Mac Studio With M5 Ultra Chip and 512GB of RAM Launching in October

I'll bet someone, somewhere will buy one of these just to browse social media and watch YouTube.

I cannot WAIT to get my hands on this one... will 100% be worth the wait.

I never thought I’d live to see the day a freakin computer costs more than a car. With a dead internet one has to wonder what the appeal is even, anymore. Talk about an industry that has totally forgotten itself.

I miss the tenacity of Jobs fighting to keep consumer prices down. Outside making compelling products, keeping them affordable was his super power.

🫠🌊

I think you have some rose colored glasses on. There have always been computers more expensive than cars, even consumer-focused computers. Also, Apple’s hardware profit margins weren’t that different during Jobs’s tenure than what Apple has now.

Additionally, keep in mind that Jobs was also responsible for the $14,000 (in 1991) NeXTdimension, Lisa ($10,000 in 1983), Apple III ($8000 1980 configuration available), the $16,000 (2010) Mac Pro, the $20,000+ (2008) Mac Pro.

Edit: Also, where are you getting a new car for under $20,000?

Guys please buy a low end version of Mac Studio and then just download more RAM from internet. It does work.

I think you have some rose colored glasses on. There have always been computers more expensive than cars, even consumer-focused computers. Also, Apple’s hardware profit margins weren’t that different during Jobs’s tenure than what Apple has now.

Additionally, keep in mind that Jobs was also responsible for the $14,000 (in 1991) NeXTdimension, Lisa ($10,000 in 1983), Apple III ($8000 1980 configuration available), the $16,000 (2010) Mac Pro, the $20,000+ (2008) Mac Pro.

Edit: Also, where are you getting a new car for under $20,000?

I think a useful distinction here would be a 'personal computer' versus an 'enterprise computer'.Yes, $20k for a personal computer is really steep and will only provide ROI for a small segment (heavy coders, video editors, etc).

For an enterprise, even for one in the higher end of small businesses (say, $10MM to $50MM in revenue), this is a no-brainer if you need a private, secure mid-level LLM. My company pays $40-$60k for its servers to run ERP and file-sharing, virtual desktop, etc. So $25k is nothing.

Even for a small team, this will be a game-changer...especially once the frontier models (Claude, ChatGPT) start deprecating its features/performances and/or charging EVERYONE per token. Getting $1000+ of compute for $100/month can't last forever.

I never thought I’d live to see the day a freakin computer costs more than a car. With a dead internet one has to wonder what the appeal is even, anymore. Talk about an industry that has totally forgotten itself.

I miss the tenacity of Jobs fighting to keep consumer prices down. Outside making compelling products, keeping them affordable was his super power.

🫠🌊