Apple Smart Glasses: Everything We Know So Far

Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand.

Apple Glass

Current Development Status

Apple is actively working on new chips specifically designed for smart glasses that would compete with Google's XR glasses and Meta's Ray-Ban smart glasses. According to Bloomberg, these chips are currently in development, with Apple targeting mass production in 2026 or 2027 for a potential launch within the next two years.

Bloomberg's Mark Gurman notes that while such a product wouldn't be a proper augmented reality device like Apple Vision Pro, it would include AI capabilities, microphones, and cameras to create a "pretty good user experience."

The smart glasses Apple is designing will reportedly include multiple cameras, microphones, and integrated AI functionality, similar to Meta's Ray-Ban offering. They would likely support features such as capturing photos, recording video, and offering translation options. Apple could potentially integrate a Visual Intelligence-like feature that would allow wearers to scan their environment, obtain product information, and receive directions.

meta ray bans feature

Meta Ray-Bans

The custom chip Apple is developing for these glasses is based on Apple Watch SoCs, which consume less energy than iPhone chips. Apple has reportedly already made optimizations to improve power efficiency for this application.

Work on the smart glasses has reportedly ramped up. Apple plans to produce "large quantities" of prototypes by the end of this year, giving the company time to test before mass production and a public unveiling. According to Bloomberg, an Apple employee said that the glasses are similar to Meta's glasses, "but better made." The Meta Ray-Bans use Meta Llama and Google Gemini, but Apple will rely on its own AI models.

The Journey to Smart Glasses

Apple's smart glasses project has been anything but smooth. The company had been exploring true augmented reality glasses designed to pair with Mac computers for power, but Bloomberg reported in January that this project was halted. The initial concept involved glasses that looked like regular eyewear but offered AR capabilities.

Apple engineers determined that the AR glasses would need to provide the performance of an iPhone with a tenth of the power consumption, otherwise the chip would simply run too hot. Adding a battery to the glasses would also be problematic because of the weight.

Initially, Apple wanted the glasses to connect to iPhones, but iPhones lack sufficient power and battery life. The company then pivoted to using Macs as a power source, but executives ultimately weren't convinced this approach would succeed, leading to the project's cancellation.

google smart glasses

Google XR glasses demo

The Vision of Apple Glass

Despite setbacks, Apple CEO Tim Cook remains "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg. Cook has apparently made glasses a "top priority" for the company and is personally invested in product development efforts.

Bloomberg has said that it will take "many years" for true AR glasses to be ready, with several technologies still requiring perfection, including high-resolution displays, high-performance chips, and tiny batteries capable of all-day power. In the meantime, Apple is pushing ahead development of less-ambitious Ray-Ban-style smart glasses.

Development Continues

Apple is conducting user studies at its offices to gauge the appeal of various features and interfaces. Codenamed "Atlas," these studies are reportedly led by Apple's Product Systems Quality team within the hardware engineering division. The company is also developing a version of visionOS that will run on glasses.

facebook smart glasses prototype

Meta smart glasses prototype

Work continues at a secretive facility in Santa Clara, a town away from Apple's Cupertino headquarters, where staff focus on AR technology. Apple also maintains a manufacturing facility there for testing future display technologies.

Expected Timeline

Gurman believes Apple could create a "smash hit" if it can "bring its design prowess, offer AirPods-level audio quality and tightly integrate the glasses with the iPhone." While Apple is actively pursuing these Meta Ray-Ban competitors, it continues parallel development of true augmented reality glasses, though that more ambitious product remains years away from market readiness. Apple is planning to launch its first smart glasses by the end of 2026, according to Bloomberg.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

JDJDJDNY Avatar
6 weeks ago
Apple is so triggered right now after that Google I/O.
Score: 19 Votes (Like | Disagree)
antiprotest Avatar
6 weeks ago
Glasses, perhaps, but Apple has a lot of catching up to do before anything they make can be called smart.

Assuming they fix Siri by 2035-2040, these glasses should be available by 2037-2042.

But by then other companies might already have neural and cybernetic implants.
Score: 11 Votes (Like | Disagree)
FlavorfulTreat Avatar
6 weeks ago
Sigh-smart glasses? Meanwhile I keep losing my external drives on the reg, but sure, let’s have smart glasses ?
Score: 8 Votes (Like | Disagree)
Plutonius Avatar
6 weeks ago
Is this another case of trying to generate a demand ?
Score: 8 Votes (Like | Disagree)
Quicksilver867 Avatar
6 weeks ago
I genuinely wonder if the population not already using (vision correcting) glasses daily would want anything to do with this.
Score: 4 Votes (Like | Disagree)
crisneat Avatar
6 weeks ago
Apple seems to be taking the long road with smart glasses and that might be a smart move. While Google and Meta rush to showcase flashy demos, Apple appears focused on power efficiency, hardware/software integration, and long-term usability. However, one major question remains: will Siri be up to the task? Compared to ChatGPT or Gemini, Siri still feels generations behind in terms of conversational intelligence and contextual understanding. If Apple truly wants to lead in this space, pairing great hardware with equally powerful on device AI will be essential.
Score: 3 Votes (Like | Disagree)