Base iPhone 18 Shifting to Spring 2027 Launch, Six Months After 18 Pro
Apple will launch the standard iPhone 18 in early 2027, marking a major shift in the company's release strategy beginning in 2026.
According to industry analyst Ming-Chi Kuo, Apple plans to split its flagship iPhone lineup between two launch windows annually. The iPhone 18 Pro models and a new foldable iPhone will arrive in the second half of 2026, while the standard iPhone 18 and an updated iPhone 18e will follow in the first half of 2027. Here's how Kuo sees the next two and a half years of iPhone launches shaping up:
- 2H25: iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17 Slim (Air), iPhone 17
- 1H26: iPhone 17e
- 2H26: iPhone Foldable, iPhone 18 Pro Max, iPhone 18 Pro, iPhone 18 Slim (Air)
- 1H27: iPhone 18, iPhone 18e
- 2H27: iPhone Foldable 2 (already kicked off), iPhone 19 Pro Max, iPhone 19 Pro, iPhone 19 Slim (with a larger display vs. 18 Slim)
Kuo attributes this strategic shift to two key factors: addressing the "marketing gap" created by mainly Chinese competitors who typically release flagships in the first half of the year, and preventing "diluted marketing efforts" as Apple's iPhone lineup expands.
Kuo's roadmap tallies up with the latest report from The Information, which revealed Apple's plans to debut the iPhone 18 Pro, Pro Max, Air, and a new foldable device in fall 2026, with standard models following in spring 2027.
The staggered approach would also help Apple manage manufacturing resources more efficiently as its lineup grows to six devices instead of five. If implemented, it would be the first deliberate separation of Apple's flagship iPhone releases since the company established its annual fall launch pattern with the iPhone 4S in 2011.
Popular Stories
If you pay for iCloud storage on your iPhone, Apple introduced an additional perk for you this year, at no additional cost.
The perk is the ability to create invitations in the Apple Invites app for the iPhone, which was released in the App Store in February.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby...
WWDC 2025 is just one week away, with Apple's opening keynote scheduled to begin on Monday, June 9 at 10 a.m. Pacific Time. Ahead of the annual developer conference, Apple updated its WWDC page today with a new "Sleek peek" tagline, which replaces the original "On the horizon" tagline that it used over the past few weeks.
The graphic for WWDC 2025 has also been updated. It is now a...
While the spotlight has been on CarPlay Ultra lately, the regular version of CarPlay is set to receive some enhancements alongside iOS 26.
Apple will announce iOS 26 at WWDC 2025 next week, and the software update is expected to upgrade the CarPlay experience in at least two ways.
The first iOS 26 beta should be seeded to developers shortly after Apple's keynote, and the update will...
It has been three weeks as of today since Apple released iOS 18.5, and we are still waiting for the first iOS 18.6 beta to follow.
Below, we outline everything we know about iOS 18.6 so far.
Timing
Apple's software engineers have been internally testing iOS 18.6 since late March, according to the MacRumors visitors logs.
The first betas of iOS 13.6 through iOS 16.6 were all released...
Designer Sebastiaan de With has published an impressive preview of what Apple's rumored iOS redesign might look like, complete with detailed mockups and a design philosophy that he believes could reshape how users interact with their devices.
With WWDC just days away, de With – co-founder of photography app maker Lux and former Apple designer – has created what he calls "Living Glass"...
WWDC is less than a week away, and as we ramp up to the big announcement, we're going to share details on what we know about each operating system. We're starting with the next-generation version of macOS, which Apple is apparently going to call macOS Tahoe.
Name
Since the current version of macOS is macOS 15, it would normally be followed by macOS 16, but Apple is changing its naming...
The 2025 Worldwide Developers Conference is coming up quick, with less than a week to go before the big keynote event. We're sharing a series of rumor recaps this week, for those who want to get a sneak peek at some of the features expected in Apple's upcoming software updates.
iOS 26 is definitely the OS that we've heard the most about, and rumors suggest that it's going to get a major...
