Apple Retail Stores Preparing for New Home Product Launches - MacRumors
Skip to Content

Apple Retail Stores Preparing for New Home Product Launches

Bloomberg's Mark Gurman reports that Apple is reorganizing parts of its brick-and-mortar stores this fall to make room for new home products.

Home Hub Command Center with Dome Base Feature
Writing in his latest Power On newsletter, Gurman says the teams responsible for store layouts are preparing changes to the "Avenues," or the perimeter walls in Apple's newer stores, where accessories like HomePod, Apple TV, AirPods, and Beats are displayed alongside third-party accessories.

The work is said to involve rearranging sections of the Avenues and adding accessory bays for upcoming new devices.

Apple is already believed to have an upgraded Apple TV and a new HomePod mini coming up. Gurman said in July that both were nearly ready, with faster chips for Siri AI but no major design changes. Rumors indicate an A17 Pro chip or better in the new Apple TV, and an S9-series chip, improved sound, and a red finish for the HomePod mini, the current version of which is now over 2,000 days old.

All of that being said, Gurman says the scale of the retail changes suggests prep-work for the launch of its long-awaited home hub with a display (aka the rumored HomePod with Display or "HomePad").

Gurman reported last month that the smart home hub will arrive at some point between October and early next year. It's expected to have a 7-inch square display, and will be sold with either a tabletop base or a wall mount. There's also said to be an all-new operating system built around tvOS with Siri AI powering the device.

Code strings uncovered in macOS Tahoe 26.7 last week suggest the home screen will use a Widget Gallery similar to the iPhone's Lock Screen customization options. The code also indicates that the new device's home screen could have many of the same options for icons, widgets, and clock faces, with widgets from a linked iPhone suggested automatically.

Apple will need a dedicated space where customers can see how the hub works, what its purpose is, and how it fits into the wider home setup, Gurman reports.

Related Roundups: Apple TV, HomePod mini

Popular Stories

tvOS 27 Feature

Apple Seeds tvOS 27 Beta 5 to Developers

Monday August 10, 2026 10:07 am PDT by
Apple today seeded the fifth beta of tvOS 27 to developers for testing purposes, with the update coming two weeks after Apple released the fourth beta. The beta can be downloaded and installed through the Settings app on the Apple TV. A free developer account is required. tvOS 27 has few new features compared to the other 27 software updates, but it does add a redesigned Podcasts app,...
watchos 27

tvOS 27 and watchOS 27 Third Public Betas Now Available

Tuesday August 11, 2026 10:20 am PDT by
Apple today released the third public betas of tvOS 27 and watchOS 27, giving Apple TV and Apple Watch users a chance to try the new software ahead of its fall launch. There's also a new HomePod Software 27 beta for the HomePod and HomePod mini. You can sign up for Apple's public beta testing program on the beta website, and then download the updates through the Settings app on each device. ...
tvOS 26 Feature

Apple Releases tvOS 26.6

Monday July 27, 2026 10:24 am PDT by
Apple today released tvOS 26.6, the sixth update to the tvOS operating system that came out last fall. tvOS 26.6 is available for the Apple TV 4K, and it comes two months after Apple released tvOS 26.5. tvOS 26.6 can be downloaded using the Settings app on ‌‌Apple TV‌‌. Open up Settings and go to System > Software Update to get the new software. ‌‌Apple TV‌‌ owners who have automatic ...

Top Rated Comments

red elma Avatar
2 hours ago at 12:29 pm
Bring it on... we’ve waited too long.
Score: 5 Votes (Like | Disagree)
Happy_John Avatar
1 hour ago at 01:02 pm

Good idea. Unless the “hub” does something special that has not been mentioned in rumors so far, the foot traffic will end up being about the same as it is for AVP in a matter of weeks anyway.
Price will be a factor. Significantly cheaper than a base iPad? If so, it might sell.

If someone wants to get into HomeKit and wants a device to be a hub, they could get this, an AppleTV or a HomePod mini.

AppleTV is great, if you have a TV. If you don’t but still want to do HomeKit stuff…

If the HomePad is cheaper than an iPad, but not significantly more than a HomePod mini, and has a decent speaker, it might be interesting.

Personally, though, I think the price will be too high.
Score: 2 Votes (Like | Disagree)
turbineseaplane Avatar
2 hours ago at 12:38 pm
They could clear up some space in the back by getting rid of the Vision Pro areas nobody is using.

It’s a great spot to stand and not be disturbed by anyone inside the store though.
Score: 2 Votes (Like | Disagree)
JungleNYC Avatar
1 hour ago at 01:25 pm
Very excited about this one. Lots of potential here, and in Apple Home in general. And if they can just nail basic, dependable Siri AI integration they'll have a home run.
Score: 1 Votes (Like | Disagree)
Mr_Ed Avatar
2 hours ago at 12:45 pm

They could clear up some space in the back by getting rid of the Vision Pro areas nobody is using.

It’s a great spot to stand and not be disturbed by anyone inside the store though.
Good idea. Unless the “hub” does something special that has not been mentioned in rumors so far, the foot traffic will end up being about the same as it is for AVP in a matter of weeks anyway.
Score: 1 Votes (Like | Disagree)