Apple Music Gets New Co-Heads in Latest Leadership Shuffle

Apple is making another round of leadership changes across two key divisions ahead of its earnings report on Thursday, according to Bloomberg's Mark Gurman.

apple park at night 1
The company's Apple Music division will now be co-managed by longtime Apple executive Rachel Newman and former TikTok music veteran Ole Obermann. Both will report to Oliver Schusser, who has taken on additional responsibilities over the past year including Apple TV+ and sports initiatives.

The restructuring appears designed to ease Schusser's workload as he continues to oversee the Beats brand and international services while reporting to Eddy Cue, Apple's senior vice president of online services.

On the global affairs front, Apple is adjusting how it manages government relations teams worldwide. The heads of Europe and Asia will now report directly to Lisa Jackson, a former Obama administration official who reports to CEO Tim Cook. Previously, these teams reported to Nick Ammann, vice president of global policy.

Ammann, who still reports to Jackson, will now oversee the India and China government affairs teams. He'll also remain Apple's main liaison with the Trump administration, a role he held during Trump's first presidency.

The reshuffling follows other recent leadership adjustments at Apple, including changes to its retail division, and reorganizations of its Siri and robotics teams.

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Top Rated Comments

bluecoast Avatar
3 hours ago at 03:44 am
Does anyone senior at Apple use their services properly?

I mean with music, anything more than to play me the latest hits / album in x genre?’ (See also: Siri)

This is a serious question, as if I was in charge of Apple Music I think I’d notice quite quickly that it’s sub par.

Apple Music’s experience seems stuck around 2019 on iOS and around 2020 on the Mac.

Pros - their djs (if you like that sort of thing), classical app, dj mixes, lossless. Atmos I guess.

Cons: everything else is sub par compared to Spotify. Ux. music recommendations, navigation.

If you pay for Apple Music outside of a bundle you’re drinking the kool aid.
Score: 5 Votes (Like | Disagree)
nt5672 Avatar
2 hours ago at 05:12 am
Nothing will improve until Cook is gone. He has no idea about maintaining a Tech ecosystem, innovation, or really anything outside of reducing costs by restricting features and abandoning retail app software development once the software product is released. He is a short term manager with no long term vision or strategy.
Score: 2 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
4 hours ago at 03:18 am
Pound for pound one of the worst pieces of subscription software you will ever find. They should hire some decent product managers.
Score: 2 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
2 hours ago at 05:29 am

Does anyone senior at Apple use their services properly?

I mean with music, anything more than to play me the latest hits / album in x genre?’ (See also: Siri)

This is a serious question, as if I was in charge of Apple Music I think I’d notice quite quickly that it’s sub par.

Apple Music’s experience seems stuck around 2019 on iOS and around 2020 on the Mac.

Pros - their djs (if you like that sort of thing), classical app, dj mixes, lossless. Atmos I guess.

Cons: everything else is sub par compared to Spotify. Ux. music recommendations, navigation.

If you pay for Apple Music outside of a bundle you’re drinking the kool aid.
A huge issue for Apple Music is there is far too much focus on 'content'. You only have to look who has been put in charge here. Rachel Newman former 'global head of content and editorial'

As you say the UX, recommendations engine etc are far behind Spotify. I see Zane Lowe's latest interview with Chappell Roan or whoever and I wonder who is actually watching it, are people watching that in the music app on their phone? The whole thing seems like a bit of a vanity project.

The software should be front an centre, it should be the star. People are much less concerned about editorial content from their streaming services, the market has shown that, Spotify are dominant and have very little by way of that kind of thing.

Spotify don't always get it right, the Tik Tok style feed was a mess, but you do at least feel like there are people working on the app. I get none of that from Apple Music when they do actually do something it feels like the Music division have been asked to contribute some bullet points to a slide at the WWDC keynote.

They aren't MTV or Pitchfork, they are a software service for listening to/discovering music. Prioritise making that great.
Score: 1 Votes (Like | Disagree)
TechWhisperer Avatar
1 hour ago at 05:34 am
Same meat, different gravy isn't cutting it anymore. Apple needs fresh blood in its executive ranks, not just another reshuffle of the same familiar faces. Tim Cook has had a remarkable run, but his extended tenure is starting to feel like an inability to let go of the reins. The time has come for Cook to enjoy the fruits of his labor and step aside.

A new generation of executives with bold visions could reinvigorate Apple's product lines and services before the company's legacy of excellence fades further from memory.

Apple Music sucks!
Score: 1 Votes (Like | Disagree)
Shalev Lazarof Avatar
4 hours ago at 03:03 am
Hope apple will bring back the star rating visibility once pressing on the cover album, the cover flow, the ability to customize the tab bar with artists, albums etc & add artist info and some communication on their page, updates on tours, new albums and such.
Score: 1 Votes (Like | Disagree)