Apple TV Streaming Service Receives Price Increase

Apple today informed MacRumors and others that the Apple TV streaming service is receiving a price increase in the U.S. starting today.

As a result of the Apple TV price increase, the Apple One Individual bundle has also gone up in price, with all of today's changes outlined below.

• Apple TV (Monthly): $14.99 per month (up from $12.99 per month)
• Apple TV (Annually): $119 per year (up from $99 per year)
• Apple One (Individual): $21.95 per month (up from $19.95 per month)

Apple TV also received a price increase in Brazil, Chile, and Mexico today, according to Apple, but no other countries are affected.

The higher prices are effective immediately for new subscribers, while existing subscribers will be notified approximately one month prior to being charged the new price, according to Apple. Existing subscribers should look out for an email from Apple over the coming days and weeks ahead of their next subscription renewal.

Apple TV initially cost just $4.99 per month in the U.S. when it launched in 2019, but the price has increased four times. The monthly price rose to $6.99 in 2022, to $9.99 in 2023, to $12.99 in 2025, and now to $14.99.

Apple One Family and Apple One Premier did not receive price increases today, but those plans already went up in price in July alongside an Apple Music price increase. Apple One Individual had avoided a price increase at that time.