Apple Says Mac is 'Best Choice for College' in New Ad Aimed at Students

Never saw a computer ad with a shower scene before 🤣

I thought it worked. Really showed frustration with work/classes and how getting past that feels once the inspiration hits.

Also I liked that they didn't show frustrated students with PCs and happy students with Macs. That would have been lame.

Not one of Apple's better ads. Too long and boring.

Kind of weird to make CAD a centerpiece here, when CAD is one of the "creative" areas where choices on Mac are substantially limited. For standard apps, you've got Fusion (shown), OnShape, and Rhino - then you've got the bit players (like Shapr3d, FreeCAD, etc.) - but big names like Solidworks*, NX, Creo, and SolidEdge are all Windows-only.

* Solidworks does have the web-based version that you can use, but then you don't get any of the CAM functionality.

*If you can find one.

https://www.macrumors.com/2026/05/05/apple-just-killed-off-three-more-macs/

https://www.macrumors.com/2026/04/27/macbook-neo-amazon-walmart/

https://www.macrumors.com/2026/05/07/apple-drop-base-macbook-neo-costs-climb/

Bestbuy has all Neos in stock except the silver 512.

All for immediate delivery, some for immediate pickup and others for pickup within a few days.

Apple's better for everything I do. I have a mac and a PC, but I dunno that the company can keep criticizing PCs for their bugginess. PCs cab still be buggier, but not always, and MacOS just keeps getting worse and worse, and it only has to work on Apple products, so it's kind of tragic to see the direction it's been going in. Anyone who uses XCode knows what a disaster it is.

Tahoe has very much changed the game here, I agree.
Not sure Apple should be throwing stones in the Liquid Glass house.

I actually had to go back and watch the spot again to see if I missed any mention of PC bugginess or stone throwing. Not saying those statements are without merit, I just don't understand their connection to the OP.

While I'm about as far from this ad's target audience as one can get, I certainly can relate to the narrative — the initial frustration that can accompany any creative/problem solving endeavor... To those quite, fragile, fleeting mind-shower moments where a new approach or potential quietly raises their hand... To that euphoric feeling of breaking through... This ad does such a great job of capturing that process, that experience. Certainly unlike anything ad I can recall. And as @Jumpthesnark mentioned, I also can't say I've ever seen a shower scene in a computer ad. Let alone one that actually works to further the narrative. So, so good.

That said, I'd be curious to learn how this ad lands with its target audience. My money says Apple nailed it. I'm guessing this ad will likely play well/prove relatable with students. Does that sell more Macs? Hard to say. But connection and relatability can prove powerful/critical factors in the slow burn that can be "the buyer's journey."

Apple's better for everything I do. I have a mac and a PC, but I dunno that the company can keep criticizing PCs for their bugginess. PCs cab still be buggier, but not always, and MacOS just keeps getting worse and worse, and it only has to work on Apple products, so it's kind of tragic to see the direction it's been going in. Anyone who uses XCode knows what a disaster it is.

Tahoe has very much changed the game here, I agree.

Not sure Apple should be throwing stones in the Liquid Glass house.