Apple Promotes Beats Pill With Valentine's Day-Themed Ad
Apple is continuing to promote the Beats Pill speaker, today sharing a new Valentine's Day-themed short ad that uses the cute anthropomorphized "Pill People" characters to highlight battery life.
The spot features the red Beats Pill holding up a be mine sign and playing music in a Say Anything-esque scene. The white Beats Pill walks by and asks how long the red Beats Pill has been outside playing music. "17 hours," replies the speaker, before an end tag comes up that points out the device's 24-hour battery life.
"Nobody ❤️s a 24-hour battery life like we do. And did you know 2 Beats Pills can be paired together for increased volume? Sounds like a sign to us," reads the ad's description.
Apple's Beats brand introduced the new version of the Beats Pill in June of last year, after the prior Pill+ version was discontinued in early 2022. The updated Beats Pill is priced at $150 and it offers a redesigned speaker system, a removable lanyard for portability, USB-C charging, IP67 water resistance, and 24 hours of battery life.
Popular Stories
Apple regularly releases new firmware for the AirPods, AirPods Pro, and AirPods Max, but the company has historically provided limited information on how to initiate an update. That changed today, and Apple updated its AirPods firmware support page with more specific instructions.
Prior to today, here's what Apple said on the subject:
Firmware updates are delivered automatically while your...
Update: Apple has released iOS 18.3.
In its press release unveiling a new Black Unity Sport Loop for the Apple Watch today, Apple confirmed that iOS 18.3 is "upcoming." According to Bloomberg's Mark Gurman, Apple Stores are being instructed to update the software on demo devices today, so iOS 18.3 should be released either today or within the next few days.
Below, we recap everything new...
Apple today released tvOS 18.3, the newest version of the tvOS 18 operating system that came out in September. tvOS 18.3 comes more than a month after Apple released tvOS 18.2, and it is available for the Apple TV 4K and the Apple TV HD models.
tvOS 18.3 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the new software....
iOS 18.3 is expected to be widely released next week, and that means the first iOS 18.4 beta for iPhones should be just around the corner.
Apple has previously implied that iOS 18.4 will be released in April, as that is when it promised to make Apple Intelligence available in even more languages.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri ...
Apple is set to release iOS 18.3 next week, bringing further refinements to Apple Intelligence features, a couple of neat new capabilities to iPhone 15 Pro and iPhone 16 devices, and bug fixes.
While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.3 still introduces capabilities that aim to make your iPhone smarter and more intuitive. Below, we've...
Apple today released iOS 18.3 and iPadOS 18.3, the third major updates to the iOS 18 and iPadOS 18 software that came out last year. iOS 18.3 and iPadOS 18.3 come six weeks after Apple released iOS 18.2 and iPadOS 18.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.4 for...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
