Apple Raises iPhone Prices in Japan - MacRumors
Skip to Content

Apple Raises iPhone Prices in Japan

After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan.

iPhone 17 17 Pro and Air Feature
As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.

Model Previous Price New Price Increase
iPhone 17 Pro Max ¥194,800 ¥214,800 10.3%
iPhone 17 Pro ¥179,800 ¥194,800 8.3%
iPhone Air ¥159,800 ¥177,800 11.3%
iPhone 17 ¥129,800 ¥142,800 10%
iPhone 17e ¥99,800 ¥107,800 8%
iPhone 16 ¥114,800 ¥124,800 8.7%

Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.

Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.

Apple also raised the prices of iCloud+ and Apple Music plans in many countries today, including Japan, so price increases are a theme this Friday.

Related Roundups: iPhone 17, iPhone 17e, iPhone Air
Tag: Japan
Related Forum: iPhone

Popular Stories

iphone 17e notch

iPhone 18e Could Get Two Key Upgrades While Keeping 60Hz Display

Tuesday October 27, 2026 3:41 am PDT by
Apple's upcoming iPhone 18e model will retain a 60Hz display but could gain an upgraded front-facing camera, according to the leaker known as "Digital Chat Station." In a new post on Weibo, the leaker said that the device will feature a 6.12-inch OLED display using low-temperature polycrystalline silicon (LTPS) technology, the A20 chip, and a single 48-megapixel rear camera. They were less...
iPhone 18 Pro Pre Orders Feature Sans Text

iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan

Friday October 30, 2026 10:55 pm PDT by
China is doing much of the heavy lifting for Apple's iPhone 18 Pro launch, with a 29% sales increase helping offset declines in the U.S. and Japan, according to Counterpoint Research. Combined global sales of the iPhone 18 Pro and iPhone 18 Pro Max rose 3.1% during their first three weeks of availability compared with the equivalent launch period last year. U.S. sales fell 4%, while Japan...
iphone 17e notch

iPhone 18e Rumored to Focus on Chip Upgrade With Few Major Changes

Wednesday November 4, 2026 4:30 am PST by
Apple's upcoming iPhone 18e will primarily focus on a chip upgrade, with few major new features expected, according to the leaker known as "Fixed Focus Digital." In a new post on Weibo, the leaker said that a new chip is the only upgrade they can currently confirm for the device. They also claimed that the standard iPhone 18 and iPhone 18e will share some manufacturing processes, while...

Top Rated Comments

Spock Avatar
16 weeks ago
Apple news headlines from today, Apple raises prices on Music, Apple Raises Prices on iCloud, Apple raises prices in Japan. Apple becomes most valuable company.
Score: 26 Votes (Like | Disagree)
16 weeks ago
They’re determined to ruin everyone’s weekend.
Score: 19 Votes (Like | Disagree)
16 weeks ago
The price increases clearly seem to be due to exchange rate changes. The increases are keeping prices inline with U.S. prices.

The new pre-tax prices in Japan are as follows compared to current pre-tax U.S. prices:
iPhone 17 Pro Max is around ¥195,727 or $1,202 USD. Same phone in U.S. is $1,199.
iPhone 17 Pro is around ¥177,090 or $1,090 USD. Same phone in U.S. is $1,099.
iPhone 17 Air is around ¥161,636 or $995 USD. Same phone in U.S. is $999.
iPhone 17 is around ¥129,818 or $799 USD. Same phone in U.S. is $829.
iPhone 17e is around ¥98,000 or $603 USD. Same phone in U.S. is $599.
iPhone 16 is around ¥113,455 or $699 USD. Same phone in U.S. is $729.

It's not uncommon for Apple to adjust prices (up or down) due to notable exchange rate changes.
Score: 18 Votes (Like | Disagree)
16 weeks ago

Not if it is due to the exchange rate...
Spot on. Though many here won't know what that means. Much easier to say Apple is being evil (a crowd pleaser) and call it a day.
Score: 17 Votes (Like | Disagree)
M4irmidnight Avatar
16 weeks ago

After raising prices on all Macs and iPads ('https://www.macrumors.com/2026/06/25/apple-explains-why-it-raised-prices/') worldwide last month, Apple has now increased the price of iPhone models in Japan.



As spotted by the Spanish blog iPhoneros ('https://iphoneros.com/104946/subida-precios-iphone-japon'), the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.
ModelPrevious PriceNew PriceIncrease
iPhone 17 Pro Max¥194,800¥214,80010.3%
iPhone 17 Pro¥179,800¥194,8008.3%
iPhone Air¥159,800¥177,80011.3%
iPhone 17¥129,800¥142,80010%
iPhone 17e¥99,800¥107,8008%
iPhone 16¥114,800¥124,8008.7%
Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.

Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.

Apple also raised the prices of iCloud+ ('https://www.macrumors.com/2026/07/17/apple-icloud-plus-price-increase/') and Apple Music plans ('https://www.macrumors.com/2026/07/17/apple-music-price-increase/') in many countries today, including Japan, so price increases are a theme this Friday.

Article Link: Apple Raises iPhone Prices in Japan ('https://www.macrumors.com/2026/07/17/apple-raises-iphone-prices-in-japan/')
I’m just going to say it, that orange 17 pro may be the ugliest iPhone ever .
Score: 13 Votes (Like | Disagree)
Le_Chiffre Avatar
16 weeks ago
That does make sense.

Apple needs to increase prices in Japan as the value of the Japanese yen continues to erode.
Score: 11 Votes (Like | Disagree)
Latest Stories
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
Early Apple Black Friday Deals on Apple Watch, MacBook Air, and More
18 hours ago
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
'Backglow' Lets You Customize New MacBook Pro's Glowing Apple Logo
18 hours ago
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
Top Stories: Apple Product Launches, iOS 27.3 Beta, and More
1 day ago
More Fun iPhone Duo Apps: 30 New Picks to Try
More Fun iPhone Duo Apps: 30 New Picks to Try
2 days ago
Hands-On With Apple's New OLED Touchscreen MacBook Pro
Hands-On With Apple's New OLED Touchscreen MacBook Pro
2 days ago
Apple Store With All-New Design Opening Soon in Southern California
Apple Store With All-New Design Opening Soon in Southern California
2 days ago
Control the Glowing Apple Logo on Your New MacBook Pro
Control the Glowing Apple Logo on Your New MacBook Pro
2 days ago
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
Apple Shares New 'Apple Card: Apply and Use in Minutes' Ad
2 days ago
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
Apple Says More Than 100,000 Apps Optimized for iPhone Duo, Here's What's Still Missing
2 days ago
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
Early Black Friday Deals Kickoff With Steep Discounts on Apple Watch Ultras and More
2 days ago
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
The MacRumors Show: iOS 27.3 Looks Like a Huge Update
2 days ago
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
Best Buy's Black Friday Event Begins With Sitewide Savings on Apple, TVs, More
2 days ago
Apple Releasing Yet Another Two New Products Next Week
Apple Releasing Yet Another Two New Products Next Week
2 days ago
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
MacBook Air Drops to Lowest Price in Months With Amazon's $250 Discount
2 days ago
Apple Rumored to Drop the iPhone's Action Button Next Year
Apple Rumored to Drop the iPhone's Action Button Next Year
2 days ago
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
Apple's Extended Return Policy Now in Effect for 2026 Holiday Season
2 days ago
Apple Music Classical Updated With New Icon and Refreshed Design
Apple Music Classical Updated With New Icon and Refreshed Design
2 days ago
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
OLED iPad Mini, M6 iMac, and New MacBook Pros Available From Today
2 days ago
Apple Surveys iPhone Duo Buyers About Crease and Camera
Apple Surveys iPhone Duo Buyers About Crease and Camera
3 days ago
Apple's First Touchscreen Mac is Now Arriving to Customers
Apple's First Touchscreen Mac is Now Arriving to Customers
3 days ago
Claude Gets Personal Finance Feature With Bank Account Linking
Claude Gets Personal Finance Feature With Bank Account Linking
3 days ago
Apple Arcade Adds Crossy Road Rush and NBA 2K27
Apple Arcade Adds Crossy Road Rush and NBA 2K27
3 days ago
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
Apple's New HomeView Smart Home Hub: Here's How Much RAM It Has
3 days ago
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
iPad Mini vs. iPad Air Buyer's Guide: Now Just $50 Apart
3 days ago
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
First iOS 27.3 and macOS Golden Gate 27.3 Public Betas Now Available
3 days ago
Apple Announces a New Mac Sales Record
Apple Announces a New Mac Sales Record
3 days ago
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
Paid $200 for Logic Pro? Apple Says You Won't Get This New Feature
3 days ago
Instagram's Edits Video Editor is Now Available on Mac
Instagram's Edits Video Editor is Now Available on Mac
3 days ago
Prevent Siri and Search From Accessing Specific iPhone Apps
Prevent Siri and Search From Accessing Specific iPhone Apps
3 days ago
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo
3 days ago