Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do' - MacRumors
Skip to Content

Tim Cook on iPhone's Future: 'There's So Much Left That We Can Do'

In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.

iPhone 17 Pro Colors
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."

While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone will remain the core device in people's lives, given that Apple is pushing into new areas like spatial computing. Apple is reportedly also working on things such as augmented reality glasses and an AI-powered pendant without a screen.

Next year, the iPhone turns 20, and the device's popularity is still reaching new heights. iPhone revenue last quarter came in at $85.2 billion, a new all-time high. Cook said iPhone demand during the quarter was "simply staggering."

"iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment," said Cook, in January.

It remains to be seen if there is ever a device that supplants the iPhone, and smartphones in general, but Cook is certainly not worried right now.

"iPhone's going to be around for a very long time," he said.

Related Roundup: iPhone 17
Buyer's Guide: iPhone 17 (Neutral)
Related Forum: iPhone

Popular Stories

Tim Cook Apple Logo

Apple Event Today: Tim Cook Kicks Things Off With 'Good Morning' Video

Monday June 8, 2026 6:42 am PDT by
Ahead of the WWDC 2026 keynote at 10 a.m. Pacific Time today, Apple CEO Tim Cook has shared a short video in which country singer Lainey Wilson, actress Rhea Seehorn, DJ and producer Zedd, and other celebrities say "good morning" in various ways. "I think I'll say it the way I always say it," concludes Cook. Apple's hardware engineering chief John Ternus becomes CEO on September 1, so...
tim cook wwdc 2026

Tim Cook Delivers Farewell Remarks at His Last Apple Keynote as CEO

Monday June 8, 2026 2:42 pm PDT by
Tim Cook closed out what is expected to be his last keynote as Apple's chief executive officer today with some emotive final remarks. Wrapping up a pre-recorded video message, Cook reflected on his tenure at the company. "Some of the highlights of my time as CEO have been events like this, sharing powerful new tools with all of you," he said, adding that what developers create with Apple's...
Apple Logo Cash Feature Blue

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

Wednesday June 17, 2026 2:08 pm PDT by
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...

Top Rated Comments

MacUserFella Avatar
14 weeks ago
“So much left we can do” and proceed to make every generation the most incremental upgrade
Score: 62 Votes (Like | Disagree)
capamac Avatar
14 weeks ago
Just think of all the emojis left to create.
Score: 44 Votes (Like | Disagree)
Spock Avatar
14 weeks ago
Prove it.
Score: 39 Votes (Like | Disagree)
turbineseaplane Avatar
14 weeks ago
Make some smaller ones again please!
Score: 18 Votes (Like | Disagree)
14 weeks ago
Which is why we're only going to do one or two changes per year, to milk our customers as much as possible
Score: 18 Votes (Like | Disagree)
14 weeks ago
And yet… I find the iPhone - and all smart phones - less critical in my life with each passing day. It’s like after all of these years of using all of their advanced functions, I’m back to texting and talking just like with a 90’s flip phone. Of course, I’m sure that I’m the outlier.
Score: 16 Votes (Like | Disagree)