Apple's iPad Continues to Dominate Tablet Market
Apple continues to have no close competition in the tablet market, earning 42.3 percent of the global tablet market share in the fourth quarter of 2024, according to a new report from Canalys.

Apple shipped an estimated 16.9 million iPads during the quarter, up from 14.8 million in Q4 2023. The company's closest competitor was Samsung, with 7 million tablets shipped in Q4 2024 for 17.8 percent of the market. Lenovo, Huawei, and Xiaomi were third, fourth, and fifth, respectively.
For all of 2024, Apple shipped an estimated 57 million iPads for 38.6 percent of the market. Apple shipped over twice as many tablets as Samsung in 2024, with Samsung shipping just 27.8 million.
Apple refreshed its high-end iPad Pro with an M4 chip in 2024, plus it revamped the iPad mini with an A17 Pro chip and added an M2 chip to the iPad Air. In 2025, Apple plans to refresh the low-cost iPad and update the iPad Air yet again.
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While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
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It's been a busy week for Apple, with new products announced on Tuesday and Wednesday. We're now caught up on what's been rumored for a spring launch, so we thought we'd recap everything Apple came out with this week.
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iPad Air
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Now that Apple has announced its new more affordable iPhone 16e, and new MacBook Air and Mac Studio models with M4 and M3 Ultra chips, we thought we'd provide a quick recap of what else we are expecting from the company in the summer months ahead.
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