Where Did All the iPhone Duos Go? Mostly to Apple's Stores - MacRumors
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Where Did All the iPhone Duos Go? Mostly to Apple's Stores

Apple allocated roughly 80% of its initial iPhone Duo inventory to its retail stores, with locations holding as few as 50 units each, according to Bloomberg's Mark Gurman.

iphone duo colors
Speaking on the latest episode of his Power On podcast, Gurman, citing people very close to the device's logistics, said most customers who bought a Duo in store on day one got one by waiting in line.

Flagship stores were said to have held up to around 250 units, and Fifth Avenue was stocked unusually heavily because Apple executives attended the launch. The inventory split helps explain why pre-orders slipped to late January within minutes on October 16, while most people who queued on launch day walked away with a new phone.

At the time, Apple described demand as "nothing short of extraordinary" and said it was working to satisfy demand "as quickly as possible," so there's a good chance that, even if a delivery estimate for your order is way out in the future, it could improve over time.

‌iPhone Duo‌ starts at $1,999 for 256GB, with 512GB at $2,199, 1TB at $2,599, and 2TB at $3,199 on Apple's U.S. store. In the UK, the same storage tiers run £1,999, £2,199, £2,599, and £3,199 on Apple's UK store.

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Top Rated Comments

McWetty Avatar
1 hour ago at 03:41 am
I want one but…

A.) Waiting for Gen2 or Gen3 to see if they make major feature and durability improvements.
B.) Waiting until RAMageddon is over and prices return to “normal” (yeah, this isn’t ever going to happen).
C.) Waiting for the black market value of my kidneys to increase to meet the high cost of tech.
Score: 7 Votes (Like | Disagree)
2 hours ago at 03:15 am
Totally and completely botched, greedy and ridiculous. And I still want one somehow
Score: 6 Votes (Like | Disagree)
abowlby Avatar
55 minutes ago at 03:51 am

"...according to Bloomberg's Mark Gurman". In summary, no one but those privy to this information at Apple have any idea how the iPhone Duo's have been allocated. Gurman, citing "people very close to the device's logistics" So, trust me bro.🤣
Acting like Gurman doesn't have legitimate sources is a peculiar kind of cope.
Score: 3 Votes (Like | Disagree)
1 hour ago at 03:37 am

Let’s say 100 phones per store, at 500 Apple stores. That’s 50,000 phones for retail. And maybe 60,000 total phones on launch day.
Which would explain why it sold out so fast online. I said on Reddit that the online sellout was more about low supply than high demand, and was heavily downvoted. If there were only 10,000 units available online, with probably half in China, it's no surprise that it should out in just a couple of minutes. But this gives no insight into the real demand.
Score: 3 Votes (Like | Disagree)
1 hour ago at 03:35 am

"...according to Bloomberg's Mark Gurman". In summary, no one but those privy to this information at Apple have any idea how the iPhone Duo's have been allocated. Gurman, citing "people very close to the device's logistics" So, trust me bro.🤣
Apple constantly leaks info to Gurman. He is their unofficial PR person.
Score: 3 Votes (Like | Disagree)
JosephAW Avatar
1 hour ago at 03:18 am
Most people probably made up their minds by now whether they want one and will still wait until 2027 to get one or they canceled already after seeing how fragile they are from the reviews of the few who actually received them and moved on to the latest standard model. :rolleyes:
Score: 3 Votes (Like | Disagree)
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