Earlier this month, the Metropolitan Museum of Art announced Apple would sponsor its annual 2016 Gala and Costume Institute exhibition, with Apple Design Chief Jony Ive serving as co-chair of the event.
The Gala, which takes place next year, is themed "Manus x Machina: Fashion in an Age of Technology," and while few details are available this early on, The Wall Street Journal has now shared a bit more information on what we can expect from the event following an interview with Jony Ive, Anna Wintour, and Costume Institute Curator Andrew Bolton.
"Manus x Machina" is a theme that aims to combine handmade crafting techniques like lacework with automation like 3D printing to "explore the full spectrum of processes by which clothing is designed and made." A theme that covers the intersection of technology and fashion is a good fit for Apple, as the company debuted its first fashion item, the Apple Watch, earlier this year.
"As products become more personal, something that is worn on the wrist put us in the space of fashion," said Mr. Ive. He and Ms. Wintour were wearing versions of the Apple Watch Hermès, introduced this month.
"These are issues close to our hearts," said Mr. Ive of the intertwining of fashion and technology. "Our understanding will temper and define future products we're working on. We're only starting."
At the Met Costume Institute exhibition, haute-couture garments will be paired with ready-to-wear versions to show "the equal contributions of automation and craftsmanship." Three dozen designers and 100 items of clothing will be featured, dating from the 1880s to now, and there will be rooms dedicated to embroidery, knitting, lacework, leatherwork, ultrasonic welding, thermo shaping, laser cutting, and 3D printing.
The annual Metropolitan Museum of Art Costume Gala will be held on May 2, 2016. It's a fund raising event that benefits the Metropolitan Museum of Art's Costume Institute. Held in New York City, the Met Gala always attracts hundreds of well-known celebrity attendees.