Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. October orders were reportedly reduced by at least 15%, with higher memory costs and $100 price increases weighing on demand.
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Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($).
Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by...
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MKBHD Switches Back to iPhone 18 Pro After Testing iPhone Duo
YouTuber Marques Brownlee has switched back to the iPhone 18 Pro after spending more than two weeks with the iPhone Duo. On the latest episode of the "Waveform" podcast, Brownlee said he missed the Pro's cameras and Face ID. He added that he would miss opening the iPhone Duo, using it in portrait, and reading on the larger screen.
Despite strong initial demand for Apple's first foldable...
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
China is doing much of the heavy lifting for Apple's iPhone 18 Pro launch, with a 29% sales increase helping offset declines in the U.S. and Japan, according to Counterpoint Research.
Combined global sales of the iPhone 18 Pro and iPhone 18 Pro Max rose 3.1% during their first three weeks of availability compared with the equivalent launch period last year. U.S. sales fell 4%, while Japan...
Top Rated Comments
4 weeks ago
Next month:- Apple's iPhone 18 sales are good after all.
4 weeks ago
Oh look someone wanted to drop Apple stocks so they can buy the dip. 😂
I feel like this happened with iPhone 8 too ppl wanted to buy they iPhone X. So this maybe the most diehard that buy right away are waiting for the Duo.
Also if it did drop independent of that it wouldn’t be surprising the 17 pro sold like crazy and the 18 pro looks the same. This says nothing about apples long term viability or ability to make money. Apple will continue to make money head over fist. No one looked at the 18 pro $100 bump and got a Samsung or a pixel which are prob less value at this point.
I feel like this happened with iPhone 8 too ppl wanted to buy they iPhone X. So this maybe the most diehard that buy right away are waiting for the Duo.
Also if it did drop independent of that it wouldn’t be surprising the 17 pro sold like crazy and the 18 pro looks the same. This says nothing about apples long term viability or ability to make money. Apple will continue to make money head over fist. No one looked at the 18 pro $100 bump and got a Samsung or a pixel which are prob less value at this point.
4 weeks ago
Every single year it’s the same production cuts story. Right on schedule. Usually Nikkei Asia is the manipulator and they do it very early Friday morning after a big run up in the stock price. I have seen this every single year for the past 16 years. It’s garbage
