Apple has pushed back the launch of its rumored smart home hub due to delayed Siri features, according to Bloomberg's Mark Gurman.
Gurman no longer expects the home hub to launch this month, but he has not provided a revised timeframe for the device's release.
"At one point, the company had hoped to announce this product in March," he said, in his Power On newsletter today. "But because the device, to an extent, relies on the delayed Siri capabilities, it has been postponed as well."
In the meantime, he said Apple has started allowing select employees to test a pre-release version of the device at home.
This comes a few days after Apple said it needs more time to finish the more personalized version of Siri, which it previewed at WWDC 2024 last June. The promised Siri upgrades will be powered by Apple Intelligence, so you will need an iPhone 15 Pro or newer.
"We've also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps," said Apple, in a statement shared with Daring Fireball's John Gruber. "It's going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year."
Gurman said Apple was initially aiming to launch the more personalized Siri as part of iOS 18.4, which is already in beta and lacks any of the promised features. He then said that the features were delayed until iOS 18.5 in May, but Apple's statement suggests the features will take even longer to arrive. The more personalized Siri will likely launch at some point between iOS 19 in September 2025 and iOS 19.4 in March 2026.
Whenever they launch, the Siri upgrades will include understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
With these new Siri capabilities rumored to be at the core of Apple's smart home hub, it would make sense if the company has pushed back its internal timeframe for launching the device. It's not ideal to launch one without the other. This is not an official delay, given that Apple never publicly announced plans to release a home hub, but it is clear that Apple has missed its internal targets for the more personalized Siri and this related project.
Gurman previously said the home hub would be "Apple's most significant release of the year," as it represents the company's "first step toward a bigger role in the smart home." He said the device will be like a "smaller and cheaper iPad" that lets users "control appliances, conduct FaceTime chats, and handle other tasks."
The device is expected to be similar to a HomePod with a screen, with rumored features including a 6-inch or 7-inch display, an A18 chip, and Apple Intelligence support. Gurman said it can be attached to a tabletop base with a speaker, or mounted on a wall.
So, when will Apple's home hub launch? "In the coming year" probably applies here, too.
