Apple Plans One of Europe's Biggest Stores in Zurich - MacRumors
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Apple Plans One of Europe's Biggest Stores in Zurich

A building permit filed in Zurich confirms Apple is planning a new retail store at Lintheschergasse 7, near the city's famous Bahnhofstrasse shopping street, with construction set to run through early 2027.

Apple Rennweg Switzerland
The permit, submitted to the city of Zurich in February and reviewed by Swiss Apple publication macprime, explicitly describes the project as a "Bahnhofstrasse Relocation" and includes Apple's internal designation "R159" for its Zurich store. The planned location sits at the corner of Lintheschergasse and Usteristrasse, adjacent to the Globus department store.

According to a person with knowledge of Apple's retail planning, the company's current Rennweg store was never intended as a permanent home. "The Rennweg store was planned as a temporary location, since the entrance has stairs and an elevator," the person told MacRumors. They said it was already an open secret when Apple left Bahnhofstrasse that the company was seeking a significantly larger space, and that a dedicated team was tasked with identifying possible buildings before the construction and planning department took over.

According to the permit documents, the ground floor, labeled "Sales," spans around 454 square meters, comparable to Apple's current Rennweg store. A first-floor space labeled "Backstage," likely office use, adds a further 521 square meters. Whether that upper floor will ultimately serve as retail space remains unclear. If both floors are used for sales, the total retail footprint would rank the store among the largest Apple locations in Europe, with Tagesanzeiger reporting an overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month.

The building at Lintheschergasse 7 is a listed municipal heritage structure, which limits how extensively the exterior can be altered. The permit describes a facade renovation covering the ground and first floors, including new metal panels in "Aluminium Champagne" between the shop windows and updated window frames, while the concrete pillar cladding matching the upper floors will remain unchanged. The works also involve a slight expansion of the ground-floor entrance area, eliminating a recessed corner entry in favor of a flush facade, adding 11 square meters and bringing the total building footprint to 965 square meters. A basement level will likely provide storage.

The construction timeline runs from early November 2026 to early May 2027, suggesting an opening sometime in summer 2027. Apple opened its first Zurich store on Bahnhofstrasse in May 2009, then relocated to Rennweg 43 in 2019. The planned Lintheschergasse location would mark the company's third Zurich address.

Separately, Apple is also planning a new Geneva store, with building permits there showing a dramatic glass facade design. Apple currently operates four retail stores in Switzerland, two in Zurich and one each in Basel and Geneva.

Top Rated Comments

8 hours ago at 06:33 am

Don’t underestimate special incentives and tax breaks for major retailers like Apple, it’s never a level playing field. The real-estate company will claims it’s a X year deal and subject to revised renewal costs and the government may even provide tax breaks for X amount of years also subject to review upon renewal.

Wal-Mart as an example shares similar special exemptions for many years in the offset of creating jobs and stimulating the economy, however a closer look is that many jobs are minimum wage jobs, seasonal with only a few high salaried positions. The exemptions are created to provide a net profit for the local community but it rarely ever materializes as Wal-Mart then becomes ingrained in the local community and economy and can ask for deferrals and additional special accommodations when renewal arises.
Don’t forget the old trick of scheduling people for 19 ½ or 39 ½ hours to deny them benefits as well.
Score: 3 Votes (Like | Disagree)
code-m Avatar
8 hours ago at 05:56 am

Overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month...

That amounts to 3,000,000 francs, i.e. $3,840,000 per month. That's over $46M per year in rent. This can't be right.

...can it?
Don’t underestimate special incentives and tax breaks for major retailers like Apple, it’s never a level playing field. The real-estate company will claims it’s a X year deal and subject to revised renewal costs and the government may even provide tax breaks for X amount of years also subject to review upon renewal.

Wal-Mart as an example shares similar special exemptions for many years in the offset of creating jobs and stimulating the economy, however a closer look is that many jobs are minimum wage jobs, seasonal with only a few high salaried positions. The exemptions are created to provide a net profit for the local community but it rarely ever materializes as Wal-Mart then becomes ingrained in the local community and economy and can ask for deferrals and additional special accommodations when renewal arises.
Score: 3 Votes (Like | Disagree)
flottenheimer Avatar
7 hours ago at 07:24 am
Congratulations Zurich!

Meanwhile, there is STILL NO OFFICIAL APPLE STORE IN DENMARK.

Unbelievable. +70% of danes own an iPhone. Several Apple stores in our neighboring countries, Sweden and Germany. Where are you, Apple?Copenhagen is really, really nice.
Score: 2 Votes (Like | Disagree)
8 hours ago at 06:28 am
Wer het euch i d Batterie gspuckt?

How many more times do you intend to move premises in Zurich, first Bahnhofstrasse, now Löwenstrasse, and in future Lintheschergasse?
Score: 2 Votes (Like | Disagree)
alchemistics Avatar
8 hours ago at 06:09 am
Rent in switzerland per square meter is usually stated as on a "per year" basis, a normal business square meter in zurich is around 400 CHF, so I guess the caluclation would be 1500 CHF * 2000 quare meters = 3'000'000 CHF per year, which sounds about right.
Score: 2 Votes (Like | Disagree)
3 hours ago at 11:12 am

I did notice that and wondered about it. I took it for use on the upper floors of the building. I did not consider that it may stop at the elevated floor level, but that would require a side door in the elevator, along with the front entry door of the elevator.
Check e.g. this image and you can see that the elevator has an exit at the elevated floor level:

Score: 1 Votes (Like | Disagree)