Apple Pulls iPhone 16 Ad Showing Off 'More Personal Siri'

Apple has pulled an ad for the iPhone 16 that depicted a "more personal Siri," following the company's admission last week that it is delaying some of the Apple Intelligence Siri features that it originally expected to release in iOS 18.

Apple More Personal Siri Ad
English actor Isabella Ramsey starred in the now-private YouTube video, one of a trio published in September ahead of iPhone 16 pre-orders, in which they are shown asking Siri the name of a person they had a meeting with at a particular restaurant the previous month. The video was also unofficially shared on Instagram, which we've embedded below.

Apple had described the ad in the following way:

Equipped with awareness of your personal context, the ability to take action in and across apps, and richer language understanding, Siri will be able to assist you like never before.

Apple says that it is going to take longer than expected to roll out the more personalized ‌Siri‌ experience, and that these features will be rolled out "in the coming year."


The personalized ‌Siri‌ features that Apple is talking about were demonstrated at WWDC when introducing ‌iOS 18‌, and they were expected to come out in an update to ‌iOS 18‌. The functionality includes personal context, onscreen awareness, and improved app integration.

Bloomberg's Mark Gurman reports that the Siri features "won't be released until next year at the earliest." Some people in Apple's AI division think the features could even be "scrapped altogether" and rebuilt from scratch.

There are apparently concerns within Apple that fixing Siri could require more powerful hardware, which would mean the company needs to reduce its feature set or make the models run more slowly on current devices.

Related Roundups: iPhone 16, iPhone 16 Pro

Popular Stories

Alleged iOS 19 Icons Front Page Tech

iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More

Monday April 7, 2025 3:13 pm PDT by
YouTube channel Front Page Tech is back today with another video that provides a closer look at iOS 19's alleged design changes. The video contains re-created renders of iOS 19, which are allegedly based on real footage of the software update, provided by sources within Apple. Overall, iOS 19 is expected to have a more glass-like, visionOS-inspired design, with added translucency for user...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro's New Rear Camera Bar 'Same Color As Rest of Device'

Monday April 7, 2025 2:09 am PDT by
Apple's upcoming iPhone 17 Pro models will feature a redesigned rear camera panel that spans the width of the device, but it will be the same color as the iPhone itself, rather than being part of a two-tone design. That's according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, the reporter says the iPhone 17 Pro won't have a two-toned back, as some renders have...
iphone x front back

Apple Planning 'Bold' New 20th Anniversary Design for 2027 iPhone Pro

Monday April 7, 2025 2:46 am PDT by
Apple is preparing a "major shake-up" for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. iPhone X released in 2017 for 10th anniversary Writing in his latest Power On newsletter, Gurman says that Apple plans to launch a foldable iPhone alongside a "bold" new iPhone Pro model that makes more extensive use of glass. Could this mean Apple plans to realize former...
iPhone Assembly

Trump Believes Apple Could Manufacture iPhones in the U.S.

Tuesday April 8, 2025 12:08 pm PDT by
U.S. President Donald Trump "absolutely" believes that Apple could manufacture its iPhones and other devices in the United States, Press Secretary Karoline Leavitt said today during a media briefing. Leavitt was asked whether Trump thought that iPhone manufacturing is the kind of technology that could move to the U.S. "Absolutely, he believes we have the labor, we have the workforce, we have ...
iphone 16 pro colors 1

Is Now the Time to Upgrade Apple Devices Before Tariffs Lead to Price Increases?

Friday April 4, 2025 3:41 pm PDT by
If you have an older Apple device that you've been considering upgrading, you're probably wondering how the newly announced tariffs might impact prices going forward, and whether it's worth buying now before there's a price hike. Given analyst and economist responses to the tariffs, market panic, and Trump's stance on the current financial chaos, the answer is that making a purchase...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

5 Biggest Changes Rumored for iPhone 17 Pro

Tuesday April 8, 2025 2:38 am PDT by
Later this year, Apple will introduce the iPhone 17 series, which includes the iPhone 17 Pro and the iPhone 17 Pro Max, two new high-end flagship devices that will be sold alongside the regular iPhone 17 and an all-new ultra-thin iPhone 17 Air. If you have been holding out for the iPhone 17 Pro or its bigger sibling, here are five of the biggest changes, informed by the latest reports and...
Apple Vision Pro 2 Feature 2

Vision Pro 2 May Now Be in Production Ahead of Launch Later This Year

Tuesday April 8, 2025 9:13 am PDT by
The second-generation Apple Vision Pro may now be in mass production ahead of its rumored launch later this year, Chinese website IT Home today claims. Reporting on information from an unknown source, the website says that key components of the new Vision Pro, including panels, housings, and circuitry, have moved into mass production ahead of the product's purported release later in 2025....
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Models Rumored to Offer Dual Video Recording Feature in Camera App

Tuesday April 8, 2025 7:23 am PDT by
YouTube channel Front Page Tech on Monday shared renders of iOS 19's alleged new design. The end of the video also revealed a new feature that is supposedly planned for the iPhone 17 Pro models later this year: dual video recording. According to Front Page Tech host Jon Prosser, the iPhone 17 Pro and iPhone 17 Pro Max will allow users to record video with the front and rear cameras...

Top Rated Comments

Andres Cantu Avatar
4 weeks ago
It’s like MHBHD always says, never buy a phone with the promise of future software updates. Buy it for what it is now.
Score: 45 Votes (Like | Disagree)
Mr_Ed Avatar
4 weeks ago
Great. Now what about the iPhone 16 owners that bought it thinking they had “Apple Intelligence”? Apple really has nothing on used car salesmen with this bait-and-switch.
Score: 40 Votes (Like | Disagree)
Godspeed8230 Avatar
4 weeks ago
Actually, the slogan should be
"Hello? Apple Intelligence?"
Score: 38 Votes (Like | Disagree)
Kylo83 Avatar
4 weeks ago
I want money back for the 16 pro max, don’t advertise features that we won’t get
Score: 37 Votes (Like | Disagree)
Jakesky123 Avatar
4 weeks ago
So.. Class Action Lawsuit anybody? I asked Gemini and it feels we have a very strong case lol
Score: 28 Votes (Like | Disagree)
Aluminum213 Avatar
4 weeks ago
Tim Cook era, love it
Score: 26 Votes (Like | Disagree)