Apple Raises Monthly AppleCare+ Subscription Price for All iPhones

Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.

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Standard ‌AppleCare‌+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available ‌AppleCare‌+ plans for Apple's current ‌iPhone‌ lineup, and it includes both the standard plan and the Theft and Loss plan.

The two-year ‌AppleCare‌+ subscription prices have not changed, nor have the service fees and deductibles. The increased prices are only applicable when paying for ‌AppleCare‌+ on a monthly basis.

Apple has not raised the prices of ‌AppleCare‌+ subscription plans for the iPad, Mac, or Apple Watch.

Apple's price tweak for ‌iPhone‌ ‌AppleCare‌+ monthly subscriptions come as it prepares to shift ‌AppleCare‌+ purchasing options to subscriptions. Apple is phasing out one-time purchase ‌AppleCare‌+ plans in retail stores and for on-device purchase as of this week.

In Apple Stores and in the Settings app on the ‌iPhone‌, customers who make a purchase will have the option to purchase ‌AppleCare‌+ as a monthly or annual subscription that renews, which eliminates any lapse in coverage and provides Apple with ongoing revenue after a two-year period.

Apple is keeping one-time ‌AppleCare‌+ purchase options available in its online store for the time being, so customers who prefer buy a non-renewing ‌AppleCare‌+ plan that expires at the end of two years can still opt for that.

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Top Rated Comments

Helios_7 Avatar
12 weeks ago
when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs had to create the Mac team as a startup within the company to be successful - maybe that needs to come back.
Score: 48 Votes (Like | Disagree)
icanhazmac Avatar
12 weeks ago
What a ? show! First the elimination of the one-time purchase in store and a price increase??!?! Whoever thought up this launch should be fired.

#otterboxdefenderFTW!

Edit: I don't mind the increase, as the cost of the devices increases, so do the repair costs. The optics of these two things back to back though... ? show! I haven't bought AC+ for a phone in a long while, I let the case do its work. All y'all nudists are the reason for the price increase! ?
Score: 30 Votes (Like | Disagree)
BootsWalking Avatar
12 weeks ago
Not upgrading to our new models as quickly as you used to? No worries - we'll find new ways to extract that money from your wallet
Score: 23 Votes (Like | Disagree)
turbineseaplane Avatar
12 weeks ago

when you put the operations people in charge, you will absolutely get ruthless, sterile efficiency- this is exactly what Apple has been for the past decade. Kudos to the behemoth Cook has built, but I can’t help but think that we’re now in an era where Apple looks more like the Microsoft of the early 2000s - a company that prioritizes rent seeking over innovation. The fact that they slept through the rise of Gen AI and had to scramble for over a year to try and catch is the first sign of a company too big to be nimble. It’s not a surprise why Jobs crated the Mac team as a startup within the company - maybe that needs to come back.
Probably the best post I've seen on the forum in a while ^^

It's a money printer ... and able to do very little else anymore, unfortunately

One really does wonder how much runway this has to it
Score: 22 Votes (Like | Disagree)
turbineseaplane Avatar
12 weeks ago
Raise it more!

People that use it -- love it -- and would pay more for it

Why leave money on the table?
Score: 15 Votes (Like | Disagree)
goonie4life9 Avatar
12 weeks ago
Wow, another ALL NEW product. That's two in one day. Tim sure was right when he said the product pipeline has never been stronger. How can Apple keep-up this breakneck pace!?
Score: 15 Votes (Like | Disagree)