OpenAI has a Mac "superapp" in development that unifies its ChatGPT app, Codex coding platform, and Atlas browser, reports The Wall Street Journal ($).
The idea behind the all-in-one app is to simplify the user experience, following the launch of several standalone products, some of which haven't resonated with OpenAI's customers. The company is also trying to bounce back after the recent successes of its main rival, Anthropic.
OpenAI executives are said to be looking at areas it can deprioritize while it focuses on creating agentic AI capabilities within the new superapp that can work autonomously on a user's computer to carry out various tasks like writing code and analyzing data.
In an all-hands meeting last week, OpenAI's chief of applications Fidji Simo reportedly told employees they couldn't afford to be distracted by "side quests" given Anthropic's rapid success winning over enterprise and coding customers. From the report:
An OpenAI spokeswoman said the new "superapp" will enable teams inside OpenAI to work more closely together, and help the research division focus its efforts around improving one central product. Over the coming months, the company expects to add new "agentic" capabilities within its Codex app so it can help with productivity-related tasks beyond coding before merging ChatGPT and the Atlas browser into the superapp as well.
OpenAI unveiled a series of major initiatives last year, like its Sora video app and the acquisition of Jony Ive's AI hardware venture. Since then, however, Anthropic has gained strong momentum with the success of its Code Claude and Cowork offerings.
The WSJ report gave no timeline for the launch of OpenAI's so-called superapp, but it said the company's mobile ChatGPT app will remain unchanged.
