Apple Donating to Myanmar and Thailand Earthquake Relief Efforts

Apple CEO Tim Cook today said Apple will be donating an undisclosed amount towards earthquake relief efforts in Myanmar and Thailand.

Apple Logo Red
"Our hearts go out to all those in Myanmar and Thailand affected by the devastating earthquake," said Cook, in a social media post.

Apple typically donates to the Red Cross following major natural disasters around the world.

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Top Rated Comments

jole Avatar
2 days ago at 11:59 am
Company donations are hard to communicate:

* Whatever the sum, people will say that it is too much (big company boasting) or too little (just a too tiny fraction of huge resources)
* Whatever the cause, people will question “why not to support cause x instead”
* If no announcement, you’ll leave others to invent the narrative
* If announced, people conclude you are just exploiting tragedy for publicity


All that considered, Apple does this relatively well.
Score: 26 Votes (Like | Disagree)
Naraxus Avatar
2 days ago at 12:13 pm
I can't wait to see all the negative comments that typically accompany these donations by Apple. Rather sad really...
Score: 12 Votes (Like | Disagree)
citysnaps Avatar
2 days ago at 02:34 pm

Company donations are hard to communicate:

* Whatever the sum, people will say that it is too much (big company boasting) or too little (just a too tiny fraction of huge resources)
* Whatever the cause, people will question “why not to support cause x instead”
* If no announcement, you’ll leave others to invent the narrative
* If announced, people conclude you are just exploiting tragedy for publicity


All that considered, Apple does this relatively well.
Spot-on assessment. Whatever Apple does, it will never be good enough for those who are predisposed to not liking Apple or Cook.
Score: 10 Votes (Like | Disagree)
SteveJUAE Avatar
2 days ago at 02:52 pm
Whilst tragic for the families impacted by the one building that collapsed in Bangkok that was under construction. No other buildings in the capital were impacted.

It seems a bit over reported for Thailand and it's Myanmar that needs all the help it can get being one of Asia’s poorest nations.

We certainly felt no shocks a few 100km to the south of Bangkok, fortunately.
Score: 7 Votes (Like | Disagree)
TgeekB Avatar
2 days ago at 03:01 pm

Whilst tragic for the families impacted by the one building that collapsed in Bangkok that was under construction. No other buildings in the capital were impacted.

It seems a bit over reported for Thailand and it's Myanmar that needs all the help it can get being one of Asia’s poorest nations.

We certainly felt no shocks a few 100km to the south of Bangkok, fortunately.
It’s sad to criticize any donations to anyone. Very sad.
Score: 6 Votes (Like | Disagree)
SteveJUAE Avatar
2 days ago at 03:05 pm

It’s sad to criticize any donations to anyone. Very sad.
I am not commenting on the donations just the media reporting, probably as news teams have easy access to Bangkok
Score: 3 Votes (Like | Disagree)