What to Expect From Apple's Earnings Call on May 1 as Tariffs Loom

Apple will report its earnings results for the second quarter of its 2025 fiscal year on Thursday, May 1 at 1:30 p.m. Pacific Time. Apple's CEO Tim Cook and CFO Kevan Parekh will discuss the results on a conference call with analysts a half hour later.

Apple Launch Logo
Keep reading for some key things to know about the quarter, including a recap of new products announced, revenue expectations, and more.

New Products During Quarter

The quarter ran from December 29, 2024 through March 29, 2025, according to Apple's fiscal calendar. The following products launched during this period:

  • iPhone 16e
  • iPad Air models with the M3 chip
  • iPad models with the A16 chip
  • MacBook Air models with the M4 chip
  • Mac Studio models with M4 Max and M3 Ultra chips
  • Powerbeats Pro 2
  • Various accessories, including a new Magic Keyboard for iPad Air, Black Unity Sport Loop, USB-C to 3.5mm Audio Cable, and more

Revenue Expectations

Apple has not provided formal revenue guidance since before the COVID-19 pandemic, but the average Wall Street estimate for Apple's second quarter revenue is $94.1 billion, according to data compiled by Yahoo Finance. This would be around a 3.5% increase over the $90.8 billion revenue the company reported in the year-ago quarter.

This would be in line with the outlook that Parekh provided on last quarter's earnings call:

[…] we expect our March quarter total company revenue to grow low to mid single digits year over year.

Conference Call

Cook and Parekh will hold a conference call on May 1 at 2:00 p.m. Pacific Time to discuss the company's quarterly earnings results. The call should last around one hour, and it will include a Q&A segment with analysts.

A live audio stream of the conference call will be available on Apple's Investor Relations page, and a recording will be available later in the day for replay.

Investors will be listening for any commentary that Cook and Parekh may provide about tariffs.

What's Next: Tariffs

Apple's current quarter runs from March 30 through June 28, and the company has yet to announce any new products during this period.

U.S. President Donald Trump last week announced that the U.S. will be imposing steep tariffs on products imported from China and many other countries, starting April 9. Apple will be impacted by this decision, as it still assembles the majority of iPhones in China, despite pushing to expand production in countries like India. China will be subject to a 54% tariff, and Trump has threatened the country with additional tariffs. Apple could increase prices due to the tariffs, but the company may find creative ways to offset the added costs.

The tariffs could provide a boost to Apple's third quarter revenue, as some customers are reportedly panic-buying iPhones ahead of potential price increases. However, the fourth quarter could be tougher than usual for Apple.

Apple shares are trading at around $184 as of writing, down from a 52-week high of $260.

Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Tags: AAPL, Earnings

Popular Stories

iOS 18 Siri Personal Context

Report Reveals Internal Chaos Behind Apple's Siri Failure

Thursday April 10, 2025 7:15 am PDT by
A new report from The Information today reveals much of the internal turmoil behind Apple Intelligence's revamped version of Siri. Apple apparently weighed up multiple options for the backend of Apple Intelligence. One initial idea was to build both small and large language models, dubbed "Mini Mouse" and "Mighty Mouse," to run locally on iPhones and in the cloud, respectively. Siri's...
M6 MacBook Pro Feature 1

Waiting for the Perfect MacBook Pro? 2026 Might Be the Year

Thursday April 10, 2025 4:19 am PDT by
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again. Bloomberg's Mark Gurman has said he expects only a small...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
Alleged iOS 19 Icons Front Page Tech

iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More

Monday April 7, 2025 3:13 pm PDT by
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes. The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
Apple Northbrook

Apple Store in Chicago Area Permanently Closing Later This Month

Wednesday April 9, 2025 9:56 am PDT by
Apple will be permanently closing its store at the Northbrook Court shopping mall in the Chicago suburb of Northbrook on April 26, the company has announced. Apple has added the following notice to the store's web page:Thank you Northbook. Apple Northbrook is closing on April 26 at 7pm. We're still here for you. Please visit apple.com/retail to find your nearest store.Apple Northbrook opened ...
iOS 18

iOS 18.4.1 Update Coming Soon for iPhones

Wednesday April 9, 2025 8:56 am PDT by
Apple employees are testing iOS 18.4.1 for iPhones, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions. The software update will likely be released in a week or two, if not sooner. As the version number implies, iOS 18.4.1 will obviously be a minor update that addresses software bugs and/or security vulnerabilities. There are no...
iOS 18

iOS 18.5 Includes Two Changes So Far

Wednesday April 9, 2025 9:09 am PDT by
Apple released the first beta of iOS 18.5 last week, and so far the software update includes only two minor changes. The changes are in the Mail and Settings apps. In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner. In the Settings app, there is some new AppleCare+ information. For ...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro's New Rear Camera Bar 'Same Color As Rest of Device'

Monday April 7, 2025 2:09 am PDT by
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

5 Biggest Changes Rumored for iPhone 17 Pro

Tuesday April 8, 2025 2:38 am PDT by
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air. If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...

Top Rated Comments

Mactech20 Avatar
4 days ago at 09:00 am
Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
Score: 11 Votes (Like | Disagree)
macfacts Avatar
4 days ago at 09:15 am

Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
He never said he had a plan, only concepts of a plan.
Score: 11 Votes (Like | Disagree)
DelayedGratificationGene Avatar
4 days ago at 09:18 am
Way overblown on the stock price. First off US hardware is only 20% of eps. Second Apple will probably use India and Brazil, absorb some, increase prices some and prob get some sort of exemption. Tim and co are supply chain and diplomatic geniuses. If they can navigate the covid virus then the can navigate Trump. This too shall pass.
Score: 8 Votes (Like | Disagree)
DocMultimedia Avatar
4 days ago at 09:29 am

He never said he had a plan, only concepts of a plan.
He doesn't know what the word concept even means.
Score: 8 Votes (Like | Disagree)
macfacts Avatar
4 days ago at 10:17 am

I cant wait for higher prices. Woooooooooooooooooo. Winning big league ?
Wonder what steps Tim Apple could even try to negotiate his way out of this.......
Any deal has to be done in court under oath, or else he will just reneg on it later.
Proof: 4 years ago he negotiated a trade deal with Canada and Mexico. Then this year forgot he negotiated that deal and kept calling it the worst deal. Can't trust American government.
Score: 6 Votes (Like | Disagree)
kaycrystal626 Avatar
4 days ago at 10:19 am

Quick, everyone panic and say something about Trump being an evil tyrant or how this is all apart of the plan!
He has no plan and doesn't know what he is doing.
Score: 4 Votes (Like | Disagree)