, all Apple Music subscribers right now have free access to the service until October, so it's still impossible to gauge how Apple Music measures up to competing services like Spotify.

As of this month, Apple has initiated a major advertising campaign for Apple Music, with billboards and signage popping up in cities around the world like San Francisco, Tokyo, Toronto, Los Angeles, and Mexico City, which should bump up subscriber numbers.

Apple has also maintained momentum with its Beats 1 radio station through a series of exclusive song releases and interviews with artists. Most recently, Beats 1 scored an exclusive with MTV, with the network using the platform to announce the 2015 Video Music Award nominees.

Apple has kicked off a worldwide advertising campaign for its new streaming music service, with advertisements showing up in various cities like San Francisco, Tokyo, Toronto, Los Angeles, and Mexico City.

Billboards in San Francisco have been updated with new Apple Music ads, and the Omotesando and Harajuku Metro Stations in Tokyo have been updated with Apple Music banners. Some bus stops in Mexico City are also displaying Apple Music ads, and ads have also been seen on billboards in Los Angeles and Toronto.

The banners mimic images that have been used to advertise Apple Music on Apple's website, featuring desaturated pictures of artists overlaid with the Apple Music logo in a variety of different fonts.

It is not clear when Apple began its Apple Music advertising push, but the banners and signage appear to have gone up over the last few days. This is the first major advertising campaign for Apple Music since its June 30 launch and the first public ads, aside from videos that debuted at WWDC when the service was introduced.

As Apple begins heavily advertising Apple Music around the world, Billboard has announced that songs streamed from Apple Music will now count towards the Billboard 200 and the Billboard Hot 100. Apple was recently added as a streaming provider and Apple Music songs will influence the August charts.

The Billboard 200 lists the 200 most popular albums each week, based on direct sales, digital downloads, and on-demand streaming. The Billboard Hot 100 tracks individual songs or "singles" using the same methodology, ranking popularity on a weekly basis. New charts for both the Billboard 200 and the Billboard Hot 100 come out each Tuesday.

Other streaming providers that contribute to the charts include Amazon Prime, Google Play, Medianet, Rdio, Rhapsody, Slacker, Tidal, Spotify, and Groove Music Pass.