Apple Now Inviting Media to October 28 'Launch Experience' - MacRumors
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Apple Now Inviting Media to October 28 'Launch Experience'

Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman.

Black Apple Event Logo
In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.

Gurman previously reported that Apple would introduce the devices "on or around" Tuesday, October 27, with an online video presentation and a hands-on experience for the media. His latest post specifies October 28 for the media gathering, but does not say whether the product announcements will take place that day or beforehand.

The touchscreen MacBooks are expected to be redesigned 14-inch and 16-inch MacBook Pro models, featuring OLED displays, a Dynamic Island, and significantly lighter designs. While earlier rumors suggested Apple could use the "MacBook Ultra" name, Gurman's report from earlier this month suggested the devices would remain in the ‌MacBook Pro‌ family.

Alongside the redesigned high-end machines, Apple is expected to introduce M6 versions of the 14-inch ‌MacBook Pro‌ and iMac. The new ‌iPad mini‌ is expected to gain an OLED display, a front-facing camera positioned for landscape video calls, and a redesigned speaker system.

Related Roundups: iMac, iPad mini, MacBook Pro
Related Forums: iMac, iPad, MacBook Pro

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Top Rated Comments

3 weeks ago
Can they just have a live keynote? Its like they are so obsessed with curating an experience that they've lost some of the genuineness that eluded trust with consumers.
Score: 31 Votes (Like | Disagree)
3 weeks ago
Starting at $9999.99
Score: 20 Votes (Like | Disagree)
3 weeks ago

Can they just have a live keynote? Its like they are so obsessed with curating an experience that they've lost some of the genuineness that eluded trust with consumers.
Oh how I do miss this. Instead we have ninety minutes of excessive hand motions, Craig leaning back and forth from left foot, to right foot, to left (once you see it you can’t focus on anything else), and two or three random unknowns going so far into the weeds on chip specs, processor speeds, and gaming that its impossible to watch the whole thing. Bring back the keynote slide with the price slamming down to the bottom of the slide to the surprise and delight of those with disposable income. Bring back the start of the walk off interrupted with “but there is one more thing”. The intro of HomeView would have been perfect for that.
Score: 16 Votes (Like | Disagree)
3 weeks ago
One can only hope that the products that will be announced on the 28th are a lot more compelling than those announced this week!
Score: 13 Votes (Like | Disagree)
widestload Avatar
3 weeks ago
I wonder if at this point Apple waits for Gurman to make a claim and then they chnage things a little so he's never quite right 🤣
Score: 12 Votes (Like | Disagree)
kiranmk2 Avatar
3 weeks ago
I have to say, the is mixed messaging from Apple - launch new Macs with the M6 chip, but also launch ultra high-end Macs with the M5 generation chips.

Similar to the M3 Ultra/M4 Max Mac Studio launch and the recent M5 Pro/M6 Mini launch, but still a confusing message.
Score: 11 Votes (Like | Disagree)
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