Apple Music's New Look Officially Announced - MacRumors
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Apple Music's New Look Officially Announced

Following the introduction of a new Apple Music logo and app icon earlier this month, Apple today officially introduced Apple Music's new brand identity.

Apple Music New Branding
In a YouTube video shared today, Apple said the new Apple Music visuals were "made by sound." More specifically, Apple said it played a sound through a container of water, resulting in the liquid moving at the frequency of the notes. Apple Music brand elements were placed behind the vibrating water, resulting in a new liquid-inspired look.

Apple Music's new brand identity pairs well with the Liquid Glass interface introduced last year across updates like iOS 26 and macOS Tahoe.


Apple Music visuals now have a black-and-white color scheme instead of red. The rebrand will fully roll out with Apple's next software releases, including iOS 27.2, macOS 27.2, and so forth. The updates are expected to be released next week.

Apple partnered with British record producer Fred Again and NEST Acoustics on this project.

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Top Rated Comments

3 weeks ago
would have been cooler if they left some chroma in it

Attachment Image
Score: 39 Votes (Like | Disagree)
storybylano Avatar
3 weeks ago
All the fancy words for a black and white logo?
Score: 38 Votes (Like | Disagree)
ShivneelSingh Avatar
3 weeks ago
Turn it back
Score: 31 Votes (Like | Disagree)
GradientWinds Avatar
3 weeks ago
Great concept and rebrand, but my god you do not get any of this in the icon or application. Will the design of the app be changing again?
Score: 24 Votes (Like | Disagree)
3 weeks ago
How about spending all this money and resources to make their Music app (still feels like iTunes from back in year 2000) suck less?
Score: 22 Votes (Like | Disagree)
jz0309 Avatar
3 weeks ago

How about spending all this money and resources to make their Music app (still feels like iTunes from back in year 2000) suck less?
The iTunes from 20 years or so ago was much better than what we have today...
Score: 16 Votes (Like | Disagree)
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