Amazon Revamps Prime Video App on Apple TV — Here's What's New

Amazon this week updated its Prime Video app for the Apple TV with several improvements.

Amazon Prime Video Apple TV
According to The Verge, the app is now better optimized for the tvOS platform. You can now use the Siri Remote to swipe through TV shows and movies, and touchpad gestures for fast forwarding and rewinding content are now supported.

Suggested search results now appear as you type, and you can search with the Siri Remote.

The app now shows higher-resolution imagery, and there are new motion and sound effects.

Amazon Prime Video Apple TV Playback copy
Last, the app now supports the Apple accessibility features VoiceOver, Hover Text, and Bold Text.

All in all, the app now provides a more "native" experience on tvOS.

You can download the Prime Video app from the App Store for free, but you will need a Prime subscription to stream content. The latest version of the app is compatible with all Apple TV 4K and Apple TV HD models.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

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Top Rated Comments

Royksöpp Avatar
4 weeks ago
It’s about time! It had one of the clunkiest interfaces out of all of the streaming services.
Score: 11 Votes (Like | Disagree)
tivoboy Avatar
4 weeks ago
Haven’t tried it yet, but this app was trash.. trickplay was impossible of not even useless. It really turned me away from watching nearly ANYTHING on Prime due to how poor the app was.
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
4 weeks ago

All in all, the app now provides a more "native" experience on tvOS.
Always a good thing

The more "native" feeling the better
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
4 weeks ago

More Apple TV news... is something going on here...
What if all the Apple TV related news has to do with their new product announcement for next Wednesday ('https://www.macrumors.com/2025/02/13/what-to-expect-from-the-apple-launch-next-week/')?

The new product isn't the iPhone SE, M4 MacBook Air, or new AirTags, but a new Apple TV...

https://www.macrumors.com/2025/01/22/new-apple-tv-rumored-features/

Maybe an Apple TV SE for those who want a basic streaming device with no internal storage for media purchases, something to compete against Roku devices, Amazon Fire TV Sticks, Google TV Streamer, etc. It'll be priced at $59.00 - $69.00
Score: 5 Votes (Like | Disagree)
sentiblue Avatar
4 weeks ago
This is great news! I can't wait until after work to update the app and see how much improvement it is. I've been using it for quite some time and experienced some of the most annoying glitches.
Score: 3 Votes (Like | Disagree)
neliason Avatar
4 weeks ago
It’s so hard to find stuff to watch in Prime. They have so much garbage. And now half of what they show you requires some other service. I want to be able to filter on IMDB rating and exclude non free content.
Score: 3 Votes (Like | Disagree)