Apple Is Working on a Screenless Fitness Band
Apple is working to bring to market an Apple Watch-style fitness band with no screen, according to a report from Bloomberg's Mark Gurman.
Image credit: Whoop
The approach is said to be part of a broader re-evaluation of the Apple Watch lineup within the company, as it seeks "something that transforms the product for a new era." Apple has apparently been "exploring" the category for months and has developed prototypes.
The Apple Watch has been a market leader in the smartwatch category for years, but the popularity of screen-less trackers has increased over the last 12 months, with Google, Oura, and Whoop all releasing screen-free bands of various kinds.
The products are believed to be increasingly attractive because they cause less distraction, as well as offering lighter weight and longer battery life.
Apple reportedly has not yet settled on the direction of its shakeup of the Apple Watch lineup, with the company apparently also considering smart rings – and even an Apple Watch with a circular display.
Whichever way it goes, Gurman reckons the revamp "could be as significant as the iPhone's transformation from a slab design into a foldable device." Just don't expect a wearable fitness band with no screen to launch until at least 2028.
Popular Stories
Shortly after the iPhone Duo launched, a few users reported hinge issues that were causing cracks in the inner display. Apple has now responded to the reports in a statement to MacRumors, saying a small number of units are affected.
The response to iPhone Duo from early users has been incredibly positive, and we are seeing exciting things from developers who are rapidly updating their apps...
Apple today announced a new iPad mini with a larger 8.5-inch OLED display, a nano-texture display option, a thinner and lighter design, an A20 Pro chip, a new Acoustic Display audio system that eliminates speaker holes, IP67-rated water and dust resistance, a landscape front camera, Apple's N1 chip with Wi-Fi 7 and Bluetooth 6 support, and more. Altogether, Apple says this amounts to the iPad...
Apple today announced a refreshed 14-inch MacBook Pro featuring the M6 chip, upgraded connectivity specifications, and more.
The M6 chip in the MacBook Pro features a 12-core CPU with 2 super cores, 4 performance cores, and 6 efficiency cores, paired with a 12-core GPU. This is up from the M5 chip with a 10-core CPU with 4 super cores and 6 efficiency cores, paired with a 10-core GPU.
M6...
