iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears

Brought to you by the same "leaker" who claimed that iPhone 17 prices would increase last week Monday, so sure, whatever ...

Even though the new chip will bring speed improvements as expected, don't think the final user experience is going to be any different from 17 Pro/Pro Max. Speed improvements will not be noticeable in day to day normal usage.

Even though the new chip will bring speed improvements as expected, don't think the final user experience is going to be any different from 17 Pro/Pro Max. Speed improvements will not be noticeable in day to day normal usage.

That's generally the case since most normal tasks don't need to run at the maximum speed of the chip, since the user won't notice the increase in speed for many of these tasks, and it would just draw more battery power and heat up the iPhone faster and hotter. The advertised faster speed of each generation of main chip is really a headroom figure, the speed that the chip CAN run at when performing tasks that require extra speed, like 3D gaming, exporting 4K video, etc. Keeping normal task speeds below the maximum possible, to a generally preset speed that is fine for the user, allows each new iPhone generation to run a little less hot, and its battery to run a little longer, without the user being inconvenienced.

In other words, the features of newer chip designs that enable them to run faster also allow them to consume less power when running at the same relatively fixed speeds established for various tasks. And the faster the chips can complete a task and return to a low-power or sleep mode, the less power they use.

One of the possible exceptions is the one Takeo Apple points out above, where on-device AI may take advantage of some of the extra speed of the new chips, and there we'll notice the increase in speed. The more people use on-device AI, the more it'll become a "normal" task, and then we'll be able to say that some normal tasks run faster with the faster chips.

"iPhone chip manufactured with TSMC's 2nm process,"
it will be the first "2nm" SoC in the industry...not just iphone

NO! Nobody wants/needs an Apple Foldable. It's too expensive. It's not a market segment Apple needs to even worry about or be in. /sss

I've heard it all on this site, as I am sure most of us have!

For my sake, I wish that even 10% of the ‘never Ultra!!’ posters would *not* try to buy an Ultra when the preorders go live, haha!!

Looks like I might be back to the old trick of having my iPhone, iPad, and Mac all refreshing 10 minutes before preorder time, haha!!

Even though the new chip will bring speed improvements as expected, don't think the final user experience is going to be any different from 17 Pro/Pro Max. Speed improvements will not be noticeable in day to day normal usage.

but nearly 1/3rd better power efficiency is a big deal. Especially if the battery rumors are correct.