Apple's 2026 Back to School Offer is Now Live Across Europe
Apple's annual Back to School promotion is now live in the United Kingdom and 18 other European countries: Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey.
The European launch follows the company's back-to-school promotion rollout in the United States and several other regions and territories last month.
The offer is aimed at college students and educational staff and includes a gift card worth up to £120/€120 with the purchase of an eligible Mac or iPad. Turkey is the exception, where buyers of eligible Macs and iPads can choose a four-pack of AirTags at no additional charge, or they can pay extra for various AirPods models or (when purchasing an iPad) an Apple Pencil Pro.
Note that the MacBook Neo is not an eligible product in any of the countries, and the iPad mini, entry-level iPad, and desktop Macs are excluded too.
The promotion runs through to October 22, 2026.
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