Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad

Friday September 18, 2026 9:36 am PDT by Juli Clover

Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad featuring Blackpink member ROSÉ's latest music video. The video for the song "new trick" was filmed using the ‌iPhone 18 Pro‌.

Apple's video shows some of the footage as well as a behind-the-scenes look at some of the filming equipment. Many of Apple's Shot on iPhone videos pair the iPhone with high-end filming rigs for stability and cinematic effects. Apple has worked with several other musicians in the past for Shot on iPhone music videos, including The Weeknd, Lady Gaga, and Olivia Rodrigo.

Apple says the variable lens aperture on the 48MP Main camera improved low-light footage and "added impressive depth of field to bring the music video to life."

The ‌iPhone 18 Pro‌ models launched today with an upgraded Main camera and new features like updated Photographic Styles, auto subject tracking, and Pro Controls for manual adjustments of aperture and shutter speed. Pricing on the ‌iPhone 18 Pro‌ starts at $1,199.

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Top Rated Comments

Glideslope

2 hours ago at 09:51 am

Wow, was really on the fence about an 18 Pro until I watched this. I'm way in on it now.

Score: 13 Votes (Like | Disagree)

boswald

2 hours ago at 09:59 am

Who? What?

Ok, back under my rock...

Score: 9 Votes (Like | Disagree)

Qountdown

2 hours ago at 10:01 am

Great marketing. Just bought one in every colour.

Score: 6 Votes (Like | Disagree)

jasio424

2 hours ago at 09:49 am

the way the whole internet thought the iphone was edited into the pic omg😭

Score: 5 Votes (Like | Disagree)

EugW

2 hours ago at 10:16 am

the way the whole internet thought the iphone was edited into the pic omg😭

Samsung Canada is salty. :D

As I mentioned (https://forums.macrumors.com/threads/globe-showing-europe-africa-mobile-phone-photos-taken-with-iphone-18-pro-pro-max-glowing-star-worldwide-2026-2027.2489759/?post=34805140#post-34805140) in the iPhone 18 Pro photos thread, Blackpink used to have an endorsement deal with Samsung.