Apple TV 4K Pre-Order Discount Returns at Amazon - MacRumors
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Apple TV 4K Pre-Order Discount Returns at Amazon

Amazon today is back with the a pre-order discount on the brand new A19 Apple TV 4K, available for $289.99, down from $299.00.

Apple TV 4K 4th Generation Top View3Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Amazon provides an estimated delivery on launch day, which is next Friday, November 13. Although only a $9 discount, this is the best price we've tracked on the device, and as of writing Amazon is the only place offering any sort of markdown.

For anyone who just wants to upgrade their existing Apple TV 4K with the new Find My-enabled Siri Remote, Amazon has that accessory for pre-order at $59.00. There's no discount on the Siri Remote, but if you purchase this without spending on an entirely new Apple TV 4K, you'll definitely be saving yourself some money.

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.


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Interested in hearing more about the best deals you can find as we head into the holidays? You can sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

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Friday October 16, 2026 5:17 am PDT by
Following in the footsteps of a small pre-order discount on the HomeView, Amazon is now offering the first cash discount on the brand new A19 Apple TV 4K. You can get this model for $289.99, down from $299.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....

Top Rated Comments

1 hour ago at 06:47 am
Oh wow, a 3% discount after a 50% price hike.
Score: 13 Votes (Like | Disagree)
1 hour ago at 06:50 am
The older version I got for $139 at Costco before Apple's price gouge are by far the best purchase decision I ever made.
Score: 10 Votes (Like | Disagree)
1 hour ago at 06:58 am
I'll wait for a 33-50% discount then get one. Maybe I'll be waiting forever...
Score: 8 Votes (Like | Disagree)
haruhiko Avatar
54 minutes ago at 07:14 am
A $300 streaming box. What a joke.
Score: 4 Votes (Like | Disagree)
58 minutes ago at 07:10 am
Call me when it's $100 off.
Score: 4 Votes (Like | Disagree)
58 minutes ago at 07:09 am
I'm guessing the new Apple TV is one of those products that has a 100% margin. It's disheartening to think that working older devices such as Gen 2s and 3s are cut off from even updating apps to force new sales, so that they get dumped either into a recycling queue, if that exists where the user lives, or into the garbage destined for a landfill. Given the form factor hasn't really changed much, you'd think a company that wants to pride itself on trying to improve the environment might choose a path that allows parts replacement and upgrades versus total replacement and rubbish.
Score: 4 Votes (Like | Disagree)
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